Project report of Administration

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PROJECT REPORT
ON
“Investment Options and Investors Attitude towards investment in
Private Life Insurance Companies”
SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR
MASTER OF BUSINESS ADMINISTRATION
SUBMITTED BY:Under the guidance of:
Industry mentor
name: -
Affiliated to APJ Abdul kalam Technical university, Lucknow

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CERTIFICATE OF ORIGINALITY
I hereby declare that this summer internship project is my own work and that, to best of
my knowledge and belief, it reproduces no material previously published or written that
has been accepted for the award of any other degree of diploma, except where due
acknowledgement has been made in the text
(Student name):
Enrolment No:
Date:

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ACKNOWLEDGMENT
This project has been a part of my internship at required during the completion of MBA
Programme Lancers Counsel Services Pvt. Ltd. During my internship I came across so
many people who put in their time and effort towards acclimatizing me to the workings
of their organisation. It is pleasure to acknowledge many people who knowingly and
unwittingly helped me, to complete my project. First of all, let me praise god for all the
blessing, who carried me through all those years. Also, I would like to express my special
thanks of my gratitude to my mentor guide whose valuable suggestions,
comments, feedback and support throughout the internship. His patience and faith in my
abilities always boosted my confidence. It is pleasure and guidance has been helpful in
various phases of the completion of the project. I extend my sincere gratitude to and
my company guide who played a pivotal role in the preparation of my project & who
motivated me in all my effort.
Thank You
NAME:
ROLL NO:

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LIST OF CONTENT
S.NO DETAIL OF DOCUMENTS PAGE NO.
1 EXECUTIVE SUMMARY 6-8
2 INTRODUCTION 9-23
3 COMPANY PROFILE 24-27
4 INDUSTRY PROFILE 28-44
4 OBJECTIVES OF STUDY 45-46
5 RESEARCH METHODOLOGY 47-49
6 DATA ANALYSIS & INTEREPRETATION 50-90
7 SUMMARY OF FINDINGS 91-93
8 COCLUSION 94-97
9 LIMITATION OF STUDY 98-99
10 SUGGESTION &RECOMMENDATION 100-102
11 BIBLOGRAPHY 103- 104
12 ANNEXURE 105 - 111

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CHAPTER 1: -
EXECUTIVE SUMMARY

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EXECUTIVE SUMMARY
This is an attempt to know how the theories can be applied to practical situation. As a student of MBA,
it is a part of study for everyone to undergo summer project at some good institute or organisation. So,
for this purpose, I got the opportunity of summer training at Lancers Counsel Services Pvt. Ltd.
Lancers Counsel Services Pvt. Ltd. provided me the real time experience of generating leads, dealing
with the clients, marketing of financial products, and understanding the position in the market along
with consumer perception.
The internship report is based on the two months long Virtual internship program that I had experienced
in this company from 25th June 2020 to 24thJuly 2020 as a requirement of my MBA program under
Institute of Technology & Science, Mohan Nagar Ghaziabad. The title of the report is “Investment
Options and Investors Attitude towards investment in Private Life Insurance Companies”
This report is divided into two broad parts. In the first part, the general information of the company has
been collected through the secondary sources. And, the second part of the report contains the specialized
subject study.
This study includes the performance of Private Life Insurance Company. It includes a research as well,
which is conducted to ascertain the consumer perception towards the life insurance sector which will
help the company to make necessary changes (if required). This is done with a help of a questionnaire
(Primary source).
The main objective of the research is to identify the Investment Options and Investors Attitude towards
investment in Private Life Insurance Companies. There are secondary objectives as well, which are:
1. To analyze the investors perception on investing in private Life insurance company with reference to
public and private life insurance company.
2. To analyze the various investment options of theinvestors.
3. To know about the factors contributing to satisfaction and dissatisfaction of customers.
4. To analyze investors preference & attitude towards insurance products on selected factors.

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With the help of survey and data I found Private Life Insurance Company gives a
strong competition in the life insurance Industry. From this study it reveals that the
consumer’s attitude towards Insurance policy & Insurance Company changed a lot.
We can conclude from the study that; a maximum number of people are taking Public
Life Insurance policy instead of Private Life Insurance Policy. From various investment
options maximum of the respondents take insurance services. As they want to secure
future .and other prefers to invest in Gold, Real Estate, Mutual funds, bonds and Shares.
As they want high return by making investment. Factors that satisfied the customers
from their Insurance plan are Health cover, Future Security, Tax Benefit, & Return on
Interest. Customers are dissatisfied from the various factors such as Period of
investment, Return & security & Premium of investment. Return on investment,
company reputation & premium outflow are most preferred attributes that are expected
by the respondents. Hence greater focus should be given to these attributes.
This research work would not possible without my academic mentor and industry
mentor who guided me throughout my project report and led this to a successfulend.

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INTRODUCTION
INVESTMENT
Investments are important because in today’s world, just earning money is not enough. You work
hard for the money you earn. But that may not be adequate for you to lead a comfortable lifestyle or
fulfil your dreams and goals. To do that, you need to make your money work hard for you as well.
This is why you invest. Money lying idle in your bank account is an opportunity lost. You should
invest that money smartly to get good returns out ofit.
The “Analysis of Investment Options” gives the brief idea regarding the various investment options
that are prevailing in the financial markets in India. With lots of investment options like banks, Fixed
Deposits, Government bonds, stock market, real estate, gold and mutual funds the common investor
ends up more confused than ever. Each and every investment option has its own merits and demerits.
This project I have discussed about few investment optionsavailable.
Any investor before investing should take into consideration the safety, liquidity, returns, entry/exit
barriers and tax efficiency parameters. We need to evaluate each investment option on the above-
mentioned basis and then invest money. Today investor faces too much confusion in analyzing the
various investment options available and then selecting the best suitable one. In the present project,
investment options are compared on the basis of returns as well as on the parameters like safety,
liquidity, term holding etc. thus assisting the investor as a guide for investment purpose.
INVESTMENT
Investments are important because in today’s world, just earning money is not enough. You work
hard for the money you earn. But that may not be adequate for you to lead a comfortable lifestyle or
fulfil your dreams and goals. To do that, you need to make your money work hard for you as well.
This is why you invest. Money lying idle in your bank account is an opportunity lost. You should
invest that money smartly to get good returns out ofit.

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Types of Investments Options in India
The Indian investor has a number of investment options to choose from. Some are traditional
investments that have been used across generations, while some are relatively newer options that
have become popular in recent years. Here are some popular investment options available in India.
Most investors want to make investments in such a way that they get sky-high returns as quickly as
possible without the risk of losing principal money. This is the reason why many are always on the
lookout for top investment plans where they can double their money in few months or years with
little or no risk. But a high-return, low-risk combination in the investment product, unfortunately,
does not exist. Maybe in an ideal world but not at present. In reality, risk and returns are directly
related, they go hand-in-hand, i.e., the higher the returns, higher the risk and vice versa.
While selecting an investment avenue, you have to match your own risk profile with the associated
risks of the product before investing. There are some investments that carry high risk but have the
potential to generate higher inflation-adjusted returns than other asset class in the long term while
some investments come with low-risk and therefore lowerreturns.
There are two buckets that investment products fall into and they are financial and non-financial
assets. Financial assets can be divided into market-linked products (like stocks and mutual fund) and
income fixed products (like Public Provident Fund, bank fixed deposits). Non-financial assets –many
Indians invest via this mode - are the likes of physical gold and real estate.

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STOCKS
Stocks, also known as company shares, are probably the most famous investment vehicle in India.
When you buy a company’s stock, you buy ownership in that company that allow you to participate in
the company’s growth. Stocks are offered by companies that are publicly listed on stock exchanges
and can be bought by any investor. Stocks are ideal long-term investments. But investing in stocks
should not be equated to trading in the stock market, which is a speculative activity.
Mutual Funds
Mutual Funds have been around for the past few decades but they have gained popularity only in the
last few years. These are investment vehicles that pool the money of many investors and invest it in a
way to earn optimum returns. Different types of mutual funds invest in different securities. Equity
mutual funds invest primarily in stocks and equity-related instruments, while debt mutual funds
invest in bonds and papers. There are also hybrid mutual funds that invest in equity as well as debt.
Mutual funds are flexible investment vehicles, in which you can begin and stop investing as per your
convenience. Apart from tax saving mutual funds, you can redeem investments from mutual funds
any time as well.
Fixed Deposits
Fixed Deposits are investment vehicles that are for a specific, pre-defined time period. They offer
complete capital protection as well as guaranteed returns. They are ideal for conservative investors
who stay away from risks. Fixed deposits are offered by banks and for different time periods. Fixed
deposit interest rates change as per economic conditions and are decided by the banks themselves.
Fixed deposits are typically locked-in investments, but investors are often allowed to avail loans or
overdraft facilities against them. There is also a tax-saving variant of fixed deposit, which comes with
a lock-in of 5 years.
Recurring Deposits
A recurring deposit (RD) is another fixed tenure investment that allows investors to put in a specific
amount every month for a pre-defined period of time. RDs are offered by banks and post offices. The
interest rates are defined by the institution offering it. An RD allows the investor to invest a small
amount every month to build a corpus over a defined time period. RDs offer capital protection as
well as guaranteed returns.

