Microsoft created the Xbox games console in 2001 to rival the PS2. The original was successful and led to further iterations like the Xbox 360 and Xbox One. While powerful, the Xbox consoles have generally been outsold by the PlayStation series from Sony. Nintendo originally made playing cards but became a video game company, producing consoles like the Nintendo 64 and Wii U. Apple started as a computer company and produced the popular iPhone smartphone in 2007, which became the best-selling phone despite its premium price.