Iiflgoldloan

INDIAN INFOLINE FINANCIAL LIMITED Page 1
A PROJECT REPORT ON
Market Scoping And Analysis Of Financial Investment
& Loan Products.
Summer Internship Report Submitted to
St. Francis Institute of Management & Research
In partial fulfillment for the award of
Post-Graduation Diploma and Management
(Approved by AICTE & DTE)
SUBMITTED BY
Mr. Chirag Madhukar Malewadkar
ROLL NO: 12
PROJECT GUIDE:
CA Gurunathan Pillai
Batch: 2013-15
For the Summer Internship at
IIFL (India Infoline Finance Limited)

DECLARATION
This is to certify that project titled “MARKET SCOPING AND ANALYSIS OF
FINANCIAL INVESTMENT & LOAN PRODUCT“ at “INDIA INFOLINE
FINANCIAL LIMITED” has been successfully completed by Mr. CHIRAG
MADHUKAR MALEWADKAR in partial fulfillment of the requirement for the
award of Post-Graduation Diploma In Management at St. Francis Institute Of
Management And Research, Borivali (W), Mumbai.
____________________________ ______________________________________
Gurunathan Pillai CHIRAG MADHUKAR MALEWADKAR
Guide’s Name & Signature (SIGNATURE OF THE CANDIDATE)

ACKNOWLEDGEMENT
This project bears imprint of all those who have directly or indirectly helped and extended
their kind support in completing this project.
At the time of making this report I express my sincere gratitude to all of them. I would like
to express my sincere gratitude to Mr. Ishakh Thonbanthoodi (Area Manager), Mr. Sijo Jacob
(Territory Manager) and Mrs. Malvika soni (Branch Manager) for giving me this opportunity to
undergo this lucrative project with India Infoline Finance Ltd at IIFL Gold Loan Sec. 1, Shanti
Nagar 1st
Floor 1,2, 3, opp. LIC Office, Near BEST Stop, Mira Road (E) Branch.
I am extremely thankful and obliged to Prof.CA Gurunath Pillai (External Project Guide)
for providing streamed guidelines since inception, till the completion of the project.
I would also thank IIFL Gold Loan employees and customers, whom I met during the course
of this project, for their support and for providing valuable information, which helped me, complete
this project successfully.
At this moment I also thank almighty God for the blessings showed upon me, my parents for
their support and care and also my friends for their valuable suggestions.
This project report is a collective effort of all and I sincerely remember and acknowledge all
of them for their excellent help and assistance throughout the project.
CHIRAG .M. MALEWADKAR

EXECUTIVE SUMMARY
The title of the Project done at India Infoline Finance Limited is “Market Scoping-Gold
Loan” with special reference to IIFL Mira Road Sec.1 Branch.
There are many reasons why customer expectations are likely to change over time. Process
improvements, advent of new technology, changes in customer's priorities, improved quality of
service provided by competitors are just a few examples.
In today’s competitive world there are many goods chasing few customers some are trying it
expands their size and share of existing market. As a result there are loser and winners. Winners are
those who carefully analyze needs identify opportunities and create aloe rich offers for target
customer.
The objective of the market research to determine the demand and supply and use of the
product and competitors study so as to get the total market scenario of the product for analyzing
market problem research is needed. A firm can obtained market research in a number of ways. It
can hire market research firm or it can ask student to design and carry out market research project.
These marketing problems and opportunities if entrust to the student of marketing.
Especially when they seek the same during the project gives opportunities to apply their
theoretical knowledge and managerial knowledge.
The type of research was qualitative research. Qualitative research is collecting, analyzing
and interpreting data by observing what people do and say. The sources of the data for the study
were primary and secondary data. The questionnaire was prepared and administered to collect the
relevant primary data. The data collection method was based on questionnaire.

