This document provides a business analysis of Elephant House Beverages. It summarizes the company's market growth, strategy to go global, product categories and key customer segments. Various analyses are presented including PESTEL, Porter's 5 Forces, SWOT, BCG matrix, Ansoff matrix and their marketing communications approach. The conclusion recognizes Elephant House as an established brand that continues improving operations management across key areas.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
This is a comparative strategic study of the different strategies that have led Tim Hortons and Starbucks to their current positions in the Canadian Market and based on the industry analysis and the internal organizational analysis, How they can move forward in this saturating industry. This takes into account the likely economic conditions that would impact the growth as well as the upcoming tends in the consumer base for this industry.
Situational analysis & integrated communication plan for Keells Super.Dayenkie Chandrasekera
This report is prepared in order to assess the productivity of the currently implemented communication strategies and based on the findings, to outline the integrated communication plan of Keells Super for the next financial year.
This report is prepared in order to assess a customer journey map is merely an illustration of all the touch-points when customers come into contact with Keells Super online or offline platforms. And using the surveys to gather voice of customer insights about the Keells Super experience is a great way to understand how our customers and the company are performing in the eyes of consumers.
strategic practices of the of Keells Food Product PLC Tharushika Ruwangi
I am pleased to present strategic practices of the of Keells Food Product PLC on behalf of the Strategic Management module. By studying this report you would be able to understand the strategies used in the Keells Food Product PLC and how effective it has established within the Keells Food Product PLC.
This is a comparative strategic study of the different strategies that have led Tim Hortons and Starbucks to their current positions in the Canadian Market and based on the industry analysis and the internal organizational analysis, How they can move forward in this saturating industry. This takes into account the likely economic conditions that would impact the growth as well as the upcoming tends in the consumer base for this industry.
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
The report identifies the current HR practices at John Keells in terms of recruitment and selection. More effective methods such as using mass media to advertise on available opportunities, a more suitable role specification document have been proposed to carry out the recruitment and selection processes smoothly. The training and development requirements at the organisation are identified next. Training programs and learning activities that are required to up build the career progression of the employees are recommended after a critical evaluation.
Staff motivation is an important component in the HR process. Hence the classical motivation theories are evaluated to reach a hybrid model which is more applicable to the culture at John Keells. The effective leadership skills that would generate staff motivation are highlighted in detail.
As the final section the possible change management challenges that would arise with the recommendations made for the HR practices at John Keells are identified with the methods to overcome them and carryout a successful change management process to restructure the HR practices at John Keells Group.
The ppt is about Cadburys history and its functions in two different countires i.e India & UK. Cadbury a multidomestic product have different operation, marketing strategy in India & in UK. Even the taste is different when it comes to Uk's cadbury made by hersheys & Mondelez's cadbury in India. It also discusses the worm issue which Cadbury faced and how did they tackle it.
In this report you can study about Marketing Mix Nestle Company
We are covering the following topics:
Nestlé’s History, Shape of the Nestlé Logo, NESTLÉ – An Introduction, Mission Statement, Vision and Values, NESTLÉ TODAY, Major Competitors, BCG Growth Matrix, Product Life Cycle, Our progress, The Nestlé Policy on Environmental Sustainability, Nestlé Environmental Management System, Product life-cycle approach, Nestlé – Four “Ps”, Products, Variety, Quality, Packaging,, Services & Brand name, Price, Industry overview and performance in FY09, Financial performance (FY04-10), Profitability, Liquidity, Asset management, Debt management, Market ratios, Future outlook, Place, Distribution Channel, Coverage, Inventory, Logistics, Promotion, Modes of advertising, Direct Mail/SMS to Users, Outdoor Advertisement, Transit Advertising, Segmentation, Targeting and Positioning Of Nestlé, Market Strategies, Marketing Strategy of Nestlé in Pakistan, Market Segmentation, Target Marketing, Differentiation, SWOT Analysis, Strengths, Weaknesses, Opportunities, Threats, PEST Analysis, Political analysis, Economical Environment, Social analysis, Technological, General Recommendations by the Public, Conclusion
1. IntelIntel is an American multinational technology company fo.pdfalokopticalswatchco0
1. Intel
Intel is an American multinational technology company founded in 1968. The company is an
industry leader, creating world-changing technology that enables global progress and enriches
lives. The company is among the Fortune top 50 brands.
Intel microchips are some of the most complex devices ever manufactured, requiring advanced
manufacturing technology. With six wafer fabrication sites and four assembly test manufacturing
locations worldwide, Intels manufacturing facilities employ exceptional flexibility on a global
virtual network. Microchips are standardised products that are produced locally in these
manufacturing facilities.
In the recent years, the company has changed its business model from a PC centric model to a
data centric model. This has resulted in faster growth and better financial results.
However, the growth of Intel is also a result of its sharp focus on research and development. Intel
has developed a network of research hubs across to address the data challenges of the future. In
2020, Intel's research and development expenditure climbed to 13.56 billion U.S. dollars, up
from the 13.36 billion U.S. dollars recorded in the previous year. For example, in 2021, Intel
announced an investment worth tens of millions of euros to expand its presence in the Polish city
of Gdask that is the companys largest research and development centre in the European Union.
The research hubs across the world coordinate the new advance solutions in the development of
chips, artificial intelligence (AI), 5G network transformation, and the rise of the intelligent edge.
