Mini case study about IKEA

1. IKEA

2. INTRODUCTION
• Swedish-founded multinational group
• By Ingvar Kamprad

3. WHY DOES IKEA STAND OUT?

4. HEKTAR lampsLACK side tables BILLY bookcases

5. Most of the customers are college students and families with parents
and children

6. DO IT YOURSELF

7. CUSTOMERS SHOULD EXPERIENCE THE ENTIRE STORE

8. GRAB A CART AND PAY FOR THE ITEMS

9. ASSEMBLE IT

11. UNITED STATES

12. • US shoppers were buying vases instead of drinking glasses
• They prefer their clothes folded
• They prefer king size beds

13. CHINA

14. During Chinese year of the rooster, IKEA stocked 250000plastic
placements with rooster these which sold out quickly.
IKEA sets up its showroom in small spaces to accurately reflect the
small size of apartments in China.

15. DIY didn’t work out in Asian countries.

17. QUESTIONS

18. • What are some of the things IKEA is doing well to reach consumers in
different markets? What else could it be doing?

19. • IKEA has essentially changed the way people shop for furniture.
Discuss the pros and cons of this strategy ,especially as the company
plans to continue to expand in places like Asia and India?

20. REFERENCES
• http://www.ikea.com/
• https://en.wikipedia.org/wiki/IKEA
• https://www.google.co.in/imghp

21. THANK YOU