This document provides sample learning questions and answers for marketing management chapters. It summarizes 3 improved questions and answers from the document: 1) Question about the 4Ps of marketing - improved question clarifies the marketing mix tools and provides the correct answer that location is part of place, not a promotional strategy. 2) Question about Ansoff's product-market expansion grid - improved question provides a diagram of the grid and explains each strategy, concluding that market development strategy involves new markets for existing products. 3) Question about improving service quality - original question had an incorrect answer choice, improved question removes the incorrect choice and focuses on reliable service quality improvements.

1. Improved Learning Questions for 20 Chapters in Marketing Management Francis Benson C. Hugo April 29, 2011 francishugo.blogspot.com

2. TOP 10 Learning Questions for Chapter 1: Defining Marketing for the 21st Century RiaAbendan / Chiz Hugo April 2011

3. Original question: 10. Which is NOT true about the 4Ps Marketing Mix? Direct Marketing is under Promotions Inventory is under Product Volume discounts is under Price Locations is under Place None of the above (all are correct) 3

4. 10. Which statement is FALSE about the 4Ps of Marketing? Direct Marketing is a Promotional strategy Inventory management is a Product decision Volume discount is a Pricing decision Location is a Place decision None of the above 4 Improved question: francishugo.blogspot.com

7. Example:

10. Examples for San Miguel products:supermarkets sari-sari stores convenience stores

12. Examples:events merchandising tv commercials

13. 10. Which statement is FALSE about the 4Ps of Marketing? Direct Marketing is a Promotional strategy Inventory management is a Product decision Volume discount is a Pricing decision Location is a Place decision None of the above 10 Improved answer: francishugo.blogspot.com

14. 10 QuestionsChapter 2: Developing MarketingStrategies and Plans Steven Michael Y. Andrada / Chiz Hugo April 15, 2011 www.stevenandrada.blogspot.com 1/73

15. 7. According to Ansof’s product – market expansion grid, What kind of strategy that develops new markets for the current products? Market penetration strategy Product development strategy Market development strategy Diversification strategy None of the above 40/73 Original question: www.stevenandrada.blogspot.com

16. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products? Market penetration strategy Product development strategy Market development strategy Diversification strategy None of the above 40/73 Improved question: francishugo.blogspot.com

17. Ansoff’s Product – Market Expansion Grid 41/73 Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com

18. Gain market share with current products in the current market 42/73 Question 7: Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com

19. 43/73 Question 7: Develop new products of potential interest to the current markets Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com

20. 44/73 Question 7: Develop new markets for the current products Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com

21. 45/73 Question 7: Develop new products to the new markets Ansoff’s Product – Market Expansion Grid Current Products New Products Current Markets Market-penetration strategy Product-development strategy New Markets Market-development strategy Diversification strategy Source: 13th Edition, Marketing Management, Kotler & Keller www.stevenandrada.blogspot.com

22. Examples 46/73 Question 7: Macbook Pro Iphone Ipod Ipad www.stevenandrada.blogspot.com

23. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products? Market penetration strategy Product development strategy Market development strategy Diversification strategy None of the above 40/73 Improved answer: francishugo.blogspot.com

24. 7. According to Ansof’s product – market expansion grid, what kind of strategy involves development of new markets for existing products? Market penetration strategy Product development strategy Market development strategy Diversification strategy None of the above 40/73 francishugo.blogspot.com

25. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana / Chiz Hugo April 2011 http://kavellana.blogspot.com

26. 4. What is NOT a step in improving market intelligence? Original question: Motivate channel members to share intelligence Utilize government data resources Collect customer feedback online Network externally None of the above 23 http://kavellana.blogspot.com

27. 4. Which is NOT a step in improving market intelligence? Improved question: Motivate channel members to share intelligence Utilize government data resources Collect customer feedback online Network externally None of the above 24 http://kavellana.blogspot.com

28. Steps to Improve Marketing Intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Train Sales Force to scan for developments Utilize government data resources Utilize government data resources Utilize government data resources Utilize government data resources Utilize a customer advisory panel Collect customer feedback online Collect customer feedback online Collect customer feedback online Purchase information Network externally Network externally 25 http://kavellana.blogspot.com

29. 4. Which is NOT a step in improving market intelligence? Improved question: Motivate channel members to share intelligence Utilize government data resources Collect customer feedback online Network externally None of the above 26 http://kavellana.blogspot.com

