SlideShare a Scribd company logo
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],www.mediashifters.com
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.mediashifters.com
[object Object],[object Object],[object Object],[object Object],Casual Metrics
Measuring Casual Games
Most Casual Games are built  around a common Structure ,[object Object],[object Object],[object Object],[object Object]
Common Casual Play Modes ,[object Object],[object Object],[object Object]
Big Decisions  Are made early ,[object Object],[object Object]
Big Decisions  Are made early ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s all about CONVERSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
It’s all about CONVERSION ,[object Object],[object Object],[object Object],[object Object],[object Object]
So, the main question is: ,[object Object],[object Object]
Defining metrics for Casual
What is (or isn’t) the player doing? ,[object Object],[object Object]
Did the user even finish the trial? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Main Conditions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Change is harder in Casual ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What we could change:  THE RAMP ,[object Object],[object Object],[object Object]
What we could change:  THE RAMP ,[object Object],[object Object]
The Balancing act: Difficulty goes both ways ,[object Object],[object Object],[object Object],[object Object]
Lessons for  Facebook Developers
Focus on metrics that surround the activities you're looking to promote. ,[object Object],[object Object],[object Object]
Social’s biggest advantage is flexibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Track their movement ,[object Object],[object Object],[object Object]
Try competing solutions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t build Haystacks ,[object Object],[object Object],[object Object],[object Object]
Beyond the Money ,[object Object],[object Object],[object Object],[object Object]
Thank you. Column: www.insidesocialgames.com Email: andrew@mediashifters.com Twitter: mediashifters www.Mediashifters.com

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