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Value-added Wi-Fi services


           Be well connected


         Steve Livingston
         Senior Vice President
         iPass
Presentation | Overview

    Who is iPass
    Wi-Fi - no longer the fringe network
    Wi-Fi’s role in today’s mobile network landscape
    Offload – hype or happening?
    Picking the low hanging fruit
    Monetizing Wi-Fi as a value added
     service for consumers




Be well connected                                       2
iPass | About Us

   Founded in 1996 (NASDAQ: IPAS)
   Operates the world’s largest commercial Wi-Fi network with:
       1.8 million unique users
       8.7 million hours of traffic
       70 million Wi-Fi sessions
   140 Wi-Fi network operators connected globally with 780K
    hotspots
   Over 3,500 enterprise customers
   A rapidly growing list of carrier strategic partners



Be well connected                                             3
Wi-Fi | No Longer the Fringe Network

  Wi-Fi has firmly established itself as a critical part of
   today’s mobile network fabric
  HetNets (Heterogeneous Networks) are now the
   clear industry direction to enhance network
   capacity, coverage and user connectivity
          › Complementary combination of large cell (LTE, HSPA+)
            and small cell (Wi-Fi) technologies




Be well connected                                                  4
Wi-Fi | No Longer the Fringe Network

  On a global basis, 70% of smartphone data is
   originated on Wi-Fi




                                                  Source: Mobidia

Be well connected                                            5
Wi-Fi | No Longer the Fringe Network

  Additionally, 65% of tablet users are connecting to
   mobile networks via Wi-Fi exclusively
                                  Wi-Fi vs. Cellular Adoption
                                                                                     >90%
      Current Use

                      0%          20%          40%          60%             80%               100%
                     Wi-Fi Only     Wi-Fi & Cellular      Cellular Only          None

                 Reasons for
                                  › High cost of cellular data plans
                greater Wi-Fi     › Wi-Fi available where tablets are used
                  reliance        › Tablet users already own a cellular smartphone,
                                    which fulfills the ‘must have’ connectivity need
                                                               Source: Connected Intelligence, December 2011

Be well connected                                                                                       6
Wi-Fi | WLAN Shipment Forecast

          2,000,000,000 Wi-Fi chipsets shipped by 2014

         200 percent year-over-year growth since 2009

                                                    Global Shipment Forecast
                                       >2 billion   Wireless Local Area
                                                    Networking (WLAN) Chipsets
                                                    (Millions of Units)




                         200% growth                Source:
                    200% growth                     IHS iSuppli Research
                                                    February, 2011




Be well connected                                                                7
Wi-Fi | Number of Public Hotspots

                          Public Hotspots (millions)




                                                                                         5.8
                                                                      4.5
                                                       3.3
                                       2.1
                          1.3
             0.5    0.8



                                                             Source: Informa Telecoms & Media
                                                             Report for the Wireless Broadband Alliance
                                                             November 2011

Be well connected                                                                                   8
Wi-Fi | Carrier Announcements


                    1,000,000                By end of 2012



                    1,000,000                By end of 2014



                    100,000                  By end of 2012


                    Building largest Wi-Fi
                    network in Brazil




Be well connected                                             9
Wi-Fi | iPass Network Growth
                                         2008 – Present (actual)
     900,000

                                                                                   779,288
     800,000
                                                                   2nd Wave
     700,000
                                                                   Carrier Wi-Fi


     600,000


     500,000


     400,000


     300,000
                      1st Wave
     200,000          User-deployed

     100,000


          -
               2008               2009                 2010          2011             2012


Be well connected                                                                            10
Offload | A Closer Look

  Domestic data offload has received the majority of
   industry attention and media coverage
  While important, it is not the ‘low hanging fruit’
  Offloading to consumer’s home and work network
   makes economic sense
  Offloading to commercial networks is difficult
   economically unless Carriers own the Wi-Fi network
  Offload to commercial networks can be complex.
   NGH addresses many of these complexities.
  Offload is largely cost savings justified
Be well connected                                   11
Wi-Fi Devices | Market Growth
 • Wi-Fi now saturated in Tablets and Smartphones
                                 Worldwide Smartphone Shipments
                1,200    2007 – 26.4%
                                        Global Wi-Fi penetration in
                                        smartphones nearly quadrupled
                         2012 – 95.2%
                                        over past 5 years

                1,000

                 800
   (Millions)




