It was a presentation about re-branding a wedding event manager. We had to give new band mantra and tagline and also we had to create a video for the publicity of the wedding planners.

1. Rebranding
of
Illusion Weddings
BRAIN TROOPERS

2. Story of a Start up
2
2013 2014 2015 2016
The Journey Begins Covered in the Last
3 months
And the number is
increasing everyday…
514672Events
The Rising Period

3. Current Services
Budget Management Shopping and Gifts
Design & Decoration
Menu Planning Transportation
DjPhotography and Video

4. Targ et Seg ment
Middle Class
People
Primary Target
Dhaka Oriented
Secondary Target
Upper-Mid
Class
People
Premium
Packages

5. Brand Image
Brand
Personality
Brand
Position
Brand
Message
Brand
Promise#1

6. SWOT
STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS
• Cost Efficient
• Promising Quality
• Quality Service
• Lack of manpower
• Lack of Capital
• Bridal Shower
• Baby Shower
• Pre wedding shoot
• Competitors:
-DreamWeaver
-Wedding Divine

7. CHALLENGES
Feeble
Marketing
SNS
Management
Editor
Crew &
Workforce
Permanent Office
Website

8. Illus ion Wed d ing s : REBRAN D ED

9. Rebranded Image
BOLDER
Personality
ACCURATE
Positioning
REFRESHED
Brand Message
Brand Promise
REALISED

10. Rebranded Image
BOLDER
Personality

11. Rebranded Image
ACCURATE
Positioning

12. Rebranded Image
REFRESHED
Brand Message
‘’WHERE ILLUSION MEETS REALITY’’

13. Rebranded Image
Promise
REALISED

14. Channels & Ad verts

15. Channels & Ad verts
• Creating a catchy Tagline
• Social Media
- Posting Viral Video
- Introducing a hashtag
- Posting various offers
• Print Media
• On-Spot Advertisement
• Brand Ambassador

16. Viral Video

17. Offers

18. P HASIN G

19. P HASIN G
SEPTEMBER
OCTOBER
NOVEMBER
Launching viral
videos,hashtag and posting
on social medias
Official website Launching
In to the WEDDING

20. CHALLENGES
Feeble
Marketing
SNS
Management
Editor
Crew &
Workforce
Permanent Office
Website

21. Illus ion Wed d ing s : TACKLIN G CHALLEN GES

22. TACKLIN G CHALLEN GES
Marketing
• Creating a catchy Tagline
• Social Media
- Posting Viral Video
- Introducing a hashtag
- Posting various offers
• Print Media
• On-Spot Advertisement
• Brand Ambassador

23. TACKLIN G CHALLEN GES
Photographer
• Employ new photographers
• Training programs for current
photographers

24. TACKLIN G CHALLEN GES
SNS Management
• Quick Reply
• Frequent Post
• Information Updates
• Facebook Page Boost

25. TACKLIN G CHALLEN GES
Editor
• Employ expert photo & video
editors
• Training session for editors

26. TACKLIN G CHALLEN GES
Permanent Office
• A permanent office in a
prominent place

27. TACKLIN G CHALLEN GES
Website
• Creating an official website
• Updating the website regularly
• Reaching potential customers

28. FEASIBILITY

29. Financials
Field of
Expenditure
Percentage of
Expenditure
Marketing 20%
Employees 27%
Website 2%
Office Rent & Maintenance 6%
Training Programs 3%
• The mentioned costs are associated
with the re-branding of Illusion
Weddings
• The percentage of costs will reduce
gradually with time
TOTAL: 58%

30. Future P lans & Exp ans ion
Going
International
Establish a
Photography
School
Setting up a
Studio
Affiliation with
Tourism
Agencies

31. Why Illus ion Wed d ing s ?

32. THANK YOU