2. About us
We at BPM are experts in identifying, evaluating and developing the talent in
organisations.
We know that the driving force behind any enterprise is its staff. That’s why, for over 20 years,
we’ve been providing our Talent Search and Consultancy services, whether the company
wishes to recruit a high level professional or it wants to set up a task force with staff culled
from within the organization.
Talent is a guarantee of success and BPM helps find it.
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3. Philosophy
Our two major goals are for our clients to see us as partners in the search for and development
of the talent in their organizations and for candidates who come to BPM to feel that we assess
and advise them as to their wisest moves, all in the utmost confidence.
Mission
Our mission is to find, develop and retain the best talent for each position, with a work
methodology focusing on providing quick, effective solutions, fully tailored to each client’s
needs.
Specialisation
Due to our in-depth knowledge of the sectors we serve, our constant monitoring of the careers
of our Executives and Managers and the on-going provision of our services, unable us to
provide our clients with the best service.
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4. Philosophy
Creativity and agility
Our experience ensures that we are alert and flexible, quick to grasp our clients’ needs and
creative in our search for solutions.
Quality
To ensure the highest quality in everything we do is a top priority for BPM and we strive
daily to live up to our standards, to provide a service to our clients’ entire satisfaction.
Long-term commitment
Over 80% of our clients, spearheading the sectors in which we operate, continue to entrust us
with the search for and the training of their executives.
Confidentiality
Our clients and candidates share their plans for the future with us so that we can help them to
develop their human resources and their careers. The utmost confidentiality is a pledge we
keep at every stage of the selection process.
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5. Fields of Operation
At BPM we provide the following services:
 Executive search
Search for Independent Advisers
Search for Executives and Managers
Search for Executives for isolated projects
Executive team search
 Interim Management: Search for Executives and Managers for temporary projects
 Assessment Centre: Assessment and evaluation of candidates and teams
(identification and development of potential)
 Successor and retainer schemes
 Individual outplacement for Executives and Managers
 Organizational consultancy
 Executive coaching, training and development
 Advice on salary policy
 Benchmarking Studies (regarding the organization, capabilities and salaries)
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6. Fields of Operation
Executive search
Our team of consultants is made up of professionals with over 20 years’ experience in managerial
or HR consultancy positions.
We assess our clients so that they can find the most suitable candidate for each post.
–Search for Independent Advisers
–Search for Executives and Managers
–Executive team search
–Search for Executives for isolated projects
Interim Management
We offer solutions for covering exceptional vacancies, temporary transition and external support
for the organisation through searching for senior interim executives and managers with broad
experience
Their mission is exceptional, very precise and temporary (3 months, 6 months or 1 year), standing
in for temporary absences, taking charge of the launch and implantation of specific projects,
strategic transition, situations of change, mergers / takeovers, implantation of international
missions, expatriations, etc…
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7. Fields of Operation
Assessment Centre: Assessment and evaluation of candidates and teams (identification and
development of potential)
We help companies to gain awareness of the skills and the potential of their professionals and
teams. This service is essential in programmes aimed at promotions, mobility, detection of
needs, management succession, manager development, mergers, takeovers, reorganisations,
career planning, as it reveals existing potential and skills.
We use our own methodology to conduct the evaluations.
Successor and retainer schemes
In such a complex, changing world as we live in, it is not unusual for an Executive to leave his
job.
This is why we work with companies to detect and evaluate potential successors at the same
time as we undertake coaching processes with those same candidates.
We also help to devise loyalty schemes to enable organizations to retain their talent.
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8. Fields of Operation
Individual outplacement for Executives and Managers
We work with professionals to assist them with change. Our individual outplacement
services include consultancy, training/coaching, professional contacts and customized
services tailored to each professional and geared to finding a new position in his career.
We provide all the means necessary to manage the job search efficiently: drawing up a
résumé, inclusion in different networks, consultation of job offers, development of a contact
network, enquiries in target companies,…
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9. Fields of Operation
Organizational Consultancy
Our knowledge of the business market, personal consultancy and efficiency in organizations
is extensive.
So we are in a position to advise our clients on how to handle the processes of growth and
change in which companies are immersed.
Executive coaching, training and development
We help Executives and Managers to develop their leadership skills and take care of their
careers, in line with company strategy, organizational culture and business needs.
We also use individual coaching schemes to assist professionals in adapting to a new
organization or a new role.
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10. Fields of Operation
Advice on salary policy at Management levels
With our knowledge of different sectors and companies, we offer clients advice with regard to
both remuneration levels and their variable components.
Benchmarking studies
We carry out benchmarking studies in different sectors, analyzing organizational models,
capability profiles and remuneration systems and levels.
These studies analyze best practices to help understand the keys to some companies’ success.
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11. Professionals
BPM’s team of consultants offers broad experience in top and middle management
positions in Spanish as well as multinational companies.
Partners
Florentino García de la Noceda
Mena Benatar
Tony Reinders
Associates
César Sánchez
Consultants / Research
Natalia Danglade
Ester Serrano
Cristina del Solar
Pablo Rodríguez
The efficiency of our Consultants, Research and Documentation team ensures that our
searches are perfectly adjusted to the needs of both client and candidate.