TABLE OF CONTENTS
CHAPTER TOPICS PAGE NO.
CHAPTER 1.0 1.1 Introduction About IIFL 6
1.2 Department Introduction with Organization Chart 9
1.2 Advantages of Gold Loan 10
1.3 Charges associated with Gold Loan 11
1.4 RBI's gold loan regulation for NBFCs 12
CHAPTER 2.0 2.1 Introduction of The Project 13
CHAPTER 3.0 3.1 Objectives 14
3.2 Competitors 15
3.3 Data Collection Instrument collection 16
3.4 Branch process 17
3.5 Steps to be followed while sealing of gold 19
CHAPTER 4.0 4.1 Research Methodology 21
CHAPTER 5.0 5.1 Operational learning 22
CHAPTER 6.0 6.1 Limitation 33
6.2 Findings 34
6.3 Recommendations& Suggestions 35
6.4 Conclusion 38
6.5 Bibliography 39

INTRODUCTION ABOUT IIFL
India Infoline originally incorporated on October 18, 1995 as “Probity Research And
Service Private Limited” at Mumbai under the companies act, 1956 with registration number –
1193797. And become a public limited company on April 28, 2000.
The name of the company was changed to India infoline.com limited on May 23, 2000 and
later to India Infoline Limited on March 23, 2001. It is the first company in India to foray into the
online distribution of Mutual Funds.
It is a one-stop financial service shop, most respected for quality of its advice, personalized
service and cutting-edge technology. The No-1 corporate agent for ICICI Prudential Life Insurance
Company. Research acknowledge by Forbes as “Must Read for Investor in South Asia”
The India Infoline was listed on Bombay and National Stock exchange with a net worth of
INR 200/- core and a market cap of over INR 3716.16/- core. The company has a network of 4000
business locations (branches and sub-broker) spared across 900 Cities and Towns. It has more than
2 million customers. The company has reported a consolidated sales of ₹687.47 crore and a Net
Profit of ₹70.64 crore for the quarter ended Dec 2013.
India Infoline Finance Ltd. is professionally managed and shares the professional values and
ethos of its parent company, IIFL and has acquired and maintained a reputation for reliability,
transparency of operations and absolute integrity. A steady growth rate validates the trust that
industry has reposed in the Company. IIFL offers advice and execution platform for the entire range
of financial services covering products ranging from Equities and derivatives, Commodities, Wealth
management, Asset management, Insurance, Fixed deposits, Loans, Investment Banking, Gold
bonds and other small savings instruments.

IIFL has received membership of the Colombo Stock Exchange becoming the first foreign
broker to enter Sri Lanka. IIFL owns and manages the website, www.indiainfoline.com, which
is one of India’s leading online destinations for personal finance, stock markets, economy and
business. IIFL has been awarded the ‘Best Broker, India’ by Finance Asia and the ‘Most improved
brokerage, India’ in the Asia Money polls.
IIFL is near you physically: You can reach us in a variety of ways, online, over the phone
and through our branches. All our offices are connected with the corporate office in Mumbai with
cutting edge networking technology. The group caters to a customer base of about a million
customers.
The physical presence in key global markets includes subsidiaries in Colombo, Dubai, New York,
Mauritius, London, Singapore and Hong Kong.
CORPORATESTRUCTURE
INDIAINFOLINNE. LTD
INDIA INFOLINE
INVESTMENT SERVICE
MONEY CREDIT
INDIA INFOLINE
HOUSING SERVICE
INDIA INFOLINE
MARKETING SERVICE
INDIA INFOLINE
INSURANCE SERVICES
& BROKERS

Industry Overview
We have a largely retail focused model, servicing over 2 million customers, including
several lakh first-time customers for mutual funds, insurance and consumer credit. This has been
achieved due to our extensive distribution reach of close to 4,000 business locations and also
innovative methods like seminar sales and use of mobile vans for marketing in smaller areas.
Our NBFC and lending business accounts for 68% of our consolidated income in FY13 and
has a diversified product portfolio rather than remaining a mono-line NBFC. We are a leader in
distribution of life insurance and mutual funds among non-bank entities. Although the share of
equity broking in total income was only 13% in FY13, IIFL continues to remain a leading player in
both, retail and institutional space.
Thus we can describe the sales management process as a three step process.
Acquisition:-
The process of prospecting and acquiring new customers using a structured sales process.
Retention:
The process of providing excellent services and support to existing customers and thus reduce
attrition
Leave rules
 Every permanent employee at IIFL is entitled for:
 Annual leave of 21 working days in a calendar year
 Sick leave of 3 days
Sales
Management
Acquisition
RetentionExtention

