SlideShare a Scribd company logo
Implementing Internal Social Media:
A Yammer Case Study
Rebecca Jackson – Intranet Specialist
@_rebeccajackson
Overview
• About Melbourne Water
• What is Yammer?
• Our journey
• Implementation
• Measuring success
• Where to from here?
About Melbourne Water
• Owned by the Victorian
Government
• 850 employees across
numerous sites
• Significant business,
responsible for managing
$9.4 billion in assets
• Manages Melbourne’s
water supply catchments,
removes and treats
sewage, and manages
rivers and creeks and
major drainage systems
What is Yammer?
• Enterprise microblogging platform
• Sites open to users with the same company
email
• Some key features:
– Microblogging
– Profiles
– Groups
• Easy to set up
• https://www.yammer.com
Our journey
• First user October 2010
• Took off in March 2011
• First Community in July
• Peak uptake days March/August
• 108 new members in May, biggest month
• Key communications late July/August
rj8
rj9
rj10
rj11
rj12
rj13
rj14
Slide 5
rj8 First user
jacksonr, 19/08/2011
rj9 Took off in March 2011
jacksonr, 19/08/2011
rj10 First community
jacksonr, 19/08/2011
rj11 Biggest month in May 108 new members
jacksonr, 19/08/2011
rj12 Key comms messages July/August
jacksonr, 19/08/2011
rj13 peak uptake march august
jacksonr, 19/08/2011
rj14 peak uptake march august
jacksonr, 19/08/2011
Our journey
• Currently 458 members
(53.8%)
• 2,466 messages
• Average followers 25
• Average messages 4.9
• 164 users with more than 1
message (35.8%)
• 61 users with greater than
average (11.8%)
• 4.37% (top 20 users) have
generated 60% of content
Our journey
• Sharing updates
How are our people using it?
Our journey
• Asking questions
How are our people using it?
Our journey
• Common interest groups, work and personal
How are our people using it?
Our journey
• Crowdsourcing information
How are our people using it?
Our journey
• This was something they had been asking for!
– “Technical forums for sharing best practice,
asking questions and getting feedback”
– “Internal Twitter so you can follow colleagues
with good ideas”
– “Stakeholder, alliance or project partner
pages”
– “Facebook style individual… pages”
How are our people using it?
Implementation: soft versus formal
• Personal Yammer strategies
• Viral can be okay but…
• Monitoring
– Watch, nurture and tend to weeds…
– The first “Yammer incident”
Soft approach
Implementation: soft versus formal
• Rewarding users
– 200th, 300th and 400th user prizes
– Information Management competition
– Yammer photography competition
A more formal approach
Implementation: soft versus formal
• Weekly Yammer Tips
A more formal approach
Implementation: soft versus formal
• OnTap article
• Yammer guide
• Yammer as a
communications channel
An even more formal approach
Measuring success
• Observation and analysis
– Members statistics
– New users, new and useful conversations
• Senior leaders getting involved
• Generating discussions outside of Yammer
Where to from here?
• Continue to nurture the community
• Build formal business case
• Investigate (and hopefully move to) paid version
• The bigger Social Media picture
– Social Media policy
– Community of Practice
– Intranet upgrade
Questions?
Implementing internal social media: A Yammer case study

More Related Content

Similar to Implementing internal social media: A Yammer case study

Driving Yammer Adoption
Driving Yammer AdoptionDriving Yammer Adoption
Driving Yammer Adoption
Sam Marshall
 
10,000 miles to yammer
10,000 miles to yammer10,000 miles to yammer
10,000 miles to yammer
Joe Robens
 
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with YammerOffice 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
Perficient, Inc.
 
Liberty842: Social Celebrities
Liberty842:  Social CelebritiesLiberty842:  Social Celebrities
Liberty842: Social Celebrities
Liberty842 Ltd
 
Agnes Molnar - 10 Steps to be Successful with Enterprise Search
Agnes Molnar - 10 Steps to be Successful with Enterprise SearchAgnes Molnar - 10 Steps to be Successful with Enterprise Search
Agnes Molnar - 10 Steps to be Successful with Enterprise Search
Agnes Molnar
 
What Yammer is still relevant
What Yammer is still relevantWhat Yammer is still relevant
What Yammer is still relevant
Robert Crane
 
Social Media & Online Communications
Social Media & Online CommunicationsSocial Media & Online Communications
Social Media & Online Communications
Ronnie Johnston
 
Online Organizing Overview
Online Organizing OverviewOnline Organizing Overview
Online Organizing Overview
neworganizingist
 