Based on the previous information, identify Intels international strategy. (choose ONE answer)
Transnational strategy
Global strategy
Multi-domestic strategy
Profit strategy
Diversification
Product development
2.
Tesoro Wine Estates (TWE)
Tesoro Wine Estates (TWE) is an Australian global winemaking and distribution business with
headquarters in Melbourne listed on the Australian Securities Exchange. TWE employs more
than 2,600 workers across the world. The company is focussed on two principal activities: (1)
grape growing and sourcing (more than 12,700 planted hectares of owned vineyards in
internationally recognised regions), and (2) winemaking. Since 2018, the company is
implementing a direct distribution model to a range of customers worldwide and they tailor the
route-to-market model by country to capitalise on regional opportunities. TWE has an annual
production of about 53 million cases across more than 60 brands.
TWE sells primarily through distribution partners in a Business to Business (B2B) model on
which commerce occurs between two businesses rather than between a business and an
individual consumer. The company is restructuring the global operating model and is moving
quickly in diversifying its sales to other global markets. In 2021, TWEs share price has
continued to recover since slumping to $7.97 in November 2020 ahead of the imposition of
provisional Chinese tar.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
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Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
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Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
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Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
3. INTRODUCTION
Ceylon Cold Stores (CCS), trading as Elephant House, is a Sri Lankan company
which produces carbonated drinks, ice cream and processed meat products.
Elephant Beverages remains the market leader in Sri Lanka.
Our vision is to deliver pleasure and nutrition throughout people’s
lives, whenever and wherever they choose to eat and drink
https://www.elephanthouse.lk/corporate/our-company/
Annual Reports:
Company Profile:
Our mission is to help Elephant House and its employees to implement
innovative responses to business challenges - creating a flexible corporate
culture that delivers positive business benefits
VISSION
MISSION
https://www.elephanthouse.lk/media-hub/financial-reports/annual-reports/
INTRODUCTION
5. For more than 150 years, Ceylon Cold Stores PLC, as the
manufacturer of the iconic Elephant House portfolio of food and
beverages, has endeavored to spread joy and laughter through our
longstanding belief in wholesome goodness and nutrition.
In 1980 we at Elephant House reached beyond Sri Lankan
boundaries to reach a global clientele, who share the same
enthusiasm for our flavors and trust us to deliver nutrition and
goodness.
With our strong push to increase our global footprint, Elephant
House is proud of our rapidly advancing progress and status as an
international brand that is synonymous with flavorful, wholesome
goodness delivered in every sip and bite.
Our range of beverages and frozen confectionaries including the
natural ginger flavored Elephant House Ginger Beer and our range
of naturally flavored ice creams, in particular, has become highly
treasured in foreign markets, shared among family and friends
alike at the dining room table.
Today we have reached beyond our neighboring markets, like India and
Maldives, and have reached much further afield towards the Middle
East including UAE, Qatar, Bahrain and Lebanon, the UK and Europe
including France, Germany, Italy and Switzerland, and even as far away
as Canada and Australia.
ELEPHANT HOUSE BEVERAGES GOING GLOBAL
6. Carbonated
Soda Drinks
Water
Fruit
Drinks
Fruit Flavoured
Tea
Flavoured
Milk
Beverages
PRODUCT CATEGORIES &
KEY CUSTOMER SEGEMENT
PRODUCT CATEGORY – BEVERAGES
TARGET CUSTOMERS –
• Upper and Upper Middle Class Adults looking for premium tastes
• Large Growing Segment of Health Conscious adults/Diabetic Consumers
• Delight for the kids as well as the movie geeks
Sweet Indulgence Studying snack after Indulgent consumes
Family Treat Hanging playing on a hot day a little special Occasion
out with Friends on a hot sweet indulgence dessert Dinner Parties fashionable
day after School snack on a date
Elephant House is a B2C company consisting a customer base with ages ranging from 3yrs to 60 yrs.
The Key customer segment is not focused mainly based on age demographics but primarily on customer’s tastes and
mind sets. EH comprised of products to fulfill these requirements based on all age groups as illustrated
Age 3-13
children Age13-30
Teenagers
Age 30-60
children
12. Star
Cash
cow
Question
Mark
Dog
High
Low
Low
High
Relative Market Share
Relative
Market
Growth
Rate
?
$
BCG MATRIX FOR EH- BEVERAGES
The BCG matrix is based on the product life cycle
theory of a business unit. It’s a portfolio planning
model that can be used to determine what
priorities should be given in the product
portfolio.
EGB can be considered as a Star in the product
portfolio and its currently being exported to 23
different countries mostly in Europe & Middle
East
Recently Elephant House extended the range in
their premium beverages segment by introducing
products like water bottle, Twistee, frooti and
milk products as a product portfolio
They also introduced a fruit flavored green tea
beverage called Twistee to their Product
portfolio. Since these products are still quite
new, they don’t have a high market share, thus
can be identified as question marks.
Cream Soda, Necto & Lemonade as a Elephant
brand can be identified as Cash Cows since they
are in their maturity stage and already having
high market share
Kickcola and Orange barley are in the declined
state of their product lifecycle. Hence can be
identified as Dog and as they are in Dog stage
those products should be considered to be
discounted.
?
16. CONCLUSION
➢ Elephant House is a well established brand, in Sri Lanka and in other countries.
➢ The organization continuously improving their ascertained areas in product design, facility layout, process selection, inventory
management, and other key processes of OM
➢ And also by overcoming their weaknesses through implementing the above mentioned recommendations
I
list of regerences
