DEEP DIVE INTO DEEP LINKS
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Deep links are a powerful tool for engagement & user acquisition. But it’s not a switch you can flip to make it work. How can the marketer plan and specify the app’s deep link integration – and once it’s available, how can you put them to work in your campaigns? And what are Universal Links, really?
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DEEP DIVE INTO DEEP LINKS
- 1. The Mobile Measurement Company
- 2. The Mobile Measurement Company Does this look familiar? 2 Mobile app engagement benchmarks worldwide: average 3 months retention vs. churn rates, June 2015 0 June 2016 Month 1 Month 2 Month 3 0 25 50 75 100 20% 25% 37% 80% 75% 63% Churn Rate Retention Rate
- 3. The Mobile Measurement Company With the balance between retargeting and UA ‣ Improve User Retention, Engagement, & App Usage ‣ Enhance The User Experience 3
- 4. The Mobile Measurement Company 4 Deep Links Send your users directly to where you want them to be
- 5. The Mobile Measurement Company Standard user journey From click to your app 5
- 6. The Mobile Measurement Company User journey when Deep Links are in action When the app is installed it takes just 1 click 6
- 7. The Mobile Measurement Company User journey when Deep Links are in action When the app is not installed it takes just 2 click 7
- 8. The Mobile Measurement Company 8 Where you can use Deep links Retargeting Push Notification User Acquisition Deep link users to product pages they visited or to the cart, when they haven’t completed the purchase yet Deep link users to content highlighted in use messages Deep link users to content the highlighted in the UA message Index your app to make it available on Google Search App Indexing
- 9. The Mobile Measurement Company Creating amazing user experience Setting up Deep Links with Adjust 9
- 10. The Mobile Measurement Company Adjust Deep Links 10 https://app.adjust.com/f0ob4r? deep_link=myapp:// myapp://prod_view? adjust_tracker=f0ob4r https://abcd.adj.st/? adjust_t=abc123 Adjust tracker + Deep Link Direct Deep Link Universal Links
- 11. The Mobile Measurement Company 11 https://app.adjust.com/f0ob4r? deep_link=myapp:// Specify myapp:// as your custom URL scheme Add the deep link to the “deep_link” parameter of your tracker URL Deep Link set up myapp://product?id=650
- 12. The Mobile Measurement Company 12 Universal links Set up in 1..2.. ‣ available in iOS version 9 and above ‣ Same functionality, different set up ‣ Activate via Adjust dashboard ‣ Implement it to the Adjust SDK
- 13. The Mobile Measurement Company 13 Re-attribution via Deep links ‣ Needs to be integrated in your app ‣ Need to set user inactivity window
- 14. The Mobile Measurement Company First things, first Getting data to back up your Deep link strategy 14
- 15. The Mobile Measurement Company 15 ‣ Real-time Callbacks ‣ Partner modules User behaviour based engagement
- 16. The Mobile Measurement Company 16 How they do it ‣ Events -> Add to cart ‣ Data -> product IDs ‣ Engagement -> Push notification + deep link the the specific item ‣ Events -> Did not book the car ride for X amount ‣ Data -> User ID ‣ Engagement -> Push notification + voucher for the trip + deep link the the specific place in the app with the voucher E-Commerce Travel
- 17. The Mobile Measurement Company Working with Deep Links ‣ Better user experience ‣ Unique solution ‣ More control vs work around ‣ Personalised marketing 17
- 18. The Mobile Measurement Company 18 Kristina Grimmer ADJUST HQ Saarbrücker Str. 38 10405 Berlin Germany Moscow