Introduction to e-participation
Introduction to e-participationIntroduction to e-participation
Introduction to e-participation
Participation Cymru
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupal
Tev Tlov
 
Actionable Analytics for Understanding Community Member Behavior
Actionable Analytics for Understanding Community Member BehaviorActionable Analytics for Understanding Community Member Behavior
Actionable Analytics for Understanding Community Member Behavior
Ted Hopton
 
IPT Symposium Social Media Presentation
IPT Symposium Social Media PresentationIPT Symposium Social Media Presentation
IPT Symposium Social Media Presentation
James Lee
 
From the Social Network to the Transportation Network
From the Social Network to the Transportation NetworkFrom the Social Network to the Transportation Network
From the Social Network to the Transportation Network
jason_martin
 
Using Yammer & SharePoint Intranets to Drive Employee Engagement
Using Yammer & SharePoint Intranets to Drive Employee EngagementUsing Yammer & SharePoint Intranets to Drive Employee Engagement
Using Yammer & SharePoint Intranets to Drive Employee Engagement
Perficient, Inc.
 
Blending social media with traditional marketing
Blending social media with traditional marketingBlending social media with traditional marketing
Blending social media with traditional marketing
Ari Newman
 
Lyn's knowledge journeyv6
Lyn's knowledge journeyv6Lyn's knowledge journeyv6
Lyn's knowledge journeyv6
Lyn Murnane
 
Social MediaPaddling
Social MediaPaddlingSocial MediaPaddling
Social MediaPaddling
whitewaterparks
 
Leveraging Social Media for Change
Leveraging Social Media for ChangeLeveraging Social Media for Change
Leveraging Social Media for Change
Sean Larkin
 
Accessing reliable information in Myanmar
Accessing reliable information in MyanmarAccessing reliable information in Myanmar
Accessing reliable information in Myanmar
Thet Aung Min Latt
 
Leeds Met talk on social media monitoring
Leeds Met talk on social media monitoringLeeds Met talk on social media monitoring
Leeds Met talk on social media monitoring
Anthony Devenish
 

Similar to Implementing internal social media: A Yammer case study (20)

Driving Yammer Adoption
Driving Yammer AdoptionDriving Yammer Adoption
Driving Yammer Adoption
 
10,000 miles to yammer
10,000 miles to yammer10,000 miles to yammer
10,000 miles to yammer
 
Office 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with YammerOffice 365 Customers: Drive Business Value with Yammer
Office 365 Customers: Drive Business Value with Yammer
 
Liberty842: Social Celebrities
Liberty842:  Social CelebritiesLiberty842:  Social Celebrities
Liberty842: Social Celebrities
 
Agnes Molnar - 10 Steps to be Successful with Enterprise Search
Agnes Molnar - 10 Steps to be Successful with Enterprise SearchAgnes Molnar - 10 Steps to be Successful with Enterprise Search
Agnes Molnar - 10 Steps to be Successful with Enterprise Search
 
What Yammer is still relevant
What Yammer is still relevantWhat Yammer is still relevant
What Yammer is still relevant
 
Social Media & Online Communications
Social Media & Online CommunicationsSocial Media & Online Communications
Social Media & Online Communications
 
Online Organizing Overview
Online Organizing OverviewOnline Organizing Overview
Online Organizing Overview
 
Introduction to e-participation
Introduction to e-participationIntroduction to e-participation
Introduction to e-participation
 
Social networking in drupal
Social networking in drupalSocial networking in drupal
Social networking in drupal
 
Actionable Analytics for Understanding Community Member Behavior
Actionable Analytics for Understanding Community Member BehaviorActionable Analytics for Understanding Community Member Behavior
Actionable Analytics for Understanding Community Member Behavior
 
IPT Symposium Social Media Presentation
IPT Symposium Social Media PresentationIPT Symposium Social Media Presentation
IPT Symposium Social Media Presentation
 
From the Social Network to the Transportation Network
From the Social Network to the Transportation NetworkFrom the Social Network to the Transportation Network
From the Social Network to the Transportation Network
 
Using Yammer & SharePoint Intranets to Drive Employee Engagement
Using Yammer & SharePoint Intranets to Drive Employee EngagementUsing Yammer & SharePoint Intranets to Drive Employee Engagement
Using Yammer & SharePoint Intranets to Drive Employee Engagement
 
Blending social media with traditional marketing
Blending social media with traditional marketingBlending social media with traditional marketing
Blending social media with traditional marketing
 
Lyn's knowledge journeyv6
Lyn's knowledge journeyv6Lyn's knowledge journeyv6
Lyn's knowledge journeyv6
 