30. TOP 10 Learning Questions for Chapter 4: Conducting Marketing Research and Forecasting Demand MeghaBehani / Chiz Hugo 15th April ’2011 francishugo.blogspot.com

31. #1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work? A. Behavioural Data Research B. Ethnographic Research C. Focus Group Research D. Observational E. Experimentation 28 Original question: francishugo.blogspot.com

32. Which of the following research approaches use concepts and tools from anthropology to understand how people live and work? A. Behavioural Data Research B. Ethnographic Research C. Focus Group Research D. Observational E. Experimentation 29 Improved question: francishugo.blogspot.com

33. Concept: What are the various research approaches to gather primary data? Observational Ethnographic Focus Group Survey Behavioral Data Experimentation 30 francishugo.blogspot.com

34. Ethnographic Research: Uses concepts and tools from anthropology and other discipline To provide deep understanding of how people live and work 31 Different ethnic group has different wedding cap. So, researchers help to design customized products francishugo.blogspot.com

35. Which of the following research approaches use concepts and tools from anthropology to understand how people live and work? A. Behavioural Data Research B. Ethnographic Research C. Focus Group Research D. Observational E. Experimentation 32 Improved answer: francishugo.blogspot.com

36. TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5 Joan Soliven / Chiz Hugo April 15, 2011 http://joansoliven.blogspot.com/

37. 8. Which step on the customer development process that the costumer recommends the product? Members Advocates Repeat Customers Clients First-time customers http://joansoliven.blogspot.com/ Original question:

38. 8. In the customer development process, when a costumer recommends a product, he is classified as a Member Advocate Repeat Customer Client First-time customer http://joansoliven.blogspot.com/ Improved question:

39. Customer Development Process Inactive or Ex-customers Source: Marketing Management 13th Edition by Philip Kotler http://joansoliven.blogspot.com/

40. Behavior of Customer in the Customer-Development Process Potentials – interested Prospects – motivated First-time & repeat customers – need to be encouraged through marketing efforts Source: Marketing Management 13th Edition by Philip Kotler http://joansoliven.blogspot.com/

41. Clients - need to be treated special Members – enjoying the benefits Advocates – recommending the product Partners Behavior of Customer in the Customer-Development Process Source: Marketing Management 13th Edition by Philip Kotler http://joansoliven.blogspot.com/

42. 8. In the customer development process, when a costumer recommends a product, he is classified as a Member Advocate Repeat Customer Client First-time customer http://joansoliven.blogspot.com/ Improved question:

43. TOP 10 Learning Questions for Ch6: Analyzing Consumer Markets Roleigh “Rolly” Tuazon / Chiz Hugo 15 April 2011 http://rbtuazon.blogspot.com

44. 8. What step is not included in the consumer buying process? A. Problem Recognition B. Evaluation C. Post-Purchase Behavior D. Only two of the above E. All of the above 41 Original question: http://rbtuazon.blogspot.com

45. Which step is not included in the consumer buying process? A. Problem Recognition B. Evaluation C. Post-Purchase Behavior D. Only two of the above E. None of the above 42 Improved question and choice/s: francishugo.blogspot.com

46. Steps in the Consumer Buying Process: 43 Improved presentation of concept: Problem Recognition Information Search Evaluation Purchase Decision Post-Purchase Behavior Kotler, Keller. Marketing Management, 13th Edition. francishugo.blogspot.com

47. Which step is not included in the consumer buying process? A. Problem Recognition B. Evaluation C. Post-Purchase Behavior D. Only two of the above E. None of the above 44 Improved answer since all of them are considered in the process: francishugo.blogspot.com

48. TOP 10 Learning Questions for Ch 9: Creating Brand Equity Soleil Gan / Chiz Hugo April 2011 http://taeyangxinyi.blogspot.com

49. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver? Characters Marketing Activities Endorsements Relevance Print Advertisement 46 http://taeyangxinyi.blogspot.com Original question:

50. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver? Brand Elements Marketing Activities Endorsements Meaning Transference Print Advertisement 47 http://taeyangxinyi.blogspot.com Improved question:

51. Drivers of Brand EquityCreate the right brand knowledge BRAND ELEMENTS MARKETING ACTIVITIES MEANING TRASFERENCE = From Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com

