Using LinkedIn to Support Franchise Lead Generation EffortsLSM
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedIn’s premium packages.
8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Presentation crafted for the Department of Housing and Residential Education at Florida Atlantic University. This is an overview of career development strategies for new professionals and graduate students in the field of Student Affairs and Higher Education.
This document discusses using LinkedIn for business marketing. It notes that LinkedIn has over 90 million members globally, including executives from Fortune 500 companies. A new member joins every second. The document provides tips for using LinkedIn to showcase your career and expertise, build your professional network, find jobs, and position your company. It recommends activities like regularly updating your status, joining groups in your industry, and engaging with your connections on LinkedIn.
Making a case for CWO in higher ed: TERMINALFOUR tForum 2014Terminalfour
The University of West Florida makes the case for
the role of CWO - Bridging the gap between IT and marketing, web governance from the top, fostering institution-wide collaborative environment, being disruptive without disrupting, creating an environment
of innovation, being the advocate for the user.
Business Idea Competition: Miao guide
An official account on the largest Chinese Social Media App WeChat. Miaoguide is made for helping Chinese international student find internship or full time job at US job market. This business Idea competition was held by UTD-JSOM Entrepreneurship division
Making the decision to use an external advertising agency versus an in-house program requires considering specialized expertise, collaboration, and time savings. External agencies have experts in various advertising specialties working together on campaigns, bringing more expertise than any single person. This saves business owners time and allows agencies to focus on market research and branding to develop effective advertising. However, initial costs are higher than developing advertising in-house.
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation analyzes the user experience of Zappos.com along four dimensions - branding, usability, functionality, and content. The presentation also compares Zappos with its nearest competitors and identifies the gaps and the measures to fill those gaps in terms of digital user experience.
This document provides recommendations for ranking item-level URLs in search engines. It discusses focusing on categories by linking products contextually to their category parent and related categories. Products should link to other closely related products but not unrelated categories. Categories should be ranked for important head terms and get external links, while minimizing cross-category links in content and preserving category URLs. Items benefit from having the shortest possible URLs with a shallow click path and relating contextually to categories and other products. Testing is recommended for expiring outdated products and dead product pages.
Using LinkedIn to Support Franchise Lead Generation EffortsLSM
LinkedIn can have a huge impact on your ability to generate franchise leads. Whether or not that impact is positive or negative however, is completely up to how you’re using it. This presentation goes over strategies that franchisors can apply on LinkedIn to help increase the number of franchise leads they receive each year.
Some key takeaways:
1. Make sure that you and your company have profiles on LinkedIn.
2. Review your competitors’ company profiles to better understand of how they’re positioning themselves toward your target audience.
3. Develop a showcase page that focuses on your franchise opportunity.
4. Post educational, informative content (good press) about your franchise system on your company’s LinkedIn profile page and your franchise opportunity showcase page.
5. Use sponsored updates to maximize post visibility.
6. Engage with LinkedIn Groups related to your target audience in order to keep top of mind with people that may be good franchise lead opportunities in time.
7. Purchase one of LinkedIn’s premium packages.
8. Get your employees to share the updates that are posted on your company’s LinkedIn profile or your company’s franchise opportunity showcase page to maximize exposure.
9. Posting your good press on LinkedIn allows you to increase the longevity of the content, as well as get it in front of more quality eye-balls.
10. Use conversion goals in Google Analytics to help track the amount of web leads you receive that originated from LinkedIn.
11. Make your blog posts shareable via LinkedIn as well in case someone checks out one of your blog posts and decides to share it on their own newsfeed; you want to make it as easy as possible for people to find, read and share your content.
Presentation crafted for the Department of Housing and Residential Education at Florida Atlantic University. This is an overview of career development strategies for new professionals and graduate students in the field of Student Affairs and Higher Education.
This document discusses using LinkedIn for business marketing. It notes that LinkedIn has over 90 million members globally, including executives from Fortune 500 companies. A new member joins every second. The document provides tips for using LinkedIn to showcase your career and expertise, build your professional network, find jobs, and position your company. It recommends activities like regularly updating your status, joining groups in your industry, and engaging with your connections on LinkedIn.
