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Libraries and SXSW
@CarsonBlock
www.carsonblock.com
Today’s Format
• Facts and Info
– The SXSW Conference
– The Movement (lib*interactive)
• Show & Tell
• Stories
• Notable Sessions
• Takeaways
• Q&A
Were You There?
@lib-interactive
#liblove
First Things First
Some vocabulary
• SXSW: South by Southwest
• Southby: slang term for SXSW
• Lib*Interactive (formerly #sxswLAM): South by
Southwest Libraries, Archives and Museums
What is SXSW?
SXSWedu
• Aimed at ED
• Fosters innovation in learning
• Promotes creativity and social change
• Precedes SXSW Interactive
• Platform for collaboration
SXSWi
• A place to gather with others
• A place to share ideas
• “An incubator of cutting-edge technologies and digital
creativity”
• Five days of compelling presentations and panels from the
brightest minds in emerging technology
• Scores of exciting networking events hosted by industry
leaders and an unbeatable lineup of special programs
showcasing the best new websites, video games and
startup ideas the community has to offer.
• From hands-on training to big-picture analysis of the future,
SXSW Interactive has become the place to preview the
technology of tomorrow today.”
And…
• Startups are launched or
sparked (Twitter, Makerbot,
many more)
• Ideas are pitched
• Many of the people you’re
with are usually the
“smartest person in the
room.”
• Vendors, sponsorship and
marketing is *everywhere*
• …and there’s lots of beer,
barbeque and breakfast
tacos
The Short Version
A key place where the
creators of our digital
present and future gather to
share, learn, and
collaborate.
A brief photo tour of SXSWi 2015
Many Venues Spread Out in
Downtown Austin TX – all with
concurrent programming (official and
unofficial)
• Austin Convention Center
• Many surrounding hotels
• The Long Center
• Theaters
• Bars, clubs, churches and other venues
• Empty lots
• Pop ups
Sessions and Panels
Sponsored Lounges/Rooms…
…with programming
Bloggers Lounge…
…includes programming
Bars/Clu
bs/Venu
es
indoor
&
outdoor
Large
Medium
Small
Gaming Pavilion (formerly called
“Screen Burn”
SXSW Create (Make)
Film…
…and Music
Parties and
Meetups.
Lots of
Networking
and
Opportunities
for Fun.
Official Library Meetup
The photo you’ve seen
Now the ones you haven’t…
And at the
end of each
day…
The Light of
the Charge
Brigade
…then
early the
next
morning
you get up
and do it
again!
Why do I care? And why should you?
• My people, my place
• The exhilaration of discovery, access and
community
• Discovery of a problem
• Now “my” problem
• Inspiration
• A venue to address…
Enough about me.
What about you?
SXSWi is a place to…
SEE
BE SEEN
• Show people we’re
not “just about
books”
• Put libraries on
entrepreneurs’
radar
• Show that libraries
have something for
everyone
HEAR
Important conversations are everywhere…
[Private screening of Edward Snowden interview at #IdeaDrop House,
Photo credits: Mary Abler and Cindy Fisher]
BE HEARD
• LAM-member panels
2014 included:
– The new startup garage
for innovation?
Libraries! (Janie
Hermann and Venu
Moola)
– We will not be
shushed: Guerilla
Library Advocacy (ULU;
Lauren Comito and
Christian Zabriskie)
SXSWi is also place to…
Make New Connections
With
entrepreneurs,
startups,
emerging
technologies,
and established
companies
Above: Tina Coleman talks to a visitor at the
Innovative Interfaces booth (and look at all our
swag!)
Make Community Connections
Christian Zabriskie representing the
Volunteer Library Brigade entrances
passersby with Guerilla Storytime
Make Community Connections
Labrary (Library Test Kitchen) co-sponsored
events with Austin Public Libraries
Libraries @ SXSW
What is
Lib*Interactive?
Good question…
What is Lib*Interactive?
