imaginary company presentation with 10 years of gamification and serious games based interactive experiences for training, learning and development, marketing and communication, ehealth, smart cities and societies, tourism: from concept to technology, storytelling and design. imaginary produce digital interactive technologies that collect and communicate data, share knowledge, change behaviour, raise awareness, train and assess staff and provide competitive advantage.

2. About
imaginary
Founded in 2004, imaginary's
multi-disciplinary team has been
developing innovative but practical
solutions in areas such as eHealth,
Smart Societies, Training, Learning
and Development, Communications
and Culture.

3. About
imaginary
Our main products are simulations,
serious games and digital interactive
technologies that collect and
communicate data, share knowledge,
change behaviour, raise awareness,
train and assess staff and provide
competitive advantage.

4. Our Value
Proposition
We live in an increasingly competitive
world where the latest generation of
“digital natives” demand engagement
and interactivity in every aspect of
their lives, especially in their learning
and development.

5. Our Value
Proposition
imaginary develop solutions that
address the challenges of the attention
economy through the innovative use of
immersive technologies, simulations,
serious games and the latest
gamification strategies.

6. The Benefits of Simulations
and Serious games
Rich
experiences
Engagement
and interactivity
Immediate
feedback
Versatility
of design
Reflective
learning
Spontaneous
action
Immediate use
of knowledge
gained

7. Our Serious Games Application Areas
E-Health
and
rehabilitation
Smart
Society Kinect and
Leapmotion
Behavioural
change
Culture
&
Tourism
Mobile
&
Advergames
Training
and
learning

8. Our Multi-Disciplinary Approach

9. - Autism & Job Interviews
- Business Multiculturalism
- Virtual Hospital Care Training
- Emergency Management
- Green Mobility
- Urban Sustainability
- Healthy Nutrition
- Teamwork Development
- Soft Skills
- Smart Society
- Rehabilitation
Some Examples of
Our Work

10. Improving social
interaction: iSpectrum
This serious game is targeted at
people affected by Autistic Spectrum
Disorders and their families.
Through 3 different scenarios: an
office, a minimarket and a gardening
centre, the virtual working
environment offers users the
opportunity to prepare themselves for
job interviews, and so acquire the
necessary know-how to deal with
critical situations in the workplace.
WATCH THE VIDEO

11. Educating for multiculturalism:
ImREAL - business
This simulation based on self-regulated learning
targets multiculturalism and increasing awareness of
cultural differences in 3 different business scenarios -
job interview; business dinner; appointment at the
airport.
Through an integrated social network users are
encouraged to share their experiences with each
other.
WATCH THE VIDEOS 1, 2

12. Virtual Hospital:
Think Better CARE
Set in a 3D virtual Hospital this game
aims to train nurses around complex
dialogues and stressful situations.
A virtual tutor accompanies the user
during the whole game experience,
giving feedback and helping to
manage specific situations.
WATCH THE VIDEO

13. Managing emergency
situations: Rescue
League
Set in a 3D virtual hospital which was
damaged by an earthquake, this
game is designed to offer training for
emergency volunteers dealing with
stressful situations and applying
procedural knowledge.
A virtual tutor accompanies the user
during the whole game experience,
giving feedback and helping to
manage specific situations in a better
way.

14. Green Mobility:
ECO-DEALERS
ECO-DEALERS is a mobile game designed
to raise citizens awareness of green
mobility.
The game is accessible through Android
smartphones and is based on a mechanism
of rewards and shared experience (missions
can be tackled with the help of other users).
WATCH THE VIDEO 1, 2

15. Urban Sustainability:
ASPIS
The 3D Serious Game developed within the
ASPIS project aims to raise citizens’ and
professionals’ awareness about urban
sustainability and involve them in the decision
processes associated with it.
The player is in a virtual city and he has to
complete several quests. He will interact with
stakeholders and objects within the scenes
learning principles of urban sustainability.
WATCH THE VIDEO

16. Promoting a healthy
nutrition: TNS
TNS is composed of:
- a portal promoting correct and balanced
nutrition, a social network that allows users to
find useful and current information, to share
recipes, and to receive feedback from a
nutritionist.
- a serious game accomplishing a simple and
funny mission gives feedback to the users on
their nutritional habits recorded in the nutrition
diary.
www.nutrinforma.eu

17. Team Work: Manager Life
Manager Life is a virtual role-play, based on
characters (1 tutor and a maximum of 7 users)
within a 3D meeting room.
The game was designed to be used for
negotiation training within a team.
WATCH THE VIDEO

18. Soft skills training: ModEs
The game is designed to train 21th century soft
skills relevant for interpersonal communication:
teamwork, communication and negotiation.
WATCH THE VIDEO

19. Smart Community:
SmartSociety (work in progress)
The SmartSociety project aims to create a new
hybrid system in which humans and machines
work in very close collaboration. Users will
access this system through imaginary’s gamified
city.
WATCH THE VIDEO

20. Rehabilitation:
Rehab@home (work in progress)
imaginary is developing a series of games
integrated into a virtual environment in order
to allow patients, affected by a stroke, to do
physical and cognitive rehabilitation exercises
at home with the support of different handheld
devices.
The medical staff will set up and regulate the
exercises that are most appropriate for the
specific case, according to the registered medical
parameters.
Patients will be in contact with their peers thanks
to an integrated social network.

21. Some of Our Customers:

22. If you need further
information,
please don’t hesitate
to contact us.
Via Mauro Macchi, 50
20124 Milano
PH. +39 02 89458.576
FAX +39 02 89458.695
www.i-maginary.it
@imaginary_italy