Making a case for CWO in higher ed: TERMINALFOUR tForum 2014Terminalfour
The University of West Florida makes the case for
the role of CWO - Bridging the gap between IT and marketing, web governance from the top, fostering institution-wide collaborative environment, being disruptive without disrupting, creating an environment
of innovation, being the advocate for the user.
Business Idea Competition: Miao guide
An official account on the largest Chinese Social Media App WeChat. Miaoguide is made for helping Chinese international student find internship or full time job at US job market. This business Idea competition was held by UTD-JSOM Entrepreneurship division
Making the decision to use an external advertising agency versus an in-house program requires considering specialized expertise, collaboration, and time savings. External agencies have experts in various advertising specialties working together on campaigns, bringing more expertise than any single person. This saves business owners time and allows agencies to focus on market research and branding to develop effective advertising. However, initial costs are higher than developing advertising in-house.
Prepared by the students of Digital Marketing at the MBA program of IE Business School, this presentation analyzes the user experience of Zappos.com along four dimensions - branding, usability, functionality, and content. The presentation also compares Zappos with its nearest competitors and identifies the gaps and the measures to fill those gaps in terms of digital user experience.
This document provides recommendations for ranking item-level URLs in search engines. It discusses focusing on categories by linking products contextually to their category parent and related categories. Products should link to other closely related products but not unrelated categories. Categories should be ranked for important head terms and get external links, while minimizing cross-category links in content and preserving category URLs. Items benefit from having the shortest possible URLs with a shallow click path and relating contextually to categories and other products. Testing is recommended for expiring outdated products and dead product pages.
Columbus Brown II gave a presentation on developing memorable SharePoint training that will not be forgotten. The presentation emphasized that traditional classroom training is often not enough for end users and site owners. It discussed the business value of a properly implemented SharePoint and getting organizations ready for the 2020 workplace. The presentation provided ideas for developing training curriculum and ways to build learning communities within an organization to foster continued learning about SharePoint.
Sandeep Gupta is seeking a challenging position in SEO/SEM with an IT company. He has over 5 years of experience in SEO optimization including on-page and off-page techniques. His skills include keyword research, content optimization, link building, social media marketing, Google Analytics, and Google AdWords. He holds a Bachelor's degree in Computer Science and is proficient in English and Hindi.
E learning for permanent learning in the organizationWim Putzeys
This document discusses how e-learning can support permanent learning in organizations. It outlines how the most admired companies invest in continuous learning to maintain competitive advantage. E-learning tools like LMS, authoring software, video platforms and web conferencing can meet growing demands for more accessible and engaging learning. The document provides guidance on preparing an organization for e-learning initiatives through forming a governance team, analyzing training needs, selecting appropriate tools, developing content, and measuring outcomes.
The New Drivers of Recruiting and How Technology Should Enable ThemHuman Capital Media
1. The document summarizes a webinar about the new drivers of recruiting and how technology should enable them. It provides instructions on joining the webinar via phone or computer.
2. The webinar will discuss how talent management strategies and technologies are evolving to focus on engagement, retention, and productivity.
3. Polling and Q&A functions will be available for webinar participants. Recordings and slides will be provided after the event.
On-page SEO is not a one-time effort and remains important for search engine optimization. It involves optimizing both on-page content like keywords, headings, and page speed, as well as technical elements of the webpage. While some technical skills may be needed, on-page SEO is not highly technical for most websites. Both on-page and off-page SEO strategies are important, with on-page SEO providing the foundation to support off-page link building and outreach efforts.
Harsh Deep Sharma is a strategic marketing and SEO executive with over 4 years of experience in social media, SEO, SEM, PPC, and affiliate marketing. He has expertise in search engine optimization, social media optimization, content development, Google Analytics, and Google AdWords. His most recent role was as an online sales manager from 2016-2018 where he exceeded monthly sales goals.
Shweta Pendse-Malpathak is seeking a managerial role in marketing communications, corporate communications, learning and development, or marketing services with a reputable organization preferably located in Pune. She has over 8 years of experience in marketing communications, brand positioning, content creation, and managing internal and external communications. She is proficient in MS Office applications and has a strong educational background including an MBA in Marketing and Finance.
