Music Video analysis

1. VIDEO ANALYSIS:
CALIFORNIA GIRL- KATY PERRY
SNOOP DOG

2. GENDER
INEQUALITY
THIS IMAGE IS ONE OF THE FIRST CLIPS
SHOWN IN THE MUSIC VIDEO , INSTANTLY
THIS IMAGE CONNOTES TO US THAT
MALES ARE DOMINATE AND THEY ARE IN
CONTROL, THIS IS SHOWN AS SNOOP
DOGG OPENS HIS ARM OUT WIDE AND HE
IS SITTING ON A THRONE CHAIR , THIS
GIVES THE IDEA THAT HE IS WELCOMING
THE AUDIENCE INTO THE WORLD OWNED
BY HIM AFTER THIS IMAGE WE LATER SEE
HIM PICK UP A DOLL LIKE VERSION OF
KATY PERRY AND PLACES HER ON THE
BOARD REFLECTING THAT HER FATE LIES
IN HIS HANDS.

3. SURREALISM
THIS MUSIC VIDEO CREATES THE IDEA OF
A CANDY/ FAIRY TALE VERSION OF
CALIFORNIA AS IT CONNOTES THE IDEA
THAT YOUR DREAMS CAN COME TO LIFE
ALTHOUGH THERE ARE MANY OBSTACLES
THAT MAY GET IN THE WAY IF YOUR,
STRONG ENOUGH YOU CAN MAKE IT TO
THE TOP. THIS IS SHOWN AS KATY PERRY
GOES THROUGH THE OBSTACLES SET
OUT ON THIS BOARD GAME AND REACHES
THE TOP WHICH IS HER LAYING ON THE
CLOUDS
THERE HAS BEEN A LOT OF EDITING DONE
THROUGHOUT THIS MUSIC VIDEO TO
MAKE IT CERTAIN ELEMENTS SEEM
REALSTIC (THE MOVING CANDY, THE
FOREST AND ALL THE OTHER AMINATIONS)

4. “THE MALE GAZE”
IN THIS MEDIUM SHOT, KATY PERRY IS SEEN
THROUGH THE MALE GAZE THIS IS THE
REPRESENTATION OF WOMEN IN A SEXUAL
FANTASY WAY FROM A MALES PERSPECTIVE
THIS PARTICULAR IMAGE DEMONSTRATES
VOYEURISM; THIS IS AN IDEA PUT FORWARD BY
MULVEY WHICH SUGGESTS THAT WOMEN ARE
SEEN AS WHORES , THIS IS QUITE EVIDENT IN
THIS CASE AS KATY PERRY IS WINKING AT THE
CAMERA WITH ONE EYE AND SHE IS FULLY NUDE
COVERING HERSELF IN THE CLOUDS WITH A FULL
FACE OF MAKE UP AND A BUNNY EARS HEAD
BAND WHICH IS FREQUENTLY USED IN FILMS TO
SHOW FANCY DRESS OR SEDUCTION.

5. INTERTEXTUALITY
ANDREW GOODWIN HAD
COME UP WITH THE A THEORY WHICH
HE HAD CREATED AFTER ANALYSING A
MUSIC VIDEO HE HAD COME UP WITH
SIX CODES AND CONVENTIONS WHICH
HE BELIEVED TOOK PLACE DURING A
MUSIC VIDEO ONE OF THEM BEING
INTERTEXTUAL REFERENCES TO FILMS
OR OTHER TELEVISION PROGRAMS . IN
THIS MUSIC VIDEO WE CAN SEE THAT
THERE IS A STRONG REFERENCE TO
CHARLIE AND THE CHOCOLATE
FACTORY AND ALLICE AND THE
WONDERLAND

6. SEXUAL
REFERENCES
THROUGHOUT THIS MUSIC VIDEO IT IS VERY
EVIDENT THAT THERE IS CONSTANT SEXUAL
REFERENCES . THIS IS SEEN THROUGH A RANGE
OF DIFFERENT SHOTS.
THE FIRST SHOT OF THIS MUSIC VIDEO SHOWS A
PICTURE OF A BOARD GAME CALLED
CANDYFORNIA WHERE SNOOP DOGG IS
REFERRED D TO US “SUGAR DADDY, THIS SHOT
CAN BE CONNOTED AS SNOOP DOGG BEING A
PIMP AND THE GIRLS ARE HIS WORKERS AS THEY
STAND AROUND HIM DANCING IN MINIMAL
CLOTHES WHILE HE IS IN THE MIDDLE WITH HIS
CANE AND HAT(WHICH IS FREQUENTLY USED IN
MOVIES AS PROPS TO A CHARACTER WHO
WOULD PLAY A PIMP ROLL).