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Public Provident Fund
The Public Provident fund (PPF) is a long-term tax-saving investment vehicle that comes with a
lock-in period of 15 years. Investments made in PPF can be used to earn a tax break. The PPF rate is
decided by the Government of India every quarter. The corpus withdrawn at the end of the 15-year
period is completely tax-free in the hands of the investor. PPF also allows loans and partial
withdrawals after certain conditions have been met.
Employee Provident Fund
The Employee Provident Fund (EPF) is another retirement-oriented investment vehicle that earns a
tax break under Section 80C. EPF deductions are typically a part of an earner’s monthly salary and
the same amount is matched by the employer as well. Upon maturity, the withdrawn corpus from
EPF is also entirely tax-free. EPF rates are also decided by the Government of India every quarter.
Real Estate
Real estate investing refers to the purchase of property an Investment to generate income rather than
using it as a primary residence. In simple terms, it can be understood as any land, building,
infrastructure and other tangible property which is usually immovable but transferable. Some of the
examples of real estate are a house, office building, agricultural land, commercial plot, etc. It is
considered to be a secured form of investment.
Mutual Fund
A mutual fund is a company that pools money from many investors and invests the money in
securities such as stocks, bonds, and short-term debt. The combined holdings of the mutual fund are
known as its portfolio. Investors buy shares in mutual funds. Each share represents an investor’s part
ownership in the fund and the income it generates.
GOLD
Possessing gold in the form of jewelry has its own concerns such as safety and high cost. Then
there's the 'making charges', which typically range between 6-14 per cent of the cost of gold (and
may go as high as 25 percent in case of special designs). For those who would want to buy gold
coins, there's still an option. Many banks sell gold coins now-a-days. An alternate way of owning
gold is via paper gold. Investment in paper gold is more cost-effective and can be done through gold
ETFs. Such investment (buying and selling) happens on a stock exchange (NSE or BSE) with gold as

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Life insurance
Marine Insurance
Fire Insurance
Miscellaneous
Health Insurance
the underlying asset. Investing in Sovereign Gold Bonds is another option to own paper-gold. An
investor can also invest via gold mutual funds. Read more about sovereign gold bonds.
INSURANCE
Insurance is a legal contract that protects people from the financial cost those result from
loss of life, loss of health, law suits or property damage. Insurance provides a means of
individual and society to cope up with some of the risk faced by everybody. People
purchase contact of insurance, called policy, from various insurance companies
TYPES OF INSURANCE:
There are different types of insurance which can be explained as follows:
INSURANCE TYPES

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 Life Insurance: Life Insurance can be defined as a contract between an insurance policy holder
and an insurance company, where the insurer promises to pay a sum of money in exchange for a
premium, upon the death of an insured person or after a set period.
 Fire Insurance: Fire insurance means insurance against any loss caused by fire. Section 2(61 of
the Insurance Act defines fire insurance as follows: “Fire insurance business means the business of
effecting, otherwise than incidentally to some other class of business, contracts of insurance against
loss by or incidental to fire or other occurrence customarily included among the risks insured against
in fire insurance policies.”
What is ‘Fire’? The term fire in a Fire Insurance Policy is interpreted in the literal and popular
sense. There is fire when something burns. Fire produces heat and light but either o them alone is not
fire. Lighting is not fire. But if lighting ignites something, the damage may be covered by a fire-
policy. The same is the case with electricity.
 Health Insurance: Health insurance is an insurance product which covers medical and surgical
expenses of an insured individual. It reimburses the expenses incurred due to illness or injury or
pays the care provider of the insured individualdirectly.
 Marine Insurance: Marine insurance covers the loss or damage of ships, cargo, terminals, and
any transport or cargo by which property is transferred, acquired, or held between the points of
origin and final destination. Cargo insurance is a sub-branch of marine insurance, though Marine
also includes Onshore and Offshore exposed property, (container terminals, ports, oil platforms,
pipelines), Hull, Marine Casualty, and Marine Liability. When goods are transported by mail or
courier, shipping insurance is used instead.
 Miscellaneous Insurance: Miscellaneous Insurance refers to contracts of insurance other
than those of Life, Fire and Marine insurance. It covers a variety of risks, the chief of which are: -
Personal Accident insurance, motor vehicle insurance, credit insurance, automobile insurance etc
which comes under miscellaneous insurance.

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LIFE INSURANCE POLICY
Life insurance is a must for everyone because life is very precious. With a population of over one
billion, national and international life insurance companies, see India as a land of opportunities and a
market for big business. Until 1999, the business of life insurance in India was the monopoly of life
insurance Corporation of India (LIC). Privatization witnessed dynamic changes in the insurance
industry and most of the private insurance companies are joint ventures with recognized foreign
players across the globe. Customers are the main pillar of life insurance business. Every company
tries to attract and retain existing customers to keep their profits high. The proper understanding of
customers, their needs and expectations help insurance providers to bring improvement in product as
well as services offered. When compared with the developed foreign countries, the Indian life
insurance industry has achieved only a little because of low consumer awareness, poor affordability,
delayed customer services, lack of suitable products. In today’s cut throat competition, it becomes
essential for life insurers to provide better customer services, spread more awareness, emphasis on
need based innovative products and reasonable price. So that, every individual may avail the benefits
of insurance and protect their lives against futureuncertainties.
WHAT IS LIFE INSURANCE?
Life insurance is a contract between an insurer and a policyholder in which the insurer guarantees
payment of a death benefit to named beneficiaries when the insured dies. The insurance company
promises a death benefit in exchange for premiums paid by the policyholder.

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KEY TERMS
 Life insurance is a legally binding contract.
 For the contract to be enforceable, the life insurance application must accurately disclose the
insured’s past and current health conditions and high-riskactivities.
 For a life insurance policy to remain in force, the policyholder must pay a single premium up
front or pay regular premiums over time.
 When the insured dies, the policy’s named beneficiaries will receive the policy’s face value, or
death benefit.
 Term life insurance policies expire after a certain number of years. A permanent life insurance
policy remains active until the insured dies, stops paying premiums, or surrenders the policy.
 A life insurance policy is only as good as the financial strength of the company that issues it.
State guaranty funds may pay claims if the issuercan’t.
Here are 10 of the most commonly overlooked features of life insurance plans and
why they're important to you as a policyholder:
1. Waiver of premium. This feature pays the premium of a policy if you become seriously ill
or disabled.
2. Accelerated death benefit. This feature allows you to receive cash advances against the
death benefit of your policy if you're diagnosed with a terminal illness. Many people with this
benefit use the money to help pay for treatment and other expenses when they have only a short
time to live.
3. Guaranteed purchase option. With this feature, you can purchase coverage at designated
future dates or life events without proving you're in good health.
4. Long-term care riders. Some life products include this option, which allows you to use the
benefits of your policy to pay for long-term care in exchange for a reduced life benefit.
5. Spouse or child term riders. Life policies with this feature allow you to purchase term life
insurance for your spouse or dependent child, up to age 26. This option can be a more affordable
way to purchase coverage if you can't afford separate policies.
6. Cash value plans. This type of policy pays out upon your death and also accumulates value
during your lifetime. You can use the cash value as a tax-sheltered investment, as a fund from
which you can borrow and use to pay the policy premiums later.

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7. Mortgage protection This feature, typically found on term life policies, will pay your
mortgage if you die.
8. Cash withdrawals and loans. Many universal and whole life policies allow you to
withdraw or borrow money, using the cash value of the policy as collateral. Interest rates tend to
be relatively low. You can also use the cash value of your life policy to pay your premiums if
you need or want to stop paying premiums for a period of time. You must pay back the loan or
your beneficiaries will receive a reduced death benefit.
9. Survivor support services. Some life policies offer services that provide objective financial
and legal assistance to beneficiaries.
10. Employee assistance programs. This feature makes resources available to you for
problems that can affect your personal and professional life. Resources are usually free and help
address issues such as substance abuse, stress, marital problems, legal concerns and major life
events.
SCOPE OF LIFE INSURANCE COMPAY
Scope: Life insurance enjoys maximum scope because the life is the most important property of the
society or an individual. Each and every person requires the insurance. This insurance provides
protection to the family at the premature death or gives adequate amount at the old age when earning
capacities are reduced. The insurance is not only a protection but it is a sort of investment as a certain
sum is returnable to the insured at the death or at the expiry of a period. This research will help the
company to analyses its position amongst its competitors in the market and to know the consumers’
perception in the life insurance sector which can help the company to improve in certain areas and to
build up strong relations with its consumers

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TYPES OFLIFE INSURANCE:
TERM LIFE INSURANCE:
A term life insurance policy is one of the simplest and most affordable life insurance plans that you
can buy. It provides coverage for death risk for a specified period. In the event of death of the
policyholder, the sum assured amount is paid to the nominee in lump sum or as monthly pay-outs.
This type of life insurance gives you maximum coverage with minimum premium. You can also
widen up the coverage by buying additional riders.
Some insurance companies have come up with innovative term insurance plans where they offer
return of premiums to the insured at the end of the policy term. Future General Term Plan with
Return of Premium is one such term life insurance policy that returns you back up to 115% of the
premiums you have paid if you survive the end of the policy term (10-15 years).
UNIT LINKED INSURANCE PLANS (ULIPS):
ULIPs give you the triple advantage of insurance, wealth creation and tax-saving investment. In
ULIPs the money that you pay as premium is partly invested on funds and partly on risk cover. You
can choose the funds to invest depending upon your risk appetite and investment horizon. You can
use a ULIP calculator to calculate the amount of corpus you need based on the frequency of
investment, amount and tenure.
ENDOWMENT PLANS:
Similar to a ULIP, endowment plans are types of life insurance that offers a mix of insurance
coverage and investment opportunity. Sum assured is paid to the nominee or family in case of death
or sum assured amount plus accumulated bonus in case the insured outlives the policy term.
MONEY BACK POLICY:
As the term suggests, in this type of life insurance policy the insured receives a specified sum in
intervals during the policy term as well as sum assured amount on death or on maturity. Investors
also get accrued bonuses on maturity.

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WHOLE LIFE INSURANCE:
A whole life insurance covers the insured during the entire lifetime of the individual or in some cases
up to 100 years. Sum assured is paid to nominee on death of the policy holder. In the rare event that
the policyholder lives more than 100 years, the maturity amount is paid to the insured.
CHILD PLAN:
A child insurance plan helps to build capital for important events in a child’s life such as higher
education, overseas studies, marriage, etc. Most child plans provide one time pay-out or annual
payments after the child reaches 18 years of age. In case the parent passes away during the policy
term, payment is made to the child or family. Some insurance companies waive off the premiums in
case of death of the policyholder and make the payment after maturity period.
RETIREMENT PLAN:
This type of insurance plan helps you build a substantial amount of capital to live a worry-free
retirement life. You can opt for annual payments or a single pay-out after the age of 60 years. In case
of the death of the insured, payment is made to the nominee either based on coverage, fund value or
105% of premiums paid.

