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Imkt120 ip1 parker_simora social media 2.0
- 1. Social Media: OnlineMarketing Solutions
- 2. What is Social Media? Emergence of Social Media Current Social Media Landscape in IT Opportunities & Benefits Conclusion
- 3. A communications channeland an opportunity to build relationships!
- 4. First Email Sent….1971 Bulletin Board System (BBS)….1978 SixDegrees, Friendster, Myspace, Facebook...
- 6. Average Minutes PerVisitor to Social Media Sites (Jan. 2012) 405 89 89 21 17 8 3 Series 1
- 7. Oracle Open World MobileDemand Laptop Dell Idea Storm
- 8. External Benefits: Increasedawareness Increases traffic Ability to monitor conversations Internal Benefits: improved employee engagement improved internal collaboration creating a two-way dialogue with senior executives
- 9. July 2011 88% marketers using social media 67% global web-users visit social network sites 10% time spent on the internet on social sites 77% active users who regularly read blogs
- 10. Tech industry and Social Media 15 years of industry experience BluNet is top-talent Partnership = success! Today’s technology
- 11. Visions @ NightGraphics
- 12. "12 Major Business Benefits Of The Social Media Revolution." Social Media Marketing and Blogging. Web. 13 May 2012. <http://www.jeffbullas.com/2011/02/14/12-major- benefits-of-the-social-media- revolution/>. "CHART OF THE DAY: Facebook DOMINATES Google , Tumblr, And Pinterest." Business Insider. Web. 13 May 2012. <http://www.businessinsider.com/chart-of-the-day- facebook-dominates-google-tumblr-and- pinterest-2012-2?nr_email_referer=1>. "How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. Web. 13 May 2012. <http://socialmediatoday.com/daulton-west/315095/how-social- media-helps- technology-firms-attract-new-business>. "InstantShift - Daily Resource for Web Designers and Developers." InstantShift - Daily Resource for Web Designers and Developers. Web. 13 May 2012. <http://www.instantshift.com/2011/10/20/the- history-of-social-media/>. "ReadWriteWeb." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it. php>.
- 13. "ReadWriteEnterprise." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/enterprise/2012/03/dell-launches-v2-of-ideastorm.php>. "Social Media and the Corporate Communicator." Social Media and the Corporate Communicator. Web. 13 May 2012. <http://www.melcrum.com/about/press/smr.shtml>. "Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen." Nielsen. Web. 13 May 2012. <http://www.nielsen.com/us/en/insights/press- room/2009/time_on_facebook.html>. "The 10 Key Turning Points in the History of Social Media." CBSNews. CBS Interactive, 21 Sept. 2011. Web. 13 May 2012. <http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning- points-in-the-history-of- social-media/>. "The History of Social Networking." The History of Social Networking. Web. 13 May 2012. <http://www.onlineschools.org/blog/history-of-social-networking/>. "What Is Social Media?" About.com Web Trends. Web. 13 May 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>. "Why Is Social Media Essential For Technology Companies | Davidanthonyvc.com." WHY IS SOCIAL MEDIA ESSENTIAL FOR TECHNOLOGY COMPANIES | Davidanthonyvc.com. Web. 13 May 2012. <http://davidanthonyvc.com/?p=246>.
Editor's Notes
- #2 Good afternoon staff and associates of Northwestern Technologies, it is an honor; yes an honor and a pleasure to present to you this evening the jewels of social media. To start this presentation I would like to introduce myself. I’m Simora T. Parker owner of Visions@Night design Studio’s here in Michigan. My company is bond by and thrives on social media technologies. Social Media has spawn as the internet become more and more marketable for businesses of all sizes and type. Since the growth of the internet social networks such as face book grown in popularity. This type of media has moved from the computer to devices like the Smartphone and the possibilities are endless.