Social MediaPaddling
Social MediaPaddlingSocial MediaPaddling
Social MediaPaddling
 
Leveraging Social Media for Change
Leveraging Social Media for ChangeLeveraging Social Media for Change
Leveraging Social Media for Change
 
Accessing reliable information in Myanmar
Accessing reliable information in MyanmarAccessing reliable information in Myanmar
Accessing reliable information in Myanmar
 
Leeds Met talk on social media monitoring
Leeds Met talk on social media monitoringLeeds Met talk on social media monitoring
Leeds Met talk on social media monitoring
 

More from Rebecca Jackson

Inclusive Meetings and Events: Create More Engaging Online Experiences with M...
Inclusive Meetings and Events: Create More Engaging Online Experiences with M...Inclusive Meetings and Events: Create More Engaging Online Experiences with M...
Inclusive Meetings and Events: Create More Engaging Online Experiences with M...
Rebecca Jackson
 
A Karaoke Caper in Microsoft Loop
A Karaoke Caper in Microsoft LoopA Karaoke Caper in Microsoft Loop
A Karaoke Caper in Microsoft Loop
Rebecca Jackson
 
Melbourne Water's New Intranet (2015)
Melbourne Water's New Intranet (2015)Melbourne Water's New Intranet (2015)
Melbourne Water's New Intranet (2015)
Rebecca Jackson
 
Building a change approach to live beyond one project
Building a change approach to live beyond one projectBuilding a change approach to live beyond one project
Building a change approach to live beyond one project
Rebecca Jackson
 
Personalise your PowerPoint with your own sketches
Personalise your PowerPoint with your own sketchesPersonalise your PowerPoint with your own sketches
Personalise your PowerPoint with your own sketches
Rebecca Jackson
 
Content for Everyone - Basics for accessible writing
Content for Everyone - Basics for accessible writingContent for Everyone - Basics for accessible writing
Content for Everyone - Basics for accessible writing
Rebecca Jackson
 
Digital Workplace Building Blocks
Digital Workplace Building BlocksDigital Workplace Building Blocks
Digital Workplace Building Blocks
Rebecca Jackson
 
Digital Workplace Building Blocks - Training and Change with Office 365
Digital Workplace Building Blocks - Training and Change with Office 365Digital Workplace Building Blocks - Training and Change with Office 365
Digital Workplace Building Blocks - Training and Change with Office 365
Rebecca Jackson
 
Success factors in a thriving Yammer network - DWCAU 2019
Success factors in a thriving Yammer network - DWCAU 2019Success factors in a thriving Yammer network - DWCAU 2019
Success factors in a thriving Yammer network - DWCAU 2019
Rebecca Jackson
 
Success factors in a thriving Yammer network - DWCNZ 2019
Success factors in a thriving Yammer network - DWCNZ 2019Success factors in a thriving Yammer network - DWCNZ 2019
Success factors in a thriving Yammer network - DWCNZ 2019
Rebecca Jackson
 
A framework for technology adoption through employee experience
A framework for technology adoption through employee experienceA framework for technology adoption through employee experience
A framework for technology adoption through employee experience
Rebecca Jackson
 
Training staff on the digital workplace
Training staff on the digital workplaceTraining staff on the digital workplace
Training staff on the digital workplace
Rebecca Jackson
 
Take your digital workplace training to the next level (DWCAU)
Take your digital workplace training to the next level (DWCAU)Take your digital workplace training to the next level (DWCAU)
Take your digital workplace training to the next level (DWCAU)
Rebecca Jackson
 
Digital Employee Experience from Start-Up to Scale-Up
Digital Employee Experience from Start-Up to Scale-UpDigital Employee Experience from Start-Up to Scale-Up
Digital Employee Experience from Start-Up to Scale-Up
Rebecca Jackson
 
Take your digital workplace training to the next level (DWCNZ)
Take your digital workplace training to the next level (DWCNZ)Take your digital workplace training to the next level (DWCNZ)
Take your digital workplace training to the next level (DWCNZ)
Rebecca Jackson
 
Month 5 of Daily Drawing #todaysdoodle
Month 5 of Daily Drawing #todaysdoodleMonth 5 of Daily Drawing #todaysdoodle
Month 5 of Daily Drawing #todaysdoodle
Rebecca Jackson
 
Month 4 of Daily Drawing #todaysdoodle
Month 4 of Daily Drawing #todaysdoodleMonth 4 of Daily Drawing #todaysdoodle
Month 4 of Daily Drawing #todaysdoodle
Rebecca Jackson
 