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NEED OF LIFE INSURANCE:
1. LOOKING AFTER YOUR LOVED ONES EVEN AFTER YOU'RE GONE:
This is the most important aspect of life insurance that one needs to factor in. Your family is
dependent on you even after you're gone and you certainly don't want to let them down. Whether it's
for replacing lost income, paying for your child's education or making sure your spouse get the
much-needed financial security, life insurance could save the day for your surviving dependents.
2. DEALING WITH DEBT:
You don't want your family to deal with financial liabilities during a crisis. Any outstanding debt-a
home loan, auto loan, personal loan, or a loan on credit cards-will be taken care of if you happen to
buy the right life insurance policy.
3. LIFE INSURANCE SUPPLEMENTS YOUR RETIREMENT GOALS:
Who wouldn't like their retirement savings to last until they do? With a life insurance plan, you can
ensure you have a regular stream of income every month. Putting money in an annuity is like a
pension plan- put in some money regularly in a life insurance product and enjoy a steady income
every month even after retirement.
4. TAX-SAVING PURPOSES:
You could save taxes with insurance policies irrespective of what plan you buy. The premium you
pay on an insurance policy is eligible for a maximum tax benefit of Rs 1.5 lakh under Section 80C,
and for tax-free proceeds on death/maturity under Section 10 (D) of the Income Tax Act, 1961.
5. A TOOL FOR FORCED SAVINGS:
If you choose a traditional or unit-liked policy, you pay a premium each month, which is higher than
what it costs to insure you. This bit of extra money is invested and it accrues cash value. This cash
can then be borrowed against the policy or you can choose to sell it or draw income from it.

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Impact of COVID-19 on Life Insurance Industry
There has been noticed a powerful impact of corona virus (COVID-19) on the life insurance sector. A
considerable decrease in the collection of premiums has been observed. There is a downfall in the
industry because of this pandemic. A 32.2% year- on- year decrease has been discovered in the
collection of the new premiums by the Insurance Regulatory Development Authority of India (IRDAI).
A decline is experienced in March 2020, that is, the new premium collection, from Rs.37, 459 crores in
March 2019 has come down to Rs.25, 409 crores in March 2020. Similarly, there was a decline in April
2020, from Rs.9, 928 crores in April 2019 to Rs.6, 728 crores in April 2020.
The lockdown been implemented on 25th
march 2020 has negatively affected this sector due to which
the sales has suffered a lot. The offline channels were not able to perform during this lockdown due to
pandemic. So, the insurers had to come up with the online channels to increase their sales.
As of now, the life insurance companies distribute its policies through two largest distributors, which are
the banks and the agents. The medium to distribute the policies has to be quickly changed from offline
to online mode. Various life insurers have switched to the online operations and have been selling the
insurance policies through their company’s website along with reaching their customers through video
call.
The companies are trying to reduce their cost as the branch walk-ins are nearly zero but the rental costs
are still being incurred. So, during this time of continuous risks, multiple branches are being reviewed in
order to reduce the branches on per-city basis by looking at the cost of running those branches and then
gradual shut down of the selected ones.
Despite all this, the branches in the small towns are allowed to run its operations so that the customers
have access to the representatives of the company which will help them in buying the policies, filing
claims and after-sales servicing. Along with this, reshuffling of the branches and the manpower will take
place.

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CHAPTER-3
COMPANY PROFILE

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A. LANCERS COUNSEL SERVICES PRIVATE LIMITED (AGENT)
The company is the leading provider of professional wealth advisory in India. Lancers Counsel
delivers a one stop solution/service to achieve financial independence. The principle is to deliver high
returns to its clients through a network of government sector banks in India. Lancer Counsel’s
comprehensive wealth management is a high-level professional service that combines financial and
investment advice in accounting, taxation services and retirement planning. Its wealth management is
much more than just investment advice as the company encompasses all parts of an individual’s
financial life. The company coordinates all the services needed to manage the client’s money and
plan for their own and family’s current and future needs. Also, it maintains and increases the wealth
of its client based on their financial situation, goals and comfort level with risk.
Lancers Counsel Services Pvt. Ltd. acts as an agent to Edelweiss Tokio Life Insurance Company.
Along with this, the company operates in tourism sector as well. This company also guides in resume
building, recruitment process, and career development (HR sector). Its prime aim is customer
satisfaction which it believes, can only be gained by providing quality services on time.
MISSION:
“The prime aim of our organization is customer satisfaction, which helped us to construct a
favorable network with traveler from the outmost corners of the world, so that need and wants to be
fulfilled by us. Customer satisfaction can only be gained by quality services and time to time series.
Our organization tries to give the uttermost satisfaction and lavish depending upon the traveler needs
and preferences. Our organization has proven to be a cost-effective strategy relative to other
mediation.”
VISION:
“Our vision is to grasp the immense capability of the national and international tourism by providing
the articulate services that persistently our customer’s expectations and to refine, determine and to
repose innovation tramp services.”

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B. EDELWEISS TOKIO LIFE INSURANCE COMPANY LIMITED
The company was established in 2011. It is a joint venture between Edelweiss Financial services; one
of India’s leading and diversified financial services organization and Tokio Marine, one of the oldest
insurance companies.
Customer centricity is one of its core values. Customers’ needs and preferences are clearly
understood by the company even before it offers a solution to them. This helps to provide just the
right solution that is tailored to the needs. To help its consumers to meet their financial goals
Edelweiss Tokio in July 2011 launched its Pan India operations by offering proprietary need-based
solutions. This helps the company to get a clear understanding of its customer needs. The company
has its headquarters in Mumbai.
In my study, I will be mentioning particularly about the traditional plans. Smart Lifestyle is a
traditional plan which includes, “Family Protection Option” and “Base Option”
BRAND PROMISE: “Insurance se badhkar hai aapki Zaroorat”
This value encourages the company to be transparent and fair so that the nominees experience a
hassle-free settlement of their claim. The claim settlement ratio for the FY 2018-2019 is 95.82%.
VISION:
“We will take the responsibility of protecting people’s dreams and aspirations. We will pro-actively
find out what people’s dreams and aspirations are and what could potentially hinder their dreams and
aspirations. We will then bring our expertise and resources to help them fulfill their dreams and
mitigate the hindrances.”
VALUES:
1. Customer Centricity 2. Quality 3. Cost consciousness

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PRODUCTS:
 Term Insurance Plans
 Savings and Investment Insurance Plans
 Child Insurance Plans
 Smart Lifestyle Plan
- Base Option
- Family Protection Option
 Sabse Pehle Life Insurance
 Life Insurance Plan
 Benefits
Edelweiss Tokio: There are various benefits that this company offers:
a. A well-qualified advisor is provided to each and every customer as the company gives high
importance to understand the expectation of its customers.
b. The Company follows a customer centric approach to keep in mind the satisfaction of its customers
and cater to their needs beyond their abilities.
c. All the genuine claims are settled within 24 hours which is why the Company has a commendable
CSR.
d. Plans provided to the customers can be customized according to their needs.

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CHAPTER-4
INDUSTRY PROFILE

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Industry Profile
Insurance is a way of managing the risks attached to one’s life by protecting the insured from anykind
of uncertainties or unfortunate events. In other words, insurance is a transferable risk, that is, it can be
communicated from one entity to another in exchange of money. This payment in the form of money is
exchanged between the insured and the insurer, where the insurer is paid and in return, the insured gets
protection against monetary loss happening due to theuncertainties.
These insurance policies are used to support at the time of financial losses (big or small) which may
have resulted from the damaged to the insured or the property. So, these policies are purchased by
people in order to minimize the losses as well as the risks.
TYPES OF INSURANCE:
Insurance can be classified into three categories:
1. Life Insurance:
Life insurance is a contract between two parties, that are, insurer and the policyholder. The insuredis
promised a sum of money assured upon the death. This covers Death, Disability and Disease.
2. General Insurance:
This is a non-life insurance policy. It includes different kinds of insurance like, health insurance,
property insurance, liability insurance, motor insurance, travel insurance, theft insurance and others.
Fire and Marine insurance are called property insurance.
LIFE INSURANCE INDUSTRY:
Life insurance is a contract between two parties that are, the policyholder and the insurer (a life
insurance company with which the policyholder gets benefits), where the insurer for a consideration
agrees to pay a sum of money upon the occurrence of the insured individual's or individuals' death or
other event, such as terminal illness, critical illness or maturity of the policy. The life insurance provides
a financial coverage for the money invested by the insured through paying the premiums. Various
benefits are provided under these policies along with the tax benefit (under Section 80C and 1010D).

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A certain amount of money is given in the form of premiums every year, in the exchange of which a
financial coverage is provided to the insured. The premium includes various benefits and riders along
with the tax benefit like death benefit, some guaranteed additions, and other bonuses.
HISTORY OF LIFE INSURANCE
History
The history of India’s insurance industry reflects the history of India’s economy. Insurance
companies in India were nationalized during pre-liberalization. This was done to protect the
interests of policyholders. Two state-owned insurance companies were thus created: The Life
Insurance Corporation in 1956 and the General Insurance Corporation in 1972 for the non-life
insurance business.
Post liberalization, the industry was opened up. The Insurance Regulatory and Development
Authority of India (IRDAI) was created in 1999 to regulate the insurance industry in India. Thus, the
insurance sector was opened to private players. This allowed foreign players to collaborate with
Indian entities to enter the sector.
The number of insurance companies in India has increased quickly and continuously, and this has led
to a vibrant insurance sector- with more variety and affordability for the consumer.
 Insurance in India can be traced back to the Vedas. For instance, yogakshema, the name of Life
Insurance Corporation of India's corporate headquarters, is derived from the Rig Veda.

