Market Scoping and analysis of Financial Investment & Loan
Products related to Gold in India Infoline financial limited.
OBJECTIVE OF THE STUDY
 To understand the satisfaction level of clients with India
Infoline regarding service provided by staff.
 To know the individual perceptions about the financial
investment and loan products.
 To study and analyze the awareness level of general people
in financial investment and gold loan concept.
 To know the Gold Loan performance level in the Dombivli
branch.
ABOUT INDIAN INFOLINE FINANCIAL LTD.
 India Infoline Finance Limited is a subsidiary of India
Infoline Limited (IIFL).
 The Company was originally incorporated on July 7,
2004 as a private limited company under the
provisions of the Companies Act, 1956 as India
Infoline Investment Services Private Limited.
 The Company was converted to a public limited
company with effect from July 10, 2007.
MANAGEMENT TEAM
 Mr. Nirmal Jain (Non-Executive Director)
 Mr. R. Venkataraman (Non-Executive Director)
 Ms. Pratima Ram (Wholetime Director & Chief Executive
Officer)
 Mr. Nilesh Vikamsey (Independent Director)
 Mr. V. K. Chopra (Additional Director)
 Mr. Mahesh Narayan Singh (Independent Director)
 Mr. Sunil Kaul (Additional Director)
PRODUCT AND SERVICES
Gold Loan
Healthcare Equipment Finance
Loan Against Property
Home Loan
Mortgage Loans
IIFL VALUES
OUR
VALUES
GROWTH
INTEGRITY
FAIRNESS
TRANPARENCY
SERVICE
IIFL VISION
“TO BECOME THE MOST RESPECTED COMPANY IN THE
FINANCIAL SERVICES SPACE IN INDIA “
SWOT ANALYSIS
Strength
Weakness
Opportunity
Threats
GOLD LOAN FLOW CHART
CCE
Valuer 1
Valuer 2
BM
Cashier
IIFL GOLD LOAN SCHEMES
SCHEME NAME FAST TRACK LOAN LAXMI TRACK 6 JALDI LOAN
MIN LOAN
AMOUNT
RS.5000 RS.5000 RS.5000 RS.5000
NO CHEQUE MAX
LOAN AMOUNT
ABOVE RS.10
LAKH
ABOVE RS.10
LAKH
ABOVE RS.10
LAKH
NA
MAX LOAN
AMOUNT
NO LIMIT NO LIMIT NO LIMIT RS 50000/-
MAX TENURE 12 MONTHS 12 MONTH 12 MONTHS 6 MONTH
NET WET % ON
GROSS WEIGHT
22K-94% 22 TO 21 K -88% 21 TO 23 K
100%
ON GROSS
WEIGHT
18 TO 19 K –
60 %
ROI(MONTHLY) 1.70% 1.70% 1.70% 1.00%
ROI(ANNUAL) 20.40% 20.40% 20.40% 12.00%
INT.PAYMENT MONTHLY QUARTERLY HALF YEARLY MONTHLY
POLICY POINT TO
NOTE
WEIGHT
CALCULATION
Gold ornament
with stone and
studs are
consider after
deduction of
RESEARCH METHODOLOGY
Place of study
Research instrument
Research Design
Sample Size
Sample Unit
DATA ANALYSIS
8%
42%
20%
30% a) Household
b)Business man
c) Government Employee
d) Private Employee
Q.1) Occupation of respondents?
a) Household 08%
b)Business man 42%
c) Government Employee 20%
d) Private Employee 30%
68%
32%
a) Yes b)No
Q.2) Are you aware about concept of gold loan?
a) Yes 68%
b)No 32%
44%
56%
a) Yes b) No
Q.3) Have you ever used gold loan service ?
a) Yes 44%
b) No 56%
44%
56%
a) Yes b) No
Q.4) Have you ever used gold loan service ?
a) Yes 44%
b) No 56%
46%
26%
19%
9%
a) Family relatives
b) Friends and colleagues
c) Internet
d) Advertisement
Q.5) How did you get the information about IIFL Gold
loan?
a) Family relatives 46%
b) Friends and colleagues 26%
c) Internet 19%
d) Advertisement 9%
59%
14%
24%
3%
a) Satisfied
b) Dissatisfied
c) Highly Satisfied
d) Can't Say
Q.6) What is your opinion about financial
assistance given by IIFL?
a) Satisfied 59%
b) Dissatisfied 14%
c) Highly Satisfied 24%
d) Can't Say 3%
17%
13%
48%
22%
a)Very High
b) High
c) Reasonable
d)Low
Q.7).Your opinion about interest charged by the IIFL?