Month 3 of Daily Drawing #todaysdoodle
Month 3 of Daily Drawing #todaysdoodleMonth 3 of Daily Drawing #todaysdoodle
Month 3 of Daily Drawing #todaysdoodle
Rebecca Jackson
 
Month 2 of daily drawing #todaysdoodle
Month 2 of daily drawing #todaysdoodleMonth 2 of daily drawing #todaysdoodle
Month 2 of daily drawing #todaysdoodle
Rebecca Jackson
 
Enhance your communications skills with sketching
Enhance your communications skills with sketchingEnhance your communications skills with sketching
Enhance your communications skills with sketching
Rebecca Jackson
 

More from Rebecca Jackson (20)

Inclusive Meetings and Events: Create More Engaging Online Experiences with M...
Inclusive Meetings and Events: Create More Engaging Online Experiences with M...Inclusive Meetings and Events: Create More Engaging Online Experiences with M...
Inclusive Meetings and Events: Create More Engaging Online Experiences with M...
 
A Karaoke Caper in Microsoft Loop
A Karaoke Caper in Microsoft LoopA Karaoke Caper in Microsoft Loop
A Karaoke Caper in Microsoft Loop
 
Melbourne Water's New Intranet (2015)
Melbourne Water's New Intranet (2015)Melbourne Water's New Intranet (2015)
Melbourne Water's New Intranet (2015)
 
Building a change approach to live beyond one project
Building a change approach to live beyond one projectBuilding a change approach to live beyond one project
Building a change approach to live beyond one project
 
Personalise your PowerPoint with your own sketches
Personalise your PowerPoint with your own sketchesPersonalise your PowerPoint with your own sketches
Personalise your PowerPoint with your own sketches
 
Content for Everyone - Basics for accessible writing
Content for Everyone - Basics for accessible writingContent for Everyone - Basics for accessible writing
Content for Everyone - Basics for accessible writing
 
Digital Workplace Building Blocks
Digital Workplace Building BlocksDigital Workplace Building Blocks
Digital Workplace Building Blocks
 
Digital Workplace Building Blocks - Training and Change with Office 365
Digital Workplace Building Blocks - Training and Change with Office 365Digital Workplace Building Blocks - Training and Change with Office 365
Digital Workplace Building Blocks - Training and Change with Office 365
 
Success factors in a thriving Yammer network - DWCAU 2019
Success factors in a thriving Yammer network - DWCAU 2019Success factors in a thriving Yammer network - DWCAU 2019
Success factors in a thriving Yammer network - DWCAU 2019
 
Success factors in a thriving Yammer network - DWCNZ 2019
Success factors in a thriving Yammer network - DWCNZ 2019Success factors in a thriving Yammer network - DWCNZ 2019
Success factors in a thriving Yammer network - DWCNZ 2019
 
A framework for technology adoption through employee experience
A framework for technology adoption through employee experienceA framework for technology adoption through employee experience
A framework for technology adoption through employee experience
 
Training staff on the digital workplace
Training staff on the digital workplaceTraining staff on the digital workplace
Training staff on the digital workplace
 
Take your digital workplace training to the next level (DWCAU)
Take your digital workplace training to the next level (DWCAU)Take your digital workplace training to the next level (DWCAU)
Take your digital workplace training to the next level (DWCAU)
 
Digital Employee Experience from Start-Up to Scale-Up
Digital Employee Experience from Start-Up to Scale-UpDigital Employee Experience from Start-Up to Scale-Up
Digital Employee Experience from Start-Up to Scale-Up
 
Take your digital workplace training to the next level (DWCNZ)
Take your digital workplace training to the next level (DWCNZ)Take your digital workplace training to the next level (DWCNZ)
Take your digital workplace training to the next level (DWCNZ)
 
Month 5 of Daily Drawing #todaysdoodle
Month 5 of Daily Drawing #todaysdoodleMonth 5 of Daily Drawing #todaysdoodle
Month 5 of Daily Drawing #todaysdoodle
 
Month 4 of Daily Drawing #todaysdoodle
Month 4 of Daily Drawing #todaysdoodleMonth 4 of Daily Drawing #todaysdoodle
Month 4 of Daily Drawing #todaysdoodle
 
Month 3 of Daily Drawing #todaysdoodle
Month 3 of Daily Drawing #todaysdoodleMonth 3 of Daily Drawing #todaysdoodle
Month 3 of Daily Drawing #todaysdoodle
 