52. Marketing Activities is the correct brand equity driver in the list of choices MARKETING ACTIVITIES The Print AD and TV Commercials of the endorsers are MARKETING ACTIVITIES. From Philip Kotler’s, Marketing Management, 13th ed. http://taeyangxinyi.blogspot.com

53. 7. Derek Ramsey and Angel Locsin’s advertisement for Century Tuna is a sample of what Brand Equity Driver? Brand Elements Marketing Activities Endorsements Meaning Transference Print Advertisement 50 http://taeyangxinyi.blogspot.com

54. 51 TOP 10 Learning Questions for Chapter 10 Identifying Market Segments &Targets Sheilanor C. Turingan / Chiz Hugo April 14, 2011 http://sheilanorturingan.blogspot.com

55. 52 Original question: 2. The following are levels of target marketing, except? Individual Segment Local Niche Mass http://sheilanorturingan.blogspot.com

56. 53 Improved question: The following are levels of target marketing, except? Individual Segment Local Group Niche francishugo.blogspot.com

57. 4 Levels of Target Marketing Segment Marketing Local Marketing Niche Marketing Individual Marketing francishugo.blogspot.com http://sheilanorturingan.blogspot.com

58. 55 4 Levels of Target Marketing 1. Individual – one-to-one/customized marketing 2. Segment – customers with similar needs 3. Local – tailored to needs of customers in trading areas, neighborhoods 4. Niche – customers with distinct set of needs http://sheilanorturingan.blogspot.com

59. 56 Improved answer: The following are levels of target marketing, except? Individual Segment Local Group Niche francishugo.blogspot.com

60. TOP 10 Learning Concepts for Chapter 11: Dealing with Competition Lady CharmayneHao / Chiz Hugo April 2011

61. 7. The following are specific attack strategies for competition except Product Launch Lower priced goods Product Discounts Product Innovation Value priced goods 58 Original question:

62. 7. The following are specific attack strategies for competition except Research and development Intensive advertising promotions Product proliferation Product innovation Value priced goods 59 Improved question:

63. Determine specific attack strategies for effective competition. 60 Improved Service Product Discounts Product Innovation Prestige Goods Distribution Innovation Lower Priced Goods Manufacturing –Cost Reduction Product Proliferation Intensive Advertising Promotion Value-priced Goods

64. Determine specific attack strategies for effective competition. 61 Improved Service Product Discounts Product Innovation Prestige Goods Distribution Innovation Lower Priced Goods Manufacturing –Cost Reduction Product Proliferation Intensive Advertising Promotion Value-priced Goods

65. 7. The following are specific attack strategies for competition except Research and development Intensive advertising promotions Product proliferation Product innovation Value priced goods 62

66. TOP 10 Learning Questions for Setting Product Strategy Ch12 Ivy Villamor / Chiz Hugo April 14, 2011 A Downloadable Template For use in the Marketing Management Class of Prof. Remigio Joseph De Ungria francishugo.blogspot.com

67. 1. It is the a classification of product based on use and shopping habits of customers? Durability and Tangibility Industrial Goods Consumer Goods Homo/Heterogeneous Goods None of the above 64 francishugo.blogspot.com Original question:

68. Products based on use and shopping habits of customers are classified as Capital Goods Industrial Goods Consumer Goods Homo/Heterogeneous Goods None of the above 65 francishugo.blogspot.com Improved question:

70. Products based on use and shopping habits of customers are classified as Capital Goods Industrial Goods Consumer Goods Homo/Heterogeneous Goods None of the above 67 francishugo.blogspot.com

71. Top 10 Learning Questions Ch 13 Designing and Managing Services Ronald Patrick G. Wenceslao / Chiz Hugo April 2011 francishugo.blogspot.com

72. 1. The following are tips to improve service quality except for__________? Fair play Teamwork Servant Leadership Reliability Product-centric 69 francishugo.blogspot.com Original question:

73. 1. The following are tips to improve service quality except for__________? Fair play Teamwork Servant Leadership Reliability Training 70 francishugo.blogspot.com Improved question:

74. Improving Service Quality 71 francishugo.blogspot.com Improved question:

75. 1. The following are tips to improve service quality except for__________? Fair play Teamwork Servant Leadership Reliability Training 72 francishugo.blogspot.com