                                                                                       Tablet
                 600                               Wi-Fi embedded in 100% of tablets
                                                   and growing to 98% in Smartphones
                                                                                       Smartphone (Wi-Fi)

                 400                                                                   Smartphone (No Wi-Fi)

                 200
                                                          No Wi-Fi

                   0
                        2011       2012          2013          2014       2015            Source: IDC, December 2011
                                                                                          Strategy Analytics, December 2011

Be well connected                                                                                                     12
Wi-Fi | International Roaming

  International Wi-Fi roaming is the low hanging fruit
  It offers carriers the opportunity to act now (not
   after infrastructure build-outs) to enhance their
   value proposition, increase ARPU and reduce Churn
   Rate without consuming CAPEX, and differentiate!
                Increase addressable    Broaden
                   market size and     geographic    Secure vital relationships
                  revenue potential      reach         with subscribers on a
                                                           global scale

             Grow the number of
                                                    Capitalize on the
             devices connected to
                                                     rapid growth of
                your network
                                                      Wi-Fi devices

Be well connected                                                                 13
Churn Rate | Now, Highest Ever
 • “Mobile customers now switch providers every 27
   months, more than twice as frequently as a decade ago”
   In 2011, 44 per cent of global mobile subscribers churned
   – the highest level ever




                                              27 months




                                                  Source: Strategy Analytics
                                                  Wireless Operator Strategies

Be well connected                                                          14
Summary | Opportunities

  Lost roaming revenues
                                    1
   (up to 70% turn off data roaming)
  Lost market growth opportunities (Wi-Fi devices)
  Lost customer mind share = increased churn rate
  Lost opportunity to lock-in subscriber retention
   via ‘sticky’ services (bundle cellular and Wi-Fi
   devices on single plan)



                                             1   Syniverse Technologies

Be well connected                                                  15
Wi-Fi International | Value Proposition

   Leverage lower-cost Wi-Fi networks for international data
    roaming, especially for data hungry applications
   Allow the consumer to live and behave as they do when
    they are home
   Access to certain applications require Wi-Fi
   Capitalize on rapid growth of Wi-Fi devices; increase
    addressable market size and share-of-wallet SPs enable their
                                                 subscribers to roam onto
    • Family plans expand into multi device plans Wi-Fi networks to
                                                 foreign
                                                   increase their service
   International Wi-Fi Roaming is justified by revenue, churn
                                                           value
    reduction, and competitive differentiation


Be well connected                                                       16
Wi-Fi Opportunities | Risk/Reward Study
                                                                                               Source: Informa Telecoms & Media
      POSITIVE RISK-
        REWARD
        BALANCE                                       Enhanced FBB
                                                      proposition       Enhanced multiscreen
                                            Enhanced                    proposition                       RISK SEEKING
                                            MBB proposition                         M2M
          (revenue uplift, cost savings,




                                                              Wi-Fi
              churn reduction, etc)
 REWARD




                                                              roaming        Advertising &
                                           Wi-Fi access                      transactions
                                                                                                         Traffic
                                           revenues                                                      offloading

                                                      Wholesale
                                                      capacity


                                               RISK ADVERSE
                                                                                                                             NEGATIVE RISK-
                                                                                                                               REWARD
                                                                                                                               BALANCE
                                                                                RISK
                                                        (investment levels, value chain complexity, customer
                                                acceptance, competitive landscape, internal conflict, substitution, etc)
Be well connected                                                                                                                         17
Closing | Remarks

  Adopt International Wi-Fi roaming solutions now
   while continuing to plan and prepare for Offload
  Capture the opportunity to enhance roaming value
   proposition; grow customer base and reduce churn –
   strengthening future position to succeed in Offload
  Seek a ‘Roam-in’ and/or ‘Wi-Fi Exchange’ partner as
   part of your Offload strategy to help monetize Wi-Fi
   assets and recover investment more quickly



Be well connected                                    18
Value-added Wi-Fi services


