The study aims to understand the Indian gold loan market and examine the differences between gold loans and personal loans, as well as identify the main purposes that customers take out gold loans. It also seeks to evaluate the competitive position of India Infoline and ways to improve its gold loan services. Research methods include distributing a financial awareness survey to collect customer information and feedback.

1. Objectives of the study
This study is descriptive in nature and aims to deepen the understanding of the
Indian gold loan market. The study also tries to know the difference between the
conventional personal loans and gold loans. Through this study, an attempt is
made to know the various purposes for which clients acquire gold loans.
Specifically the study tries:
1. To gather knowledge about the Indian gold loan market
2. To find the reasons for choosing gold loans over conventional personal loans
3. To know the purposes for availing gold loans by the respondents.
4. To find out the competitive position of India Infoline, and the ways and means to
improve on the service by India Infoline Finance Limited.
5. To study about consumer awareness& satisfaction, about operational Services &
procedures of India Infoline ltd.
6. To understand the satisfaction level of clients with India Infoline regarding
service provided by staff.

2. 2
INTRODUCTION OF THE PROJECT
As researcher discussed in earlier he have got the topic for two months
summer internship program was “Market Scoping and Analysis of Financial
Investment & Loan Product” For knowing the scope and analysis of financial
investment in the market researcher have conducted a small research with help
of “Financial Awareness Survey Form”.
Marketing research will help researcher to identify the need of the customer
by gathering the information by filling the survey form from individual
customer. Market Research is systematic problem analysis, model building and
fact finding for the purpose of important decision making and control in the
marketing of goods and services. Marketing Research is a well-planned,
systematic process which implies that it needs planning at all the stages. It uses
scientific method. It is an objective process as it attempts to provide accurate
authentic information. Marketing Research plays a very significant role in
identifying the needs of customers and meeting them in best possible way. The
main task of Marketing Research is systematic gathering and analysis of
information. Marketing Research is essential for strategic market planning and
decision making. It helps a firm in identifying what are the market
opportunities and constraints, in developing and implementing market
strategies, and in evaluating the effectiveness of marketing plans. Marketing
Research is a growing and widely used business activity as the sellers need to
know more about their final consumers but are generally widely separated
from those consumers. Marketing Research is a necessary link between
marketing decision makers and the markets in which they operate.
For gathering the more and accurate information from the customer about
financial product and gold loan market, researcher are made the questioner
and filled the same from the individual customer.

3. 3
INTRODUCTION OF THE COMPANY
India Infoline originally incorporated on October 18, 1995 as “Probity Research And
Service Private Limited” at Mumbai under the companies act, 1956 with registration number –
1193797. And become a public limited company on April 28, 2000.
The name of the company was changed to India infoline.com limited on May 23, 2000 and later
to India Infoline Limited on March 23, 2001. It is the first company in India to foray into the
online distribution of Mutual Funds.
It is a one-stop financial service shop, most respected for quality of its advice,
personalized service and cutting-edge technology. The No-1 corporate agent for ICICI Prudential
Life Insurance Company. Research acknowledge by Forbes as “Must Read for Investor in South
Asia”
The India Infoline was listed on Bombay and National Stock exchange with a net worth
of INR 200/- crore and a market cap of over INR 1970/- crore. The company has a network of
976 business locations (branches and sub-broker) spred across 365 cities and towns. It has more
than 800,000 customers. It is registered with NSDL as well as CDSL as a depository participant.
Providing a one-step solution for client trading in the equities market.
The Company is engaged in the activity of mortgage financing, loan against securities,
gold loans, margin funding and other consumer financing products.
India Infoline Finance Ltd. is professionally managed and shares the professional values and
ethos of its parent company, IIFL and has acquired and maintained a reputation for reliability,
transparency of operations and absolute integrity. A steady growth rate validates the trust that
industry has reposed in the Company.
IIFL offers advice and execution platform for the entire range of financial services
covering products ranging from Equities and derivatives, Commodities, Wealth management,
Asset management, Insurance, Fixed deposits, Loans, Investment Banking, Gold bonds and other
small savings instruments.

