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Platforma de Comerț Electronic Perfectă
În căutarea Platformei de Comerț Electronic Sexy
Liviu TALOI, liviu.taloi@ECOMpedia.ro, Iasi, 27 martie 2018
În 1994-1995 am descoperit Internet-ul...
În 2001-2002 am făcut prima mea evaluare pe usability...
În 2004-2006 m-am alăturat acestei minunate echipe...
Începând cu 2005 am consiliat peste 100 magazine online...
2012 ECOMpedia – portal despre e-commerce & marketing digital
In cautarea platformei de comert electronic sexy
Voi la ce v-ati uitat cand ati ales platforma de
comert electronic?
Sondaj adhoc pe grupul de FB “Comert Electronic”
Confidential and Proprietary
Benchmark 1 – Costul unei Platforme
Sondaj in randul comunitatii ECOMpedia – Comert Electronic
aproximativ 130 respondenti
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
Confidential and Proprietary
Care a fost costul programarii in primele 12 luni de zile?
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
Confidential and Proprietary
Care a fost costul programarii in primele 12 luni de zile?
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
Confidential and Proprietary
Care a fost costul programarii in primele 12 luni de zile?
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
Confidential and Proprietary
Bebelusi, Copii, Jucarii
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
Confidential and Proprietary
Casa, Gradina si Unelte
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
Confidential and Proprietary
IT&C, Electronice, Electrocasnice
ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
Benchmark 2 – Ce Platorme Folositi?
Sondaj in randul comunitatii ECOMpedia – Comert Electronic
aproximativ 250 respondenti
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
Confidential and Proprietary
Ce Platforme de Comert Electronic ati folosit? Folositi?
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
Confidential and Proprietary
Ce Platforme de Comert Electronic ati folosit? Folositi?
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
Confidential and Proprietary
Ce Platforme de Comert Electronic ati folosit? Folositi?
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
Confidential and Proprietary
WooCommerce + WordPress
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
Confidential and Proprietary
PrestaShop
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
Confidential and Proprietary
Magento
ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
Cum Alegem o Platforma de Comert Electronic?
Ce intrebari ne punem?
Confidential and Proprietary
Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Natura produselor vandute
• Tangibile / Intangibile (digitale)
• Cu variatii/optiuni (marime, culoare) / fara variatii
• Vanzare recurenta / one time only
Numarul produselor afisate
• 1-5 produse
• 100 – 1000 de produse
• +100.000 de produse
Produse?
Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Unde se tine gestiunea stocului si/sau preturile?
• In platforma (multi-furnizor vs 1-furnizor)?
• In ERP?
Rotatia produselor
• Cate produse noi intra in oferta lunar?
• Cate produse pot sa documentez pe zi?
• In cate “click-uri” pot sa schimb pretul la..
Pretul, Stocul?
Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Unde se tine gestiunea clientilor /comenzilor?
• In platforma?
• In CRM?
• Black Friday? 1000/5000/10.000 cmzi/zi?
Unde se stabilesc promotiile?
• In platforma de ecommerce
• In ERP (reguli si politici de discount)
Procesarea Comenzilor, Promotiilor?
Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Cati oameni vor lucra in magazinul online?
• Sot + Sotie?
• 3-5 oameni? 6-12 oameni?
• 40 - 100, organizati in departamente?
Vrei doar sa incerci modelul de business?
Vrei doar sa probezi “vandabilitatea” unei game de produse noi?
• SAAS? MarketPlace?
Multi-store, multi-currency, multi-language?
• TVA international?
• Traduceri si localizare?
Oameni, Model Business, Global?
Confidential and Proprietary
Discutii libere pe marginea intrebarilor
Cati oameni au angajati in companie?
• Programatori, Seniori, Juniori?
• Cati Account Manageri au? Sau Project Manageri?
• Au tarife diferentiate fctie de rolul in proiect?
Cati clienti activi au in acest moment?
• O lista, Portofoliu 100+, 50+, 25+?
• Referinte de la clienti, verbal, scris?
Ce tarif au pe ora POST IMPLEMENTARE? Mentenanta?
• Nu conteaza costul implementarii, dar mai ales costul de dupa
• Cum trateaza BUG-urile? Critice, Ne Critice, Features?
Compania de Dezvoltare/Programare?