Subhashish Paul is a dynamic professional with over 5 years of experience in marketing and business development. He has expertise in digital marketing, key account management, and team leadership. Currently he is a Manager of Pre-Sales at Radiant Info Systems, where he is responsible for handling a team of 16 people and driving marketing campaigns. He aims to leverage his skills and experience in digital marketing, account management, and team leadership for a career in digital marketing.
Narayan Singh Gour is seeking a senior management role in SEO/SMO with over 5.7 years of experience. He has expertise in on-page and off-page SEO optimization, content marketing, link building, social media marketing and managing a team of SEO professionals. Some of his clients include montcalm.co.uk, bagittoday.com and box.com where he has helped rank their websites for competitive keywords. He holds an MCA degree from RGPV Bhopal and has worked with various companies optimizing their websites and growing organic traffic.
This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.
The document provides information about a presentation on social recruiting strategies. It discusses developing a social media presence to share information about a company and engage employees. A three phase approach is outlined: 1) Build a social media presence, 2) Involve employees, and 3) Leverage the employee network. Key aspects included creating content, measuring engagement, and overcoming challenges through communication and training.
Staffingboss - software for recruitment agencies & headhunters in Indonesiaindra budiman
HRBoss is a staffing software company founded in 2010 in Asia that provides cloud-based software-as-a-service solutions for HR practitioners and recruiters. It offers customizable CRM and ATS software to help staffing agencies manage all aspects of recruiting from sourcing candidates, managing jobs and customers, to invoicing. The software aims to streamline processes, enhance insights, and drive productivity for staffing agencies across Asia and internationally.
Building your reputation as a small business or an entrepreneur on social med...Agence Tesla
Are you an entrepreneur, a startup or a SME looking for some visibility and leads online?
Here are the slides of a talk we have delivered at the French Chamber of Commerce and Industry in Singapore, in April 2015, to an audience of Entrepreneurs and small business owners.
After a few slides introducing what is the online world and how to make it understanble from a Digital, Social and Mobile perspective, we dive into how Marketing as a trade is being renewed in the digital age.
Market Research is being replaced by Social media listenting. Traditional adversiting in the media is being replaced by online ads, more targeted and traceable. PR is being renewed thanks to new influencers (bloggers, twitter account, chatgroups) that can be identified in order to hit only people relevant to your business.
You will find also a series of free or almost free to use tools to setup a website, create a visual charter and design, produce content and schedule it on social media.
We finish this talk with a focus on Content Marketing, the key of any online strategy, and how your brand, whatever small it is, must act as a media and bring AMAZING content to attract crowds to your website.
We are a social media agency based in Singapore and Paris, ping us at hello@agencetesla.com
Want some directions on how to get started with your social media plan? Check out this roadmap template to get some high level guidance on what your plan could include. This is a mix of several successful tactics and activities that have been tested and which delivered great successes.
Enterprise sales what i have learned going up the tree from smbTom Spencer
Enterprise Sales involves selling an enterprise content marketing platform to large organizations. The summary outlines the key steps in the sales process:
1. Develop an understanding of the ideal customer profile, key competitors, and identify "champion" organizations that have the problems the platform solves.
2. Qualify sales opportunities through tools like LinkedIn and build a list of key contacts at prospective clients.
3. Educate prospects on how the platform streamlines content management and publishing to save time.
4. Explain the multi-step sales process including presentations, technical demonstrations, legal negotiations, and addressing security requirements.
5. Emphasize enterprise-level features around single sign-on, APIs,
Bhaskar Anand is a seasoned professional with over 12 years of experience in digital marketing, including expertise in analytics, SEO, social media marketing, and paid advertising. He is seeking a new position and offers strong skills in developing 360-degree digital solutions and managing client relationships. He has worked with numerous large companies and brings experience designing customized marketing strategies.
The document discusses how to build an effective personal brand on LinkedIn. It recommends adding a personalized photo and tagline to introduce yourself. The summary section should engage readers in 5-10 seconds by capturing their attention and telling a story. The profile should highlight skills and expertise, provide details about work experience and how it contributes to company goals. Completing the profile with recommendations, languages and interests helps create opportunities. Connecting with colleagues and customizing your URL allows others to find you more easily. The key is to validate your expertise, educate readers and differentiate yourself from others.