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 Bombay Mutual Assurance Society, the first Indian life assurance society, was formed in 1870.
 Other companies like Oriental, Bharat and Empire of India were also set up in the 1870 90s.
 It was during the swadeshi movement in the early 20th century that insurance witnessed a big boom
in India with several more companies being setup.
 By the mid-1950s, there were around 170 insurance companies and 80 provident fund societies in the
country's life insurance scene. However, in the absence of regulatory systems, scams and
irregularities were prevalent in most of thesecompanies.
 As a result, the government decided to nationalize the life assurance business in India. The Life
Insurance Corporation of India was set up in1956 to take over around 250 life insurance companies.
 For years thereafter, insurance remained a monopoly of the public sector. The sector was finally
opened up to private players in 2001.
 The Insurance Regulatory & Development Authority, an autonomous insurance regulator set up in
2000, has extensive powers to oversee the insurance business and regulate in a manner that will
safeguard the interests of the insured.
Present scenario
There are currently 57 insurance companies in India, of which 46 are from the private sector. There
are currently, a total 24 life insurance and 33 non-life insurance companies in India. Of these, Life
Insurance Corporation of India (LIC) is the only public sector insurance company. All others are
private insurance companies. Many of these are joint ventures between public/private sector banks
and national/international insurance-financial companies. Private life insurance companies in India

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got access to the life insurance sector in the year 2000. Most private players have tied up with
international insurance giants for their life insurance foray.
TOP 5 LIFE INSURANCE COMPANIES

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Top Five Life Insurance Company
1. Life Insurance Corporation of India (LIC)
Life Insurance Corporation of India popularly known as LIC is the largest life insurance company in
India owned by the Government of India with 100 % stakes. LIC, one of the top 10 insurance
companies in India, came into existence in the year 1956. Its headquarters situated in Mumbai. LIC is
formed through a merger of 245 insurance companies and provident societies. To understand and cater
to the needs of different people LIC has a deep product spectrum. The company offers various
different features and benefits to its consumer.
Life Insurance Corporation (LIC) is the only public sector life insurance company offering a variety of
life insurance products such as insurance plans, pension plans, unit-linked plans, special plans, and
group schemes. LIC has secured over 250 million lives with its varying life insurance solutions. It has
a claim settlement ratio of 97.79% in FY 2018-19.
LIC makes insurance accessible for every person in any corner of the country with 2048 branch
offices, 113 divisional offices, 8 zonal offices and 1381 satellite offices. Currently, LIC’s total asset
under management is INR 3,111,847 Crores (USD 450 billion). LIC being the dominant insurance
player has a huge customer base of over 29 Crores policyholders. LIC is a trusted insurance brand that
offers great convenience to its customers through its excellent customer services on the digital
platform and also through branch offices and various other tie-ups. LIC offers numerous life insurance
products that can meet the unique needs of a variety of customer segments. For all the milestones it has
achieved, LIC has been consistently recognized and awards. Following are some of the awards
received by LIC:
 LIC has been consistently winning the Reader’s Digest Trusted Brand Award

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 According to the Brand Trust Report, LIC has been consistently voted as ‘India’s Most Trusted Brand’
in BFSI category
 LIC has won ‘Best Life Insurance Company of the Year’ and ‘Most Preferred Life Insurance Company
of the Year’ award
Type: Statutory Corporation established by Act of parliament- LIC Act 1956
Industry: Life Insurance financial Services
Founded (year):1 September 1956 (64 years ago)
Key People: M R Kumar (chairman)
T C Suseel Kumar (managing director)
Vipin Anand (managing director)
Mukesh Gupta (managing director)
Rajkumar (managing director)
Headquarters: Mumbai, India
Net Income: ₹29,956 crore (US$4.2 billion) (2019)
Total Asset: ₹3,111,847 crore (US$440 billion) (2019)
Website: www.licindia.com
Products and service: Life insurance, health insurance, investment management , banking &
mutual funds
Some of the products offered by LIC
1. Jeevan Arogya plan
2. Bima Account plan
3.. Endowment plan

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4. Children Plans
5. Plan for Handicapped Dependents
6. Term assurance plans
Benefits Offer by LIC:
LIC: There are various benefits that this company offers:
a. It is the dominant player in the life insurance industry or it can be said as an industry leader because
of its advanced technology and quality services.
b. Different plans are provided to the policyholders that are way too innovative to provide maximum
benefits to customers.
c. The Company provides an easy claim settlementprocedure.
d. LIC has commendable customer support services which makes it the most trusted company.

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3. Max Life Insurance
Max Life Insurance Company Limited (formerly known as Max New York Life Insurance Company
Limited) is a Life Insurance company in India. The company is a subsidiary of the publicly listed
Max Financial Services and is the largest non-bank private-sector life insurance company in India. It
was founded in 2000 after the liberalization of the insurance sector in India and its operations began
in 2001. Analjit Singh, founder of Max Healthcare, is the chairman of Max Life Insurance. The
company is headquartered at New Delhi. Max Life Insurance Company is a joint venture between
Indian Max India Ltd, a multi-business Indian corporate and Mitsui Sumitomo Insurance Company, a
Japanese Insurance Company. It is one of the fastest-growing insurance companies in India and Max
Life’s asset under management has now touched the mark of INR 50,000 Crores. Max Life Insurance
Company offers comprehensive life insurance solutions to meet the long-term savings and protection
to over 30 Lakh customers. It has a diversified distribution model, including agents, advisors, banc
assurance and other allied partners. With strong online presence, wide portfolio of products, multi-
distribution channel and 1090 offices across the country, Max Life Insurance Company provides high-
quality customer services. Max Life has been receiving awards and recognitions consistently.
With high claim settlement ratio, Max Life has been awarded as ‘Claims Service Leader’ and
‘Excellence in Claims Service’ by CMO Asia Awards. Max Life has the highest claim settlement
ratio of 98.74% in FY 2018-19.
Industry: Financial Services and Insurance
Founded (year): 2000
Founder: Analjit Singh
Headquarters: New Delhi
Net Income: INR 440 crore
Total Asset: INR 65,825 crore
Website: www.maxlifeinsurance.com

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Products and service: Max Life's distribution channels include banks, individual agents,
brokers, and corporate agents, among others. It provides linked, participating and non-participating
products. Apart from life coverage, it also covers health, pension, and annuity. It offers child,
protection, retirement, savings, and growth plans to individuals and to groups.
Benefits Offer by MAX Life Insurance Company:
1. Financial Protection for Family: A life insurance policy will provide a specified sum to your
family (the chosen nominee) at the time of your untimely demise. They can use the sum assured to fulfil
various financial needs.
2. Critical Illness Benefit: You can opt for critical illness rider with a life insurance policy,
Which offer protection against critical health ailments, such as Cancer, kidney failures, and
cardiovascular issues? This way, you or your family need not worry about the financial side of
Medical emergencies
3. Extensive Coverage at Low Cost: Insurance companies offer significant pay-outs for life
insurance (like term plan) at a low premium, depending on your age and health condition.
4. Opportunities to Create Wealth: Life insurance plans like ULIP (Unit Linked Insurance
Plan) gives you the benefit of life cover along with market linked returns from your investment. For
example, Max Life Online Savings Plan – Variant 1 comes with the benefit of life cover along with a
lump sum pay-out for your financial goals. You can also select the funds that suit your Investment style.
5. Planning for your Child’s Higher Education: Saving money for your child’s education
might be one of the biggest priorities for you, being an Indian parent. By investing in the best life insurance
policies, you can plan for your child’s future and help him secure various educational milestones in life.
6. Assured Income for Retirement: Life insurance is a financial instrument that you can choose
to plan for retirement. The steady pay-outs it can offer in the form of annuities can become the source of
income for your retired Life.

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3. HDFC Life
HDFC Life Insurance Company, one of the top insurance companies in India is a joint venture
between Housing Development Finance Corporation Ltd (HDFC), one of India's leading housing
finance institutions and Standard Life Aberdeen, a global investment company. HDFC ltd owns
70.65% shareholding and the remaining 26% of shares are held by Standard Life. HDFC Life offers a
range of life insurance products including term insurance, health cover, pension, child plans, saving
and investment plans. Founded in the year 2000, HDFC Life offers a wide array of insurance and
investment solutions to various customer segments. HDFC Life serves its customers across the
country through 412 branches and additional distribution touch points and banc assurance partners.
With strong digital platform, services are accessible easily to the customers. HDFC Life has received
many accolades and awards for its continuous contribution to the Indian Insurance Industry.
Following are some of the details:
 HDFC Life is ranked as ‘Most Valuable Private Life Insurance Indian Brand’
 HDFC Life has received ‘Creative Excellence Award’ at INDIAA awards 2018
 HDFC Life has received ‘Best Life Insurance Company’, ‘Best Analytic Initiative of the Year’ and
‘Best Underwriting Initiative of the Year’ at BFSIawards.
 HDFC Life is recognized as the Best 50 PCI Companies for2019
HDFC life insurance offers considerable flexibility with their insurance policies, at 99.04%, their
claim settlement ratio in FY 2018-19 is quite impressive aswell.
Trade: HDFC Life Insurance Company Ltd
Type: Public
Industry: Life Insurance
Founded: 2000

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Headquarter: Mumbai, India
Area Serve: India
Key People: The MD & CEO of the company is Vibha Padalkar, Executive Director is Suresh
Badami, Chief Financial Officer is Niraj Shah and Chief Operating Officer is Parvez Mulla.
Net Income: Rs 6,930 crore (2018-19)
Website: wwwhdfclife.com
Product and Service: HDFC Life's products include Protection, Pension, Term Insurance,
Money Back Plan, ULIP Investment, Savings, Investment, and Health along with Children and
Women plans. The company also provides an option of customizing the plans, by adding optional
benefits called riders, at an additional price.
Benefits Offer by HDFC Life Insurance Company:
Various riders as per customer requirement
1) Critical illness rider: Under this category the investor needs to pay an extra amount to cover
herself / himself in case the person is diagnosed with Many critical ailments such as cancer, heart
attack and brain tumour. This rider acts as an income replacement plan and the amount received
under the rider can be used to meet both medical and household expenses.
2) Disability rider: This rider is beneficial in case of permanent or temporary disability owing to an
accident. Generally, the insurer pays a certain sum assured for the next five or ten years in such
situations. Also, all future premiums on the main insurance policy are waived off by the insurance
company.
3) Accidental death benefit rider: All life insurance policies cover accidental death. However,
when you buy an accidental death rider, the insurer pays double the sum assured to your nominee in
case you die in an accident.
4) Term rider: This rider offers monthly income to nominee on death of life assured.
5) Waiver of premium rider: This rider ensures that your life insurance policy stays active even if
you are unable to pay your premiums. The effect of this policy would be waiving off all future
premiums but the continuation of the policy benefits.

