The music video for "Party Hard" by Andrew W.K. follows rock music video conventions. It shows the band performing on stage to no audience. Their clothing, long hair, and beards fit stereotypes for modern rock bands. The video uses quick cuts between shots and lighting effects to keep the viewer engaged and convey the lively, energetic feel of the genre. Close-up shots highlight the singers' angry facial expressions, matching the shouting vocals and aggressive nature often portrayed in rock.

1. Music video analysisAndrew W.K. - Party Hard
This music video is a performance piece as the band is on a stage
performing the song but to no audience. This is a hard rock piece
of music and stereotypically this genre of music has performance
videos like korn, john bon jovi and guns and roses. So this video
fundamentally follows the genres
videos. Also the song title and lyrics
“party hard” follow the stereotypical
rock genre as they don’t follow the
rules and do things over the top. Also
what the band is wearing is quite
stereotypical for modern rock bands as
they are wearing jeans, some are
wearing no tops and they all have long
hair that they flick around when they
are “head banging”. They front man is
the only one with a beard and this is
how you can distinguish him from the rest of the band.
They use a good variety of shots in quick succession to give a
feeling of action and excitement, these ties in with the genre being
lively and energetic. Also the use of different coloured lighting
effects and flashes help you to distinguish between band members
and different scenes. All together the shots have quick cuts
between each one ending quite abruptly
keeping your attention as it is changing
constantly. Also the cuts between who is
singing whether it be the main or back-up
singers helps to change focus to the
people who are more important at each
bit. And the shot type is a close up to
show the anger and
Emotion on the singers face. This emotion
of anger ties in with the tone of the voices and the genre as they
are over the top and usually angry this is shown very well
throughout this video. Also it almost sounds as if they band is
constantly shouting this again ties in with the idea that they are
angry. They also use only low angle and slightly low angle so that
you feel less important and intimidated by them as does the slight
shouting and the angry looks on their face as stereotypically rock
artists are quite aggressive and intimidating.