The document provides an overview of a beta program for Amplephi's hosted emarketing content management solution. It outlines that the beta activities over the summer will engage early adopters to test the solution's usability and messaging. Users will be able to create broadcast events to distribute content to multiple websites and provide feedback within a 5 day evaluation period to help test the product. The beta program will run for 3 months with the first month being free for participants.
Columbus Brown II gave a presentation on developing memorable SharePoint training that will not be forgotten. The presentation emphasized that traditional classroom training is often not enough for end users and site owners. It discussed the business value of a properly implemented SharePoint and getting organizations ready for the 2020 workplace. The presentation provided ideas for developing training curriculum and ways to build learning communities within an organization to foster continued learning about SharePoint.
Sandeep Gupta is seeking a challenging position in SEO/SEM with an IT company. He has over 5 years of experience in SEO optimization including on-page and off-page techniques. His skills include keyword research, content optimization, link building, social media marketing, Google Analytics, and Google AdWords. He holds a Bachelor's degree in Computer Science and is proficient in English and Hindi.
E learning for permanent learning in the organizationWim Putzeys
This document discusses how e-learning can support permanent learning in organizations. It outlines how the most admired companies invest in continuous learning to maintain competitive advantage. E-learning tools like LMS, authoring software, video platforms and web conferencing can meet growing demands for more accessible and engaging learning. The document provides guidance on preparing an organization for e-learning initiatives through forming a governance team, analyzing training needs, selecting appropriate tools, developing content, and measuring outcomes.
The New Drivers of Recruiting and How Technology Should Enable ThemHuman Capital Media
1. The document summarizes a webinar about the new drivers of recruiting and how technology should enable them. It provides instructions on joining the webinar via phone or computer.
2. The webinar will discuss how talent management strategies and technologies are evolving to focus on engagement, retention, and productivity.
3. Polling and Q&A functions will be available for webinar participants. Recordings and slides will be provided after the event.
On-page SEO is not a one-time effort and remains important for search engine optimization. It involves optimizing both on-page content like keywords, headings, and page speed, as well as technical elements of the webpage. While some technical skills may be needed, on-page SEO is not highly technical for most websites. Both on-page and off-page SEO strategies are important, with on-page SEO providing the foundation to support off-page link building and outreach efforts.
Harsh Deep Sharma is a strategic marketing and SEO executive with over 4 years of experience in social media, SEO, SEM, PPC, and affiliate marketing. He has expertise in search engine optimization, social media optimization, content development, Google Analytics, and Google AdWords. His most recent role was as an online sales manager from 2016-2018 where he exceeded monthly sales goals.
Shweta Pendse-Malpathak is seeking a managerial role in marketing communications, corporate communications, learning and development, or marketing services with a reputable organization preferably located in Pune. She has over 8 years of experience in marketing communications, brand positioning, content creation, and managing internal and external communications. She is proficient in MS Office applications and has a strong educational background including an MBA in Marketing and Finance.
Subhashish Paul is a dynamic professional with over 5 years of experience in marketing and business development. He has expertise in digital marketing, key account management, and team leadership. Currently he is a Manager of Pre-Sales at Radiant Info Systems, where he is responsible for handling a team of 16 people and driving marketing campaigns. He aims to leverage his skills and experience in digital marketing, account management, and team leadership for a career in digital marketing.
Narayan Singh Gour is seeking a senior management role in SEO/SMO with over 5.7 years of experience. He has expertise in on-page and off-page SEO optimization, content marketing, link building, social media marketing and managing a team of SEO professionals. Some of his clients include montcalm.co.uk, bagittoday.com and box.com where he has helped rank their websites for competitive keywords. He holds an MCA degree from RGPV Bhopal and has worked with various companies optimizing their websites and growing organic traffic.
This document provides an overview of search engine optimization (SEO), social media optimization (SMO), and social media marketing (SMM). It discusses key on-page and off-page SEO factors like keywords, backlinks, meta tags. It also explains how search engines work through crawling, indexing, and ranking pages. For SMO, it describes how to optimize websites and content for social sharing. And for SMM, it discusses developing social media strategies, content planning, engagement, and relating SEO and social activities. The document aims to educate participants on digital marketing techniques through workshops involving hands-on activities, tools demonstrations, and assigned projects.