- #7 Social media as we know it -- Facebook, Twitter, Linkedin, etc. -- is only 16 years old, and yet it feels as if they are permanent fixtures in our lives that have been with us forever. Social media is a form of mass media, and it can be used for interactive, informational, educational or promotional purposes. It can take many forms, including Internet forums, blogs, wikis, podcasts, photograph or picture sharing, video rating and social bookmarking. These formats are all used today to promote brand for companies within the Northwest Technologies market sector.
- #9 In brief, social media is really about two things; raising awareness of your company and tapping into relevant online conversations that affect your company and its technology.From an external viewpoint, some of the major benefits of using Social Media for marketing include increased awareness to the organization, increased traffic to the website, and the ability to monitor conversations about the organization. Some of the key benefits from a company’s internal perspective include improved employee engagement, improved internal collaboration, and creating a two-way dialogue with senior executives.While this is just a short list of the many benefits of utilizing Social Media for overall brand marketing, all of these benefits work towards the same goal which is to lead to an increase of business. BluNet Design is an expert within Social Media marketing with the knowledge to design, test, and implement a working marketing plan for Northwest Technology in order to guarantee brand success in today’s tech market.
- #10 According to a 2009 report by Nielson “In the U.S. alone, total minutes spent on social networking sites has increased 83 percent year-over-year.”This leads us to the ‘million dollar’ question, “Is Social Media really here to stay?” . Here are some additional statistics that will help prove that it’s not only here to stay but that it is a resource that must be considered and adapted into the Northwest Technologies business plan.88% of marketers are using social media67% of global web-users visit social network sites10% of all time spent on the internet is on social media sites77% of all active internet users regularly read blogs
- #13 Works Cited"12 Major Business Benefits Of The Social Media Revolution." Social Media Marketing and Blogging. Web. 13 May 2012. <http://www.jeffbullas.com/2011/02/14/12-major-benefits-of-the-social-media-revolution/>."CHART OF THE DAY: Facebook DOMINATES Google , Tumblr, And Pinterest." Business Insider. Web. 13 May 2012. <http://www.businessinsider.com/chart-of-the-day-facebook-dominates-google-tumblr-and-pinterest-2012-2?nr_email_referer=1>."How Social Media Helps Technology Firms Attract New Business." Social Media News, Strategy, Tools, and Techniques. Web. 13 May 2012. <http://socialmediatoday.com/daulton-west/315095/how-social-media-helps-technology-firms-attract-new-business>."InstantShift - Daily Resource for Web Designers and Developers." InstantShift - Daily Resource for Web Designers and Developers. Web. 13 May 2012. <http://www.instantshift.com/2011/10/20/the-history-of-social-media/>."ReadWriteWeb." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/archives/social_media_for_business_who_is_doing_it.php>.
- #14 "ReadWriteEnterprise." ReadWriteWeb. Web. 13 May 2012. <http://www.readwriteweb.com/enterprise/2012/03/dell-launches-v2-of-ideastorm.php>."Social Media and the Corporate Communicator." Social Media and the Corporate Communicator. Web. 13 May 2012. <http://www.melcrum.com/about/press/smr.shtml>."Time Spent on Facebook up 700 Percent, but MySpace.com Still Tops for Video, According to Nielsen." Nielsen. Web. 13 May 2012. <http://www.nielsen.com/us/en/insights/press-room/2009/time_on_facebook.html>."The 10 Key Turning Points in the History of Social Media." CBSNews. CBS Interactive, 21 Sept. 2011. Web. 13 May 2012. <http://www.cbsnews.com/8301-505123_162-42750171/the-10-key-turning-points-in-the-history-of-social-media/>."The History of Social Networking." The History of Social Networking. Web. 13 May 2012. <http://www.onlineschools.org/blog/history-of-social-networking/>."What Is Social Media?" About.com Web Trends. Web. 13 May 2012. <http://webtrends.about.com/od/web20/a/social-media.htm>."Why Is Social Media Essential For Technology Companies | Davidanthonyvc.com." WHY IS SOCIAL MEDIA ESSENTIAL FOR TECHNOLOGY COMPANIES | Davidanthonyvc.com. Web. 13 May 2012. <http://davidanthonyvc.com/?p=246>.