76. TOP 10 Learning Questions for Ch 14 Developing Pricing Strategies and Programs Zaragoza / Chiz Hugo April 15, 2011 meghanngettingthere.blogspot.com

77. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives are an example of consumers arriving at price perceptions via which Key Point? References Prices Price – quality Inferences Price Endings Price Cues None of the Above 74 meghanngettingthere.blogspot.com Original question:

78. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perceptions via which Key Point? References Prices Price – quality Inferences Price Endings Price Cues None of the Above 75 meghanngettingthere.blogspot.com Improved question:

79. Prices with rightmost numbers “9” or an odd number are deemed to be a BARGAIN 76 From Philip Kotler’s, Marketing Management, 13th Edition meghanngettingthere.blogspot.com

80. 77 Moreover, products tagged with prices with rightmost numbers “.00 c” are deemed to be of SUPERIOR QUALITY Trattoria Steaks-to-Go $50.00 $16.99 From Philip Kotler’s, Marketing Management, 13th Edition meghanngettingthere.blogspot.com

81. 2. An installment payment plan is an example of consumer price perceptions via which key point? References Prices Price – quality Inferences Price Endings Price Cues None of the Above 78 meghanngettingthere.blogspot.com Original answer:

82. 2. The “Good Value” Pricing Structure of Payment Plan Alternatives is an example of consumers arriving at price perceptions via which Key Point? 79 References Prices Price – quality Inferences Price Endings Price Cues None of the Above meghanngettingthere.blogspot.com Corrected Q & A:

83. TOP 10 Learning Questions for Chapter 16 – Managing Retailing, Wholesaling, and Logistics Joseph Gabriel N. Morales / Chiz Hugo April 14, 2011

84. Question 7 All are part of marketing decisions of retailers except: Target Market Prices Services Store atmosphere Store discounts 81

85. Question 7 All are part of marketing decisions of retailers except: Target Market Prices Services Store atmosphere Product advertising 82

86. Target Market - To whom will we sell the product? 83 Retailer’s Marketing Decisions Source: Marketing Management 13th Ed by Philip Kotler

88. Broadness & depth of products?84 Retailer’s Marketing Decisions Shallow Deep Broad Narrow Source: Marketing Management 13th Ed by Philip Kotler

90. Length (# of products in the product line)

91. Breadth (# of products company offers)

92. Depth (Different varieties of product)

93. Consistency (Rel. bet. Products in their final destination)85 Retailer’s Marketing Decisions Source: Marketing Management 13th Ed by Philip Kotler

95. Prices - How will I price my product? 87 Retailer’s Marketing Decisions Source: Marketing Management 13th Ed by Philip Kotler

97. Post Purchase – delivery, installation, gift-wrapping

98. Ancillary (subordinate) - parking, restroom, credit terms88 Retailer’s Marketing Decisions Source: Marketing Management 13th Ed by Philip Kotler

101. Product sampling / Tasting

102. Working Demo Units

103. Free seminars90 Retailer’s Marketing Decisions Source: Marketing Management 13th Ed by Philip Kotler

106. Regional Shopping centers?

107. Community Shopping centers?

108. Shopping strips?

109. Location within a larger store?92 Retailer’s Marketing Decisions Source: Marketing Management 13th Ed by Philip Kotler

110. Question 7 All are part of marketing decisions of retailers except: Target Market Prices Services Store atmosphere Product advertising 93

111. Chapter 17 Designing and Managing Integrated Marketing Yang Zhao / Chiz Hugo Apr. 5.2011 http://zhaointote.blogspot.com/ francishugo.blogspot.com

112. 4.Which is not following Nonpersonal Communication Channels? Media Sales Promotions Events and Experiences Public relations Personal selling francishugo.blogspot.com http://zhaointote.blogspot.com/ Original question:

113. All are examples of Non-personal Communication Channels except for_____? Media Sales Promotions Events and Experiences Public relations Personal selling francishugo.blogspot.com http://zhaointote.blogspot.com/ Improved question:

114. Four channels in Nonpersonal Communications Sales Promotion Media Personal selling Event & Experience Public Relations http://zhaointote.blogspot.com/ francishugo.blogspot.com

