Here are the 5 ways that work best for attracting new customers and get more foot traffic to your shop. Retailers can use these tips to design more effective retail strategies.
In the end the most expensive brands are those that know woo customers. Kindness and good deal on the price premium. Human interaction is the lifeblood that catches customers. You can have a giant business, but if your business does not have “A Soul" or very special person who is magnet for your customers, your entire investment will founder.
See more about loyalty cards UK
http://fotosnipe.co.uk/loyaltycards
How To Create A Loyal Tribe of Repeat CustomersJon Brome
This article teaches the average home business owner and shows them how to turn one-off customers into loyal evangelists of their product and services.
FOMO, or fear of missing out, is the phenomena of people fearing they will miss out on a great offer if they don't take action.
It's an effective copywriting strategy that every writer needs to know.
Multiple seniors have been misled into the 'antique mall booth' business. Few have shown a profit, most have lost money.
Perhaps more insidiously, seniors attempting to downsize and clear the clutter from their homes end up with more possessions, increased frustration and suffering from emotional distress as a direct result of their antique mall experience.
Antique malls rely on eighty percent of their tenants who make no profit with no hope of making profit to cover their overhead and carry the twenty percent of tenant who are able to show a profit.
This slide share explains how to create a financial model to understand the value of the inventory which must be carried, the turnover required and the cost per square foot to support that business plan in order to achieve even a small return on investment. Breaking even is a (pipe) dream for most seniors in this business. Antique mall owners know this and are constantly on the prowl for new recruits.
Your Shopping Bag is More Important Than Your Radio SpotAchim Brauweiler
You’re no longer in the business of selling stuff.
You’re in the business of entertaining your audience and engaging them in meaningful behavior. If you do it well enough, they will not just buy your products and services repeatedly, but they will tell their friends about it.
Savvy business owners and leaders know about the importance of brand when it comes to marketing. A brand is about people and stories - whether your business is technical or personal, a giant conglomerate or a mom-and-pop. And the bottom line is that everyone loves a story - though few of us enjoy the prospect of being the target of a hard sale.
This NCET Tech Bite presentation by Mikalee Byerman, Director of Audience Engagement for the Estipona Group, delves into the importance of storytelling in building a brand identity. Topics include:
• Why storytelling?
• The power of voice.
• The unique selling proposition and how to identify yours.
• What vehicles you can use to tell your stories.
• Examples of effective storytelling.
You'll learn about new tools to help you develop or augment your personal and/or professional brands.
In the end the most expensive brands are those that know woo customers. Kindness and good deal on the price premium. Human interaction is the lifeblood that catches customers. You can have a giant business, but if your business does not have “A Soul" or very special person who is magnet for your customers, your entire investment will founder.
See more about loyalty cards UK
http://fotosnipe.co.uk/loyaltycards
How To Create A Loyal Tribe of Repeat CustomersJon Brome
This article teaches the average home business owner and shows them how to turn one-off customers into loyal evangelists of their product and services.
FOMO, or fear of missing out, is the phenomena of people fearing they will miss out on a great offer if they don't take action.
It's an effective copywriting strategy that every writer needs to know.
Multiple seniors have been misled into the 'antique mall booth' business. Few have shown a profit, most have lost money.
Perhaps more insidiously, seniors attempting to downsize and clear the clutter from their homes end up with more possessions, increased frustration and suffering from emotional distress as a direct result of their antique mall experience.
Antique malls rely on eighty percent of their tenants who make no profit with no hope of making profit to cover their overhead and carry the twenty percent of tenant who are able to show a profit.
This slide share explains how to create a financial model to understand the value of the inventory which must be carried, the turnover required and the cost per square foot to support that business plan in order to achieve even a small return on investment. Breaking even is a (pipe) dream for most seniors in this business. Antique mall owners know this and are constantly on the prowl for new recruits.
Your Shopping Bag is More Important Than Your Radio SpotAchim Brauweiler
You’re no longer in the business of selling stuff.
You’re in the business of entertaining your audience and engaging them in meaningful behavior. If you do it well enough, they will not just buy your products and services repeatedly, but they will tell their friends about it.
Savvy business owners and leaders know about the importance of brand when it comes to marketing. A brand is about people and stories - whether your business is technical or personal, a giant conglomerate or a mom-and-pop. And the bottom line is that everyone loves a story - though few of us enjoy the prospect of being the target of a hard sale.