DEPARTMENT INTRODUCTION WITH
ORGANIZATION CHART
IIFL Gold Loan:
Gold loan or loan against gold is the easiest and quickest way for servicing your financial
needs. To avail a gold loan, all you need to do is pledge your gold ornaments with us and we would
provide you with a loan amount as per the market value of your gold. Unlike other loans, gold loan
does not require you to provide any income or salary proof. Moreover, it has comparatively lower
interest rates; requires lesser documentation, and hence is processed in lesser time.
We at IIFL provide maximum loan against your gold at lowest interest rates. We have a
strong presence Pan-India and have serviced a large number of customers in a very short span. We
offer different types of schemes as per your requirement and convenience. Following are the main
features of our loans:-
The Main Features Of IIFL Gold Loan:
 Loan amount ranges from min ₹5,000 to max ₹10,00,000
 Tenor for loans ranges from 3months to 12 months
 Loan can be paid back on a monthly or quarterly basis
 Interest / Loan Amount due can be paid at any of IIFL Gold Loan branches an India
 Minimal amount of paperwork and documentation is required
 Loan gets processed in as low as 5 minutes
IIFL GOLD LOAN SCHEMES
Scheme Name Value (per gram) Interest (%P.A)
JALDIE LOAN ₹1320/- 12%
READY MONEY ₹ 1670/-20%
LOAN LAKSHMI ₹1900/- 25%
FAST TRACK ₹2010/- 28%

ADVANTAGES OF GOLD LOAN
 Gold loan doesn’t demand any certificate to show your salary or income and even no credit
card history is required. Thus even unemployed and non-working people can go for gold
loan.
 Unlike any other unsecured loan, gold loan doesn’t require many papers, only few
documents such as ID proof and address proof is enough to avail for such loan.
 One of the main advantages of gold loan is its low interest rates. Usually loan over gold is
provided at the interest of 12-16% per annum and this is quite low compared to personal
loans available at interest rates of 15-26% per annum.
 In rural areas Agricultural loan against gold is also available for agriculturist at very nominal
rate of Interest of 7% to 8%, proof of agricultural document needs to be provided.
 Gold loan is the most simple and convenient forms of loan because here all you need to do is
pledge your gold with a bank or finance company and get up to 60% of the market value of
the gold as a loan.

CHARGES ASSOCIATED WITH GOLD LOAN
 Loan processing charge: While some of the service providers may waiver these charges
only ₹50 per loan, some banks do charge a processing fees are taken too expensive.
 Late payment penalty: Most of the service providers charge late payment penalty and this
too can vary from one institution to the other.
 Pre-payment penalty: Most of the service providers do not charge a penalty for repayment
before the loan tenure is over. But some may still have this charge in place.
 It is advisable to check with the loan provider before taking the loan. These charges could
change the amount that you may finally receive.
Advice On Gold Loans:
 Go for gold loan if you are confident of returning the money in time otherwise, you will be
penalized and all your pledged gold will come under the control of bank or finance company
from where you take a Gold Loan.
 While opting for gold loan check the interest rates in various banks and private finances. If
you go for private lenders then better to go with one who has been in this business for many
years.

RBI's GOLD LOAN REGULATION FOR NBFC’s
The Reserve Bank of India (RBI) on Monday tightened regulations governing Non-Banking
Finance Companies (NBFCs) lending against gold jewelry.
The new rules include strict documentation for high value loans against gold and prohibition
on misleading advertisements by NBFCs such as offering availability of gold loans in a matter of 2-
3 minutes.
The amount that can be lent against gold, has been maintained at 60%. This means for gold
worth ₹100 offered as collateral, lenders can give loans up to ₹60.
Also, NBFCs financing against the collateral of gold must insist on a copy of the PAN card
of the borrower for all transaction above ₹5 lakhs and all high value loans of ₹1 lakh and above
must only be disbursed by cheek, RBI said.
The apex bank has clearly stipulated that NBFCs should not issue misleading
advertisements like claiming the availability of loans in a matter of 2-3 minutes.
RBI has also asked NBFCs to make the auction process of the gold more transparent by
disclosing the details of auction process in the annual report, including full details of the value
fetched in the auction.
The reserve price for the pledged ornaments should not be less than 85% of the previous 30
day average closing price of 22 carat gold as declared by the Bombay Bullion Association Ltd, an
industry body, RBI said.