• A core, volunteer group of passionate library,
museum and archive staff who attend, present
and actively recruit their colleagues to join them
at the annual SXSW Interactive conference in
Austin TX.
• Partner Organizations (ALA, PLA, #ideadrop,
EveryLibrary, Urban Libraries Unite, Digital Public
Library of America, Harvard Library Test Kitchen
design group, others)
• Vendors (Proquest, Innovative Interfaces Inc. [III],
Mobile Beacon, others)
• Lib*interactive works to connect people to the
tools that help them fuel their passions. They
see SXSWi as an opportunity to talk with other
creatives and evangelize libraries, archives and
museums.
• We all (Lib*interactive, partner orgs, vendors)
live in a cloud of vibrant interaction. At the
center of our shared universe is the core
lib*interactive group – which is also an entity
of its own.
What is Lib*Interactive?
The Short Version
• Vision for evangelizing libraries, museums and
archives to the SXSW technology community
• A mission for making new friends and bringing
back stuff we can use
• Volunteer-powered
• High Passion
• Goodwill-powered
• High credibility & trust (no formal org structure)
Introducing a few key players…
• ER&L’s #IdeaDrop House
• EveryLibrary
• DPLA and DFL
• ULU and VBL
• Library Test Kitchen
• ALA and PLA-sponsored
activities
• Vendors: Innovative Interfaces,
Inc. and ProQuest
• Other awesome people
Photo credit: SXSWi
Key Partnership Elements
• Shared vision
• Complimentary vision
• Shared resources
• Complimentary resources
• Solid and reliable
• All partners benefit = win
ER&L: #IdeaDrop House
Sandy and Bonnie Tijerina from ER&L
found the perfect location for the
IdeaDrop house, a space not far from
the convention center where people
came together to connect, share ideas
and discuss important topics in
libraries and beyond. With the help of
their fabulous AV tech Albert, the
house not only live streamed
conversations from librarians and
thought-leaders, there was a
"confessional" where people could
record their thoughts on SXSW and
librarianship. They also live streamed
the Ed Snowden simulcast so we could
avoid the crowds, enjoy mimosas and
watch together from the comfort of
the couch.
#ideadrophouse 2015 “library family
breakfast”
EveryLibrary
EveryLibrary ensured we were well
fed and well connected over the
course of the weekend, sponsoring
breakfast each morning at the
IdeaDrop house and meet-ups at
our favorite Austin jaunt Mugshots.
John Chrastka, a 2014 Mover and
Shaker, talked with start-ups and
venture capitalists about how
investing in libraries is investing in
a healthy economic future. At
breakfast each morning, we'd
discuss our successes from the day
before, what we were excited
about, what we had planned for
the next day.
ULU/VLB
The radical team of Christian
Zabriskie and Lauren Comito
took to the streets of Austin
as the Volunteer Library
Brigade, conducting story
times and street reference
for awe-inspired passersby.
The passion of this power
duo is infectious, and they
brought fresh ideas to this
year's efforts.
Photo
Library Test Kitchen
A serendipidous and delightful
addition in 2014 was the presence of
the Labrary, Library Test Kitchen's
prototype library space out of
Harvard. Jeff Goldenson and Jessica
Yurkofsky are two of the coolest
people you'll ever meet and
converged on the lawn of Austin's
O'Henry Museum to show off their
student-designed library machines.
They provided inspiration and
participation to SXSWi attendees,
showcasing the possibilities and
creativity that abound in libraries.
Vendors
• Sponsorship started in 2013 – with Proquest’s
sponsorship of the #ideadrophouse
• In 2014, Innovative Interfaces Inc. sponsored a
booth on the trade room floor with open
access to #sxswLAM friends and partners
• Starting in 2013 partners also contributed
cash and time to the efforts (EveryLibrary,
Carson Block Consulting)
…and *you* next!
Right!?
What does lib*interactive do at
SXSW?
Interact!