a)Very High 17%
b) High 13%
c) Reasonable 48%
d)Low 22%
61%
23%
8%
6% 2%
a)Faster Processing
b)Interest Rates
c)Brand image of the
Company
d) Margin Amount
e)Others
Q.8) Reason for taking Loan from IIFL?
a)Faster Processing 61%
b)Interest Rates 23%
c)Brand image of the Company 8%
d) Margin Amount 6%
e)Others 2%
16%
24%
36%
14%
10%
a)Highly Satisfactory
b)Satisfactory
c)Averagely Satisfactory
d)Dissatisfactory
e)Highly Dissatisfactory
Q.9).How do you rate the Interest rates charged by
IIFL?
a)Highly Satisfactory 16%
b)Satisfactory 24%
c)Averagely Satisfactory 36%
d)Dissatisfactory 14%
e)Highly Dissatisfactory 10%
59%
5%
14%
4%
9%
9% a)Banks Saving A/C
b)Insurance
c)Real Estate
d)Stocks & Shares
e)Fixed Deposit
f)Post Office
Q.10)What according to you is the safest instrument of
Investment & Saving?
a)Banks Saving A/C 59%
b)Insurance 5%
c)Real Estate 14%
d)Stocks & Shares 4%
e)Fixed Deposit 9%
f)Post Office 9%
71%
29%
a)Yes b)No
Q.11) Have you taken housing loan ?
a)Yes 71%
b)No 29%
58%
42%
a)Yes b)No
Q.12) Have you made any provision for your
retirement?
a)Yes 58%
b)No 42%
73%
27%
Yes No
Q.13) Looking at the recent downfall in Gold prices last month did
you feel the urge to buy gold at such low prices?
a)Yes 27%
b)No. 73%
CONCLUSION
 Better services provider .
 IIFL provides faster services.
 Provides the information through the internet and
mobile alerts.
 People are not much aware of IIFL gold loan
services.
 Company should focus on the advertising strategy .
FINDINGS
 Customers of “Infoline Ltd”says that rate of interest
charged by IIFL is satisfactory .
 Most investors prefer short term investments.
 By studying different group such as students, government
employees, business man, private employees it shows that
financial awareness is less.
 Businessmen are more interested in the stock market than
the others.
RECOMMENDATIONS
 People are not much aware of IIFL gold loan services.
 Lack of new customer addition.
 IIFL can take general awareness of GOLD LOAN
SERVICES plan and other financial products to the
customers.
 Company should organize campaign.

Iifl

  • 2.
    Market Scoping andanalysis of Financial Investment & Loan Products related to Gold in India Infoline financial limited.
  • 3.
    OBJECTIVE OF THESTUDY  To understand the satisfaction level of clients with India Infoline regarding service provided by staff.  To know the individual perceptions about the financial investment and loan products.  To study and analyze the awareness level of general people in financial investment and gold loan concept.  To know the Gold Loan performance level in the Dombivli branch.
  • 4.
    ABOUT INDIAN INFOLINEFINANCIAL LTD.  India Infoline Finance Limited is a subsidiary of India Infoline Limited (IIFL).  The Company was originally incorporated on July 7, 2004 as a private limited company under the provisions of the Companies Act, 1956 as India Infoline Investment Services Private Limited.  The Company was converted to a public limited company with effect from July 10, 2007.
  • 5.
    MANAGEMENT TEAM  Mr.Nirmal Jain (Non-Executive Director)  Mr. R. Venkataraman (Non-Executive Director)  Ms. Pratima Ram (Wholetime Director & Chief Executive Officer)  Mr. Nilesh Vikamsey (Independent Director)  Mr. V. K. Chopra (Additional Director)  Mr. Mahesh Narayan Singh (Independent Director)  Mr. Sunil Kaul (Additional Director)
  • 6.
    PRODUCT AND SERVICES GoldLoan Healthcare Equipment Finance Loan Against Property Home Loan Mortgage Loans
  • 7.
  • 8.
    IIFL VISION “TO BECOMETHE MOST RESPECTED COMPANY IN THE FINANCIAL SERVICES SPACE IN INDIA “
  • 9.
  • 10.
    GOLD LOAN FLOWCHART CCE Valuer 1 Valuer 2 BM Cashier
  • 11.