INTRODUCTION OF THE PROJECT
As researcher discussed in earlier he have got the topic for two months summer internship
program was “Market Scoping and Analysis OF Financial Investment & Loan Product”.
For knowing the scope and analysis of financial investment in the market researcher have
conducted a small research with help of “Financial Awareness Survey Form”. Marketing research
will help researcher to identify the need of the customer by gathering the information by filling the
survey form from individual customer.
Market Research is systematic problem analysis, model building and fact finding for the
purpose of important decision making and control in the marketing of goods and services. It helps a
firm in identifying what are the market opportunities and constraints, in developing and
implementing market strategies, and in evaluating the effectiveness of marketing plans.
Marketing Research is a growing and widely used business activity as the sellers need to
know more about their final consumers but are generally widely separated from those consumers.
Marketing Research is a necessary link between marketing decision makers and the markets in
which they operate.
For gathering the more and accurate information from the customer about financial product
and gold loan market researcher are made the questioner and filled the same from the individual
customer.

OBJECTIVES
OBJECTIVE OF THE STUDY:
 To study what kind of changes the organization has undergone in the recent past or have
initiated recently.
 To find out the competitors operating in the Gold Loan Market.
 To ﬁnd out the competitive position of India Infoline, and the ways and means to improve
on the service by India Infoline Finance Limited.
 To know the Gold Loan performance level in the present market.
 To study about consumer awareness& satisfaction, about operational Services & procedures
of India Infoline ltd.
 To understand the satisfaction level of clients with India Infoline regarding service provided
by staff.
SCOPE OF THE STUDY:
 It aims to understanding the companies’ organization structure, departments, marketing
strategies and the advantages it is having over the competitors.
 It aims to understand the skills of the company in Different Areas.

COMPETITORS
Muthoot Finance Gold Loan
Muthoot is a Kerala originated association set up by Muthoot Ninan Mathai in 1887 at
Kozhencherry in Travancore district which was later being adopted by M George Muthoot. Loan
is received within a time period of 5 min. It ranges from ₹1500 to 1 core, 0% processing fees,
Interest rate of 1% per month.
Mannapuram Finance Gold Loan
Mannapuram Finance also facilitates gold loan within 5 min. It help to draw instant Cash by
subscribing gold ornaments and Jewelry. It provides loan at higher points, based on purity, net
weight of gold. The candidate must have one recent ID—Voter ID/ Ration Card/ Driving License/
Passport. No time-consuming formalities involved.
Union Gold Loan
Union gold loan provides credit facility to needy farmers. The lending rate is ₹1800 per
gram gold ornaments. Based priority sector like agricultural purposes. Under non priority sector for
basic necessities for unforeseen expenses. Loan amount consumption purposes is up to ₹2000/-. The
Non-Priority Sector loan amount is max. ₹5 laces.
HDFC Gold loan
HDFC gold loan term loan provides instant loans. Regular interest on loan is being granted.
Identity Proof like Passport Copy/ Voters ID card/ Driving License along with proof like Ration
card/ Telephone Bill/ Electricity Bill/ Rental Agreement/ Passport copy/Trade license /Shop &Est.
License / Sales Tax certificate, 2 pass port size photographs.
SBI Gold loan
SBI gold loan is loan which satisfies as a biggest advantage to overcome crisis and is a personal
loan phenomena. It has low interest rate. The loan amount of ₹10 lakh is attained by the customer.
It also provides gold loan for farmers for agricultural necessities.

DATA COLLECTION INSTRUMENT COLLECTION OF
DATATHROUGH QUESTIONNAIRES
The data collected for the study purpose is through questionnaires. customers of IIFL have
been selected randomly for the study purpose and then the information revealed from the
customers is analyzed and interpreted in the study.
ORGANISATION OF FIELD WORK:
Initial field work has done for pre testing tools for data collection. The data is collected
through the direct interaction with the customers through questionnaires answered by
them. Customers of IIFL were randomly chosen for the purpose of the study in Mira Road
sec.1 Brach.