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6) Benefits of riders: By attaching a rider to a regular policy one can get the advantage of extra
coverage to deal with household expenses, loan EMIs and for other financial liabilities apart from
medical expenses. Investing in a rider is more affordable than investing in a regular insurance.
Furthermore, riders also enjoy tax benefits as per the prevailing tax rules
4. ICICI Prudential Life
ICICI Prudential Life Insurance Company is a joint venture between ICICI Bank Limited and Prudential
Corporation Holdings Limited. Founded in the year 2000, ICICI Bank has 74% stake holding and
Prudential Plc holds 26% stake in the joint venture. ICICI Prudential Life is one of the best insurance
companies in India having its presence all over the country today with its strong banc assurance channel
and multiple distribution channels. Total assets under management of the company are INR 1,604.10
billion. With the customer-centric approach, ICICI Prudential Life offers various long-term protection
and savings plans for a diverse customer segment. For its excellence in the field of insurance. ICICI
Prudential Life Insurance offers a wide range of products such as term, health, ULIP, savings and
retirement plans to cater the insurance needs of the customers. ICICI Prudential Life has a claim
settlement ratio of 98.58% in FY 2018-19. This Company is joint venture of ICICI Bank Limited and
Prudential Corporation Holdings Limited. Keeping in mind customer centricity this company offers
protection against uncertain and unfortunate events to its customers. Its products are cost effective with
supreme quality and the company maintains a good claim settlement ratio Total asset under
management of the company are INR 1,604.10 billion. With the customer-centric approach, ICICI
Prudential Life offers various long-term protection and savings plans for a diverse customer segment.
For its excellence in the field of insurance, ICICI Prudential Life Insurance Company has been
receiving many accolades and awards. Let’s take a look at a few of such recognitions.
 ICICI Prudential Life has received ‘Life Insurance Company of the Year’ award at India Summit and
Awards 2019
 ICICI Prudential Life has received ‘Life Insurance Provider of the Year’ by Outlook Money Awards
2018

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 ICICI Prudential Life has received ‘Best Term Insurance Provider of the Year’ award by Money
Today Financial Awards 2017-18
 ICICI Prudential Life is awarded as ‘Best Customer Orientation in Life Insurance’ award by
Emerging Asia Awards 2018
 ICICI Prudential Life is awarded as ‘Best Growth in Life Insurance’ category by Emerging Asia
Awards 2018
Founded (year): 20 July 2000
CEO: Narayanan Srinivasa Kannan
Founder: Sandeep Batra
Subsidiary: Sahara
Parent organization: ICICI Bank
Headquarters: Mumbai, Maharashtra, India
Website: www.iciciprulife.com
Products and service: Products offered by ICICI prudential:
 ICICIprocure
 SavenProtect
 Cash back
 Home Assure
 Lifeguard
 ICICI pruiprotect
 Smart kid Regular premium
Benefits Offer by ICICI Prudential:
ICICI Prudential: There are various benefits that this company offers:
1) Various plans are provided which includes life cover that is of low cost when bought
Online.
2) It offers various retirement plans in order to obtain a securedfuture.

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3) Tax benefit is the one which is provided other than all the bonuses and additions.
4) It helps to include both the requirements of life cover and savings and investment

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5. Tata AIA Life Insurance
Tata AIA Life Insurance Company is a joint venture between Tata Sons Private Limited, one of the
largest business groups and AIA Group Limited, Asia’s largest insurance group. The company
commenced its insurance business in the year 2001 and since then, it is offering life insurance
products such as protection, savings and wealth solutions to individuals and corporate customers
Tata AIA Life Insurance Company’s asset under management in 2019 is INR 28,430 Crores. Being
one of the trusted insurance brands in India, Tata AIA Life offers numerous insurance solutions
starting from protection to wealth creation. The policies provide simple solutions for unique
insurance needs along with excellent customer service.
Tata AIA has a wide distribution channel including agents, brokers, banc assurance and direct
channels. Tata AIA Life has a claim settlement ratio of 99.07% in FY 2018-19.
Founded (year):1868
Founder: Jamsetji Tata
Headquarters: Mumbai, India
Net Income: Rs. 5,956 crores (2018-19)
Total Asset: Rs 28,430 crore (2018-19)
Website: www.tataaia.com
Products and service:
 Tata AIA Life Insurance Waiver of Premium plus (Linked) Rider.
 Tata AIA Life Insurance Group Loan Protect.
 Tata AIA Life Insurance Smart Annuity Plan.
 Tata AIA Life Insurance Group Sam Poorna Raksha.

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 Tata AIA Life Insurance POS Saath Saath / Tata AIA Life Insurance Saath Saath.
 Tata AIA Life Insurance iRaksha Supreme
 Tata AIA Life Insurance Maha Raksha Supreme
 Tata AIA Life Insurance iRaksha TROP
Benefits Offer by Tata AIA Life Insurance Company:
1) Low Premium: The Tata AIA term insurance plan offers higher sum assured at lower premium
rates thereby making it easier for all families to safeguard their financial future.
2) Fixed Premium Amount: Buying a term plan at a young age is very advantageous as the
premium amount is low. So irrespective of the policy tenure, your term insurance premium shall
remain fixed throughout.
3) Riders: Customization of a term plan is possible by availing rider benefit of the Tata AIA Term
Insurance Plan. With the rider benefit, you can increase the safety net offered by the term
insurance plan. You can include riders like critical illness rider, waiver of premium rider, etc. and
make your term insurance plan more robust.
4) Accessibility: Tata AIA Life Insurance Company has a strong online and offline presence. You
can buy an online term insurance plan or via offline mode. Additionally, you can request for claim
process of Tata AIA term insurance online, wherein the case of death, the nominee can submit all
the required documents online and process the term insuranceclaim.

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CHAPTER 5: -
Objective of study

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Objective of Study
1. To analyze the investors perception on investing in private Life insurance
company with reference to public and private life insurance company.
2. To analyze the various investment options of the investors.
3. To know about the factors contributing to satisfaction and dissatisfaction of
customers.
4. To analyze investors preference & attitude towards insurance products on
selected factors.

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CHAPTER 6: -
Methodology of the project

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Sources and Research Methodology
RESEARCH DESIGN:
A research design is simply a plan for study in collection and analysis
the data.
Sources: The data has been collected through two sources, i.e., Primary Source
and Secondary source.
a.) Primary Source: This includes the first-hand data which is collected to
analyse the problem. In this study the primary data was collected among thepeople
using questionnaire. The questionnaire consists of open-ended and close-ended
questions which will reveal the consumers’ perception towards the life insurance
companies.
b.) Secondary Source: Secondary data is already published data. It is the data
which is collected by someone else before and presently used by further research
work. This includes the readily available information which is collected through
internet. Different websites related to insurance companies on the internet helped to
gather this data.
Descriptive research:
This is a type of research design which answers questions like how and what, and
not like why. This basically describes the behavior of the population which is a part of
the sample which is beings studied. This report is going to describe various
investment schemes provided by public and private life insurance company and
population behavior toward private life insurancecompany
SAMPLE SIZE:
The sample size selected from universe to constitute my study is 100.

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SAMPLE UNIT:
Study is conducted by the survey of self-employed persons and business men,
private employees, student and government employees.
 Sample technique used:
Convenient random sampling:
This sampling technique is non-probability sampling used to conveniently choose
samples which are close to hand.

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CHAPTER 7: -
Data Analysis
And
Interpretation

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ANALYSIS AND INTERPRETATION
1. Gender
Table 1: Showing the Gender of respondents
TABLE 1
DATA
Gender No. of Respondents
Male 55
Female 45
Total 100
Analysis
From the above data we can infer that out 100 of the respondents 55% are Male
and 45% are Females.

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No. of Respondents
Male Female
45%
55%
Pie chart 1: Showing the Gender of respondents
PIE CHART 1
Interpretation
From the analysis of the data we can say that maximum of the male category
takes insurance services. They have sufficient fund to invest. Therefore, the
companies should target the potential customer.

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2. Marital Status
Table 2: Showing the Marital Status of respondents
TABLE 2
DATA
Marital
Status No. of Respondents
Married 75
Unmarried 25
Total 100
Analysis
From the above data we can infer that out of 100 of the respondents 75% are
married and 25% are Unmarried.

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No. of Respondents
Married Unmarried
25%
75%
Pie Chart 2: Showing the Marital Status of respondents
PIE CHART 2
Interpretation
From the analysis of the data we can say that maximum of the Married category
takes insurance services. As they want to secure life of their family members
and have sufficient fund to invest and therefore, the companies should target
the potential customer.

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3. Family Size
Table 3: Showing the Family Size of respondents
TABLE 3
DATA
Family Size No. of Respondents
Less than 2 0
2 to 4 Members 60
4 to 6 Members 35
More than 6 Members 5
Total 100
Analysis
From the above data we can infer that, maximum of the respondents belongs to
Family Size 2 to 4 Members and then 4 to 6 Members.

