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The Male Form - Male Representation
- 1. Last week… - Saturation - Sell & Spin - Branding - Objectification of women - Potentially leads to violence towards women - Dismemberment - cropping
- 4. What does the ideal / perfect man look like in 2016?
- 5. The Rise of the Male Glamour Model Objectification of the male form
- 6. http://gg.gg/47ykl “How men became the new glamour models” By Mark Simpson
- 12. “Shares of Abercrombie & Fitch dropped 20% Tuesday after the teen apparel retailer reported its 14th straight drop in sales” (Fortune.com, 30/8/2016)
- 16. Apply what we have discussed so far, and brainstorm related ideas to your chosen video. (10 mins)
- 17. Metrosexual Noun 1994 a man who is attracted to women sexually, but who is also interested in fashion and his appearance A neologism (a made up word with metropolitan + sexuality) to represent a changing economic trend in male shopping and representation dating from the 80s.
- 18. For some time now, old-fashioned (re)productive, repressed, unmoisturized heterosexuality has been given the pink slip by consumer capitalism. The stoic, self-denying, modest straight male didn't shop enough (his role was to earn money for his wife to spend), and so he had to be replaced by a new kind of man, one less certain of his identity and much more interested in his image – that's to say, one who was much more interested in being looked at (because that's the only way you can be certain you actually exist). A man, in other words, who is an advertiser's walking wet dream." — Mark Simpson, Salon.com
- 19. Changes in culture and attitudes toward masculinity, visible in the media through television shows such as Queer Eye for the Straight Guy, Queer as Folk, and Will & Grace, have changed these traditional masculine norms
- 20. Old Spice | The Man Your Man Could Smell Like (2010)
- 21. Spornosexual noun 2014 A neologism (a made up word with sport + porn + metrosexual). The metrosexual has passed and is evolving The spornosexual is a more extreme breed of man than his metro forebear. He is just as plucked, tanned and moisturised, but leaner, buffer, more jacked and obsessed not just with "looking good" in the abstract, but with the actual physical proportions of his frame: the striation of his abs, the vascularity of his biceps, the definition of his calves.
- 22. A lumbersexual or urban lumberjack is a man who has adopted style traits typical of a traditional lumberjack, namely a beard, plaid shirt, and scruffy hair, substituting otherwise clean-cut and fashionable style choices.
- 23. - gender representation - ethnicity - national identity - youth
Editor's Notes
- When women and girls are targets of objectification, they begin seeing themselves through others’ perceptions. Self-objectification breeds shame and anxiety
- #WomenNotObjects
- https://edpuzzle.com/media/581adc0111b7744c24e5a4dd
- Mike jeffries Jeffries was appointed as A&F’s CEO in 1992 to revamp the brand. Jeffries was responsible for coming up the company’s sexed-up image, with its racy ads, catalogs and topless in-store male models that the brand has become well-known for.
- The male body as an object of desire by the female. Female body is covered http://cdn2-www.thefashionspot.com/assets/uploads/2014/01/CKJ_1.jpg
- postmodern ideas such as the retro use of Motown soundtracks. The sales of boxer shorts went through the roof as an unexpected correlation. The key point here is to examine the ‘female gaze’ and the role of Kamen as an aspirational role model for young boys.
- https://s-media-cache-ak0.pinimg.com/originals/e9/b1/63/e9b163ec7c94e1c307d6bb4ed5444f31.jpg http://dictionary.cambridge.org/dictionary/english/metrosexual
- Mediated by gay men as a messenger No personality “fix”, but all surface improvements
- Tendency towards buffness is a cultural phenonmenon The spornosexual is a more extreme breed of man than his metro forebear. He is just as plucked, tanned and moisturised, but leaner, buffer, more jacked and obsessed not just with "looking good" in the abstract, but with the actual physical proportions of his frame: the striation of his abs, the vascularity of his biceps, the definition of his calves. http://www.esquire.co.uk/culture/news/a7588/the-rise-and-rise-of-the-spornosexual/
- Google “aryan propaganda” In relation to photography unit...Bruce Weber as a photographer...The message he is conveying...sultry, voyeuristic, black and white--are classic Weber. fantastical, black and white abstraction from reality. Note, all 3 photos so far all all Weber... http://www.esfmedia.com/page/2015-++Q3.+REPRESENTATION+IN+PRINT+ADVERTISING The Caucasian, almost Aryan look of health and vitality, which forms the subject and focus of the image is contrasted with the blurred image of the American flag, seen in the background. Using sign and signifier, the flag is clearly synonymous with or a signifier of beauty. The brand identity of Abercrombie and Fitch was controversially promoted by CEO Mike Jeffries who told Salon: “It’s almost everything. That’s why we hire good-looking people in our stores. Because good-looking people attract other good-looking people, and we want to market to cool, good-looking people. We don’t market to anyone other than that...Are we exclusionary? Absolutely. Those companies that are in trouble are trying to target everybody: young, old, fat, skinny. But then you become totally vanilla. You don’t alienate anybody, but you don’t excite anybody, either.”” http://therepresentationproject.org/wp-content/uploads/The-Rep-Test-2.01.pdf PALETTE - What sort of range of colours is used? Light, dark, bright, subdued, autumnal, bold, pastel? What word describes it best? VISUAL HIERARCHY - What is the most important visual element in the composition? What else is important? SHOT - What type of camera shot is used? What angle (high level, low level, eye level?) What distance (ECU, CU, MS, LS, ELS?) TYPOGRAPHY - What typefaces or fonts are used? Serif, sans-serif, handwriting fonts? COMPOSITION - Vertical, horizontal, z-shaped, spiral? EDITING - Has the image been heavily edited? LAYOUT AND DESIGN - Text / image ratio? Is the layout clean or busy? What is the effect of the colour scheme? What CONNOTATIONS do these colours have? Who will they (stereotypically) appeal to? Why are certain visual elements emphasised? What sort of audience appeal is being used? Why was this particular shot used? What is the usual meaning conveyed by this particular shot? What does the typeface suggest? What is it meant to look like? What does that suggest about the line of appeal of this ad? Why was this particular composition used? Is the image edited? How and why? Why has this particular design style been used? En savoir plus sur http://en.vogue.fr/vogue-hommes/fashion/diaporama/flashback-bruce-webers-1990s-campaigns-for-abercrombie-fitch/36436#FwjXGBDWYEurcOgI.99