And some of
us even do
music… :0)
Bonus Slide Show within a
Slideshow (how meta)
sxswLAM
SXSW Interactive + Librar* + Archiv* + Museum*
Through the eyes of Andrea Davis 2009-…
Volunteer = free badge! + contacts
SXSW Panel Liaison Program: Help Us Improve the Event!
2009 marked the introduction of the Interactive Panel Liaison
(IPL) program, …
If you are very detail-oriented, anticipate having significant free
time in the first three months of 2010, and would like to see
SXSW programming continue to improve... then you might be a
good candidate to be an IPL in 2010. Want more information?
Then e-mail us ASAP and we'll fill you in on all the details.
now = Interactive Speaker Assistant (ISA)
isa@sxsw.com
The Meetups & Drinkups
Library’ing = Interactive!
Load the Schedule w/ LAM Panels
Collaborations #MIH
LibraryBoxen + DPLA
Awesome Little Library + CREATE
ERL + Ideadrop
Memories are made
Even on the plane getting there
Zotero Bibliography
Participate from Afar
A very brief history lesson (offering our
propers…)
Jessamyn West at SXSWi
2000: First attendance
2008: Jessamyn West presented The Day They Tested the Manifesto: how we handled
a sexism brouhaha at MetaFilter http://www.librarian.net/talks/sxsw/
In 2009, Jessamyn West made a call to action on her blog, librarian.net, for library-
land panel submissions: http://www.librarian.net/stax/2981/please-help-me-get-
more-library-content-into-sxsw/
2010: Jessamyn West and Jenny Engstrom, Panel: How the Other Half Lives--Touring
the Digital Divide
Archived information here: http://www.librarian.net/talks/sxsw10/
2011: Jessamyn West, Fiona Morgan, and Justin Grimes, Panel: Offline America--Why
We have a Digital Divide
Archived information here: http://www.librarian.net/talks/sxsw2011/
and here: http://schedule.sxsw.com/2011/events/event_IAP6287
There was some library presence
as well – but mostly observational
2012—LAM arrives!
• The Great Library Swindle: Your Rights Are at Risk w/
Carson Block
• Read/Write Library: Mapping a City Through Media w/
Nell Taylor
• Making Stories: Libraries & Community Publishing w/
Amy Buckland, Char Booth, Michael Porter, Nate Hill
• Guerilla Marketing @ Your Library w/ Cathleen Ash
• A Penny Press for the Digital Age e/Jessamyn West,
Fiona Morgan, Norberto Santana Jr., Ryan Thornburg,
and Tome Stytes
• Radically Open Cultural Heritage Data on the Web w/
Adrian Stevenson, Jon Voss, Julie Allinson, Rachel Frick
2013—LAM is in the house!
• Libraries: The Ultimate Playground (Andrea Davis,
Naval Postgraduate School, Carson Block)
– https://www.youtube.com/watch?v=yx_zuljGyGA
• Poetry in Motion: Sound Culture and Data Mining
(Tanya Clement, The University of Texas at Austin)
• Culture Hack: Libraries & Museums Open For Making
(Rachel Frick, CLIR Digital Library Federation)
• Why Digital Maps Can Reboot Cultural History (Butch
Lazorchak, Library of Congress)
• Black Twitter Activism, Bigger Than Hip Hop (Stacie
Williams, Harvard University)
Notable Library Sessions 2015
http://sxswlam.drupalgardens.com/
Trends & Takeaways 2015
Inspiration often begins on the plane
ride…
…and sometimes on the ride right after landing….
Opinions are like, well, you know…
Here are the trends & themes I saw at SXSW
2015 and how I think they impact libraries.
Let’s discuss…
IoT, Scalable Networks and New
Networks
We’re not doing enough with data
visualization
Wait – we’re not doing enough
with data in *general*
Someone yell out “slippery slope!” I double-dog dare ya! :0)
Other industries are also unafraid
to mine the best of the past to
create the best of the future
Digital Bolex D16
The Music Industry has a metadata
problem. We can fix it.