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No. of Respondents
Less than 2 2 to 4 Members 4 to 6 Members More than 6 Members

0%
5%

35%

60%
Pie Chart 3: Showing the Family Size of respondents
PIE CHART 3
Interpretation
From the analysis of the data we can say that maximum of the respondents who
belongs to family size 2 to 4 members take insurance services. As they want to
secure life of family members and have sufficient fund to invest and therefore,
the companies should target the potential customer accordingly.

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4. Occupation
Table 4: Showing the Occupation of respondents
TABLE 4
DATA
Occupation
No. of
Respondents
Government Employee 6
Private Employee 45
Businessman 16
professional 7
Others 26
Total 100
Analysis
From the above table, it can be analysed that out of 100 respondents 45 of the
respondents are private employee, 16 of the respondents belongs to business, 7
of the respondents are professional, 6 of the respondents are government
employees and 26 are belongs to others.

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Pie Chart 4: Showing the Occupation of respondents
PIE CHART 4
Interpretation
From the analysis of the data we can say that maximum of the Private
employees takes insurance services. As they want to secure future. So, the
companies should emphasize and formulate products appropriate to employed
customers.
No. of Respondents
Government Employee Private Employee Businessman professional Others
6%
26%
7% 45%
16%

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5. Net Family Monthly Income from all sources.
Table 5: Showing the Net Family monthly income of respondents
TABLE 5
DATA
Net Family Monthly
Income
No. of
Respondents
Below - 10,000 8
10,000 - 20,000 13
20,000 - 50,000 29
More than 50,000 50
Total 100
Analysis
From the above table, it can be analysed that out of 100 of the respondents 50%
have Net Family Monthly Income are more than 50,000.

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No. of Respondents
Below ‐ 10,000 10,000 ‐ 20,000 20,000 ‐ 50,000 More than 50,000

8%
13%

50%

29%
Pie Chart 5: Showing the Net Family monthly income of respondents.
PIE CHART 5
Interpretation
From the analysis of the data we can say that maximum of the respondents has
more than 50,000 Net Family Monthly Income take insurance services. As they
want to secure future. So, the companies should emphasize and formulate
products appropriate to customers and pitch customers accordingly.

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6. Are you Insured, if yes then?
Table 6: Showing the how many people have life insurance policy and in which
life insurance company.
TABLE 6
DATA
Insurance Company
No. of
Respondents
No, I don’t have any Life
Insurance policy 18
Edelweiss tokio 0
ICICI Prudential Life Insurance 5
Max life Insurance 5
LIC Insurance Corporation of
India 68
Other 4
total 100
Analysis
From the above table, we can infer that, most of the respondents have life
insurance with LIC Insurance Corporation of India.

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No. of Respondents
4% 18% 0%
No I don’t have any Life
Insurance policy
Edelweiss tokio
5%
5% ICICI Prudential Life Insurance
68% Max life Insurance
LIC Insurance Corporation of
India
other
Pie Chart 6: Showing the how many people have life insurance policy, and in
which life insurance company.
PIE CHART 6
Interpretation
From the analysis of the data we can infer that out of 100 respondents 68 have
life insurance with LIC India, 18 doesn't have any Life Insurance Policy, 5 have
life insurance with ICICI Prudential, 5 with Max life insurance and 4 with
others. As it can be analysis that people have more faith in LIC Insurance
Corporation (public company) so, the other companies should emphasize,
formulate and customized products according to customer needs and companies
should create more availability of services through which people can create
interest and buy Life Insurance.

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7. Are you satisfied with Services of your Insurance Company?
Table 7: Showing the Satisfaction level of customer with services of their
Insurance Company.
TABLE 7
DATA
Satisfied with Service of
Insurance Co.
No. of
Respondents
Yes 72
No 9
May be 19
Total 100
Analysis
From the above table, it can be analysed that out of 100 respondents 72 of the
respondents are Satisfied and 9 of the respondents are not satisfied with services
of their Insurance Company.

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No. of Respondents
19%
9%
72%
Yes
No
May be
Pie chart 7: Showing the Satisfaction level of customer with services of their
Insurance Company.
PIE CHART 7
Interpretation
From the analysis of the data we can say that maximum of the customer are
satisfied with services of their insurance company. So, companies should build
more trust by providing upgrade and customize services to their existing
customer and by solving Grievances of customers So, Companies should more
focus on creating more customer by organizing a Campaign.

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8. Where do you prefer to Invest?
Table 8: Showing the Investment Options preferred by respondents
TABLE 8
DATA
Investment options prefer
No. of
Respondents
Bonds 7
Insurance 48
Shares 14
Gold 17
Other 14
Total 100
Analysis
From the above table, it can be analyzed that out of 100 respondents 48 of the
respondents are prefer to invest in Insurance, 17 of the respondents prefer to
invest in Gold, 14 of the respondents are prefer to invest in Shares, 14 of the
respondents are interested in other options like mutual funds, ULIP, Real Estate
and 7 are prefer to invest in Bonds.

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No. of Respondents
14% 7%
17%
48%
14%
Bonds
Insurance
Shares
Gold
Other
Pie Chart 8: Showing the Investment Option Preferred by respondents.
PIE CHART 8
Interpretation
From the analysis of the data we can say that maximum of the respondents takes
insurance services. As they want to secure future .and other prefer to invest in
Gold, Real Estate, Mutual funds, bonds and Shares. As they want high return by
making investment. So, the companies should emphasize and formulate
products according to customer’s preference.

67 | P a g e
9. In which Insurance Company do you prefer to invest?
Table 9: Showing which Life Insurance Company prefer most
TABLE 9
DATA
Insurance Company
No. of
Respondents
Private Insurance Company 25
Public Insurance Company 75
Total 100
Analysis
From the above table, we can infer that, out of 100 of respondents 75 people are
prefer to invest in Pubic Insurance Company and 25 people are prefer to invest
in Private Insurance Company.

68 | P a g e
No. of Respondents
25%
75%
Private Insurance
Company
Public Insurance Company
Pie chart 9: Showing which Life Insurance Company prefer most
PIE CHART 9
Interpretation
From the analysis of the data we can infer that a maximum no of people are
taking Public Life Insurance policy instead of Private Life Insurance Policy. So,
Public Insurance Company creates more customers than of Private Insurance
Company.

69 | P a g e
10. The Purpose behind the investment.
Table 10: Showing the purpose behind the investment.
TABLE 10
DATA
Investment Purpose
No. of
Respondents
Wealth Creation 26
Tax saving 16
Earn Returns 11
Future expenses 46
Others 1
Total 100
Analysis
From the above table, we can infer that out of 100 of respondents 46 % of
customer purpose behind investment is Future expenses, then 26% of customer
purpose of investment is Wealth Creation, then 16% of customer’s purpose of
investment is Tax Saving, 11% of customer’s purpose of investment is to earn
Return.

70 | P a g e
No. of Respondents
1%
26%
46% Wealth Creation
Tax saving
16%
11%
Earn Returns
Future expenses
Others
Pie Chart 10: Showing the purpose behind the investment.
PIE CHART 10
Interpretation
From the analysis of the data we can say that maximum of the customers
purpose behind the investment are bearing Future expenses, then Wealth
creation, then Tax saving and Earning return. So, companies should build more
trust by providing upgrade and customize services to their existing customer.
So, Companies should more focus on creating more customers by analysing
their needs and purpose behind the investment.

71 | P a g e
11. The time period people prefer to invest.
Table 11: Showing the time period people prefer to invest.
TABLE 11
DATA
Time period of Investment No. of Respondents
Short term(0-1 year) 6
Medium term (1-5 year) 59
Long term (more than 5
years) 35
Total 100
Analysis
From the above table, we can infer that 59% respondents think the terms of
insurance policy should be 1-5 years (Medium term).

72 | P a g e
No. of Respondents
6%
35%
Short term(0‐1 year)

Medium term (1‐5 year)
59%
Long term (more than 5
years)
Pie Chart 11: Showing the time period people prefer to invest.
PIE CHART 11
Interpretation
From the analysis of the data we can say that maximum of the respondents
prefers time period between 1- 5 years (Medium term). So, with this term of
policy companies can avail more Life Insurance products.

73 | P a g e
12. Are you satisfied from the return on your investment?
Table 12: Showing the Satisfaction level of people from the return on their
investment.
TABLE 12
DATA
Return on Investment
No. of
Respondents
Very Good 7
Good 61
Average 30
Poor 2
Total 100
Analysis
From the above table, we can infer that 61% of respondents thinks that the
return on their Investment are Good, 7% of respondents thinks return on ROI
are Very Good, 30% of respondents thinks ROI are Average. So Overall
Customers are satisfied from the return on their Investment.

74 | P a g e
No. of Respondents
2%
7%
30%
61%
Very Good
Good
Average
Poor
Pie Chart 12: Showing the Satisfaction level of people from the return on their
investment.
PIE CHART 12
Interpretation
From the analysis of the data we can say that maximum of the customers are
satisfied from Return on their investment. So, Companies should Build more
trust by providing upgrade & customize services to their existing customer and
companies should focus on creating more customers by analysing their needs &
purpose behind their Investment.

75 | P a g e
13. The factors that may dissatisfy the customers.
Table 13: Showing the factors that may Dissatisfied the customer.
TABLE 13
DATA
Factors
No. of
Respondents
Return 25
Period of Investment 28
Premium on Investment 22
Security 25
Total 100
Analysis
From the above table, we can infer that 28% of respondents are Dissatisfy from
the Period of investment, 25% are from the Return& Security and 22% of
respondents are dissatisfied from the premium on Investment.

76 | P a g e
No. of Respondents
25% 25%
Return
Period of Investment
22%
28%
Premium on Investment
Security
Pie Chart 13: Showing the factors that may Dissatisfied the customer.
Pie Chart 13
Interpretation
From the analysis of the data we can say that customers are dissatisfy
from the various factors such as Period of investment, Return & security
& Premium of investment. So, Companies should focus on improving the
factors that dissatisfied their customers. They take care equally for all the
factors that dissatisfy their customers.