The document provides information about a presentation on social recruiting strategies. It discusses developing a social media presence to share information about a company and engage employees. A three phase approach is outlined: 1) Build a social media presence, 2) Involve employees, and 3) Leverage the employee network. Key aspects included creating content, measuring engagement, and overcoming challenges through communication and training.
Staffingboss - software for recruitment agencies & headhunters in Indonesiaindra budiman
HRBoss is a staffing software company founded in 2010 in Asia that provides cloud-based software-as-a-service solutions for HR practitioners and recruiters. It offers customizable CRM and ATS software to help staffing agencies manage all aspects of recruiting from sourcing candidates, managing jobs and customers, to invoicing. The software aims to streamline processes, enhance insights, and drive productivity for staffing agencies across Asia and internationally.
Building your reputation as a small business or an entrepreneur on social med...Agence Tesla
Are you an entrepreneur, a startup or a SME looking for some visibility and leads online?
Here are the slides of a talk we have delivered at the French Chamber of Commerce and Industry in Singapore, in April 2015, to an audience of Entrepreneurs and small business owners.
After a few slides introducing what is the online world and how to make it understanble from a Digital, Social and Mobile perspective, we dive into how Marketing as a trade is being renewed in the digital age.
Market Research is being replaced by Social media listenting. Traditional adversiting in the media is being replaced by online ads, more targeted and traceable. PR is being renewed thanks to new influencers (bloggers, twitter account, chatgroups) that can be identified in order to hit only people relevant to your business.
You will find also a series of free or almost free to use tools to setup a website, create a visual charter and design, produce content and schedule it on social media.
We finish this talk with a focus on Content Marketing, the key of any online strategy, and how your brand, whatever small it is, must act as a media and bring AMAZING content to attract crowds to your website.
We are a social media agency based in Singapore and Paris, ping us at hello@agencetesla.com
Want some directions on how to get started with your social media plan? Check out this roadmap template to get some high level guidance on what your plan could include. This is a mix of several successful tactics and activities that have been tested and which delivered great successes.
Enterprise sales what i have learned going up the tree from smbTom Spencer
Enterprise Sales involves selling an enterprise content marketing platform to large organizations. The summary outlines the key steps in the sales process:
1. Develop an understanding of the ideal customer profile, key competitors, and identify "champion" organizations that have the problems the platform solves.
2. Qualify sales opportunities through tools like LinkedIn and build a list of key contacts at prospective clients.
3. Educate prospects on how the platform streamlines content management and publishing to save time.
4. Explain the multi-step sales process including presentations, technical demonstrations, legal negotiations, and addressing security requirements.
5. Emphasize enterprise-level features around single sign-on, APIs,
Bhaskar Anand is a seasoned professional with over 12 years of experience in digital marketing, including expertise in analytics, SEO, social media marketing, and paid advertising. He is seeking a new position and offers strong skills in developing 360-degree digital solutions and managing client relationships. He has worked with numerous large companies and brings experience designing customized marketing strategies.
The document discusses how to build an effective personal brand on LinkedIn. It recommends adding a personalized photo and tagline to introduce yourself. The summary section should engage readers in 5-10 seconds by capturing their attention and telling a story. The profile should highlight skills and expertise, provide details about work experience and how it contributes to company goals. Completing the profile with recommendations, languages and interests helps create opportunities. Connecting with colleagues and customizing your URL allows others to find you more easily. The key is to validate your expertise, educate readers and differentiate yourself from others.
The document provides an overview of a beta program for Amplephi's hosted emarketing content management solution. It outlines that the beta activities over the summer will engage early adopters to test the solution's usability and messaging. Users will be able to create broadcast events to distribute content to multiple websites and provide feedback within a 5 day evaluation period to help test the product. The beta program will run for 3 months with the first month being free for participants.
2. In House SEO Presented by: Joe Laratro President, Tandem Interactive SES NY 2010
3.
4.
5.
6.
7.
8.
9.
10.
11.
12. Thank You University of San Francisco Master Certificate in Internet Marketing www.usanfranonline.com ENTER TO WIN A FREE COURSE VALUED AT UP TO $2,280 AT BOOTH 321 *Terms and conditions of raffle available upon request at booth 321