This NCET Tech Bite presentation by Mikalee Byerman, Director of Audience Engagement for the Estipona Group, delves into the importance of storytelling in building a brand identity. Topics include:
• Why storytelling?
• The power of voice.
• The unique selling proposition and how to identify yours.
• What vehicles you can use to tell your stories.
• Examples of effective storytelling.
You'll learn about new tools to help you develop or augment your personal and/or professional brands.
Twelve Days of Pop-Ups: An Insider's Guide to Setting-Up Shop in the HolidaysNiani Tolbert
While consumers are thinking of what to buy whom, the perfect time is now to try new profile-raising techniques with a holiday pop-up shop. How will you stand out in the crowd? In twelve chapters, we will cover the ins and outs of preparing for the holidays- from merchandising to marketing. Although this book focuses on building a pop-up from ground- up, you can also use this resource for your permanent brick-and-mortar locations for the holiday season, and even year round!
Designing with Purpose – How to Differentiate Through Authenticity and TrustJosh Levine
Presented October 11, 2018 in Helsinki Finland at 'Business Finland' Ecom-Growth Conference
In a market where it’s hard to know what’s real… Authenticity is everything, now more than ever.
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides an overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Does your holiday marketing need some help? We will show you how to highjack your customers' brains and earn more this holiday season. Check out these 7 psychological principals and examples of how other companies have used them in their holiday marketing campaigns.
The holiday season is right around the corner, and the question is -- is your eCommerce shop ready? It better be, because 20-40% of all retail sales come in the last 2 months of the year. On top of that, the average order value for online purchases was up 10% from 2012 to 2013, and according to Shop.Org’s predictions there will be an 8%-11% growth in online sales in 2014. If you want to take advantage of this potential for sales then you should check out these 6 eCommerce tips for the holiday season!
How to Start a Retail Business: 7 Steps to SuccessVend
Welcome to our retail startup guide—a comprehensive “retail roadmap” that walks you through the ups and downs (and sometimes confusing parts) of setting up a brick-and-mortar store. You’ll learn how to choose what products to sell, how to select the right location, how to finance your venture, and more.
2. 1 2
3 4
Focus on Understanding
Psychographics
(Activities, Interests & Opinions)
Analyse the Shopping
Pattern of Customers
Understand
Pricing Emotions
Improve the Overall
Visibility of Your Retail Store
6. Psychographic analysis views
each customer as an individual,
rather than treating them as
part of the larger group
What
Do They Buy?
Where
Do They Like To Buy?
How
Often Do they Buy?
What
Are Their Reasons For Buying?
Are
They Buying For Others?
Where
Do They Get Their Information?
7. To Buy or Not to Buy…That’s the Question
Nay…After all I
need to update my
summer wardrobe
Hmm…the price
seems reasonable
But…will the colour
look nice on me?
Yes…Palak was wearing something
similar in the last party!
Wait…Am I spending
a lot on shopping?
9. People tend to buy
emotionally and justify
intellectually.
Isn’t It?
We know you totally agree.
Remember the last 5me you went crazy
for Amazon sale!
10. What Customers
Experience During The
Purchase Cycle
Price Resistance
Payment Resistance
Price Anxiety
S"cker shock at the beginning of the
buying process
The unwillingness of customers to
pay in one go, or through a par"cular
medium
It’s the buyer’s response a=er
spending a large amount of money
11. How to Deal With Price
Resistance of Customers?
Nega%ve emo%ons that impact the buying decision of
customers
Shock: I was looking for this design for a long 2me,
but the price seems too high.
Frustra%on: Need to upgrade my wardrobe, but can’t
buy every thing at the same 2me
Helpless: With this price, I won’t be able to buy it ever
Hesitant: What if I make the wrong choice?
I will end up was2ng my money
Make this all go away
For each nega2ve emo2on, demonstrate how you can
reduce or eliminate this feeling
Don’t lower the price, maximize the value being
provided.
Adopt price bundling & focus on the totality of offerings
to make products worth their hard-earned money
12. How to Overcome
Payment Resistance By
Customers?
How a sales rep convinced the customer to buy
a dishwasher
Customer: I am liking this dishwasher, but don’t have
enough cash
Sales rep: No problem sir! You can pay online!
Customer: Yes, but I will end up pu=ng a dent in my
pocket
Sales rep: Again no problem sir! You can buy it on EMI.