4. 4
Our research is available not just over the Internet but also on international wire services like
Bloomberg, Thomson First Call and Internet Securities besides others where it is amongst one of
the most read Indian brokers.
IIFL is a listed company with a consolidated group net worth of about Rs 1,800 crores.
The income and net profit during FY2010-11 were Rs. 14.7 bn and Rs. 2.1 bn respectively.
IIFL’s Crisil and ICRA Rating for short term is top rated as CRISIL A1+ and ICRA
(A1+) respectively. For long term, IIFL has been rated ICRA (AA-) by ICRA and CRISIL AA-
/Stable by CRISIL indicating high degree of safety for timely servicing of financial obligations.
The physical presence in key global markets includes subsidiaries in Colombo, Dubai,
New York, Mauritius, London, Singapore and Hong Kong.
IIFL Holdings Ltd is divided into 10 companies.
1. India Infoline Ltd.
2. India Infoline Finance Limited: India Infoline housing Finance Limited is under
this company.
3. India infoline Insurance brokers Ltd.
4. India Infoline Commodities Ltd.
5. IIFL Assets management company & IIFL MF
6. IIFL Private Wealth management Ltd.
7. IIFL (Asia) Pte Ltd.
8. IIFL Inc. (US) investment Advisors Ltd.
9. IIFL (UK)
10.IIFL Multi National Company.

5. 5
INTRODUCTION OF GOLD LOAN
Gold loan or loan against gold is the easiest and quickest way for servicing
your financial needs. To avail a gold loan, all you need to do is pledge your
gold ornaments with us and we would provide you with a loan amount as per
the market value of your gold. Unlike other loans, gold loan does not require
you to provide any income or salary proof. Moreover, it has comparatively
lower interest rates; requires lesser documentation, and hence is processed in
lesser time.
We at IIFL provide maximum loan against your gold at lowest interest rates.
We have a strong presence Pan-India and have serviced a large number of
customers in a very short span. We offer different types of schemes as per your
requirement and convenience. Following are the main features of our loans:-
The main features of IIFL Gold Loan:-
 Loan amount ranges from min Rs 1,000 to max Rs 10,00,000
 Tenor for loans ranges from 7 days to 11 months
 Loan can be paid back on a monthly or quarterly basis
 Interest / Loan Amount due can be paid at any of IIFL Gold Loan
branches pan-India
 Minimal amount of paperwork and documentation is required
 Loan gets processed in as low as 5 minutes
 Variety of schemes are available to chose from

6. 6
IIFL GOLD LOAN SCHEME
Advantagesof Gold Loan:-
 Gold loan doesn’t demand any certificate to show your salary or income and
even no credit card history is required. Thus even unemployed and non
working people can go for gold loan.
 Unlike any other unsecured loan, gold loan doesn’t require many papers,
only few documents such as ID proof and address proof is enough to avail
for such loan.
 One of the main advantages of gold loan is its low interest rates. Usually loan
over gold is provided at the interest of 15-21% per annum and this is quite
low compared to personal loans available at interest rates of 15-26% per
annum.
 In rural areas Agricultural loan against gold is also available for agriculturist
at very nominal rate of Interest of 7%-8%, proof of agricultural document
needs to be provided.
Sr. No Scheme Name Value Interest Rate (%) Rate per gram
1 Bharat Nirman 18M 1.50% Rs. 1,600/-
2 Super Express M 1.50% Rs. 1,850/-
3 Bharat Nirman 20M 1.50% Rs.1,750/-
4 Bharat Nirman 22M 1.75% Rs. 1,850/-
5 J/L W1 1.30% Rs. 1,850/-
6 J/L W2 1.50% Rs. 1,850/-

