Web 2.0 is characterized by greater user interactivity and collaboration through more network connectivity and communication channels. Gizmodo presents technology articles from different views to reach readers with varying knowledge. Mashable is a leading global media company that informs the digital generation through interaction between users. The Verge publishes news, features, interviews, and editorials about technology products, issues, and culture. Buzzfeed extends presence across social media with short, creative videos and articles. Consumerist focuses on consumer experiences with companies and corporations, mainly concerning U.S. consumers. Wise Bread offers advice on personal finance, frugality, career, travel, and deals to help readers make the best financial decisions.