Customer: Can I? That’s really nice. Plus the discount. It’s
surely a great deal!
What convinced the customer to shell money for
dishwasher?
MulDple payment opDons were provided
13. Price Anxiety
Scenario 1:
Customer: “Wow, your delivery charges are higher
than XYZ Company.”
Sales Pro: “Well, not all customers complain about
this.”
Scenario 2:
Customer: “Wow, your delivery charges are higher
than XYZ Company.”
Sales Pro: “Yes, quality control and on-Ame
delivery are our priority.”
No doubt, the second answer would have been more
comfor5ng for the customer!
What made the Second Answer Be;er?
Product quality (USP) was emphasized, that’s what
customers want.
On-Ame delivery of food maKers, because hunger pangs
really hurt
15. Focus on Visual Merchandise
Register on Google My Business
Hold In-Store Events
Leverage Social Media
Start a YouTube Channel
16. Window Display for Perfumes by The Cool Hunter
Pro Tip: Turning your product into an art is a great
way to grab instant a5en6on of passer-by.
Focus on Visual Merchandise
17. Pro Tip: Logs aren’t the only object with which you
can go rus5c, yet crea5ve. Just find something that
suits your business style. Maybe, unused lamps, CD
casseAes or wine boAles!
The Trina Turk Boutique in New
York ditched dime-a-dozen
display ideas for something
upcycled
18. Pro Tip: Naviga&on not only helps in guiding every
step of customers, but also impacts where they are
likely to look and what they are likely to buy.
See how beautifully Ikea guides
its customers through the store
19. Make the most of your presence on Google My
Business by:
Specifying your area of service
Ge2ng your Google My Business lis6ng verified
Op6mizing Photos in your Google My Business lis6ng
Op6mizing the Introduc6on
Solici6ng customer reviews
Register on Google My Business
20. Over the past few years, a number of trendy
independent shops have started incorpora7ng
coffee bars into their store space.
So, what’s making this trend so popular?
A place that invites people to hang out while they
are on a shopping spree or taking a break from
work is surely going to be a big hit!
Inspired enough to create in-store experiences
that drive traffic and sales? Great!
Organize In-Store Events
Coffee bar in store space
21. Sweat session Organize gaming sessions at your store
just the way Decathlon does
Art space Promote the work of local ar:sts at the
mini gallery of your store
Themed events Popular Musical bands performing at
your store will help you set up the right stage
DIY Sessions Home Depot, the famous home
improvement store organizes weekly workshops to
have more number of registered customers
Tie Up for a Real Cause Warby Parker and Toms
Shoes integrate charity into sales, and organize
frequent giving sessions in store.
Along with bites and browsing,
other interesting ideas to
increase the foot traffic are:
Sweat Session
DIY Sessions
Art Space
Tie Up for a Real Cause
22. Let’s take a sneak-peak into the social media campaigns of
popular retails:
A. Establish yourself as a thought leader on social media:
Casper won gold at the 8th annual Shorty Awards for its
campaign “Bringing Bed>me Back”. It established itself as a
thought leader by making sleep trendy again. Casper’s
TwiEer account was loaded with bed>me puns and I’d-
rather-be-sleeping one-liners.
B. ASOS created a culture around the brand on social
media:
ASOS works with affiliated stylists, who on their own
Instagram accounts showcase a lifestyle associated with the
ASOS brand. They act as personal style icons of ASOS on
social media, and inspire their followers to buy the overall
look.
Leverage Social Media
A - “Bringing Bed;me Back”
B - ASOS affiliated stylists
23. Popular YouTube videos involve make-up 5ps, celebrity
gossips and current news – They say like this!
But these retailers are breaking this myth by adop5ng
these crea5ve ideas:
Apple – Apple uses its YouTube channel to archive and
repurpose content found on any other pla8orm.
Coca-Cola – The company uses YouTube as part of its
promo;onal content, and promotes campaigns like “Unlock
the Secret Formula” through it.
Dell - Dell refers to its video channel as video blog, covering
topics like social media, healthcare technology, cloud
compu;ng, and more.
French Connec0on: French Connec;on calls its YouTube
channel ‘You;que’ to discuss fashion ;ps and improve
branding.
Start a YouTube Channel
24. “Price is what customers pay. Value is what they get.”
Warren Buffett