IKEA is a Swedish multinational group that sells ready-to-assemble furniture and home goods. It has been the largest furniture retailer worldwide since 2008 and was founded in Sweden in 1943 by Ingvar Kamprad. IKEA is known for its modernist designs and eco-friendly simplicity. It owns and operates 415 stores in 49 countries and aims to offer affordable, well-designed home furnishings. While designed in Sweden, most IKEA products are manufactured elsewhere to keep costs low and are assembled by customers.