7. 7
 Gold loan is the most simple and convenient forms of loan because here all
you need to do is pledge your gold with a bank or finance company and get
up-to 80% of the market value of the gold as a loan.
 Borrower will be given an option to pay only interest during the entire term
and at the end of the tenure you can pay complete borrowed amount in
single shot.
 In case of gold loan processing time is very less. Usually banks take just few
hours to complete the process where as in case of NBFC’s (Non Banking
Financial Companies) a few minutes are enough for the same. So for
immediate financial help this is the best option.
 No depreciation of underlying asset: Unlike other secured loans, the
underlying asset in a gold loan is not subject to depreciation. At the same
time, unlike land, it is a liquid asset and the transaction costs involved when
enforcing the security are minimal.
 Gains for the wider economy: India has the world’s largest stock of privately
held gold with informed estimates ranging from 15,000 to 20,000 tonnes.
When people borrow against gold (technically called ‘monetisation’), the
impact is to set in motion a whole new chain of economic activity.

8. 8
Chargesassociated with Gold Loan:-
 Loan processing charge: While some of the service providers may waiver
these charges, some banks do charge a processing fee.
 Valuation Charge: These are the charges to be paid to the valuator. These
charges are also specific to the service provider and those having in-house
valuators do not charge any extra amount for valuation.
 Late payment penalty: Most of the service providers charge late payment
penalty and this too can vary from one institution to the other.
 Pre-payment penalty: Most of the service providers do not charge a penalty
for repayment before the loan tenure is over. But some may still have this
charge in place.
 It is advisable to check with the loan provider before taking the loan. These
charges could change the amount that you may finally receive.
Advice on Gold Loans:-
 Go for gold loan if you are confident of returning the money in time
otherwise, you will be penalized and all your pledged gold will come under the
control of bank or finance company from where you taken a Gold Loan.
 While opting for gold loan check the interest rates in various banks and
private finances. If you go for private lenders then better to go with one who
has been in this business for many years.

9. 9
RBI's goldloan regulationfor NBFCs
The Reserve Bank of India (RBI) on Monday tightened regulations governing non-
banking finance companies (NBFCs) lending against gold jewelry.
The new rules include strict documentation for high value loans against gold and
prohibition on misleading advertisements by NBFCs such as offering availability of
gold loans in a matter of 2-3 minutes.
The guidelines are broadly based on the January recommendations of an expert
panel set up by RBI, headed by K.U.B.Rao. The RBI, however, did not accept the
recommendation of the panel for higher loan-to-value (LTV) ratio on gold loans.
The LTV ratio, or the amount that can be lent against gold, has been maintained at
60%. This means for gold worth Rs100 offered as collateral, lenders can give loans
up to Rs60.
Further, NBFCs should also proportionally value while deciding the LTV on
jewelry of lower purity of gold, RBI said.
Also, NBFCs financing against the collateral of gold must insist on a copy of the
PAN card of the borrower for all transaction above Rs5 lakhs and all high value
loans of Rs 1 lakh and above must only be disbursed by cheque, RBI said.
The apex bank has clearly stipulated that NBFCs should not issue misleading
advertisements like claiming the availability of loans in a matter of 2-3 minutes.
RBI has also asked NBFCs to make the auction process of the gold more transparent
by disclosing the details of auction process in the annual report, including full
details of the value fetched in the auction.
The reserve price for the pledged ornaments should not be less than 85% of the
previous 30 day average closing price of 22 carat gold as declared by the Bombay
Bullion Association Ltd, an industry body, RBI said.