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12. Professionals
Florentino Gª de la Noceda fgn@bpmes.es
Current position
In 1988, he decided to set up the BPPM consultancy firm, now BPM ExecutiveSearch, of which
he is the founding partner.
Professional experience
Having studied Economics in Barcelona, he moved to Madrid as President of AIESEC, the
International Association of Economics Students, later becoming the Association’s international
Advisory Counsellor.
Ever since he began to work in ELIDA GIBBS (UNILEVER), where he spent over four years,
Tino’s vocation has always been geared to Marketing and Advertising. After a short period as
Marketing Manager at POLYGRAM RECORDS, he joined GILLETTE, eventually becoming
Director of the Toiletries Division. Two years later, he took over as Managing Director of
FOOTE, CONE & BELDING Barcelona.
Prior to founding BPPM, he was Managing Director of the MONDADORI Publishing Company.
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13. Professionals
Mena Benatar mb@bpmes.es
Current position
In 2004, he joined BPM ExecutiveSearch as a Managing Partner.
Professional experience
A Moroccan-born Spaniard, he studied in Spain and the UK, graduating in Economics and
Statistics from the University of Salford, Manchester.
Interested from the outset in the world of Marketing and Advertising, he joined the DELVICO
advertising agency, where he remained for 23 years. He handled clients in every sector:
Consumer Goods, Distribution, Services, the Motor industry,... After 10 years, he took over the
role of Managing Director of the Madrid office, and was appointed CEO 4 years later. In 1993, he
led the merger between two of the group’s agencies: BSB and DELVICO BATES.
In 1999, he joined S,C,P,F, ... as Partner and CEO.
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14. Professionals
Tony Reinders tr@bpmes.es
Current position
Tony has been a Consulting Partner in BPM ExecutiveSearch since 1998.
Professional experience
Dutch by birth, he studied Economics at the University of Louvain (Belgium) and began his
career in London, as Product Manager for AIRPLUS.
In 1989, he came to Madrid and joined PUBLIESPAÑA, a company selling advertising space in
different media such as Tele 5, ETB, TVG, ..., where his career in sales began and where he
became Supervisor of a Sales Team.
In 1992, as ANTENA 3 TV was being relaunched, he joined as Manager of a Sales Team and, in
1995, Tony became involved in GEPSA TV, launching and creating LOCAL MEDIA, the most
important local Television Network in Spain.
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15. Professionals
César Sánchez csanchez@bpmes.es
Current position
BPM ExecutiveSearch Associate since 2009.
Professional Experience
He has a Law Degree and an MBA Master’s in Business Administration and Management from
the School of Industrial Organisation (EOI), Madrid.
His entire career has been devoted to the sphere of Human Resources. His first position was in
AMENA (1999-2002) performing Selection and Development functions, and later, in the AUNA
GROUP, as a Specialist in Human Resources in the areas of Organisation, Internal
Communication, Compensation and Policies (2002-2005). As HR Manager in
ORANGE/FRANCE TELECOM, he took on the role of Head of HR Operations, Mobility and
HR Business Partners Coordination (2005-2008).
During his career, he has worked on a number of takeovers/mergers: Amena and Auna
(giving rise to the AUNA GROUP), due diligence in Amena (splitting away from the Auna
Group), the integration of AMENA into FRANCE TELECOM (Wanadoo and Uni2) and the
launch of the ORANGE brand in Spain (rebranding) and subsequent takeovers of YA.COM
and ALPI.
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16. Work methodology
We have been conducting searches for professional profiles in Advertising, the Media,
Consumer Goods and Services for over twenty years. During this time we have developed an
exacting work methodology to ensure the speedy, confidential, reliable results required by a
staff selection process.
Briefing
We undertake a detailed study of the company and its needs alongside the client, performing a
thorough analysis of the position to be covered.
Market research
Following the guidelines set out in the briefing, our Research department conducts a broad
search of the market, identifying the most suitable profiles for the job.
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17. Work methodology
Motivational and work personality analysis
We assess and evaluate not only the technical knowledge for the job, but also motivational
aspects and personality, key elements for successful performance of a professional activity.
Preparing references
We ask for references from their old hierarchical supervisors in order to check our
assessment of the short-listed candidates.
Presentation of candidates
After an exhaustive search, the client is presented with a selection of the most suitable
candidates, plus a detailed report on each one including our assessment, each candidate’s
personal and professional qualities and skills and the reason we have chosen them.
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18. BPM Guarantees
For BPM, our clients’ satisfaction is a top priority. This is borne out by the 1,800 selection
processes handled in recent years and the high rate of client loyalty: 80%.
BPM pledges to take up the search again at no cost should the candidate hired leave the
company before the end of the trial period established in the contract.