77 | P a g e
14. Your insurance plan provides you which benefit?
Table 14: Showing the benefit insurance plan provided to their customers.
TABLE 14
DATA
Insurance Plan Benefit
No. of
Respondents
Health Cover 37
Tax Benefit 8
Fixed Return 9
Security 28
Interest 18
Total 100
Analysis
From the above table, we can infer that out of 100 of respondents 37% get
benefit of Health cover, 28% get benefit of Future Security, 18% get benefit of
Interest, 9% get Fixed Return and 8% of respondents gets the tax benefit from
their Insurance plan.

78 | P a g e
No. of Respondents
18%
37%
28%
Health Cover
Tax Benefit
Fixed Retun
8%
9%
Security
Interest
Pie Chart 14: Showing the benefit insurance plan provided to their customers
PIE CHART 14
Interpretation
From the analysis of the data we can say that customers get benefits from their
Insurance plan in the form of Health cover, Future Security, Tax Benefit, &
Interest (Return). So, Company should focus on improving their plans to attract
more & more customers & add new benefits to its existing plan or customize
plan according to the need of their customers.

79 | P a g e
15. Entry of Private Companies has widened the scope of
insurance sector in India.
Table 15: Showing whether the entry of Private Companies has widened the
scope of insurance sector in India.
TABLE 15
DATA
Scope
No. of
Respondents
Strongly Disagree 3
Disagree 6
Neutral 28
Agree 57
Strongly agree 6
Total 100
Analysis
From the above table, we can infer that 57% respondents are Agree with the
statement that the entry of Private Companies has widened the scope of

80 | P a g e
No. of Respondents
6% 3% 6%
28%
Strongly Disagree
Diasagree
57%
Neutral
Agree
Strongly agree
Pie Chart 15: Showing whether the entry of Private Companies has widened the
scope of insurance sector in India
Pie Chart 15
Interpretation
From the analysis of the data we can say that maximum of the respondents is
Agree with the statement that the entry of Private Companies has widened the
scope of insurance sector in India. So Public Companies should focus more on
improvising their Insurance plans to keep trust of their existing customers. So,
the companies should emphasize and formulate products according to
customer’s needs.

81 | P a g e
16. Marketing strategies of private companies have improved the
strategies of public sector in India
Table 16: Showing whether the Marketing strategies of private companies have
improved the strategies of public sector in India
TABLE 16
DATA
Answer of Given
Statement
No. of
Respondents
Strongly Disagree 3
Disagree 7
Neutral 29
Agree 56
Strongly agree 5
Total 100
Analysis
From the above table, we can infer that 56% respondents are Agree with the
statement that t the Marketing strategies of private companies have improved
the strategies of public sector in India.

82 | P a g e
No. of Respondents
1%
6%
14%
50%
26%
3%
Strongly Disagree
Disagree
Neutral
Agree
Strongly agree
Total
Pie Chart 16: Showing whether the Marketing strategies of private companies have
improved the strategies of public sector in India
Pie Chart 16
Interpretation
From the analysis of the data we can say that maximum of the respondents is
Agree with the statement that the Marketing strategies of private companies
have improved the strategies of public sector in India. So, Companies should
focus more on updating their competitive strategy to compete with their
competitors in market to gain more customers or to retain existing customers.

83 | P a g e
17. Quality of product of Public sector insurance Companies has
improved a lot with entry of private company
Table 17: Showing whether the Quality of product of Public sector insurance
Companies has improved a lot with entry of private company
TABLE 17
DATA
Answer of Given
Statement
No. of
Respondents
Strongly Disagree 2
Disagree 12
Neutral 28
Agree 52
Strongly agree 6
Total 100
Analysis
From the above table, we can infer that 52% of respondents are Agree with the
statement that the Quality of product of Public sector insurance Companies has
improved a lot with entry of private company.

84 | P a g e
No. of Respondents
2%
6% 12%
Strongly Disagree
28%
52%
Disagree
Neutral
Agree
Strongly agree
Pie Chart 17: Showing whether the Quality of product of Public sector insurance
Companies has improved a lot with entry of private company
Pie Chart 17
Interpretation
From the analysis of the data we can say that Maximum of respondents are
Agree with the Statement the Quality of product of Public sector insurance
Companies has improved a lot with entry of private company. So Private
Companies should focus more on their Insurance products or plan &company
should made new strategies to compete in the market, as people already had
more faith or trust on Public insurance company.

85 | P a g e
18. The Premium Rates of Private Life Insurance as against
Public Life Insurance Companies
Table 18: Showing whether the premium rates of Private Life Insurance as against
TABLE 18
DATA
Premium Rates of private life
Insurance Co
No. of
Respondents
Very Cheap 5
Cheap 20
Expensive 65
More Expensive 10
Total 100
Analysis
From the above table, we can infer that 65% of the respondents think the
premium rates of Private life Insurance Companies are Expensive than Public
life Insurance Company.

86 | P a g e
No. of Respondents
10% 5%
20%
65%
Very Cheap
Cheap
Expensive
More Expensive
Pie chart 18: Showing whether the premium rates of Private Life Insurance as against
PIE CHART 18
Interpretation
From the analysis of the data we can say that maximum of people thinks that the
premium rates of Private Life Insurance as against Public Life Insurance
Companies are Expensive So Private Companies should focus more on their
strategies to revise their premium rates according to the needs of the customers
so that premium could be easily afforded by maximum people.

87 | P a g e
19. According to customers the Most Important Factor while
Investing.
Table 19: Showing the Most Important factors while Investing according to
Customers
TABLE 19
DATA
Most Important Factor
No. of
Respondents
Safety 44
Return 24
Tax Benefit 3
Company Profile &
Brand Name 13
Policy Term 16
Total 100
Analysis
From the above table, we can infer that out of 100 of respondents 44% of people
thinks Safety is most important while investing, then 24% of people thinks
Return is important factors, 16% of people thinks policy term is important, 13%
of people thinks Brand name is important factor while investing and 3% of
people thinks Tax benefit is important factor.

88 | P a g e
No. of Respondents
16%
13%
44%
3% 24%
Safety
Return
Tax Benefit
Company Profile & Brand Name
Policy Term
Pie Chart 19: Showing the Most Important factors while Investing according to
Customers
Pie Chart 19
Interpretation
From the analysis of the data we can say that Greater number of people thinks
most important factor while investing is Safety, then Return, then Policy term
and then Company profile & Brand name. So, the companies should emphasize
and formulate products according to customer’s preference. So, it is clear that
COVID change mindset of the consumer to buy life Insurance policy for Safety
purpose.

89 | P a g e
20. To What extent the Following Factors influence the people to
purchase products of Insurance Company.
Table 20: Showing the factors influence the people to purchase products of an
insurance company
TABLE 20
DATA
Source of Awareness
No. of
Respondents
Visit of Insurance Agent 60
General Advertising 24
Direct mail advertising 6
Newspaper 8
Others 2
Total 100
Analysis
From the above table, we can infer that most of the people's awareness source is
visit of insurance agent (60%), and then general Advertising (24%)

90 | P a g e
No. of Respondents
2%
8%
6%
Visit of Insurance Agent
24%
60%
General Advertising
Direct mail advertising
Newspaper
Others
Pie Chart 20: Showing the factors influence the people to purchase products of
an insurance company
Pie Chart 20
Interpretation
From the analysis of the data we can infer that a greater number of people
influence to purchase product of an Insurance Company by visit of Insurance
agent, then by General Advertising. So, Companies should focus more on
training of their Insurance agent to pitch more & more customers and creating
awareness using advertisement to attract more customers.

91 | P a g e
CHAPTER 8: -
SUMMARY OF FINDINGS

92 | P a g e
Summary of Findings
 The Male consumers capture the Market Share with 55%, followed by the
Female consumers with 45%
 The Majority of respondents are married who takes insurance services. As
they want to secure life of their family.
 The Majority of respondents belongs to the Family size of 2 to 4 members
which formed 60% followed by Family size of 4 to6 members which
formed 35%
 The Majority of the consumer of life insurance companies are private
employees with 45%
 The Dominant income group having life insurance belongs to the group of
more than 50,000 Net family monthly income followed by 20,000-50,000.
 LIC Insurance corporation of India has a major market share of 68%
 The Maximum number of respondents are satisfied with services & quality
of products of their Insurance company which formed 72%
 The Maximum numbers of respondents are preferred to make Investment in
Insurance with 48%, followed by gold with 17% & 14% in shares & other
Investment options like Mutual funds & Land & Building.
 The Majority of respondents are preferred to invest in public Insurance
Company than of private Insurance companies.
 The Maximum number of respondent’s purpose of Investment is the future
expenses; followed by Wealth creation, Tax saving, earn Returns & others.
 The Majority of respondents are preferred to invest in time period of
Investment Medium term (1-5years), followed by Long term (more than 5
years)
 The Maximum number of respondents is satisfied from the return on their
Investment.

93 | P a g e
 The Factors which dissatisfy the customers is the period of Investment,
followed by Return & security & premium on Investment.
 The Maximum number of respondents takes Insurance for Health cover,
followed by Security, Interest, Fixed return & tax benefit.
 The Maximum number of respondents thinks:
 The Entry of private companies has widened the scope of insurance sector
in India
 The Marketing strategies of private companies have widened the scope of
 The Quality of product of public sector Insurance companies has improved a
lot with entry of private company.
 The Maximum number of respondents thinks the premium rates of Private
Life Companies are Expensive than Public Life Insurance Company.
 The factors which is most Important to customers while selecting a life
insurance company is the safety, followed by Return, policy term, company
profile & brand name & Tax return.
 The Factors which influence to buy a life insurance company is the visit of
Insurance Agent, followed by general advertising, Newspaper, direct mail
advertising.

