Display advertising is a type of online advertising where you can display your brand on online websites and platforms through digital advertising.

1. The Power of Display Advertising
To make your business stand out from the competitors, advertisements and promotions play a
crucial role. With the boom of business over the years, be it online or offline, it has become vital
to promote your product or service on prominent platforms in order to get noticed. As more than
half of the world’s population uses mobiles, digital advertising is the best way to make your
business visible to a larger audience.
According to Mailchimp, by 2025, digital advertising will account for more than 75% of all media
spending, with a market value of more than 300 billion dollars.
Display advertising is a type of online advertising where you can display your brand on online
websites and platforms through digital advertising.
Display ads include texts, images, and URLs that redirect viewers to your business website which
In turn encourages the consumers to purchase your product or service. These display ads can be
static with a single image or rich media ads consisting of interactive animated images, videos, or
changing text.
Usually, display ads appear in certain corners of websites and social media platforms and are
usually in the form of banner ads. So, it can draw attention and increase your brand awareness.
Different types of Display ads
The first display advertising on the Internet was a banner ad by AT&T in 1994. They had a paid
ad of 30,000 dollars for three months. This ad was displayed as a tiny rectangle on the HotWired
website. And in return, they earned a click-through rate of around 44% where approximately 44%
of viewers clicked on it, and were redirected to their website page.
Thenceforth, display ads gained significant attention and continued to evolve with the advancing
modern world.
Banner Ads
Banner ads are one of the most common types of display ads, which can be found on many
different websites, blogs, social media channels, and online discussion forums. Banner ads are
traditional graphic ads where you can place banners indifferent sizes; landscape, skyscrapers,
and square. These ads include images and texts and are usually placed at the top of the web
page to grab the consumer's attention immediately.
Rich media Ads
Rich media ads are the most effective ads that combine attractive and interactive elements such
as video, audio, and clickable elements to make your ads more engaging. These ads fall under

2. responsive ads that include images, multiple texts or descriptions, and animated ads that give a
deep understanding of your brand. Animation naturally creates eye-catching movement and
encourages your target audience to explore your creativity.
Video Ads
Among display ads, video ads have proven most effective and are becoming popular among
marketers and advertisers. Video ads are displayed on video content platforms such as YouTube,
Instagram, Netflix, and so on, providing the perfect place to place your video ads and attracting a
lot of attention and engagement. Video ads are a bit more expensive, but they're worth it because
they can share much more information than images, ensuring your ads get the right engagement.
YouTube is the second-largest search engine on the Internet, advertising your brand on YouTube
will result in a high engagement rate, huge sales, and increased brand awareness.
Interstitial Ads
Interstitial Ads have become popular with the advancement in mobile technologies and
applications. These ads are displayed during major app transitions as the user interacts with your
app. Interstitial ads are full-screen ads that cover the entire screen of the consumer’s mobile
application. They are largely featured in mobile games that are displayed after each level. The
full-screen display makes interstitial ads unique from other display ads and it is very effective in
attracting the consumer’s attention.
Interactive Ads
Interactive ads are one of the best types of display ads which has a built-in feature that allows
viewers to interact with your product or service right away. These ads combine multiple factors to
attract online audiences such as text captions, images, videos, audio, graphics, and other
embedded features of interactive display ads that allow consumer interaction with the ad.
Interactive ads include playable ads, survey ads, and reality-augmented ads. Interactive ads are
a strategic way to attract consumer’s attention for your brand and your message.
Expandable Ads
Expandable ads are display ads that allow users to expand beyond the original size of the ad
displayed on a website, and some ads are automatically expanded when the page loads.
Expanding ads start with an invitation state that is presented to the visitor as a small ad within the
content page. Once the consumer interacts with the page's content, your display ads expand to
occupy more space on the page often doubling or tripling in size and grabbing the consumer's
attention for a variety of purposes. Expandable ads also include Lightbox ads that start with a
static image or look like a banner but when the consumer clicks it, the static ad expands to fill up
the entire screen with engaging videos, audio, or other animated features.
Social Ads

3. Social Ads are an excellent type of display advertising. Social ads are advertisements that are
displayed on popular social media platforms like Instagram, Facebook, Pinterest, LinkedIn,
Twitter, and many more. As there are globally 4.48 billion social media users, out of which 93.3%
of the population are active users, advertising your product or service on social media platforms
will generate leads, increase brand visibility, and raise sales, resulting in significant growth in your
business.
Knowing the different types of display ads, you can see the performance and outcomes of your
display ads through reach which shows the number of people who have seen your ad and the
number of times they have seen your ad, which is called impressions. Click-through rate (CTR)
and conversation rate tell you the percentage of the consumers who clicked your ad to land on
your website page and the percentage of consumers who converted from your ads performing
actions like buying your product.
Benefits of display advertising
The 5 major benefits of display advertising for your business are as follows,
1. Visually appealing and attract the consumers’ attention
The major benefit of display ads is that they are perfectly designed with graphic content in the
style of a company or brand. Display advertising allows you to be creative and stand out from
competitors by using vivid colours, huge text, videos, audio, rich material, or even animation.
Attractive display ads catch the eye of huge customers and enable you to attract more consumers.
2. Spreading brand awareness and visibility
Display advertising help in promoting your brand name and properly executing digital display
advertising. It also aids in targeting the desired audience which can go a long way in creating a
consistent and visible brand image.
3. Promotes Wider Reach
Reaching a wider and more diverse audience is the result of leveraging display ads. Promoting
your brand on websites and social media platforms creates brand awareness among consumers
all over the world leading to demand from a diverse and wide range of consumers.
4. Accelerating Sales
Display advertising can be a game changer for your business growth. Making your product and
service visible to large consumers will generate leads and increase demand and supply for your
product or service, thereby raising your business's growth.

4. 5. Targeting and retargeting audiences
The main objective of display advertising is to promote your brand to the target consumers. For
your digital display advertising, you can choose parameters such as the websites your display
ads appear on, the regions they appear in, and the ages or specialized markets they will appear
in. Retargeting the same consumers through displaying your ads based on their search history
will equip your business with loyal customers.
Best display advertising platforms
The best display advertising platforms that allow you to enjoy the maximum benefit of advertising
your brand are given below,
● Google Display Ads
● Facebook ads
● mMedia
● Yahoo
● Apple ads
● Taboola
● Adsterra
● Leadbolt
● Epom
● Airnow media
Conclusion
Research conducted by Pretarget and Yahoo shows that 27% of consumers searched for a
business after seeing a display ad, and conversions increased by 59% when users did searches
related to display ads. So, it is obvious that display advertising is vital in accelerating your
business.
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