Multumesc
Voucher 20% PRO & DIAMOND ANALYTICS
valabil azi, 27 martie 2018
ECOMpedia.ro/sexy-analytics
3 MAI 2018 - IASI
Liviu TALOI
liviu.taloi@ECOMpedia.ro
Confidential and Proprietary
Intra acum pe ECOMpedia.ro
si pune intrebarea la care vrei raspuns
usability, marketing, analytics, e-commerce
Liviu TALOI
Senior Consultant in e-commerce, usability, analytics, conversion rate optimization and online
marketing @ECOMpedia
Liviu is Co-Founder of the ECOMpedia.ro project and Community Manager for GPeC (Gala Premiilor e-
Commerce - Romanian e-Commerce Award Gala). He has over 15 years of experience in online
marketing and 10 years in e-commerce. He was, among other past jobs, PR Manager at eMAG. In 2005,
he founded a web consulting company specialized in e-commerce and sites evaluation, Web Audit.
He is also speaker at conferences and seminars, especially dedicated to electronic commerce, he write
articles and market analysis. Skills: e-commerce, site audit, UX, CRO, Analytics, Online Marketing.
Taloi has been selected by Cardinal Path to be a regional trainer of Google Partner Academy
Programme in Google Analytics. Taloi has also GAIQ - Google Analytics Individual Qualification
certification.
Liviu TALOI has worked with online shops as eMAG, MarketOnline, SigmaNET, F64, FashionUP,
TAMOS, Kurtmann, ZorileStore, Vexio.ro, MetaphoraBijoux, Gutuie.ro, eMenAtWork, e-commerce
platforms & full digital agencies as Content Speed, Shopmania BIZ, Retargeting.biz, online tourism sites
as EXIMTUR, Veltravel, he did usability & conversion rate optmization projects as for BCR - sIT
Solutions AT Spardat Gmbh, Bitdefender (USA site), SKIN media, he delivered Google Analytics
closed&open trainings as for BrainArt, Siniat, ING NN Asigurari de Viata, Google Partner Academy.
In recent years, Liviu Taloi provided expert advice to more than 100 Romanian online stores in e-
commerce, usability, analytics, conversion rate optimization and online marketing. Many of these online
companies are now market leaders in their niche.

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In cautarea platformei de comert electronic sexy

  • 1. Platforma de Comerț Electronic Perfectă
  • 2. În căutarea Platformei de Comerț Electronic Sexy Liviu TALOI, liviu.taloi@ECOMpedia.ro, Iasi, 27 martie 2018
  • 3. În 1994-1995 am descoperit Internet-ul...
  • 4. În 2001-2002 am făcut prima mea evaluare pe usability...
  • 5. În 2004-2006 m-am alăturat acestei minunate echipe...
  • 6. Începând cu 2005 am consiliat peste 100 magazine online...
  • 7. 2012 ECOMpedia – portal despre e-commerce & marketing digital
  • 9. Voi la ce v-ati uitat cand ati ales platforma de comert electronic? Sondaj adhoc pe grupul de FB “Comert Electronic”
  • 11. Benchmark 1 – Costul unei Platforme Sondaj in randul comunitatii ECOMpedia – Comert Electronic aproximativ 130 respondenti ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  • 12. Confidential and Proprietary Care a fost costul programarii in primele 12 luni de zile? ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  • 13. Confidential and Proprietary Care a fost costul programarii in primele 12 luni de zile? ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  • 14. Confidential and Proprietary Care a fost costul programarii in primele 12 luni de zile? ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  • 15. Confidential and Proprietary Bebelusi, Copii, Jucarii ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  • 16. Confidential and Proprietary Casa, Gradina si Unelte ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  • 17. Confidential and Proprietary IT&C, Electronice, Electrocasnice ECOMpedia.ro/benchmark-costuri-programare-magazine-online.html
  • 18. Benchmark 2 – Ce Platorme Folositi? Sondaj in randul comunitatii ECOMpedia – Comert Electronic aproximativ 250 respondenti ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  • 19. Confidential and Proprietary Ce Platforme de Comert Electronic ati folosit? Folositi? ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  • 20. Confidential and Proprietary Ce Platforme de Comert Electronic ati folosit? Folositi? ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  • 21. Confidential and Proprietary Ce Platforme de Comert Electronic ati folosit? Folositi? ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  • 22. Confidential and Proprietary WooCommerce + WordPress ECOMpedia.ro/benchmark-platforme-de-comert-electronic.html
  • 25. Cum Alegem o Platforma de Comert Electronic? Ce intrebari ne punem?