10. 10
Gold Loan Process
5. Cash Handling to customer 4. Checkingand approval of Gold 3.CCE collectingthe Gold
1. Customer
approaches the
branch
2. Interaction with
CCE
3. CCE Collecting Gold
6. Cash handling to
customer
5. In 5L and above,
conversation with BM
4. Appraisal of
gold

11. 11
GOLD LOAN FLOW CHART
CCE
Explains the various scheme.
If customer is convinced to pledge, collects KYC documents and gold.
Verification of KYC documents done and passed on to BM for further
verification.
BM-ID and Address Proof verification.
Valuer1
Confirms the count and gross weight.
Check gold for its purity.
Brief the customer about their requirement and other features.
Valuer2
Confirms the purity by testing.
Passes the appraisal sheet to BM.
Branch
Manager
Confirms the purity, loan amount and passes the same to CCE.
CCE - At the same time, CCE and valuers does system entry. Signature
of customer, valuers and BM done in the loan docs. paper passed on to
Cashier .
Cashier
Disbursementof cashalongwithdenominationnotingincashregister.

12. 12
 Operational learning:
Role of staff engaged in a normal branch process:
 Security Guard
 Customer care executive
 Valuer 1 and 2
 Branch Manager
Job of Security Guard:
First and foremost things are that security guard needs to be dressed properly.
 Greet the customer
 Ask customer the reason for visiting branch
 Ask customer to enter details in visitor register
 Lead the customer to branch
Role of customer care executive:
 Handling inquiries from customers regarding loans against gold.
 Helping customer to solve his / her all query.
 Explaining terms and conditions of the product to the customer.
 Counting jewel items in front of customer and taking his/her all query.

13. 13
 Ensuring all the KYC documents are verified with original.
 Ensuring all the details are filled up in customer detail form.
Role of valuer 1 and valuer 2:
 Checking the jewelry with accuracy.
 Testing gold with two methods which includes , skin test and salt test.
 Finding out the purity and making appraisal sheet.
 Working out on loan amount with mutual conversation.
 Every gold jewelry item must be counted and matched with the appraisal
sheet before inserting it in gold packet.
 Each and every details mention on packet must be filled in with accuracy.
 It is important to keep gold packet in serial order in vault.

14. 14
Steps to be followed while appraising gold
 Sort gold items according to solid, chains and others.
 Confirm the purity with the help of touch stone and acid test.
 Note down result in following format:
 Pass out gold to valuer 2 for re- valuation
 Suggest lower loan amount to BM.
Steps to be followed while sealing of gold
 Fill in the details on the packet
 Insert the gold and appraisal sheet in the packet
 Fix the sticker
 Sign on the sticker (BM and valuer 1)
 Affix the seal on sticker
 Keep the gold packet in vault in serial order mentioning the GL number (to
and from)
Name of item Gross weight Net weight Per Gram Rate Amt (Net wt.*
Per gm rate)

15. 15
Role of cashier:
 To make sure that cash is taken from vault strictly as per cash denomination
entered in the system.
 Ensuring that cash is counted twice before giving it to customer.
 To make sure that cash transaction is done in front of cctv camera.
Steps to follow at the time of cash handling:
 Joint custodians open the vault room.
 Take cash as per cash denomination entered in system
 Pass out the same to cashier to re-count.
 Handover the cash to customer in front of CCTV camera.
Case 1: customer doesn’t have valid documents (KYC norms)
 Do not violate KYC norms.
 A valid address proof must be taken.
 In this case rent agreement is must as a address proof.
 One should not process the loan if customer doesn’t have the proof of
current residential flat.

16. 16
Case 2: customer doesn’t have address proof (KYC norms)
 Do not violate KYC norms.
 In this case address proof is to be taken
 One should not process the loan if customer doesn’t give you the address
proof at the same moment.
 Do not deny of giving loan but you can always say your customer to come
up with all the documents so, you will process the loan in 5 min.
Case 3: Fraud customer
 Inform your customer incase of broken jewelry.
 Customers behavior must be noticed
 In case of doubt , ask the customer about the reason for taking loan
 Telephonic verification must be done at the same time
 Alert other branches about the customer to avoid any further mishap
Case 4: Branch visit by senior
 Do not allow any senior to check branch inventory without checking
his/her ID card
Part release:
 In part release customer has the facility to remove his / her some of the
jewelry
 Customer can also change the scheme with remaining jewelry

