1. Influencing And Communicating Policy Reform Through Media
Moderator: Amir Jahangir
Panelists: Mahtab Akbar Rashdi
Mubashir Zaidi
Tehmina Qureshi
Prof. Dr. Syed Abdul Sirraj
Syed Sajjad Kazmi
Amir Jahangir 6 August, 2015
aj@mishal.com.pk

2. Evolution of Education Policy
 The National Education Policy (NEP) 2009 was developed
after a series of education policies dating back to the very
inception of the country in 1947.
 National Education Policy (NEP) 2009 was envisioned to get
the most out of human capital and deliver social dividends in
due course.
 18th Amendment devolved the education delivery and
responsibilities to the provinces opening a new set of
opportunities and challenges while giving provinces
autonomy to develop education policies most suited to their
respective demographics.

3. Evolution of Media
 Print media gained significant freedom in the 1990’s
 Electronic Media Regulatory Authority (PEMRA) Ordinance
in 2002
 Exponential growth of Media
 Television (State Broadcaster to 90+ Channels)
 Radio (PBC to 150+)
 Newspapers (1997 in 2005 to 749 in 2011)
 With the advent of the Media Credibility Index in 2013,
journalists and anchors placed renewed emphasis on ethical
and fair reporting on all key issues in the country.

5. Current State of Media
 Education is not a priority subject for media.
 Although print media allocates certain space for education
related issues, that space is confined to less than 10% of the
total content in print media.
 The current affairs programs on television channels allocate
less than 1% of their airtime for education related issues.
 Out of almost 8000 programs in 2014, Only 106 had education
as a topic of discussion.
Source: The State of Media in Education Report 2015 - ILM-o-Agahi - Mishal Pakistan Research
Research Period: January 2014 - July2014

6. Education Reporting in Print Media (URDU)
URDU Newspapers:
The daily Express 167 news items analyzed
The daily Jang 267 news items analyzed
The daily Nawa-e-Waqt 342 news pieces were analyzed
ENGLISH Newspapers:
The Express Tribune 65 news items included
The News 47 news items were analyzed
Daily Dawn 159 news pieces were analyzed
• Source: The State of Media in Education Report 2015 - Ilm-o-Agahi - Mishal Pakistan Research
• A total of 1,047 news were analyzed for the study which included 776 news from Urdu dailies
while 271 news were from English media. Research period January 2014 to July 2014

9. Education Reporting in Electronic Media
January – December 2014
This involved almost 279,990 minutes of television programming
across 17 leading news and current affairs channels.
Total Minutes Evaluated, 279,990 Minutes Educational Content,
1,098 Minutes (<1%)

10. Education Journalism Challenges
 Popular Journalism (Focus on ratings)
 Lack of resources for investigative journalism
 Availability of timely updated data on education and weak
interpretation of data
 Lack of relevant training for journalists
 Capacity issues of policy makers to interact with media
 Shift in media consumption patterns