115. Concepts of Nonpersonal Communications Media-Consist of print media(Newspaper and magazines); Broadcast media radio and Television);network Media; Most nonpersonal messages come through paid media. Sales Promotion- Consist of consumer promotions; trade promotions; and business and sale-force promotions. Events and Experiences-Include sports, arts, entertainment, and cause events as well as less formal activities that create novel brand interactions with consumers. Public Relations- Include communications directed internally to employees of the company or externally to consumers, other firms, the government, and media. Personal selling does not belong to Nonpersonal communications francishugo.blogspot.com http://zhaointote.blogspot.com/

116. All are examples of Non-personal Communication Channels except for_____? Media Sales Promotions Events and Experiences Public relations Personal selling francishugo.blogspot.com http://zhaointote.blogspot.com/

117. http://jankenneth-obar.blogspot.com TOP 10 Learning Questions for Ch 17: Designing and Managing Integrated Marketing Communication Jan Kenneth Obar / Chiz Hugo April 15, 2011

118. http://jankenneth-obar.blogspot.com 9. A tool used to draw a stronger and quicker response. To push target audience to make the final step. Sales Promotions Free Samples Interactive Marketing Sponsored events Direct Selling 101 Original question:

119. http://jankenneth-obar.blogspot.com What tool is used to draw a stronger and quicker response and push target audience to make a purchase? Sales Promotions Free Samples Interactive Marketing Sponsored events Direct Selling 102 Improved question:

120. http://jankenneth-obar.blogspot.com Sales Promotion: -Lead target audience to make the final step (purchase). 103

121. http://jankenneth-obar.blogspot.com Sales Promotion:Tools used to draw a stronger and quicker buyer response. -Coupons -Contests -Premiums 104

122. http://jankenneth-obar.blogspot.com What tool is used to draw a stronger and quicker response and push target audience to make a purchase? Sales Promotions Free Samples Interactive Marketing Sponsored events Direct Selling 105

123. TOP 10 Learning Questions for Ch18: Managing Mass Communications Ira A. Ong /Chiz Hugo April 2011 francishugo.blogspot.com

124. 1. Which of the 5Ms refers to the evaluation of advertising impact on sales? Money Mission Media Message None of the above francishugo.blogspot.com Original question:

125. 1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales? Money Mission Media Message None of the above francishugo.blogspot.com Improved question:

126. In developing an advertising program, remember 5M’s! Reference: Philip Kotler’s Marketing Management, 13th edition francishugo.blogspot.com

127. It helps to answer the following questions… Reference: Philip Kotler’s Marketing Management, 13th edition francishugo.blogspot.com

128. How do we evaluate the results? Sales Impact Communication Impact francishugo.blogspot.com

129. 1. Which of the 5Ms of advertising refers to the evaluation of advertising impact on sales? Money Mission Media Message None of the above francishugo.blogspot.com

130. TOP 10 Learning Questions forCh 19: Managing Personal Communications Caroline P. Quarte / Chiz Hugo April 2011 http://carolinequarte.blogspot.com/

131. 6. What are the public issues in Direct Marketing except? Original question: Irritation, Unfairness, Deception, Invasion of Privacy Surprise, Unfairness, Deception, Invasion of Privacy Irritation, Clarity, Deception, Invasion of Privacy Irritation, Unfairness, Rewards, Invasion of Privacy http://carolinequarte.blogspot.com/

132. 6. What are the public issues in Direct Marketing? Irritation, Unfairness, Deception, Invasion of Privacy Surprise, Unfairness, Deception, Invasion of Privacy Irritation, Clarity, Deception, Invasion of Privacy Irritation, Unfairness, Rewards, Invasion of Privacy francishugo.blogspot.com Correct question:

133. Public and Ethical Issues in Direct Marketing Irritation / Unfairness / Deception / Invasion of Privacy francishugo.blogspot.com

134. 6. What are the public issues in Direct Marketing? Answer Irritation, Unfairness, Deception, Invasion of Privacy Surprise, Unfairness, Deception, Invasion of Privacy Irritation, Clarity, Deception, Invasion of Privacy Irritation, Unfairness, Rewards, Invasion of Privacy francishugo.blogspot.com

135. TOP 10 Learning Questions for Chapter 20 Introducing New Market Offerings Louie Mark Quizon / Chiz Hugo April 15, 2011 http://louiemarkquizon.blogspot.com

136. Vertical Lateral Diagonal Both A and B None 4. A Shell gas station with a Shell Select store is an example of _________ marketing? http://louiemarkquizon.blogspot.com 119 Original question:

