Case study of company IKEA

1. Too good to be
true..??

2. NOT
ENOUGH
CASH…

4. !

5. • Ikea was founded in
1943 by a 17-year-old
swede named INGVAR
KAMPRAD.
• I - INGVAR
K- KAMPRAD
E- ELMTARYD(His Farm)
A- AGUNNARYD(His village)

6. Swedish multinational group of companies that designs and
sells ready-to-assemble furniture
 world's largest furniture retailer since at least 2008

7. PRODUCTS

8. REMARKABLE DEVOTION FROM
CUSTOMERS

10. LEADING EDGE DESIGN

11. We’ll never stop making good
design affordable
- IKEA

12. HOW IS THIS
COMBINATION
POSSIBLE?

13.  CUSTOMERS DO ALL SHOPPING,SHIPPING

14. AND ASSEMBLY

15.  OPERATIONAL COST LOW

16. WHAT ARE SOME OF THE THINGS
IKEA IS DOING WELL TO REACH
CONSUMERS IN DIFFERENT
MARKETS?

17. • Catering to Local tastes all over the world.
• Giving innovative rewards to customers.
• Sourcing its products from multiple companies
all over the world ensures lowest price possible
and savings to the customer.

18. IKEA HAS ESSENTIALLY CHANGED
THE WAY PEOPLE SHOP FOR
FURNITURE.DISCUSS THE PROS AND
CONS OF THIS STRATEGY.

19.  The fact that that people have to assemble their
own items can be problematic for people who are
not good at fixing or assembling items.
visiting an Ikea store costs money even
though purchasing its products saves it.
CONS:PROS:
Simplicity in
shopping and
furniture assembly
uniformity all over
the world

20.  INTRODUCTION TO IKEA AND ITS HISTORY
 ITS PRODUCTS AND POLICY
 CONNECTING WITH CUSTOMERS
 MANAGING PRICES
 CASE STUDY QUESTIONS

21. CREATED BY DIVYANSHI,MUJ,DURING THE
MARKETING INTERNSHIP BY PROF.SAMEER
MATHUR,IIM LUCKNOW.