1. The document discusses the key components of a Marketing Information System (MIS) and identifies important trends and forces that shape the business landscape, including changes in consumer behavior and an increased focus on public sector activity.
2. It provides a list of 10 learning questions about gathering marketing information and scanning the environment, and covers topics like the definition of internal records and marketing intelligence, steps to improve market intelligence, and sources of competitive information.
3. The document emphasizes the importance of understanding marketing trends and factors that affect dynamic change through effective information gathering and environmental scanning.
Industry Watercooler: 8 Things You Should be Talking AboutAffiliate Summit
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Get the latest buzz on the most important topics impacting performance marketing including attribution, blogger recruiting, employee compensation, regulatory updates, mobile and more.
[Whitepaper] Marketing 2.0: How to Build On-demand Marketing CapabilitiesFlevy.com Best Practices
More information: https://flevy.com/browse/flevypro/building-on-demand-marketing-capabilities-3397
The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.
This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.
This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:
1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes
Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.
The slide deck also includes some slide templates for you to use in your own business presentations.
Web Analytics 2.0 and Multiplicity - PixelMEDIAPixelMEDIA
Slides from a presentation at PixelMEDIA on Web Analytics 2.0 and the concept of Multiplicity. Producing insights, not reporting. By Jonathan B. O'Donnell
Industry Watercooler: 8 Things You Should be Talking AboutAffiliate Summit
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Get the latest buzz on the most important topics impacting performance marketing including attribution, blogger recruiting, employee compensation, regulatory updates, mobile and more.
[Whitepaper] Marketing 2.0: How to Build On-demand Marketing CapabilitiesFlevy.com Best Practices
More information: https://flevy.com/browse/flevypro/building-on-demand-marketing-capabilities-3397
The accelerating pace of Digital technologies will force companies to meet new consumer demands for marketing that’s always relevant. Marketing is progressively shifting towards "on-demand," which means consistent, pertinent, as well as receptive to customer’s demands, grabbing their attention by standing out from the competition, and able to deliver concrete solutions.
This framework begins with a discussion of the 4 Areas of Consumer Demand: Now, Can I, For Me, and Simply.
This framework also discusses an approach to building On-demand Marketing capabilities. To build these capabilities, companies will need coordinated efforts across the board to shine at 3 levels:
1. Create Interactions across the Consumer Decision Journey
2. Make Data and Discovery a Continuous Cycle
3. Deliver New Skills and Processes
Additional topics discussed include Consumer Decision Journey, the 3 Data Lenses, Customer Experience, among other topics.
The slide deck also includes some slide templates for you to use in your own business presentations.
Web Analytics 2.0 and Multiplicity - PixelMEDIAPixelMEDIA
Slides from a presentation at PixelMEDIA on Web Analytics 2.0 and the concept of Multiplicity. Producing insights, not reporting. By Jonathan B. O'Donnell
Top 10 learning questions - ch3 gathering information and scanning the environment avellana
1. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com
2. 1. Marketing Information System (MIS) consists of the following except: 2 People Equipment Information Procedures All of the above http://kavellana.blogspot.com
3.
4. 1. Marketing Information System (MIS) consists of the following except: People Equipment Information Procedures All of the above 4 http://kavellana.blogspot.com
5. 2. Information needs: Facts Probes Numerical Figures Concrete Examples All of the above 5 http://kavellana.blogspot.com
13. 2. Information needs: Facts Probes Numerical Figures Concrete Examples All of the above 8 http://kavellana.blogspot.com
14. 3. What is considered Internal Records and Marketing Intelligence? Order-to-Payment Cycle Sales Information System Database/Warehousing/Data Mining Marketing Intelligence System All of the above 9 http://kavellana.blogspot.com
15. Internal Records and Marketing Intelligence Sales Information System Order-to-Payment Cycle Marketing Intelligence System Databases, Warehousing, Data Mining 10 http://kavellana.blogspot.com
16. 3. What is considered Internal Records and Marketing Intelligence? Order-to-Payment Cycle Sales Information System Database/Warehousing/Data Mining Marketing Intelligence System All of the above 11 http://kavellana.blogspot.com
17. 4. What is NOT a step in improving market intelligence? Motivate channel members to share intelligence Utilize government data resources Collect customer feedback online Network externally None of the above 12 http://kavellana.blogspot.com
18. Steps to Improve Marketing Intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Train Sales Force to scan for developments Utilize government data resources Utilize government data resources Utilize government data resources Utilize government data resources Utilize a customer advisory panel Collect customer feedback online Collect customer feedback online Collect customer feedback online Purchase information Network externally Network externally 13 http://kavellana.blogspot.com
19. 4. What is NOT a step in improving market intelligence? Motivate channel members to share intelligence Utilize government data resources Collect customer feedback online Network externally None of the above 14 http://kavellana.blogspot.com
20. 5. What is NOT a source of competitive information? Independent customer goods and service review forums Distributor of sales agent feedback sites Customer complaint sites Public blogs Official business website 15 http://kavellana.blogspot.com
26. 5. What is NOT a source of competitive information? Independent customer goods and service review forums Distributor of sales agent feedback sites Customer complaint sites Public blogs Official business website 17 http://kavellana.blogspot.com
27. 6. One of the emerging trends in the business sector is an increase in _____ sector activity Private Public Same International None of the above 18 http://kavellana.blogspot.com
28.
29. 6. One of the emerging trends in the business sector is an increase in _____ sector activity Private Public Same International None of the above 20 http://kavellana.blogspot.com
30. 7. Another emerging trend in the business sector is visible change in _____ landscape. Provider Market Supplier Consumer None of the above 21 http://kavellana.blogspot.com
31.
32. 7. Another emerging trend in the business sector is visible change in _____ landscape. Provider Market Supplier Consumer None of the above 23 http://kavellana.blogspot.com
33. 8. Which is an environmental force shaping the business landscape? Demographic Technological Natural Socio-cultural All of the above 24 http://kavellana.blogspot.com
40. 8. Which is an environmental force shaping the business landscape? Demographic Technological Natural Socio-cultural All of the above 26 http://kavellana.blogspot.com
41. 9. Which is NOT a technological aspect included in shaping the business landscape? Pace of change Opportunities for innovation Varying R&D budgets Increased regulation of change None of the above 27 http://kavellana.blogspot.com
47. 9. Which is NOT a technological aspect included in shaping the business landscape? Pace of change Opportunities for innovation Varying R&D budgets Increased regulation of change None of the above 29 http://kavellana.blogspot.com
48. 10. Which is NOT a natural aspect included in shaping the business landscape? International support for scarce resources Shortage of raw materials Increased energy costs Anti-pollution measures Governmental protections 30 http://kavellana.blogspot.com
54. 10. Which is NOT a natural aspect included in shaping the business landscape? International support for scarce resources Shortage of raw materials Increased energy costs Anti-pollution measures Governmental protections 32 http://kavellana.blogspot.com
55.
56. Understanding marketing trends and factors affecting dynamic change is an essential part of management.33 http://kavellana.blogspot.com
57. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com