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19. Our presence by source of Business (%)
Consultancy; 2%
Healthcare; 2%
Selective; 2%
Retail; 2% Training; 2%
Telecommunications;
3% Consumer Goods &
Industry; 3%
Services; 35%
Media Agency; 4%
Internet ; 5%
Advertising
Agencies/Corporate
Media; 24%
Identity; 16%
Consumer Goods & Services Media
Advertising Agencies/Corporate Identity Internet
Media Agency Industry
Telecommunications Retail
Healthcare Selective
Consultancy Training
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20. Our presence by Position (%)
Research; 2%
Financial Services; 2% Other; 2%
Purchasing ; 1%
Assessment; 3%
Consultancy/Human
Planner; 3% Resources; 1%
Communications; 3% Sales / New Business;
34%
Internet; 4%
General Management;
5%
Creative; 6% º
Accounts; 11%
Marketing; 23%
Sales / New Business Marketing Accounts
Creative General Management Internet
Communications Planner Assessment
Financial Services Other Research
Purchasing Consultancy/Human Resources
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21. Clients
Our most valued asset, our clients
We work with leading companies in every sector, managing their search for top and middle
management professionals, with a special focus on Sales and Marketing profiles.
 Fast-moving consumer goods and Distribution
 Advertising and Marketing Services
 The Mass Media
 Media Agencies
 Internet
 Financial Services
 Insurance
 Consultancy
 Real estate services
 ITC
 Industry
 Family Firms
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22. Clients
Fast-moving consumer goods and Distribution
Armed with a keen knowledge of such a dynamic sector, we search for, develop and train
teams in:
 Food
 Beverages and Tobacco
 Household Care
 Personal Care
 Distribution
 Fashion
 Leisure
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23. Clientes
Advertising and Marketing Services
We’ve been selecting and training professionals and teams for the major Advertising, Below
The Line and Interactive Marketing Agencies for over 20 years.
We have broad experience in searching for and evaluating professional profiles not only in
the Creative area but also in Account Handling, Production and Media.
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24. Clients
The Mass Media
BPM Executive Search has been selecting professionals in the media industry for more than
twenty years. Not only can our Consultants draw on their experience in some of the most
important firms in the sector, they have also had the opportunity to help reorganize major
media companies.
Our strategic and consulting approach and our profound knowledge of the market enable us to
cater quickly and effectively to our clients’ needs.
Our experience in Media includes the Online area, one of the most dynamic and competitive
sectors in the world, enabling us to cover all the positions required.
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25. Clients
Media Agencies
The technology revolution has robbed the traditional communication formulas of their power,
forcing the Media Buying Shops to evolve.
Identifying the right combination of media and channels to grab consumers’ attention and
influence their behaviour has become a very complex task, requiring research, strategy and
innovation.
BPM has played an essential role in the transformation which the Media Buying Shops have
undergone to become genuine Communication and Media Agencies.
We have ample experience selecting top management positions, sales staff, planners or media
buyers. All relevant positions in an increasingly competitive strategic sector.
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26. Clients
Internet
The world of the Internet has revolutionized our way of communicating with one another
and with our respective targets.
We at BPM specialize in marketing, sales and communication profiles. We also have
considerable experience in seeking experts in the Internet medium for Advertisers and the
Media, as well as for Communication and Advertising Agencies.
We select management profiles from compañías.com, specialists in Interactive Marketing,
content professionals, online advertising sales people, experts in buying advertising,
planners and creatives.
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27. Clients
Financial Services
Our experience in the Financial Services field is backed by a selection of clients who have
entrusted BPM with their quest for Executives and Managers in different areas:
 Central Services (Risks, Marketing & CRM)
 Commercial Banking
 Fund Management and Private Banking
 Enterprise Banking (SMEs)
 Corporate Banking
Insurance
The Insurance sector in this country is deep in a process of change imposed by new
products and new distribution channels.
We work for different types of Insurance companies: credit, motor, home, healthcare, …
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28. Clients
Consultancy
We work for consultancy firms in very different sectors: Telecommunications, Banking,
Insurance, the Motor industry, Utilities, ….
In this sector we search for Partners, Directors and Senior Managers.
Real estate services
This sector has undergone spectacular expansion and development in recent years, and has
entrusted BPM with the search for a wide variety of experienced professionals:
 Sales and Marketing Managers
 Technical Directors
 Expansion Managers
 Project Management Professionals
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29. Clients
Information Technology and Communication (ITC)
Our experience in this sector, which is playing a fundamental role in the process of
transformation of both business and people, covers the areas of:
 Software/Hardware
 Telecommunications
 Internet/e-Commerce
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30. Clients
Industry
BPM’s experience in Industry includes HR searches and consultancy in the automotive,
pharmaceutical laboratories, energy, plastics, auxiliary construction and the recycling sectors,
among others.
Family Firms
BPM has helped family firms in their transition from first to second generation, as well as in
the professionalization and transition of management teams during these companies’ main
stages of growth.
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31. How to get in touch with us
 Caracas, 23 – 1º
28010 Madrid. Spain
Tel.: +34 91 3190305
Fax: +34 91 3198348
E-mail: info@bpmes.es
URL: www.bpmes.es