Have product. Must sell. WordPress + WooCommerce make it easy enough to create your online shop in a matter of minutes. Facebook + promoted posts make it easy enough to market directly to your target audience and get them to your website. But how do you quickly gain their confidence and trust and get them to actually make the purchase?

1. How to turn your
WooCommerce shop
by Shannon McLaughlin
BROWSERS
INTO
BUYERS

2. Created a
product
to solve
my own
problem

4. Online shop
responsibilities
• Deliver
• Educate
• Support
• Relationship

5. Mission: sustain
sales and grow from
month-to-month

6. Gain trust

7. TRUST
FACTORS3

8. Find out who you’re
selling to and take them
on a journey.1

9. Find your sweet spot,
connect emotionally.

10. Recognize:
A future
satisfied
version of
themselves

11. Address their fears
because a confused
mind never buys.2

12. • Choice
• FOMO
• Features vs Benefits
• Guarantees
• Reviews
• Sub-conscious fears
• Technophobe
• Free shipping
• Micro-copy
• Entry points
Create a fear list

13. Energy work
The Woo Woo side
of WooCommerce3

15. thank yo
u!
It’s not about products
anymore, it’s about the
experiences they deliver.
~ Marc Hassenzahl
#WCCT2017