  • 27. Confidential and Proprietary Discutii libere pe marginea intrebarilor Natura produselor vandute • Tangibile / Intangibile (digitale) • Cu variatii/optiuni (marime, culoare) / fara variatii • Vanzare recurenta / one time only Numarul produselor afisate • 1-5 produse • 100 – 1000 de produse • +100.000 de produse Produse?
  • 28. Confidential and Proprietary Discutii libere pe marginea intrebarilor Unde se tine gestiunea stocului si/sau preturile? • In platforma (multi-furnizor vs 1-furnizor)? • In ERP? Rotatia produselor • Cate produse noi intra in oferta lunar? • Cate produse pot sa documentez pe zi? • In cate “click-uri” pot sa schimb pretul la.. Pretul, Stocul?
  • 29. Confidential and Proprietary Discutii libere pe marginea intrebarilor Unde se tine gestiunea clientilor /comenzilor? • In platforma? • In CRM? • Black Friday? 1000/5000/10.000 cmzi/zi? Unde se stabilesc promotiile? • In platforma de ecommerce • In ERP (reguli si politici de discount) Procesarea Comenzilor, Promotiilor?
  • 30. Confidential and Proprietary Discutii libere pe marginea intrebarilor Cati oameni vor lucra in magazinul online? • Sot + Sotie? • 3-5 oameni? 6-12 oameni? • 40 - 100, organizati in departamente? Vrei doar sa incerci modelul de business? Vrei doar sa probezi “vandabilitatea” unei game de produse noi? • SAAS? MarketPlace? Multi-store, multi-currency, multi-language? • TVA international? • Traduceri si localizare? Oameni, Model Business, Global?
  • 31. Confidential and Proprietary Discutii libere pe marginea intrebarilor Cati oameni au angajati in companie? • Programatori, Seniori, Juniori? • Cati Account Manageri au? Sau Project Manageri? • Au tarife diferentiate fctie de rolul in proiect? Cati clienti activi au in acest moment? • O lista, Portofoliu 100+, 50+, 25+? • Referinte de la clienti, verbal, scris? Ce tarif au pe ora POST IMPLEMENTARE? Mentenanta? • Nu conteaza costul implementarii, dar mai ales costul de dupa • Cum trateaza BUG-urile? Critice, Ne Critice, Features? Compania de Dezvoltare/Programare?
  • 32. Multumesc Voucher 20% PRO & DIAMOND ANALYTICS valabil azi, 27 martie 2018 ECOMpedia.ro/sexy-analytics 3 MAI 2018 - IASI Liviu TALOI liviu.taloi@ECOMpedia.ro
  • 33. Confidential and Proprietary Intra acum pe ECOMpedia.ro si pune intrebarea la care vrei raspuns usability, marketing, analytics, e-commerce
  • 34. Liviu TALOI Senior Consultant in e-commerce, usability, analytics, conversion rate optimization and online marketing @ECOMpedia Liviu is Co-Founder of the ECOMpedia.ro project and Community Manager for GPeC (Gala Premiilor e- Commerce - Romanian e-Commerce Award Gala). He has over 15 years of experience in online marketing and 10 years in e-commerce. He was, among other past jobs, PR Manager at eMAG. In 2005, he founded a web consulting company specialized in e-commerce and sites evaluation, Web Audit. He is also speaker at conferences and seminars, especially dedicated to electronic commerce, he write articles and market analysis. Skills: e-commerce, site audit, UX, CRO, Analytics, Online Marketing. Taloi has been selected by Cardinal Path to be a regional trainer of Google Partner Academy Programme in Google Analytics. Taloi has also GAIQ - Google Analytics Individual Qualification certification. Liviu TALOI has worked with online shops as eMAG, MarketOnline, SigmaNET, F64, FashionUP, TAMOS, Kurtmann, ZorileStore, Vexio.ro, MetaphoraBijoux, Gutuie.ro, eMenAtWork, e-commerce platforms & full digital agencies as Content Speed, Shopmania BIZ, Retargeting.biz, online tourism sites as EXIMTUR, Veltravel, he did usability & conversion rate optmization projects as for BCR - sIT Solutions AT Spardat Gmbh, Bitdefender (USA site), SKIN media, he delivered Google Analytics closed&open trainings as for BrainArt, Siniat, ING NN Asigurari de Viata, Google Partner Academy. In recent years, Liviu Taloi provided expert advice to more than 100 Romanian online stores in e- commerce, usability, analytics, conversion rate optimization and online marketing. Many of these online companies are now market leaders in their niche.