137. Vertical only Lateral only Vertical and Lateral Diagonal only None 4. A Shell gas station with a Shell Select store is an example of what type of marketing? http://louiemarkquizon.blogspot.com 120 Improved question:

138. Transform a Product to Satisfy New or Different Needs through Lateral Marketing! Gas Station Cafeteria Cereal Candy Audio http://louiemarkquizon.blogspot.com 121

139. Lateral marketing combines two product concepts or ideas to create a new offering. Gas Station Food Cafeteria Internet Cereal Snacking Candy Toy Audio Portable http://louiemarkquizon.blogspot.com 122

140. Example: Shell and Shell Select Store Shell Gas Station Food http://louiemarkquizon.blogspot.com 123

141. Example: Shell and Shell Select Store Shell Gas Station with Select Store http://louiemarkquizon.blogspot.com 124

142. Vertical only Lateral only Vertical and Lateral Diagonal only None 4. A Shell gas station with a Shell Select store is an example of what type of marketing? http://louiemarkquizon.blogspot.com 125 Improved question:

143. TOP 10 Learning Questions for Tapping into Global Markets 21 Sandel, Lee Aizabel L. / Chiz Hugo April 14, 2011 www.leeaizabelsandel.blogspot.com

144. 3. McDonalds, KFC and Apple Stores is an example of global companies that go into in foreign markets through which mode of entry? Indirect exporting Direct exporting Licensing Joint Venture Direct Investment 127 www.leeaizabelsandel.blogspot.com Original question:

145. 3. McDonalds, KFC and Apple Stores are examples of global companies that go into foreign markets through which mode of entry? Indirect exporting Direct exporting Licensing Joint Venture Direct Investment 128 www.leeaizabelsandel.blogspot.com Improved question:

146. 5 Modes Of Entry IntoForeign Markets 129 Level of Commitment, Risk, Control, Profit Potential Direct Investments Joint venture Licensing Direct Exporting Indirect Exporting www.leeaizabelsandel.blogspot.com

147. Licensing is a way of exporting through issuing a license for the use of manufacturing process, trademark, patent, trade secret, or other items of value for a fee or royalty. 130 Level of Commitment, Risk, Control, Profit Potential Direct Investments Joint venture Licensing Direct Exporting Indirect Exporting www.leeaizabelsandel.blogspot.com

148. 3. McDonalds, KFC and Apple Stores are examples of global companies that go into foreign markets through which mode of entry? Indirect exporting Direct exporting Licensing Joint Venture Direct Investment 131 www.leeaizabelsandel.blogspot.com Improved answer:

149. TOP 10 Learning Questions for Chapter 22: Managing A Holistic Marketing Organization For The Long Run Mira Lynn Serrano / Chiz Hugo April 14, 2011 miralynnserrano.blogspot.com

150. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? Goal Setting Performance Measurement Performance Diagnosis Corrective Action None of the above 133 miralynnserrano.blogspot.com Original question:

151. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? Performance Control Review Performance Measurement Performance Diagnosis Performance Assessment None of the above 134 miralynnserrano.blogspot.com Improved question:

152. 135 Marketing Control Done thru a CONTROL PROCESS A) What do we want to achieve? B) What is happening? C) Why is it happening? D) What should we do about it? miralynnserrano.blogspot.com

153. 136 Goal Setting A) What do we want to achieve? B) What is happening? C) Why is it happening? D) What should we do about it? miralynnserrano.blogspot.com

154. 137 Performance Measurement A) What do we want to achieve? B) What is happening? C) Why is it happening? D) What should we do about it? miralynnserrano.blogspot.com

155. 138 Performance Diagnosis A) What do we want to achieve? B) What is happening? C) Why is it happening? D) What should we do about it? miralynnserrano.blogspot.com

156. 139 Corrective Action A) What do we want to achieve? B) What is happening? C) Why is it happening? D) What should we do about it? miralynnserrano.blogspot.com

157. 7. In which STEP does the management determines the Causes of Serious Performance Deviations? Performance Control Review Performance Measurement Performance Diagnosis Performance Assessment None of the above 140 miralynnserrano.blogspot.com Improved question:

158. Chapters included in this PPT:1234569101112131416Two chapter 171819202122 francishugo.blogspot.com