17. 17
 When customer comes for interest payment make sure that it doesn’t take
much time
Final release:
 At the time of final release kindly check the borrower copy
 Open the gold packet in front of customer
 Collect cash before handling gold to customer
 Every transaction of cash must be done in front of CCTV camera
Role of branch manager:
 Branch manager has to explain customer about RTGS process
 Convince customer to opt for RTGS/NEFT mode of cash transfer
 Explain customer about the advantages of RTGS/NEFT process
 Make sure that address verification is done by BM before disbursal of loan
 Interestamount= principal amt * annual ROI /365*number of
days

18. 18
Competitive analysis
 Muthoot Finance Gold Loan
Muthoot is a Kerala originated association set up by Muthoot Ninan Mathai in 1887 at
Kozhencherry in Travancore district which was later being adopted by M George
Muthoot. Loan is received within a time period of 5 min. It ranges from Rs 1500 to 1
crore. 0%processing fees. Interest rate of 1% per month.
 Manappuram Finance Gold Loan
Manappuram Finance also facilitates gold loan within 5 minutes. It help to draw instant
Cash by subscribing gold ornaments and Jewellery. It provides loan at higher points,
based on purity, net weight of gold. The candidate must have one recent ID—Voter ID/
Ration Card/ Driving License/ Passport. No time-consuming formalities involved.
 Union Gold Loan
Union gold loan provides credit facility to needy farmers. The lending rate is Rs 1800
per gram gold ornaments. Based priority sector like agricultural purposes. Under non
priority sector for basic necessities for unforeseen expenses. Loan amount consumption
purposes is up to Rs.2000/-. The Non-Priority Sector loan amount is max.Rs.5 lacs.

19. 19
 HDFC Gold loan
HDFC gold loan term loan provides instant loans. Regular interest on loan is being
granted. Identity Proof like Passport Copy/ Voters ID card/ Driving License along with
proof like Ration card/ Telephone Bill/ Electricity Bill/ Rental Agreement/ Passport
copy/Trade license /Shop &Est License / Sales Tax certificate, 2 pass port size
photographs.
 SBI Gold loan
SBI gold loan is loan which satisfies as a biggest advantage to overcome crisis and is a
personal loan phenomena. It has low interest rate. The loan amount of Rs. 10 lakh is
attained by the customer. It also provides gold loan for farmers for agricultural
necessities. The main documents required for applying gold loans are
 Letter of witness in case of illiterate borrowers.
 Two passport size photographs of the borrower.
 DP Note delivery.
 All the gold ornaments that are to be kept as mortgage for the loan.
 Gold Loan application.

20. 20
Loan features
Leander Bank NBFCs
Muthoot
Finance
Manppuram Muthoot
Fincrop
Indian
Bank
Indian
Overseas
Bank
Federal
bank
IIFL
Rate of Interest 12%-21% - 13.45%-
24%
12.25 -
15.25%
12 %- 12.5 % 13.5% -
15.75 %
15 % - 21
%
Loan to value
Ratio
Avg of 72%,
high of85%
Up to 85% Up to 90%;
100% in
some cases
Lower of
70% or
value
based on
rate per
gram and
net weight
- Up to 85% 55 % to 80
%
Loan tenure - - 6 to 36
months
- - 6 months
to 12
months
7 dasy to
11 month
Disbursal Time 5 mins 5 mins 3 mins to 4
hours
5 mins to 4
hours
Min. Loan
Amount
1,500 - 500 - 50,000 - 3,000
Max. Loan
Amount
10 million 10 million No Limit 2 million 1 million 7.5 million 10 million
Purpose Any Any Any Any Commercial
only
Any any
Processing Fee 0 0 Rs. 5 to Rs.
75
0.5% for
loans
greater
than Rs.
25,000
Rs. 202 per
lakh; Rs. 300
appraiser
commission
0 Rs. 49 to
Rs. 150