Month 2 of daily drawing #todaysdoodle
Month 2 of daily drawing #todaysdoodleMonth 2 of daily drawing #todaysdoodle
Month 2 of daily drawing #todaysdoodle
 
Enhance your communications skills with sketching
Enhance your communications skills with sketchingEnhance your communications skills with sketching
Enhance your communications skills with sketching
 

Recently uploaded

Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
AJHSSR Journal
 
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic SuccessIconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic Success
iconictecnologies
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
anubug
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
AJHSSR Journal
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
Elysian Digital Services Pvt. Ltd.
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
AJHSSR Journal
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
AJHSSR Journal
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
viralbusinessmarketi
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
AJHSSR Journal
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 

Recently uploaded (15)

Factors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra VinhFactors affecting undergraduate students’ motivation at a university in Tra Vinh
Factors affecting undergraduate students’ motivation at a university in Tra Vinh
 
Iconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic SuccessIconic Logix | Best Digital Marketing Agency For Iconic Success
Iconic Logix | Best Digital Marketing Agency For Iconic Success
 
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
一比一原版(AU毕业证)英国阿伯丁大学毕业证如何办理
 
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 
Top Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's PerformanceTop Google Tools for SEO: Enhance Your Website's Performance
Top Google Tools for SEO: Enhance Your Website's Performance
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
SOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and serviceSOCIAL MEDIA MARKETING agency and service
SOCIAL MEDIA MARKETING agency and service
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...
 
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 

Implementing internal social media: A Yammer case study

  • 1. Implementing Internal Social Media: A Yammer Case Study Rebecca Jackson – Intranet Specialist @_rebeccajackson
  • 2. Overview • About Melbourne Water • What is Yammer? • Our journey • Implementation • Measuring success • Where to from here?
  • 3. About Melbourne Water • Owned by the Victorian Government • 850 employees across numerous sites • Significant business, responsible for managing $9.4 billion in assets • Manages Melbourne’s water supply catchments, removes and treats sewage, and manages rivers and creeks and major drainage systems
  • 4. What is Yammer? • Enterprise microblogging platform • Sites open to users with the same company email • Some key features: – Microblogging – Profiles – Groups • Easy to set up • https://www.yammer.com
  • 5. Our journey • First user October 2010 • Took off in March 2011 • First Community in July • Peak uptake days March/August • 108 new members in May, biggest month • Key communications late July/August rj8 rj9 rj10 rj11 rj12 rj13 rj14
  • 6. Slide 5 rj8 First user jacksonr, 19/08/2011 rj9 Took off in March 2011 jacksonr, 19/08/2011 rj10 First community jacksonr, 19/08/2011 rj11 Biggest month in May 108 new members jacksonr, 19/08/2011 rj12 Key comms messages July/August jacksonr, 19/08/2011 rj13 peak uptake march august jacksonr, 19/08/2011 rj14 peak uptake march august jacksonr, 19/08/2011
  • 7. Our journey • Currently 458 members (53.8%) • 2,466 messages • Average followers 25 • Average messages 4.9 • 164 users with more than 1 message (35.8%) • 61 users with greater than average (11.8%) • 4.37% (top 20 users) have generated 60% of content
  • 8. Our journey • Sharing updates How are our people using it?
  • 9. Our journey • Asking questions How are our people using it?
  • 10. Our journey • Common interest groups, work and personal How are our people using it?
  • 11. Our journey • Crowdsourcing information How are our people using it?
  • 12. Our journey • This was something they had been asking for! – “Technical forums for sharing best practice, asking questions and getting feedback” – “Internal Twitter so you can follow colleagues with good ideas” – “Stakeholder, alliance or project partner pages” – “Facebook style individual… pages” How are our people using it?
  • 13. Implementation: soft versus formal • Personal Yammer strategies • Viral can be okay but… • Monitoring – Watch, nurture and tend to weeds… – The first “Yammer incident” Soft approach
  • 14. Implementation: soft versus formal • Rewarding users – 200th, 300th and 400th user prizes – Information Management competition – Yammer photography competition A more formal approach
  • 15. Implementation: soft versus formal • Weekly Yammer Tips A more formal approach
  • 16. Implementation: soft versus formal • OnTap article • Yammer guide • Yammer as a communications channel An even more formal approach
  • 17. Measuring success • Observation and analysis – Members statistics – New users, new and useful conversations • Senior leaders getting involved • Generating discussions outside of Yammer
  • 18. Where to from here? • Continue to nurture the community • Build formal business case • Investigate (and hopefully move to) paid version • The bigger Social Media picture – Social Media policy – Community of Practice – Intranet upgrade