Girl Power
Power of Diversity
Gaming as Lifestyle
“Make”
Other Hot
• Google Glass (despite
the big debut two
years ago)
• Spying (wait – its
hotter than ever but
no one says they like
it)
• Beacons
• Immersive experience
technology (including
VR Goggles)
• Wearable Technology –
beyond watches
• Sensors and measures
everywhere – citizen
data collection, self-
data collection
What’s Not
Other Perspectives
EveryLibrary http://everylibrary.org/7-
challenges-librarians-sxsw/
TSLAC
https://www.tsl.texas.gov/ld/librarydevelopmen
ts/?p=18171
PhotoOps
lib*interactive works to make a
“library” mark on notable SXSW
attendees…
Author and
Library Fan
Neil
Gaiman
Musician
Neil
Young
Character
Actor Dick
Miller
Culinary
Pioneer
David Chang
Author and
Illustrator
Alison
Bechdel
(with Mary
Abler)
Actor and
Interactive
Entrepreneur
Felicia Day
(with
Jonathan
Smith)
Digital Rights
Advocate
Lawrence
Lessig
(with Mary
Abler)
Punk and Poet Henry Rollins (with
Mary Abler)
…and with Tina Coleman
ACLU booth
staff
Tech
Publisher
Tim O’Reilly
(O’Reilly
Media)
…and all sorts of good people
…and *you* next!
Right!?
Want to help?
Ringmeister
• Coordinate people & partners (within and outside of LAM), be accountable, inspire, lead, roll
up sleeves, ensure it happens, whatever it is...
Logistics Team
• Make plans; keep us ahead and confident; head-off last-minute frenzies; provide logistics at
major milestones (i.e. physical events at ALA MW and SXSWi); keep the curves rounded and
road rock steady...
Marketing & Branding Team
• Keep lib*interactive informed; keep world informed about lib*interactive; promote
panelpicker submissions and voting for library-oriented panels among libraries; solicit press
and blogger coverage; coordinate media opportunities with #ideadrophouse; keep our brand
clear and consistent; spread the love the the four corners of the earth...
Budget and Fundraising
• Someone’s gotta pay for all this stuff. Creative fundraising ideas, execution and collection.
Guide budget partnerships (with marketing team) for sponsorships or co-branding…
SXSW site impact team
• Save $ where needed, spend where needed. Seek out & cement mutually beneficial
relationships to ensure sxswLAM mindshare at the conference. Create focused, impactful
approach. Reissue legacy ideas (libraryboxen?) and find new avenues. Working with logistics
and budget team, coordinate event presence, cheers bar, parties, and other groovy stuff.
Wait – this is expensive…
• ISA program
• Administered through SXSW
• Badge in exchange for volunteer help
Resources
• Official SXSW YouTube and Soundcloud
Channels
• Denver Post Article
• Lib*interactive websites, twitter, etc
• Info Today Article
• Blog Links (John, Henry’s, Mine)
• Vlog Links (Jess)
Online Presence
Website: http://www.lib-interactive.com/
Facebook:
https://www.facebook.com/groups/libint
eractive/
https://www.youtube.com/user/sxsw
https://soundcloud.com/officialsxsw
Denver Post Article
http://www.denver
post.com/business/
ci_27724651/rethin
k-library-next-gen-
becomes-resource-
tech-entrepreneurs
Info Today Article
• http://www.infotoday.com/it/may15/Scardilli-
-What-Librarians-Can-Learn-From-SXSW.shtml
Blogs
• http://www.carsonblock.com/blog/
• http://everylibrary.org/author/admin/
• https://www.tsl.texas.gov/ld/librarydevelopm
ents/?p=18171
Vlog: Underage at SXSW
• https://www.youtube.com/watch?v=pXXeQrni
w-M
Questions?
@CarsonBlock
www.carsonblock.com

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