21. 21
Documentation Only ID at
disbursal
Only ID at
disbursal
Only ID at
disbursal
ID proof
and asset
ownership
documents
Proof of
commercial
activity;
unaudited
balance
sheet for > 3
lakhs; jewel
appraisal
certificate
Asset
ownership
proof and
bank
account
ID proof
and
address
proof
Others Important
Features
• In-house
evaluation •
Schemes with
different
value per
gram and
corresponding
interest rate
Interest to be
paid for
number of
days loan
availed
• Part
redemption
• Part
payment •
Exclusive
counters
for loans
more than
Rs. 25,000
• Prompt
payment
rebate of
2% •
Minimum 7
days
interest is
payable
- - - • Part
redemption
• Part
payment •
EMI
Facality
• Prompt
payment
rebate of
2% •
Minimum 7
days
interest is
payable

22. 22
RESEARCH METHODOLOGY
Research design ofthe study:
The study is based on survey technique. The study consists of analysis and Market
Scoping of Financial product of IIFL. For the purpose of the study 80 customers are
picked up and their views solicited on different parameters. The methodology adopted
includes:-
 Questionnaire
 Random sample survey of customers
 Discussions with the concerned
Personal interviews and informal discussions were held with customers to
ascertain the awareness level. Further applying simple statistical techniques has
processed the data collected.
Sourcesof data:
 Primary data: Questionnaire
 Secondary data: are published materials such as periodicals, journals, newspapers,
and website.
SAMPLING PLAN:
Sampling since segment wise investors in IIFL are not available for the overall
customers was considered for the study. 100% coverage was difficult within the limited
period of time. Hence sampling survey method was adopted for the purpose of the
study.

23. 23
 Population: (universe) customers of IIFL
 Sampling size: A sample of sixty customers was chosen for the purpose of the
study.
 Sampling Methods: Probability sampling requires complete knowledge about all
sampling units in the universe. Since due to time constraint non-probability
sampling was chosen for the study.
 Sampling procedure: From large number of customers of IIFL were randomly
picked up.
 Field Study: Directly approached respondents.
DATA COLLECTIONINSTRUMENT
Collection of data through questionnaires:
The data collected for the study purpose is through questionnaires. customers of
IIFL have been selected randomly for the study purpose and then the
information revealed from the customers is analyzed and interpreted in the study.
Organizationoffield work
Initial field work has done for pre testing tools for data collection. The data is
collected through the direct interaction with the customers through
questionnaires answered by them. Customers of IIFL were randomly chosen for the
purpose of the study in Chembur camp.

24. 24
LIMITATION OF THE STUDY:-
 Time limit is a major constraint.
This research reflects on individual customer in Chembur only. So findings and
suggestion given on the basis of this research cannot be extrapolated to the entire
population.
 Sample size of the questioner is 80 which are very small that is not enough to
study the awareness of consumer of that particular above area.
 Respondent are not sincere and care full to fill up the questioner so we cannot
find right solution.
 As per the company rules many information was not disclosed.
 As the managers are busy in their duty schedules it is not possible for us to
spend more time in interaction and discussion with them.

25. 25
Data Analysis Interpretation
Q.1) Occupation of respondents?
Ans. Business - 25 Salaried –55
Here we can see that salaried people are more near Chembur branch because there are many
companies nearby and people from various places come there and work in different fields.
Number of Respondents
Business
Salaried

26. 26
Q.2) Marital Status of Respondents?
Ans. Married - 65 Unmarried –15
Diagram above shows that majority of the respondents were married and very few of them were
Unmarried. We surveyed most married people because, the requirement of money are mostly
seen after marriage.
Marital Status
Married
Unmarried