           Be well connected


         Steve Livingston
         Senior Vice President
         iPass

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Value-added Wi-Fi Services

  • 1. Value-added Wi-Fi services Be well connected Steve Livingston Senior Vice President iPass
  • 2. Presentation | Overview  Who is iPass  Wi-Fi - no longer the fringe network  Wi-Fi’s role in today’s mobile network landscape  Offload – hype or happening?  Picking the low hanging fruit  Monetizing Wi-Fi as a value added service for consumers Be well connected 2
  • 3. iPass | About Us  Founded in 1996 (NASDAQ: IPAS)  Operates the world’s largest commercial Wi-Fi network with:  1.8 million unique users  8.7 million hours of traffic  70 million Wi-Fi sessions  140 Wi-Fi network operators connected globally with 780K hotspots  Over 3,500 enterprise customers  A rapidly growing list of carrier strategic partners Be well connected 3
  • 4. Wi-Fi | No Longer the Fringe Network  Wi-Fi has firmly established itself as a critical part of today’s mobile network fabric  HetNets (Heterogeneous Networks) are now the clear industry direction to enhance network capacity, coverage and user connectivity › Complementary combination of large cell (LTE, HSPA+) and small cell (Wi-Fi) technologies Be well connected 4
  • 5. Wi-Fi | No Longer the Fringe Network  On a global basis, 70% of smartphone data is originated on Wi-Fi Source: Mobidia Be well connected 5
  • 6. Wi-Fi | No Longer the Fringe Network  Additionally, 65% of tablet users are connecting to mobile networks via Wi-Fi exclusively Wi-Fi vs. Cellular Adoption >90% Current Use 0% 20% 40% 60% 80% 100% Wi-Fi Only Wi-Fi & Cellular Cellular Only None Reasons for › High cost of cellular data plans greater Wi-Fi › Wi-Fi available where tablets are used reliance › Tablet users already own a cellular smartphone, which fulfills the ‘must have’ connectivity need Source: Connected Intelligence, December 2011 Be well connected 6
  • 7. Wi-Fi | WLAN Shipment Forecast 2,000,000,000 Wi-Fi chipsets shipped by 2014 200 percent year-over-year growth since 2009 Global Shipment Forecast >2 billion Wireless Local Area Networking (WLAN) Chipsets (Millions of Units) 200% growth Source: 200% growth IHS iSuppli Research February, 2011 Be well connected 7
  • 8. Wi-Fi | Number of Public Hotspots Public Hotspots (millions) 5.8 4.5 3.3 2.1 1.3 0.5 0.8 Source: Informa Telecoms & Media Report for the Wireless Broadband Alliance November 2011 Be well connected 8
  • 9. Wi-Fi | Carrier Announcements 1,000,000 By end of 2012 1,000,000 By end of 2014 100,000 By end of 2012 Building largest Wi-Fi network in Brazil Be well connected 9
  • 10. Wi-Fi | iPass Network Growth 2008 – Present (actual) 900,000 779,288 800,000 2nd Wave 700,000 Carrier Wi-Fi 600,000 500,000 400,000 300,000 1st Wave 200,000 User-deployed 100,000 - 2008 2009 2010 2011 2012 Be well connected 10
  • 11. Offload | A Closer Look  Domestic data offload has received the majority of industry attention and media coverage  While important, it is not the ‘low hanging fruit’  Offloading to consumer’s home and work network makes economic sense  Offloading to commercial networks is difficult economically unless Carriers own the Wi-Fi network  Offload to commercial networks can be complex. NGH addresses many of these complexities.  Offload is largely cost savings justified Be well connected 11
  • 12. Wi-Fi Devices | Market Growth • Wi-Fi now saturated in Tablets and Smartphones Worldwide Smartphone Shipments 1,200 2007 – 26.4% Global Wi-Fi penetration in smartphones nearly quadrupled 2012 – 95.2% over past 5 years 1,000 800 (Millions) Tablet 600 Wi-Fi embedded in 100% of tablets and growing to 98% in Smartphones Smartphone (Wi-Fi) 400 Smartphone (No Wi-Fi) 200 No Wi-Fi 0 2011 2012 2013 2014 2015 Source: IDC, December 2011 Strategy Analytics, December 2011 Be well connected 12
  • 13. Wi-Fi | International Roaming  International Wi-Fi roaming is the low hanging fruit  It offers carriers the opportunity to act now (not after infrastructure build-outs) to enhance their value proposition, increase ARPU and reduce Churn Rate without consuming CAPEX, and differentiate! Increase addressable Broaden market size and geographic Secure vital relationships revenue potential reach with subscribers on a global scale Grow the number of Capitalize on the devices connected to rapid growth of your network Wi-Fi devices Be well connected 13
  • 14. Churn Rate | Now, Highest Ever • “Mobile customers now switch providers every 27 months, more than twice as frequently as a decade ago” In 2011, 44 per cent of global mobile subscribers churned – the highest level ever 27 months Source: Strategy Analytics Wireless Operator Strategies Be well connected 14
  • 15. Summary | Opportunities  Lost roaming revenues 1 (up to 70% turn off data roaming)  Lost market growth opportunities (Wi-Fi devices)  Lost customer mind share = increased churn rate  Lost opportunity to lock-in subscriber retention via ‘sticky’ services (bundle cellular and Wi-Fi devices on single plan) 1 Syniverse Technologies Be well connected 15
  • 16. Wi-Fi International | Value Proposition  Leverage lower-cost Wi-Fi networks for international data roaming, especially for data hungry applications  Allow the consumer to live and behave as they do when they are home  Access to certain applications require Wi-Fi  Capitalize on rapid growth of Wi-Fi devices; increase addressable market size and share-of-wallet SPs enable their subscribers to roam onto • Family plans expand into multi device plans Wi-Fi networks to foreign increase their service  International Wi-Fi Roaming is justified by revenue, churn value reduction, and competitive differentiation Be well connected 16
  • 17. Wi-Fi Opportunities | Risk/Reward Study Source: Informa Telecoms & Media POSITIVE RISK- REWARD BALANCE Enhanced FBB proposition Enhanced multiscreen Enhanced proposition RISK SEEKING MBB proposition M2M (revenue uplift, cost savings, Wi-Fi churn reduction, etc) REWARD roaming Advertising & Wi-Fi access transactions Traffic revenues offloading Wholesale capacity RISK ADVERSE NEGATIVE RISK- REWARD BALANCE RISK (investment levels, value chain complexity, customer acceptance, competitive landscape, internal conflict, substitution, etc) Be well connected 17
  • 18. Closing | Remarks  Adopt International Wi-Fi roaming solutions now while continuing to plan and prepare for Offload  Capture the opportunity to enhance roaming value proposition; grow customer base and reduce churn – strengthening future position to succeed in Offload  Seek a ‘Roam-in’ and/or ‘Wi-Fi Exchange’ partner as part of your Offload strategy to help monetize Wi-Fi assets and recover investment more quickly Be well connected 18
  • 19. Value-added Wi-Fi services Be well connected Steve Livingston Senior Vice President iPass

