3. PRESENTATION OUTLINE
• Internationalization- Shetu Ranjan Biswas
• Phases of internationalization
Phase-1:Purely Domestic company- Anik Mohajon
Phase-2: International company- Touhidul Islam Chowdhury
Phase-3 :Multinational/Global company- Samirul Haq
Phase-4 :Transnational company- Maruf Kamal
• Marketing strategies being Internationalized- Badrul Hasan Bhuiyan
• Conclusion Shetu Ranjan Biswas
4. Shetu Ranjan Biswas.
4th year B.B.A.
Exam roll: 2006-12
Email : shetu_mscu@yahoo.com
Mobile no: 01670105662
Dept. of Management Studies.
University of Chittagong.
1st year 2nd year 3rd year
3.97 3.98 3.95
5. Definition of Internationalization
The conversion of something in order to make it
international; the act or process of making a product
suitable for international markets.
6. Phases of Internationalization
Phase –03
Multinational company
Phase –02
International company
Phase –01
Purely domestic company
Phase –04
Transnational company
7. • Anik Mohajon.
• 4th year B.B.A.
• Exam roll: 2006-09
• Email : anik_m@yahoo.com
• Mobile no: 01924688427
• Dept. of Management Studies.
• University of Chittagong.
1st year 2nd year 3rd year
3.75 3.56 3.68
10. Purely domestic company
Characteristics
--Business operations are confined within the same
territory
--Products and services are the primary concern
--Business strategy is always concerned with the nation’s
culture, norms and values.
13. Purely domestic company
HR Management policy
--All key position filled by the home country
--Equal employment opportunity
--Motivation policy
14. • Md. Touhidul Alam Chowdhury
• 4th year B.B.A.
• Exam roll: 2006-10
• Email : Thdslm@yahoo.com
• Mobile no: 01917902541
• Dept. of Management Studies.
• University of Chittagong.
1st year 2nd year 3rd year
3.75 3.56 3.68
16. International company
Definition
In the international organization, the structural
configuration of which is described as coordinated
federation, many assets, resources, responsibilities
and decisions are decentralized but controlled from
the headquarters. The overseas operations are
regarded essentially as appendages to a central
domestic corporation.
17. International company
Characteristics
• Sources of core competencies centralized, others
decentralized.
• Adapting and leveraging parent company
strategies.
• Knowledge developed at the centre and transferred
to overseas units.
• Concentration of resources and authority in the
parent
18. International company
Marketing policy
• Trade-off between localization and standardization.
• Primary market orientation
• Multi-domestic demand & supply identification
• JIT (Just -in -time delivery
19. International company
HR Management policy
--Similar criteria for selections
--Technical & communication skills
--Managed & staffed from host and/or home country’s
people.
20. Md. Samirul Haq.
4th year B.B.A.
Exam roll: 2006-07
Email : samirul_haq@yahoo.com
Mobile no: 01737175345
Dept. of Management Studies.
University of Chittagong.
1st year 2nd year 3rd year
3.56 3.55 3.48
23. Multinational company
Characteristic
• Decentralized and nationally self-sufficient
• Sensing and exploiting local opportunities.
• Knowledge developed and retained within each unit.
• Operates in several countries.
• Resources are limited.
• Financing available for growth is not sufficient.
• Adopts the new technologies very quickly.
• Routine daily tasks are outsourced to countries with
low cost technical labor.
24. Multinational company
Marketing policy
• Localization of marketing program
• Independent marketing program for each country
• Polycentric marketing program
• Market orientation on a country-by-country basis
25. Multinational company
HR Management policy
• International subsidiaries managed/staffed by personnel
from host country.
• Equal Employment Opportunities (EEO)
• Product and technical competence
26. • Md. Maruf Kamal
• 4th year B.B.A.
• Exam roll: 2006-11
• Email : maruf_A_kamal@yahoo.com
• Mobile no: 01553255014
• Dept. of Management Studies.
• University of Chittagong.
1st year 2nd year 3rd year
3.44 3. 35 3.53
28. Transnational company
Definition
In a transnational, the specialized resources and
capabilities are dispersed among the various
operating units globally. These units are
interdependent and integrated and have large flows
of components, products, resources, people and
information among them. An important feature of
the transnational, therefore, is the complex process
of coordination and cooperation in an environment
of decision making.
29. Transnational company
Characteristics
--Dispersed, interdependent and specialized.
--Differentiated contributions by national units to
integrated worldwide operations.
--Knowledge developed jointly, and shared worldwide.
--interdependence and integration between the
overseas units.
30. Transnational company
• Marketing policy
-- Geocentric marketing approach
--Global standardization
--Application of standardized marketing mix strategies
31. Transnational company
• HR Management policy
• Nationality deliberately downplayed
• Firm searches worldwide or regionally to hire best
people to fill key positions
• Emphasize cultural sensitivity as a selection criteria
• Require previous international experience
32. • Badrul Hasan Bhuiyan.
• 4th year B.B.A.
• Exam roll: 2006-08
• Email : rubel_bba_cu@yahoo.com
• Mobile no: 01711176606
• Dept. of Management Studies.
• University of Chittagong.
1st year 2nd year 3rd year
3.80 3.83 3.80
34. Marketing strategies being
Internationalized
• Standardized marketing mix
An international marketing strategy for using
basically the same product, advertising, distribution
channels, and other elements of the marketing mix
in all the company’s international markets.
• Adapted marketing mix
An international marketing strategy for adjusting
the marketing mix elements to each international
target market, bearing more costs but hoping for a
larger market share and return.