27. 27
Q. 3 How Many times in a year you have emergency requirement of money?
Numbers of times
Requirement
Numbers of people
0 05
1 55
2 17
3 03
4 00
We can observe that maximum 55 no. of respondents have emergency requirement of money
others are comparatively low. It may be that they plan their expenses well than spent & keep a
good amount for their savings so that they can meet their emergency requirements.
0
10
20
30
40
50
60
0 times 1 times 2 times 3 times 4 times
EmergencyRequirement of Money
Emergency Requirement of
Money

28. 28
Q.4) Are you aware about concept of gold loan?
a) Yes b) No
It can be observed that majority of the respondents were aware of the concept of gold loan.
Aware of Gold Loan
Yes
No
65
0
15

29. 29
Q.5) Have you ever used gold loan service?
a) Yes - b) No -
Majority of the respondents did not utilize the service of gold loan because they didn’t find the
need to do or may be because they have enough savings to meet their emergency requirements.
Gold Loan Service
Yes
No
32
0
48

30. 30
Q.6) From which company people are taken gold loan?
Gold Loan
Company
Number of People
IIFL 03
Muthoot 09
SBI 05
Mannapuram 04
ICICI 01
Here, we can see that maximum number of clients i.e., 30% clients had taken loan from
Muthoot, 29% clients had taken loan from SBI, 21% clients had taken loan from
Mannapuram and 08% clients had taken from ICICI & 03% clients had taken from IIFL.
0
1
2
3
4
5
6
7
8
9
10
Gold Loan Company
Gold Loan Company

31. 31
Q. 7 How Much Amount of Loan Taken?
Gold Loan
Company
Number of People
5,000-25,000 05
25,000-50,000 09
50,000-75,000 06
75,000-1,00,000 02
Here, we can see that maximum number of clients i.e., 9 clients had taken loan
amounting 25k to 50k, 05 clients had taken loan amounting 5k to 25k, 06 clients had
taken loan 50k to 75k and 02 clients had taken 75k and above gold loan.
0
2
4
6
8
10
Loan taken
Loan taken

32. 32
Q. 8 which is the safest instrument for saving & Investment?
Instrument Number of people
Saving Bank ac 37
Insurance 13
Real Estate 09
Stock and Shares 05
Fixed Deposit 15
Post Office 19
others 03
Here, we can see that maximum number of clients i.e., 37 clients responded that saving
bank account is the safest investment and then after post office savings in the safest
investment in today’s world.
0
5
10
15
20
25
30
35
40
Safest Instrument
Safest Instrument

33. 33
Q. 9 what is approximately Monthly Household Expenses?
Instrument Number of People
Below 10,000 50
Up-to 15,000 11
Up-to 20,000 08
Up-to 25,000 07
Above 30,000 04
Here, we can see that maximum number of client’s i.e.,50 clients responded their
monthly household expenses are below 10,000 & 11 clients are having monthly
expenses up-to 15,000 & 08 clients having monthly expenses up-to 20,000 and 07 clients
having up-to 25,000 monthly expenses and 04 clients having above than 30,000 monthly
expenses.
0
10
20
30
40
50
60
Below
10,000
Up-to
15,000
Up-to
20,000
Up-to
25,000
Above
30,000
Monthly Household expenses
Monthly Household expenses

34. 34
Q. 10 How Many are having Own house or taken on Rent?
Type of House Number of People
Owned 47
Rented 33
Here, we can see that maximum number of clients i.e., 59% clients have owned house ,
while in the other hand only 41% clients have rented house.
Number of House
Owned
Rented

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Q. 10) How many are planning to buy new home?
Answers Number of People Percentage
Yes 25 78%
No 08 22%
Here, we can see that maximum number of clients i.e., 78% clients are planning
to purchase owned house, while in the other hand only 22% clients are not
planning for purchase of owned house.
Planning to buy new home
Yes
No