BRANCHP ROCESS
Steps To Be Followed While Appraising Gold:
 Sort gold items according to solid, chains and others.
 Confirm the purity with the help of touch stone and acid test.
 Note down result in following format:
 Pass out gold to valuer 2 for re- valuation
 Suggest lower loan amount to BM.
Customer
approaches
thebranch
Interaction with
CCE
CCE Collecting
Gold
Cash handling to
customer
In 5L and above,
conversation with
BM
Appraisal of gold

Name of item Gross
weight
Net weight
Per Gram
Rate
Amt (Net
wt.*Per gm
rate)
CCE
• Explains the various scheme.
• If customer is convinced to pledge , collects KYC documents and gold.
• Verification of KYC documents done and passed on to BM for further
verification.
• BM-ID and Address Proof verification.
Valuer 1
• Confirms the count and gross weight.
• Check gold for its purity.
• Brief the customer about thier requirement and other features.
Valuer 2
• Confirms the purity by testing.
• Passes the appraisal sheet to BM.
BM
• Confirms the purity, loan amount and passes the same to CCE.
• CCE - At the same time , CCE and valuers does system entry . Signature of
customer, valuers and BM done in the loan docs.paper passed on to Cashier .
Cashier
• Disbursement of cash along with denomination noting in cash register.

STEP’s TO BE FOLLOWED WHILE
SEALING OF GOLD
 Fill in the details on the packet
 Insert the gold and appraisal sheet in the packet
 Fix the sticker
 Sign on the sticker (BM and valuer 1)
 Affix the seal on sticker
 Keep the gold packet in vault in serial order mentioning the GL number (to and from)
Role of cashier:
 To make sure that cash is taken from vault strictly as per cash denomination entered in the
system.
 Ensuring that cash is counted twice before giving it to customer.
 To make sure that cash transaction is done in front of CCTV camera.
Steps To Follow At The Time Of Cash Handling:
 Joint custodians open the vault room.
 Take cash as per cash denomination entered in system
 Pass out the same to cashier to re-count.
 Handover the cash to customer in front of CCTV camera.

Case 1: customer doesn’t have valid documents (KYC norms)
 Do not violate KYC norms.
 A valid address proof must be taken.
 In this case rent agreement is must as an address proof.
 One should not process the loan if customer doesn’t have the proof of current residential
flat.
Case 2: customer doesn’t have address proof (KYC norms)
 Do not violate KYC norms.
 In this case address proof is to be taken
 One should not process the loan if customer doesn’t give you the address proof at the same
moment.
 Do not deny of giving loan but you can always say your customer to come up with all the
documents so, you will process the loan in 5 min.
Case 3: Fraud customer
 Inform your customer in case of broken jewelry.
 Customers behavior must be noticed
 In case of doubt , ask the customer about the reason for taking loan
 Telephonic verification must be done at the same time
 Alert other branches about the customer to avoid any further mishap
Case 4: Branch visit by senior
 Do not allow any senior to check branch inventory without checking his/her ID card
Part release:
 When customer comes for interest payment make sure that it doesn’t take much time
Interest amount = principal amount * annual ROI / 365*number of days.

RESEARCH METHODOLOGY
RESEARCH DESIGN OF THE STUDY:
The study is based on survey technique. The study consists of analysis and Market Scoping of
Financial product of IIFL. For the purpose of the Study Customers100 are picked up and their
views solicited on different parameters. The methodology adopted includes
 Questionnaire
 Random sample survey of customers
 Discussions with the concerned
Personal interviews and informal discussions were held with customers to ascertain the
awareness level. Further applying simple statistical techniques has processed the data collected.
SOURCES OF DATA:
 Primary data: Questionnaire
 Secondary data: are published materials such as periodicals, journals, newspapers, and website.
SAMPLING PLAN:
Sampling since segment wise investors in IIFL are not available for the overall customers was
considered for the study. 100% coverage was difficult within the limited period of time. Hence
sampling survey method was adopted for the purpose of the study.
 Population:(Universe) customers of IIFL
 Sampling size: A sample of hundred was chosen for the purpose of the study.
 Sampling Methods: Probability sampling requires complete knowledge about all sampling
units in the universe. Since due to time constraint non-probability sampling was chosen for the
study.
 Sampling procedure: From large number of customers of IIFL. Were randomly picked up.
 Field Study: Directly approached respondents.

