The document summarizes a presentation given by the Mayor of Santander, Spain on boosting digital transformation of cities. It discusses Santander's smart city initiatives including an urban laboratory to test IoT technologies, adopting open standards to facilitate interoperability between city services, and developing a holistic smart city platform using common data models. It concludes that common standards ensure compatibility between solutions, cities generate large data volumes providing opportunities for new business models, and data monetization should be promoted to maximize the digital economy's potential.

1. COMMON STANDARDS
BOOSTING THE DIGITAL
TRANSFORMATION OF
CITIES
Barcelona, Spain | 14th November 2017
Gema Igual Ortiz
Mayor of Santander

2. • City of Santander
• Smart City Itinerary
• Urban Laboratory
• City Digital Transformation
• Holistic Management
• Conclusions
CONTENTS
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3. Medium size city situated in the North coast of
Spain, capital of the Cantabria region.
Population of the city is around 173.000
inhabitants, being the services the main activity
sector
33 km2 Male
46,14%
Female
53,86%
43,46155° N
-3,81006° E
CITY OF SANTANDER

4. SMART CITY ITINERARY
2010 2011 2012 2013 2014 2015 2016 2017

5. • Experimental IoT facility to test and validate
protocols, services and applications
• Massive city scale deployment with a plethora
of devices and technologies installed in the
urban context
• Co-creating solutions with our citizens and
visitors
URBAN LABORATORY

6. • In 2013, the city adopted the decision to
include technology requirements as part of
all the public tenders.
• Open standards adoption facilitates the
cooperation and interoperability between the
different city services.
CITY DIGITAL TRANSFORMATION
• As a result, we are getting more efficient
services and improving the quality of life for our
citizens

7. HOLISTIC MANAGEMENT
• Smart City platform based on pre-standards
o ETSI ISG CIM, ITU-T Focus Group on Data Processing
and Management to support IoT and Smart Cities)
• Data from sensors, actuators and municipality systems
is integrated within the Smart City Platform using
common data models.
• Data storage and analytics permit to implement the
intelligence of the city, optimizing city services
• Integral management of the city based on dashboards
and KPI reports

8. • Common strategies ease the
implementation of co-creative
models and consequently the
dinamization of different urban
stakeholders.
• Cities managers and decision
makers should think about how
to make available the data that
is produced in the city and
produce an added-value through
economy
DATA ECONOMY
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9. CONCLUSIONS
• Cities are the major enablers for the digital transformation presenting enormous growth
potential.
• The adoption of common standards ensures compatibility between solutions and guarantee the
competitiveness of the industry and openness of the market.
• The large volumes of data generated in the cities provide new opportunities to develop new
business models and conceive innovative smart solutions.
• Cities should promote the Data monetization should be promoted in a Digital Single Market,
maximizing the potential of the digital economy.