    IIFL GOLD LOANSCHEMES SCHEME NAME FAST TRACK LOAN LAXMI TRACK 6 JALDI LOAN MIN LOAN AMOUNT RS.5000 RS.5000 RS.5000 RS.5000 NO CHEQUE MAX LOAN AMOUNT ABOVE RS.10 LAKH ABOVE RS.10 LAKH ABOVE RS.10 LAKH NA MAX LOAN AMOUNT NO LIMIT NO LIMIT NO LIMIT RS 50000/- MAX TENURE 12 MONTHS 12 MONTH 12 MONTHS 6 MONTH NET WET % ON GROSS WEIGHT 22K-94% 22 TO 21 K -88% 21 TO 23 K 100% ON GROSS WEIGHT 18 TO 19 K – 60 % ROI(MONTHLY) 1.70% 1.70% 1.70% 1.00% ROI(ANNUAL) 20.40% 20.40% 20.40% 12.00% INT.PAYMENT MONTHLY QUARTERLY HALF YEARLY MONTHLY POLICY POINT TO NOTE WEIGHT CALCULATION Gold ornament with stone and studs are consider after deduction of
  • 12.
    RESEARCH METHODOLOGY Place ofstudy Research instrument Research Design Sample Size Sample Unit
  • 13.
    DATA ANALYSIS 8% 42% 20% 30% a)Household b)Business man c) Government Employee d) Private Employee Q.1) Occupation of respondents? a) Household 08% b)Business man 42% c) Government Employee 20% d) Private Employee 30%
  • 14.
    68% 32% a) Yes b)No Q.2)Are you aware about concept of gold loan? a) Yes 68% b)No 32%
  • 15.
    44% 56% a) Yes b)No Q.3) Have you ever used gold loan service ? a) Yes 44% b) No 56%
  • 16.
    44% 56% a) Yes b)No Q.4) Have you ever used gold loan service ? a) Yes 44% b) No 56%
  • 17.
    46% 26% 19% 9% a) Family relatives b)Friends and colleagues c) Internet d) Advertisement Q.5) How did you get the information about IIFL Gold loan? a) Family relatives 46% b) Friends and colleagues 26% c) Internet 19% d) Advertisement 9%
  • 18.
    59% 14% 24% 3% a) Satisfied b) Dissatisfied c)Highly Satisfied d) Can't Say Q.6) What is your opinion about financial assistance given by IIFL? a) Satisfied 59% b) Dissatisfied 14% c) Highly Satisfied 24% d) Can't Say 3%
  • 19.
    17% 13% 48% 22% a)Very High b) High c)Reasonable d)Low Q.7).Your opinion about interest charged by the IIFL? a)Very High 17% b) High 13% c) Reasonable 48% d)Low 22%
  • 20.
    61% 23% 8% 6% 2% a)Faster Processing b)InterestRates c)Brand image of the Company d) Margin Amount e)Others Q.8) Reason for taking Loan from IIFL? a)Faster Processing 61% b)Interest Rates 23% c)Brand image of the Company 8% d) Margin Amount 6% e)Others 2%
  • 21.
    16% 24% 36% 14% 10% a)Highly Satisfactory b)Satisfactory c)Averagely Satisfactory d)Dissatisfactory e)HighlyDissatisfactory Q.9).How do you rate the Interest rates charged by IIFL? a)Highly Satisfactory 16% b)Satisfactory 24% c)Averagely Satisfactory 36% d)Dissatisfactory 14% e)Highly Dissatisfactory 10%
  • 22.
    59% 5% 14% 4% 9% 9% a)Banks SavingA/C b)Insurance c)Real Estate d)Stocks & Shares e)Fixed Deposit f)Post Office Q.10)What according to you is the safest instrument of Investment & Saving? a)Banks Saving A/C 59% b)Insurance 5% c)Real Estate 14% d)Stocks & Shares 4% e)Fixed Deposit 9% f)Post Office 9%
  • 23.
    71% 29% a)Yes b)No Q.11) Haveyou taken housing loan ? a)Yes 71% b)No 29%
  • 24.
    58% 42% a)Yes b)No Q.12) Haveyou made any provision for your retirement? a)Yes 58% b)No 42%
  • 25.
    73% 27% Yes No Q.13) Lookingat the recent downfall in Gold prices last month did you feel the urge to buy gold at such low prices? a)Yes 27% b)No. 73%
  • 26.
    CONCLUSION  Better servicesprovider .  IIFL provides faster services.  Provides the information through the internet and mobile alerts.  People are not much aware of IIFL gold loan services.  Company should focus on the advertising strategy .
  • 27.
    FINDINGS  Customers of“Infoline Ltd”says that rate of interest charged by IIFL is satisfactory .  Most investors prefer short term investments.  By studying different group such as students, government employees, business man, private employees it shows that financial awareness is less.  Businessmen are more interested in the stock market than the others.
  • 28.
    RECOMMENDATIONS  People arenot much aware of IIFL gold loan services.  Lack of new customer addition.  IIFL can take general awareness of GOLD LOAN SERVICES plan and other financial products to the customers.  Company should organize campaign.