Editor's Notes

  1. About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  2. About iPassFounded in 1996, iPass (NASDAQ: IPAS) operates the world’s largest commercial Wi-Fi network and has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements. As the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform, iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holds 21 US patents, 6 international patents and has 7 US patents pending.
  3. About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  4. China Telecomhttp://www.china.org.cn/business/2011-05/11/content_22538963.htm (China Daily) China Mobilehttp://www.reuters.com/article/2011/11/09/us-internet-hotspots-idUSTRE7A801W20111109Oi http://seekingalpha.com/article/306042-ipass-ceo-discusses-q3-2011-results-earnings-call-transcriptKThttp://www.fiercetelecom.com/press_releases/boingo-adds-36000-new-hotspots-ktKDDIhttp://news.thomasnet.com/companystory/KDDI-and-Ruckus-Wireless-Debut-the-World-s-Largest-Mobile-Data-Offload-Network-and-First-Nationwide-Wi-Fi-Access-Service-in-Japan-848185SK Telecomhttp://www3.ipass.com/about/news-room/press-releases/sk-telecom-2/Deutsche Telekomhttp://www.telekom.com/dtag/cms/content/dt/en/1025630
  5. About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  6. About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.
  7. About iPassFounded in 1996, iPass (NASDAQ: IPAS) delivers the world’s largest commercial-grade Wi-Fi network and trusted connectivity platform.Ensuring ease-of-use and seamless integration of Wi-Fi services is essential to our business, that’s why we are actively involved in defining and supporting industry standards. iPass is a member of the Wireless Broadband Alliance and co-authored the Wi-Fi Alliance WISPr 1.0 protocol, a standard for connection management software to access Wi-Fi networks. iPass has a long-standing, successful history of Wi-Fi services innovation dating back to the year 2000 when iPass and Cisco announced the industry's first broadband roaming service, providing business travelers with simplified, high-speed and secure remote access to their corporate networks. We have also been a driving force in the enablement of in-flight Wi-Fi services, defining technical integrations to meet strict US Federal Aviation Administration (FAA) requirements.iPass has unmatched capabilities for Wi-Fi authentication and transaction settlements, holding 21 US patents, six (6) international patents and seven (7) US patents pending and is the only company integrating Wi-Fi Roam-in, Roam-out, Offload and Exchange services simultaneously on a carrier-grade platform.