Canadian Gold Foods is a new venture of Mountain Top Foods Ltd. to source and market meat, food ingredients, and other products in Southeast Asia. It will act as a sourcing agent between suppliers, manufacturers, and distributors as well as provide marketing support. The company was created to address difficulties experienced by Mountain Top's Philippine operations related to legal supply and smuggling. Canadian Gold Foods will use Mountain Top's logo customized with a maple leaf to emphasize its Canadian base and focus initially on canola oil. Its mission is to provide full-scale food marketing consultancy and satisfy customer needs through trust, loyalty, growth, and honest work. Short-term goals include establishing distributors in key Asian markets, while long

1. II. COMPANY SUMMARY
A. BUSINESS DESCRIPTION
Canadian Gold Foods is a conceptualized venture of Mountain Top Foods Ltd.
to cater into the demands of the market in the Southeast Asia with regards to
supply of meat, food ingredients and such. The company would act not only as a
sourcing agent between suppliers, manufacturers and distributors but also as a
marketing arm to support our client with exceptional technology, analytical
researches and strategic planning.
B. COMPANY ANALYSIS
Mountain Top Foods Ltd has identified a real business opportunity from the
difficulties that its Philippine counterpart experienced in the food manufacturing
industry. The lack of legal supply and the abundance of smuggled goods were an
eye-opener that importation is not as easy as it looks. The company then took a
step back to assess the situation, hence, identifying another option as a middle-man
instead of being at the end point of the purchasing transaction.
And thus, Canadian Gold Foods was born.
C. LOGO
Since Canadian Gold Foods is affiliated with Mountain Top Foods Ltd., the logo
is customized in the likeness of its core company.
Generally, the maple leaf is a symbol
that the Canadian’s are well known of. This is
to emphasize that the company is a Canadian
base one. And like any other Canadian base
company, Canadian Gold Foods services are
of top-notch quality. This is also why the
word Canadian is used in the label. Gold pertains to the initial product that the
company would start up with which is canola oil.

2. Colors also have its own meaning and that is why the company chooses
these following colors for, blue, turquoise, silver, and red. Blue implies honesty,
dependability, reliability and confidence, thus creating customer loyalty. Turquoise,
on the other hand, specifically relates to calmness, creativity, clarity of thought and
compassion, values that the company long to have in acquiring a harmonious
relationship with its people, customers, employees, suppliers and its competitors.
The silver color of the label signifies prestige, wealth, craftsmanship and artistry.
This pertains to the first class quality service that the company extends. And lastly,
red, the color of the maple leaf is associated with stimulation of appetite, passion,
determination, confidence, strength and warmth. The company values these
qualities to have growth and development within the organization and its core
existence as well as to reflect these to the services of the company.
D. MISSION-VISION STATEMENT
Mission
The company dedicates itself to rendered service of full-scale food marketing
consultancy in its utmost capacity to fulfill the client’s satisfaction and thus go
beyond their expectations.
Canadian Gold Foods aims to understand the needs of its customers and satisfy those
needs to gain the trust and loyalty of the customers.
The company pledge to improve in its overall growth and value the power of work
and honesty.
And lastly, Canadian Gold Foods commits itself to excellence, believes in its people
both customers and employees and thus, depends on the foundation of their trust,
loyalty and success to the betterment of the company.
Vision

3. Canadian Gold Foods likes to solely understand and satisfy the needs of its clients,
thus, it will continue its tradition in excelling in the field that they are trained to be
and fully undertake the responsibilities of the company to its market and develop to
be the most receptive sourcing agent in the country.
E. OBJECTIVES AND GOALS
Canadian Gold Foods is aware of the significance of the company’s foundation
which is the community around it, the customers, its employees and its suppliers.
These essentials are basically the major elements of a company which longs for
development and growth at an early stage and definitely, at a continuous rate.
Here are Canadian Gold Foods objectives towards the said elements that are
vital to the company.
Commitment to the Community
Our community is our business environment and the society we serve. CANADIAN
GOLD FOODS believes that our interests and that of the community are
complementary and inseparable. We therefore have the responsibility to uphold
and maintain at all times the highest standards of business ethics. Another is to
promote and stimulate sustainable development by preserving and enhancing our
natural resources. And lastly, to employ pro-active measures and lead the
development in our areas of interests by working with the government and other
institutions to serve the society towards our collective efforts.
Commitment to the Customers
Our customers are our reason for being. CANADIAN GOLD FOODS believes
that customers should always be treated with dignity and courtesy and be fully
responsive to their needs. And thus, we want to take the responsibility to provide

4. our customers with their highly quality services to meet their expectations. Another
is to treat our customers fairly, courteously and with integrity in all our business
transactions, act promptly on their immediate concerns and be receptive to their
long-term needs and interests.
Commitment to the Employees
Our employees are our most valued asset. CANADIAN GOLD FOODS believes
that employees should be treated with dignity and fairness, and with full
consideration of their interests. Therefore, it has the responsibility to provide the
employees with opportunities for professional growth and advancement on the
basis of performance, integrity and loyalty. Provide the employees with just and
competitive compensation and benefits that improve their living conditions and
attend to their general well-being; guarantee fairness, equal treatment and
opportunity, and avoid discriminatory practices. Provide suitable and safe working
conditions to protect employees from avoidable injuries and illnesses in the
workplace and provide open and honest communication and sharing of information
that promote teamwork, productivity and empowerment.
Commitment to the Suppliers
Our suppliers are our business partners. CANADIAN GOLD FOODS believes
that our relationship with our suppliers must be based on mutual respect and
benefit. The company would like to foster long-term stability, direct relations and
continuous development with suppliers in return for quality, competitiveness,
efficiency and exceptional performance. Seek fairness, truthfulness, integrity and
transparency in all of our business dealings with them. And finally, to seek,
encourage and prefer suppliers whose business practices respect human dignity and
the environment.

6. Commitment to Competitors
Our competitors are our catalysts towards continuing service excellence.
CANADIAN GOLD FOODS believes fair and honest competition is one of the basic
requirements for national development and will ensure the just distribution of
products and services to the community we serve. The company likes to promote
behavior that demonstrates mutual respect among competitors. And maintain the
highest level of business ethics and integrity.
Company Goals
Goals are important to a company as it sets the path or direction it intends to take.
Here are some of the goals of CANADIAN GOLD FOODS:
Short-term goals
CANADIAN GOLD FOODS is currently building ties with major distributors in
selected Asian Market. The company primarily aims to have an established
distributor in each country, namely, Philippines, Thailand, China and Indonesia and
push its private label of canola oil and also some branded meat products.
Long-term goals
The company sets its target to broaden its connections to other Asian
neighboring countries such as Malaysia, Singapore, Japan, Korea, Vietnam and such.
Canadian Gold Foods aspires to diversify its services in a vast number of food
products.