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Q.10B. How much amount is needed for purchase a owned house?
Amount Number of People
3,00,000-5,00,000 02
5,00,000-10,00,00 11
10,00,000-20,00,00 08
20,00,000-50,00,000 05
Above 50,00,000 07
Here, we can see that maximum number of clients i.e., 11 clients are planning to
buy owned home from ranges 5 lakh to 10 Lakh and same number of clients also
planning to buy owned home from ranges 10 lakh to 15 lakhs and then after 05
clients are planning to buy home within the range of 15 to 25 lakhs and 02 clients
are planning to buy 3 to 5 lakhs amounting and 07 person are planning to buy
above 25 lakh home.
0
2
4
6
8
10
12
Amount needed for purchaseown house
Amount needed for purchase
own house

37. 37
Conclusion
For borrowers, gold loans have emerged as one of the best means of raising
quick, short-term capital. For lenders, gold loans are more advantageous compared
with home and car loans because of the shorter tenures, lower processing time and
cost, and greater returns due to higher interest rates. These factors, along with
appreciation in value of gold, have led to an explosion in the gold loan market.
With everyone wanting a piece of this action, the organized sector is challenging
the large unorganized gold loan market dominated by pawnbrokers and
moneylenders, with NBFCs leading the pack due to simpler approval and disbursal
processes, flexible products and better accessibility.
An examination of these trends makes clear that banks/NBFCs that aren’t
yet into the gold loan market might find it attractive. This is due to the following
factors:
• Better ROI due to lower cost, higher interest rates and strong collateral.
• Ability to compensate for lower off-take of car/ home loans.
• Scope for cross-sell opportunities in future including other gold-based products.
• Opportunity to capture the growing underserved and under-penetrated market.
With approximately 65% of the market in rural areas, firms need to develop
strategies to target this segment effectively and provide better accessibility to
borrowers. When expanding, firms need to ensure consonance of services and
operations throughout the network. Firms need to manage risks related to possible
sharp fall in gold prices and non-adherence of regulatory norms and also need to
ensure that physical assets are properly valued, stored and documented. Firms
need to invest in technology to better manage the increasing volumes and to reduce
risks.

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FINDINGS
According to the survey most of the customers of “India Infoline Ltd” says
that rate of interest charged by IIFL is satisfactory.
Coming to faith 59% say India Infoline Ltd is better than others NBFC’s due
to customer’s satisfaction. Lack of promotional activities undertaken by India
Infoline Ltd. In Chembur Branch.
IIFL gold loan is less preferred by the general people might because of less
awareness about IIFL goal loan services.
People want to invest their money in the bank saving accounts rather than
insurance, fixed deposit, stocks and shares.
Most of respondents have their annual income between 2lac to 4lacand from them
most of the people prefer LIC for insurance.
Many people know the concepts of gold loan in spite of that they don’t take
Gold loan.

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RECOMMENDATIONS& SUGGESTIONS
Most of the people are not much aware of IIFL gold loan services and its
benefit. So INDIA INFOLINE FINANCIAL LIMITED can take general awareness of
GOLD LOAN SERVICES plan to the customers. INDIA INFOLINE should
maintain the customer satisfactions.
There is lack of new customer addition in the branches of Indian Infoline
Financial Limited, only existing customer comes to respective branches for gold
loan so it is important to increase the awareness about the financial products of
Indian Infoline Financial Limited in respective area. Some promotional activities
are required for the awareness of the customer.
The Company should increase Exposure. It is the good tool to capture the
market. To increase awareness about GOLD LOAN SERVICES AND OTHER
FINANCIAL PRODUCT and the name India Infoline itself, the company should
organize campaign. The campaign can be weekly, monthly, yearly, it will give a
good result to the company to capture market in the competitive position.

40. 40
Bibliography
Websites:
 www.indiainfoline.com
 http://www.iiflfinance.com/Products/GoldLoan.aspx
 http://www.neytri.com/gold-loans-what-you-must-know/
 http://www.muthootfinance.com/services/gold-loan.html
 http://www.agloc.org/
 www.mutualfundsindia.com
 www.google.com
 http://www.lfymag.com/admin/issuepdf/32-35_Gold%20Loan_FFYApril-14.pdf