Our Game = Five Minutes Joy outlines the principles, goals, and success of a social game company. The company aims to design short, 5-minute games for non-gamers to play with friends daily. Their most successful game, Happy Farm, has over 15 million installs and 3.5 million daily active users on Xiaonei alone. The company has achieved the number one position for daily active users and traffic in China's social gaming market.

1. Our Game = Five Minutes Joy

2. Five Minutes Principles:
• Our games are designed for non-gamers.
• Playing with REAL friends is more fun than playing
alone.
• People can play a five-minute game daily.
Goal:
• A leading Social Game publisher in
the world.

3. Market
• China:
– Xiaonei 30 million registers
– 51.com: 100 million registers
– Kaixin001, QQ, Baidu, Sina
• World
– Facebook 100 million registers
– MySpace Hi5 Bebo…
• Mobile
– iPhone 17 million registers
– Black Berry 30 million registers
– Android

4. Our Success
• Five Minutes
– 15 million total installs
– 3.5+ million daily active users (just Xiaonei alone)
– 350k daily active users in 1 month (Facebook)
• The REAL No.1 in China
– Our daily active users are 3x more than the No.2 and No.3
Social Game player in China.
– Our daily traffic is ¼ of the total traffic of Xiaonei.

5. Our Success
DAU: 3 times
more than
No.2

6. Happy Farm – No.1 in China

7. Happy Farm – Grow Fast on FB

8. Facebook Users Other Internet Users
FB API FB Connect Other Middleware
Nintendo
Facebook Other Platforms iPhone Wii, SFC, NDSL …
Otheres
App App App Game Game Game Game Game Game Game
Five Minutes Nintendo
Five Mintues Nintendo
Principle Principle

9. Advantages
• A blank market:
– It is easy to have a few minutes here and there, but difficult to
have a few hours aside for games.
– Console and portable games are getting too hardcore.
– More and more platforms choose to open up.
• We are in CHINA
– Low cost for great talents.
– We have 9 public online game companies in China. They have
incubated many world-class game producers and developers.
– Chinese game producers and PMs are experieced with Virtual
Currency and Micro Transactions.

10. Thanks