The video depicts illegal toy fighting in a shed, where toys are forced to battle. A girl frees the toys with her stuffed bear. The lyrics do not match the video's concept of toy fighting. The video is fast-paced while the music is slow. The lyrics suggest the toy fighting is illegal and the toys may be under the influence of drugs. The term "radioactive" implies the toys were exposed to radiation, allowing them to come alive. A toy dubbed "the apocalypse" defeats the champion toy and destroys the illegal fighting ring, freeing the other toys with the help of the girl.

1. Imagine Dragons- radioactive
Imagine dragons, radioactive is a music
video where there looks to be illegal toy
fights in a shed and a girl with her toy goes
there to set them free with her stuffed bear.
This is a concept video as the lyrics don’t
really fit the video as there are stuffed toys
fighting and the lyrics don’t describe this.
Also the pace of the music doesn’t fit the
video as the video is rather fast and the
music has quite a slow pace, this is due to
the fighting adding action to the video.
The lyrics “checking out on the prison bus”
helps me to think that this is illegal as the lyric” prison” suggests. They are also
gambling on the winner of the fight and it is fixed as the champion toy cannot be
defeated so this is another indicator of the illegal part of the video. Also the lyric
”breathing in the chemicals” also sounds as if they are taking drugs which also is
illegal so they could go to prison for and also associates with the title of the song
“radioactive” again suggesting why the toys are alive .The lyric “radioactive” gives a
reason to why there are stuffed toys alive as they could have been exposed to
radioactive material to make them come alive.
When this image hit the screen the
lyrics “the apocalypse” suggests that
this certain toy is the “apocalypse to
this regime so will end the
enslavement for the other toys and
set them free. This is apparent by
this toy winning and then destroying
this illegal toy fighting ring. Then the
girl in the video steals the key to
release the other toys and the band
who are locked in the dungeon. Also
the lyrics “it’s a revolution” suggests
a change is about to happen and the
other toys who are imprisoned will rise up against their slaver. This happens right at
the end when the leader of the illegal group gets a taste of his own medicine when he
is plunged in to the dungeon with the toys he put down there and they attack him
There are quite a few close-ups of the band members and the main people in the
video. This helps to show there emotion and there role in the video the band
members are