OPERATIONAL LEARNING
Data Analysis:
Q.1) How many times in a year you have emergency requirement of money?
0 1 2 3 4 5 6
Here, we can see that maximum number of clients i.e., 35 clients are 3 times Required Emergency
Money, 25 clients are 4 times Required Emergency Money, 15 clients are 2 times Required
Emergency Money, and so on.
0
5
10
15
20
25
30
35
1 2 3 4 5 6 7
EMERGENCY REQUIRED MONEY
5 15 35 25 12 5 3

Q.2) How do you manage when you require money?
Relatives Loan
Friends Saving
Here, we can see that maximum number of clients i.e., 52%Respondents have emergency
requirement of money Borrowed from Relatives, 10%Respondents have requirement of money
borrowed from Friends,30% and 8% Respondents have emergency requirement of money borrowed
form Bank Loan or Saving A/c.
0
10
20
30
40
50
60
Relatives Friends Loan Saving
MANAGE WHEN YOU REQUIRE MONEY
52
10
30
8

Q.3) Are you aware about the concept of Gold Loan?
Yes No
(Gold loan is fastest & safest mode of getting money with minimum interest rate with flexibility)
Here, we can see that maximum number of clients i.e., 63% clients are aware about the concept of
gold loan while in the other hand only 37% clients are not aware about the concept of gold loan.
0
10
20
30
40
50
60
70
Yes No
YOU AWARE ABOUT THE CONCEPT OF GOLD
LOAN

Q.4 Have you ever used Gold Loan Services?
Yes No
Here, researcher can see that maximum number of clients i.e., 82% clients never used gold loan
services, while in the other hand only 18% of Respondents used the gold loan services.
18 82
0
10
20
30
40
50
60
70
80
90
yes no
YOU EVER USED GOLD LOAN SERVICES

Q.5) If Yes which company Amount of Loan
Here, we can see that maximum number of clients i.e., 45% clients got money from muthoot, 35%
clients got money from manapuram, 20% clients got money from others like IIFL,SBI Bank, Axis
Bank etc.
0
5
10
15
20
25
30
35
40
45
Muthoot Mannapuram others

Q.6) What according to you is the safest instrument of Investment & Saving?
Banks Saving A/C Insurance
Real Estate Stock & Shares
Fixed Deposit Post Office
Others
Here, we can see that maximum number of clients i.e., 32% clients said we invested in F.D. 24%
clients said we invested in Real Estate, 14% Clients are Said we invested in Bank Saving A/C or
Post Office, and so on.
0
5
10
15
20
25
30
35
Banks Saving
A/C
Real Estate Fixed Deposit Insurance Stock &
Shares
Post Office Others
THE SAFEST INSTRUMENT OF INVESTMENT &
SAVING
14
24
32
3
8
5
14

Q.7) Where do you save and invest your money?
Do you Invest in
…
How do you Invest? Approx. Amount
Invest P.A
YES NO Regular Random
Share Market
Insurance
Mutual Fund
Post Office
Fixed Deposits
Bonds
Here, we can see that maximum number of clients are invested in F.D, 19% clients are invest in
Bonds, 17% clients invested in Mutual Funds and so on.
0
5
10
15
20
25
Share Market Insurance Mutual Fund Post Office Fixed Deposit Bonds
DO YOU SAVE AND INVEST

Q.8) What is your approximately monthly Household Expenses?
10,000 15,000 20,000 above
Here, we can see that maximum number of client’s are 36% Household Expenses ₹10000, 28% of
Household Expenses ₹15000, 22% Household Expenses ₹20000 and 14% ₹ above.
0
5
10
15
20
25
30
35
40
10000 15000 20000 above
MONTHLY HOUSEHOLD EXPENSES
36 142228