94 | P a g e
CHAPTER 9: -
CONCLUSION

95 | P a g e
CONCLUSION
The Entry of private Insurance Companies has widened the scope of Insurance sector in
India. Private Life Insurance Company gives a strong competition in the life insurance
Industry. From this study it reveals that the consumer’s attitude towards Insurance
policy & Insurance Company changed a lot. As private insurance companies capture
the market nowadays. But still LIC brand name has earned a lot of goodwill & enjoys
high brand equity. Most of people still have trust on LIC Corporation on India. So
Private Insurance companies can trust into a tough competitor in the Industry if it
includes some more benefits in the policies it offers, like wealth boosters and partial
withdrawals waiver of premium which can give some addition to the returns & also
will attract more customers. Private Companies should focus more on their strategies to
revise their premium rates according to the needs of the customers so that premium
could be easily afforded by maximum people. Private Companies continues to grow
even at the same pace just by making minor changes in its existing operations then this
can result into achieving its customers’ trust as well as the market share.
Every company gives high priority to consumer perception and considers it to be of
utmost value for the growth of the company. A customer acts as a foundation to the life
insurance industry and so their behavior must be wellunderstood.
After analyzing the responses received certain things can be concluded like,
1) We can conclude from the study of the data that, a maximum number of people are
taking Public Life Insurance policy instead of Private Life Insurance Policy So, Public
Insurance Company creates more customers than of Private Insurance
 Through survey I found that most of the people are familiar and aware about the
LIC as LIC is the trustworthy and oldest company .From this I conclude that LIC is
better company than other life insurance companies as LIC is the oldest and most
trustworthy company in India in terms of claim settlement ratio, policy holder,
plans and policy and through survey I also found that LIC preferred by most people
as compared to other private life insurance companies. So that Private life insurance
companies should adopt effective promotional strategies to increase the awareness
level among the consumers.

96 | P a g e
2) From the analysis of the data we can conclude that maximum of the respondents takes
insurance services. As they want to secure future .and other prefer to invest in Gold, Real
Estate, Mutual funds, bonds and Shares. As they want high return by making investment.
So, the companies should emphasize and formulate products according to customer’s
preference.
3) Factors contributing to Satisfaction & dissatisfaction of customers
 From the analysis of the data we can conclude that customers get benefits from
their Insurance plan in the form of Health cover, Future Security, Tax Benefit, &
Return on Interest. So, Company should focus on improving their existing plans to
attract more & more customers & add new benefits to its existing plan or customize
plan according to the need of their customers.
 We can conclude from analysis of data that customers are dissatisfied from the
various factors such as Period of investment, Return & security & Premium of
investment. So, Companies should focus on improving the factors that dissatisfied
their customers. They take care equally for all the factors that dissatisfy their
customer
4) Investors Preference & attitude towards insurance products on selected
factors:
 We can conclude from analysis of the data that Greater number of people thinks
most important factor while investing is Safety, then Return, then Policy term,
premium outflow and then Company profile & Brand name. So, the companies
should emphasize and formulate products according to customer’s preference. So, it
is clear that COVID change mindset of the consumer to buy life Insurance policy
for Safety purpose
 We can conclude from analysis that maximum of the respondents prefers time
period between 1- 5 years (Medium term). So, with this term of policy companies
can avail more Life Insurance products

97 | P a g e
OTHER CONCLUSION FROM STUDY
 As, 50% respondents have their Net family monthly income are more than
50,000and 18% respondents have no current investments yet so this is a great
opportunity for the company to increase its sales by encouraging the prospective
consumers to invest into their policy and get a highreturn.
 Out of 100 of respondents 75% are married and must be looking for the ways to save
or invest the money earned by them to secure their Family future, so the company
can take advantage of this and can motivate them through their appealing policies.

98 | P a g e
CHAPTER 10: -
LIMITATION
OF THE
STUDY

99 | P a g e
LIMITATION OF THE STUDY
Limitations: There are certain limitations in undertaking this research
work:
 Limited respondents were surveyed due to the time constraint.
 The respondents may have given biased responses.
 Some of the respondents showed reluctance in answering the questions.
 The sample size is 100 which may not represent the correct scenario of
the perception of different consumers about the Life Insurance sector.
 Delhi is the only area where the research is conducted which may not give a
clear picture of the entire population

100 | P a g e
CHAPTER 11: -
RECOMMENDATION
AND
SUGGESTION

101 | P a g e
Suggestions
Suggestions with regard to insurance companies, consumers respond at
different rates, depending on the consumer’s characteristics. Hence
Insurance Companies should try to bring their new product to the attention
of potential early adopters
 Due to the intense competition in the life insurance market, the life
insurance companies have to adopt better strategies to attract more
customers.
 Private life insurance companies should adopt effective promotional
strategies to increase the awareness level among the consumers
 Life insurance products are taken mainly by middle- & higher-income
group. Hence, they should be regarded as main targeted income
group.
 Life insurance products which are suitable for the lower income group
should also be released. So that the market shares increases.
 Life insurance companies should ask for their consumer feedback to
know whether the consumers are really satisfied or dissatisfied with
the service &product of the companies. If they are dissatisfied should
be found out &should be corrected in future.
 Return on investment, company reputation & premium outflow are
most preferred attributes that are expected by the respondents. Hence
greater focus should be given to these attributes.
 The LIC brand name has earned a lot of goodwill & enjoys a high
brand equity. As there is intense competition in life insurance market.
LIC should work hard to maintain its top position & offer better
service & product.
 To retain old customers & to attract new customers product with adds-
on features should be introduced besides attractive advertisements

102 | P a g e
 As private insurance companies capture the market now a day.
Therefore, LIC should strengthen their working & should launch
plans with more facilities.
 Companies should keep the cost, quality & return on investment in
tact is necessary in order to tackle the competition.
 The private companies should focus more on their strategies to revise
their premium rates according to the needs of the customers so that
premium could be easily afforded by maximum people.

103 | P a g e
CHAPTER 10: -
BIBLIOGRAPHY

104 | P a g e
BIBLIOGRAPHY
WEBSITES:
1. www.Scribd.com.
2. Www.irdai.gov.in
3. www.google.com.
4. www.ibef.org
5. www.facebook.com
6. www.hdfcelife.com
7. www.maxlifeinsurance.com
8. www.easyleadz.com
9. www.licindia.in
10. www.policyx.com
11. www.cover.fox.com
12. www.gibl.in
13. www.tataaia.com
14. www.turtlement.com
15. www.finder.com.au
16. www.thesimpledollar.com
17. www.policybazar.com
18. Cleartax.in
19. www.investopedia.com
20. www.indiafirstlife.com

105 | P a g e
CHAPTER 11: -
ANNEXURE

106 | P a g e
Annexure
Hello Sir/Madam,
I, __________, student of 3th
semester MBA am conducting a
research on the " Investment Options and Investors Attitude
towards investment in Private Life Insurance Companies ". The
purpose of this study is to understand, capture, assesses and
evaluate the effectiveness of the Health Insurance Product. I
would appreciate if you could spend about 15 Min. and
communicate your feelings, expression, and comments. Please
give your honest opinion and be sure that this information
collected will be purely confidential and not be shared with any
other entity in term of commercialization.
Q1. Name of the Candidate.
Ans.
Q2. Gender
A. Male
B. Female
Q3. Marital status
A. Married
B. Unmarried

107 | P a g e
Q4. Family Size.
A. Less than 2
B. 2 to 4 members
C. 4 to 6 members
D. More than 6 members
Q5. Occupation:
A. Government Employee
B. Private Employee
C. Professional
D. Businessman
E. Others
Q6. Your net family monthly Income from all sources?
A. Below 10,000
B. 10,000 - 20,000
C. 20,000-50,000
D. More than 50,000
Q7. Are you insured, if yes then?
A. No, I don’t have any life insurance policy
B. Edelweiss tokio
C. ICICI Prudential Life Insurance
D. Max life Insurance
E. LIC insurance Corporation of India
F. Other:
Q8. Are you satisfied with the services of your insurance company?
A. Yes
B. No
C. Maybe

108 | P a g e
Q9. Where do you prefer to invest?
A. Bonds
B. Insurance
C. Shares
D. Gold
E. Other:
Q10. In which insurance company do you prefer to invest?
A. Private insurance company
B. Public insurance company
Q11. What is the purpose behind investment?
A. Wealth creation
B. Tax saving
C. Earn returns
D. Future expense
E. Other:
Q12. What is the time period you prefer to invest?
A. Short term (0-1 yrs.)
B. Medium (1-5 yrs.)
C. Long term (more than 5 yrs.)
Q13. Are you satisfied from the return on your investment?
A. Very good
B. Good
C. Average
D. Poor

109 | P a g e
Q14. What are the Factors that may dissatisfy you?
A. Return
B. Period of investment
C. Premium on investment
D. Security
Q15. Your insurance plan provides you which benefit?
A. Health cover
B. Tax benefit
C. Fixed return
D. Security
E. Interest
F. Other:
Q16. Entry of private companies has widened the scope of insurance sector in
India?
A. Strongly disagree
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
Q17. Marketing strategies of private companies have improved the strategies
of public sector in India?
B. Disagree
C. Neutral
D. Agree
E. Strongly agree

110 | P a g e
Q18. Quality of product of public sector insurance companies has improved a
lot with entry of private company.
B. Disagree
C. Neutral
D. Agree
E. Strongly agree
Q19. How do you find the premium rates of private life insurance as against
public life insurance companies?
A. Very cheap
B. Cheap
C. Expensive
D. More expensive
Q20. What according to you is the most important while investing?
A. Safety
B. Return
C. Tax benefit
D. Company profile and Brand name
E. Policy term
F. Other:

111 | P a g e
Q21. To what extent the following factors influence you to purchase products
of an insurance company.
A. Visit of insurance Agent
B. General advertising
C. Direct mail advertising
D. Newspaper
E. Other

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