This document discusses in-house SEO strategies for driving website traffic through search engines. It recommends focusing on building a large quantity of high-quality, unique content targeted at long-tail keywords. It also emphasizes that SEO should be a team-wide culture, not just a single person's job, and provides examples of tools that can be used for keyword research, performance analysis, and metrics tracking.

1. In House SEO:
Building Brands that Drive
Millions of Users
Through Search Engines
Jason Nazar, CEO Docstoc
@jasonnazar

2. Key Stats

3. Document Library
30 Million+ Documents

4. 10 Million+ Views of Embedded Docs / Month
Docstoc Overview

5. Formula for Long Tail SEO
In House SEO: Long Tail
Site Architecture +
# Pieces of Content +
In-links
URLs;
Title Tags;
H1 Tags;
Content on Page;
Discoverable Content
Unique Content
Quality Content
Long Tail Terms
# of Pages Indexed
# of Links
Quality of Links
Links to Long Tails Terms

6. SEO is a Team Culture
Not a Job Description
In House SEO: Team Culture
•Everyone is responsible for SEO
•Bring all knowledge in house
•Part of every product decision

7. Tool Box
In House SEO: Tool Box
Keyword
Generation
 Google Keyword Tool
 WordTracker, SEO Book
 SpyFu
 SEM Rush
 Compete.com Keywords
 Yahoo BOSS
SEO Performance
Analysis
 Still #1: Google Analytics
 Webmaster tools
 Internal/referrer search
keywords logs
 Internal activity tracking
tools
 Drive by RankAbove
 SpyFu ReconFiles

8. In House SEO: Metrics
 # Indexed Pages
 # Pages Indexed / Day
 % Pages Ranking Top 100 Results
 Pages/Terms on First Page Results
 Position of top 20% of Keywords
 Pages Indexed / Total Pages
 # In-links / Pages Indexed
Key Metrics