Q.9) Do you have your owned house or rented?
Owned Rented
IFRENTED
When do you plan to buy new house. Amount Required to buy house (Budget)
Here, we can see that maximum number of clients i.e., 79% clients have owned house , while in the
other hand only 21% clients have rented house.
0
10
20
30
40
50
60
70
80
owned rented
HAVE YOUR OWNED HOUSE OR RENTED
79 21

IFOWNED
Q.10) Have you taken any Housing Loan?
Yes No
Here, we can see that maximum number of clients i.e., 24% clients taken housing loan, while in the
other hand only 76% clients not taken housing loan.
0
10
20
30
40
50
60
70
80
yes no
YOU TAKEN ANY HOUSING LOAN
24 76

Q.11) Have you made any provision for Retirement?
Yes No
Here, we can see that maximum number of clients i.e., 28% clients made the provision for their
retirement, while in the other hand only 72% clients not made any provision for retirement.
0
10
20
30
40
50
60
70
80
yes no
ANY PROVISION FOR RETIREMENT
7228

LIMITATION
 Time limit is a major constraint.
 This research reflects on individual customer in Mira Road only. So findings and suggestion
given on the basis of this research cannot be extrapolated to the entire population.
 Sample size of the Questioner is 100 which is very small that is not enough to study the
awareness of consumer of that particular above area.
 Respondent are not sincere and care full to fill up the questioner so we cannot find right
solution.
 As per the company rules many information was not disclosed.
 As the managers are busy in their duty schedules it is not possible for us to spend more time
in interaction and discussion with them.

FINDINGS
According to the survey most of the customers of “INDIA INFOLINELTD” says that rate
of interest charged by IIFL is satisfactory.
Among all the respondents 80% are aware about different financial services provided by
IIFL and remaining 20% are not aware about the same.
IIFL gold loan is less preferred by the general people might because of less awareness about
IIFL goal loan services.
People want to invest their money in the bank saving accounts rather than insurance, fixed deposit,
stocks and shares.
Most of respondents have their annual income between 2lac to 4lacand from them most of the
people prefer LIC for insurance.
Many people know the concepts of gold loan in spite of that they don’t take
Gold loan.

RECOMMENDATIONS & SUGGESTIONS
Most of the people are not much aware of IIFL gold loan services and its benefit. So
INDIA INFOLINE FINANCIAL LIMITED can take general awareness of GOLD LOAN
SERVICES plan to the customers. INDIA INFOLINE should maintain the customer satisfactions.
There is lack of new customer addition in the branches of Indian Infoline Financial Limited,
only existing customer comes to respective branches for gold loan so it is important to increase the
awareness about the financial products of Indian Infoline Financial Limited in respective area.
Some promotional activities are required for the awareness of the customer.
The Company should increase Exposure. It is the good tool to capture the market. To
increase awareness about GOLD LOAN SERVICES AND OTHER FINANCIAL
PRODUCTand the name India Infoline itself, the company should organize campaign. The
campaign can be weekly, monthly, yearly, it will give a good result to the company to capture
market in the competitive position.

CONCLUSIONS
On the basis of the study it is found that India Infoline Ltd is better services provider than
the other NBFC’s because of their good service and personalized advice on gold loan and financial
investment product.
IIFL provides the faster services as well as relationship manager facility for encouragement
and protects the interest of the investors. It also provides the information through the internet and
mobile alerts.
Study also concludes that people are not much aware of IIFL gold loan services.
The company should also organize seminars and similar activities to enhance the knowledge
of prospective and existing customers, so that they feel more comfortable while investing in the
financial products.
The company should focus on the advertising strategy and also the marketing of the product.

WEBILIOGRAPHY
Websites:
 www.indiainfoline.com
 http://www.iiflfinance.com/Products/GoldLoan.aspx
 http://www.neytri.com/gold-loans-what-you-must-know/
 http://indiainfolinegoldloan.blogspot.in/2011/10/gold-loan-schemes.html
 http://www.muthootfinance.com/services/gold-loan.html
 http://www.agloc.org/
 www.mutualfundsindia.com
 www.google.com
 From IIFL branch, Factsheets of various companies, like ICICI Prudential, Reliance,
etc.

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