The document outlines the 6 step process that an SEO company called SEOinhouse.com will take for a 1 day intensive analysis of a client's website. Step 1 involves an intake questionnaire. Step 2 is a deep dive analysis of the site. Step 3 allows for a clarification call if needed. Step 4 further defines findings and action items. Step 5 has the client review findings. Step 6 is a 90 minute call to discuss findings and next steps. The analysis will consider technical, on-page and off-page SEO elements over 1-2 days.

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1 Day Intensive Analysis

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Approach We Will Take

3. Step 1: Debrief & Knowledge Transfer
You will fill out a very detailed intake questionnaire that will tell us more about your :
• Business
• Your different types of customers and their goals
• Your site
• Specific SEO concerns
• What you already know are issues (so that we focus on telling you new information)
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Step 2: Deep-Dive Exploration
We will review the site to identify initial thoughts and recommendations
Internal JAM session on observations and findings

5. Step 3: If needed, Clarification Call
Quick QA Call to get clarification on things we are questioning, confused on or
need history. This will be a tentative 30 minute call mid-day. We will cancel if not
necessary.
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6. Step 4: Flesh Out Findings Action Items
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Finish the deep-dive to ensure all major opportunities are identified
Define action items findings
Prioritize action items as High, Medium or Low
Quick List of Findings Documented

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Step 5: You Review Findings
Review the findings and recommendations
Send us your questions to be discussed on the QA Call

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Step 6: QA Call
90-minute walk through of findings and plan of action
Call is recorded via GoToMeeting and sent to you

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Timeline
Steps 1-4: Day 1
Step 5: Day 2
Step 6: When you are ready

10. Elements of SEO that will be considered
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Example Elements Evaluated
Potential crawling and indexing issues
Potential coding issues
Potential design issues negatively impacting SEO
Page load time issues and opportunities
Duplicate content issues
Unexpected duplicate content issues
Robots.txt usage
Header Tags usage
Meta Descriptions implementation and text quality
Title Tags implementation and text quality
URL structures
Redirects
Errors
URL structures
Redirects
Errors
Content depth, quality, strategy
Dynamic site high risk issues
Data reported in Google and Bing
Webmaster Tools
Data reported in analytics
Search engine index evaluation
Site architecture
Information architecture
More as needed

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About SEOinhouse.com
Consultants, not an agency… there’s a difference

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Founded by a Former In-house SEO
Jessica Bowman worked in-house at:
Yahoo!
Enterprise-Rent-A-Car
Business.com
Built a company to help in-house teams in a way she couldn’t find

14. We are a Trusted Advisor to the biggest brands online
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15. We thrive in massive sites, legacy Systems
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large corporate environments
We’re engaged for challenges that stump senior level SEOs
We give advice that will work in your world
We know how to navigate large organizations

16. Dive in Where You are
Many of our clients have well-established SEO teams with seasoned SEOs of 5+ years
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We don’t take you back to square one, you’ve been there
We define where you’re at today, and start there

17. Get in, make an impact, then Step Aside
Most of our contracts are not multi-year retainer engagements, they don’t need
to be
We move you forward and set things up so that YOU can run the ship
We do have clients who engage us year-after-year, for specific projects
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18. Different Business Model than agencies
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19. 12+ years of enterprise-level SEO experience
Doing enterprise-level SEO is a beast, it’s different
We’ve been doing it for 12 years
Most projects have someone with 12+ years of experience
All projects have at least one person with 10+ years of enterprise-level SEO experience
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We have former programmers on our team

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Boutique SEO consultancy
You work with the expert, not an account rep
We all know your project, intimately