The document discusses how mobile apps can help boost businesses. It provides examples such as using apps to brand a business with logos and mission statements. Apps allow accessing files and folders while traveling to manage customers better. They make it easy to process payments for freelancers and track billable time. Apps also help keep in constant touch with customers and send them regular updates. They allow collecting accurate data through surveys. The document concludes that mobile devices and apps increase productivity and businesses should adopt this technology.

1. How Mobile Apps help Boost your Business
Times have changed and it is important to keep pace with the latest developments. This is more
applicable to technology adoption among small/medium businesses, who, in order to succeed,
have to keep pace with the latest Internet technologies. Businesses, whether small, medium or
large, are becoming more mobile and it has become important for business owners and
freelancers to take advantage of the applications available for mobile devices. If you want to
increase the productivity of your business and remain competitive, you need to have mobile
applications that will help you conduct business as though you were in office. Let’s take a look at
how mobile apps can help boost your business.
• Use Mobile Apps to brand your business - Branding is an important aspect of any type of
business. Ask your application developer to include your business logo of the app window. You
can also have the mission and vision statement of your business displayed prominently. This will
ensure that the users of the application will know about your company and the products/services
the company deals with.
• You can access your files and folders while on move - If you have to make frequent business
travels, it is wise to synchronize your smart phone with your desktop. This will enable you to
retrieve the required documents, task lists and the calendars. Synchronizing your smart phone
with the database will enable you to manage your customers better. There are CRM apps for
mobile devices which will make it easy for you to link calls, emails and to keep in constant touch
with your customers when you are outside your office.
• Mobile Apps makes it easy to process payments - For the freelancers, who work from
anywhere at any time, and those who sell goods/services without a traditional storefront, smart
phones will make it easy to process the bills and invoices. They can process their debit/credit
card payments from their mobile device directly and send it to their clients in no time. Using a
portable printer, you can also get the printout of receipts.
• Monitor billable time - Installing apps which will report and track the duration of emails or
calls, and also automatically assigning the client and project code will enable you to bill your
client.
• Mobile Apps help to keep in touch with your customers/clients - The success of your
business depends on your customers. Therefore it is always a good idea to keep in constant touch
with them either through emails or mailers. When you send a seasonal greetings or birthday
© 2011 Apptivo Inc. All rights reserved.

2. wishes from your mobile apps, he/she will know what you care about him/her. Whenever you
send him regular updates of your products and services, he/she will realize that you care for
his/her experience with the application. In the long run, the customer will be your loyal client.
• Helps in data collection - There are a wide range of industry specific survey forms available
for mobile applications. As a small business owner, if you want to conduct a business survey,
you can ask your employee to collect the accurate data by filling out the forms in their mobile
devices. There are forms which will even allow you to add photos and geographic location of the
information. Once thedata is collected, it can be emailed to the department concerned from the
mobile device.
Remember that the world has become one small global village and the economy we live in is an
"anywhere economy". In this type of economy, the smart phones help in increasing the
productivity of your business because of the flexible web access.
Mobile devices and its applications are here to stay. Therefore make use of this technology to
propel your business ahead.
Share your success story on how Mobile Apps helped your business grow. We look forward to your valuable
comments and feedback.
© 2011 Apptivo Inc. All rights reserved.