IMC Briefing of Bisleri caimapign
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This document provides guidelines for a communication brief for Bisleri water. It outlines that the brand essence is that Bisleri provides safe and pure water. The target person thinks the world is not as safe as portrayed and doesn't want to share water bottles. The brand character is that Bisleri is a personal water bottle, as personal as underwear. The business objective is to double sales of 500ml Bisleri bottles by persuading people to buy their own rather than share. The consumer barrier is the habit of sharing bottles. The critical insight is that people don't like sharing bottles that others have drunk from and prefer drinking directly from their own bottle. The campaign challenge is to make people buy their own
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360-degree Marketing vs. Integrated Marketing Communications.
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IMC of Coca Cola
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Measuring the Effectiveness of your Media Strategy
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Imc presentation by shyam sundar gour on Patanjali
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Integrated marketing communications & distribution strategy of patanjali
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202 things you can buy and sell for big profits james stephenson
This document provides information about a book on supplementing retirement income, including details about the author and publisher. It lists 202 ways that retirees can earn additional money and outlines the table of contents for the book, which covers topics like starting a business, legal and financial issues, business planning, and setting up operations. The book is designed to provide retirees with ideas and guidance on generating supplemental retirement income.
Business plan outline cdc
This 3-sentence summary provides the high-level information from the document:
The document is a template for a business plan that includes sections for an executive summary, financial needs, business description, industry analysis, and marketing plan. It provides guidance on what to include in each section and prompts for key details about the business, its goals, customers, market, and competition. The template aims to help business owners develop a comprehensive yet concise business plan.
Ecowatch customer information sheet
The document is an information sheet for an Ecowatch customer. It provides details about the customer's company including:
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This document discusses different forms of business ownership and types of businesses. It describes sole proprietorships, partnerships, corporations, cooperatives and franchises. It also discusses international structures like joint ventures, international franchises, strategic alliances, mergers, offshoring, and multinational corporations. The document provides details on key aspects of each type of business structure.
Примеры брифов: marcomm brief
The marketing communications brief is a tool to clearly develop an effective plan and understanding between the client requesting a project and the marketing teams delivering the project. The brief captures key details such as the client and project name, marketing objective, target audience, desired response, competitive environment, mandatory requirements, evaluation plan, production deadlines, media options, budget, and obtains approval from both the client and marketing teams before work can commence.
Sample marketing plan
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TAPA LEGAJADORA
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Standard template
This document provides a template for designing a digital marketing strategy for a company. It includes sections for background information on the company and its target market. It also includes sections for identifying a product to promote, the target market for that product, consumer behavior related to the product, and details of the current ad campaign. Additional sections address other content topics like stories and topics the audience wants to hear about, as well as a competitor analysis. The template is designed to gather key information needed to develop a digital marketing strategy for a company and its products.
Devbrat Resume
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202 things you can buy and sell for big profits james stephenson
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Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
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IMC Briefing of Bisleri caimapign
- 2. Ad 1
- 3. ________________________________________________________ COMPANY : Bisleri International Pvt. Ltd BRAND : Bisleri water CAMPAIGN : Kiss to drink _________________________________________________________ REQUIREMENT: Print TVC Title Of Creative Work Other:______________ _________________________________________________________
- 4. BRAND EQUITY GUIDELINES CHECKLIST -EQUITY ___________________________________________________________ BRAND ESSENCE Distillation of core brand thought Bisleri - Safe and pure
- 5. TARGET PERSON Crisp portrait of our target audience ___________________________________________________________________ Bisleri mineral water People who want to have safe drinking water and think“The world is not as safe as they portray it to be, microbes and various other organisms are the invisible threats that we face. It is none other than the noble practice of sharing that has made us susceptible to these threats. “Screw sharing, I want my own bottle”.
- 6. BRAND CHARACTER Our brand’s persona ___________________________________________________________________ BISLERI-My personal water, as personal as my underwear
- 7. THE CONTEXT CHECKLIST -CONTEXT BUSINESS/BRAND OBJECTIVE The business objective and corresponding brand task ___________________________________________________________________ • To double the sales of the Bisleri 500 ml bottles • Currently contributes to 10% in bisleri portfolio • By persuading people to buy their own bottles.
- 8. CONSUMER BARRIER The key consumer issue coming in the way __________________________________________________________ Habit of consumers using someone else’s bottle to drink water and not carrying their own bottles.
- 9. CRITICAL INSIGHT The penetrating consumer understanding that will help unlock the way forward __________________________________________________________ Bisleri- A basic consumer behavior is that we don’t like to share water with someone who has touched the bottle with his/her mouth. People get maximum satisfaction when they drink with the bottle to their lips.
- 10. THE CHALLENGE The ambitious communication task based on the insight, to overcome the barrier __________________________________________________________ Bisleri-To make people buy their own bottle and not share
- 11. CAMPAIGN IDEA The communication idea for the campaign __________________________________________________________ Bisleri- Kiss to drink
- 12. Ad 2
- 13. Ad 3
- 14. Thank you