Print advertising engages audiences more than digital ads, as people spend over 20 seconds reading printed materials compared to only 15 seconds skimming websites. Consumers also trust information in magazines and newspapers more than internet advertising. Print ads are important for building a brand through consistent aesthetics that establish recognition and allow businesses to effectively target niche audiences in specialty magazines.

1. The Importance
of Print
Advertising

2. Gets Audiences More
Engaged
Studies show that people are more engaged
when reading printed material compared to when
they read from websites.
People often skim over digital adverts/websites,
spending as little as 15 seconds. People spend
an average of over 20-25 seconds reading
printed adverts/
People also tend to read digital texts 20%-30%
slower than printed text

3. Trust in information
Although a lot of things are now advertised on
the internet, consumers still have more trust in
advertising done in magazines and newspapers
Power of printed word still rings true and has
great value for advertising.
When asked how much audiences trust different
forms of advertising, consumers gave magazines
and newspapers a score of 63%, TV 41%, and
internet at 25%

4. Importance to artist
Print ads are excellent for solidifying your brand
identity. Your ads should have consistent
aesthetics in terms of fonts, colours, and types of
images to establish brand recognition.
Placing ads in publications such as specialty
magazines can effectively reach niche audiences
that may be more difficult to target offline.