In the future, media will be personalized to individual tastes. A different product for every person, in digital or print form. The Internet has brought about this shift in the content and advertising space, and is going to disrupt the tangible medium as well. Print is not dead - it is evolving. Entrepreneurs are at the vanguard of this revolution, fusing knowledge gained from what were once diametrically opposing fields to bring innovative solutions to market that are reforming an industry. Personalization is the key trend that will drive several new types of online and print media applications in the future.

1. Media Through The Looking Glass
How online and print are collaborating to evolve an industry

2. Print
Web
CRAZY
+
=
People meet, idea is born

4. Print is dead, no?
Offset litho
revenues
decline 18.1%
since 2008
Digital print
revenues
increase 27.2%
since 2008
source: Canon IPEX Survey, 2010

5. The digital press: future of print

6. Personalization for all
(at least for 1B social network users)

7. ONLINE
PRINT
•Niche content
•Personalized
•Social relevance

8. The applications are vast…
source: postegram.com

9. sources: personera.com, hotprints.com, niuu.de

10. ONLINE
PRINT
•Design
•Content layout
•Brand advertising

11. The applications are still vast…
source: paper.li

12. source: flipboard.com
“A magazine is so much more beautiful than what's online”
– Mike McCue, Founder, Flipboard

14. The future of media is: Me (You)
•My interests
•My friends
•Less noise
•Less waste
ONLINE
&
PRINT