Renault created an interactive speed dating event to promote their new Clio RS, surprising participants with a test drive instead of a date. An app called "Give Your Calories" allows users to donate the calories from their food to help end world hunger. Snickers ran targeted ads on Google when people misspelled search terms, pointing out that hunger impacts spelling ability. Ozu University developed a Facebook app that allows students to simulate their future life paths depending on which university they attend. An Australian lottery campaign featured scratchable print ads transforming homes to show potential winners' lives as instant millionaires.

1. 07.05.12

2. This Week...
The ultimate speed date, Give your calories, you can‟t spel properly when you‟re
hungrie, your future Facebook timeline, Scratchable print ad
The ultimate speed date
Renault
Give Your Calories
Help end world hunger
You can't spel properly when you're hungrie
Snickers
Your future Facebook Timeline
OZU University
Scratchable print ad
Instant Millionaire

3. The ultimate speed date
Renault
Publicis Brussels on behalf of Renault came up with an
interesting method to create excitement for the new
Clio: RS.
This is speed dating with a difference! A very real speed
dating event features one lady called Caroline. She
doesn‟t have the same concept of “speed dating” as
others. That‟s why a big surprise awaits her
contenders… even the most macho among them.
Plenty of coverage for the new Clio here! Nice tie in from
Renault because isn't a test drive with a new vehicle just
another version of a speed date?

4. Give your calories through your iphone
Help end world hunger
„Give your Calories‟ is a new app that helps users give their
calories to end world hunger. It gets users to consider the
calories they intake and highlights how privileged we are with the
selection of food types we eat regularly compared to the millions
who don‟t have access to even the fundamental requirements for
daily nutrition. Give your calories works on the concept of
„donating‟ your calories every time you eat, or just when you
choose to.
Using image recognition the app takes a photo of the food type
you are about to it and determines approximately how many
calories the item contains. The calories are then translated into
dollars so a sandwich which is 200 calories might be $2.00 you
can connect through Pal Pal to donate this instantly.

5. As part of their „You‟re not you when you‟re hungry‟
campaign, Snickers created a way to make bad typers
recognize why it is that they are unable to spell. It‟s
simple and clever.
Snikkers Googel worked to bid on misspellings of
common search terms. Each time someone misspelled a
word, (which was probably often, since people generally
rely on the search engine to correct the terms for them),
they got tailored ads asking them to "Grab yourself a
Snikkers," because "Yu cant spel properlie wen hungrie.“
The medium is an essential part of the message. The
targeting is based purely on a function of Google search
and has nothing to do with "What search terms do
people use when they want to eat chocolate?".
You can't spel properly when you're hungrie
Snickers

6. Ozu University in Istanbul have developed a really cool app
called „The Game of Life‟ which allow students to „test
drive‟ their life if they made the decision to attend Ozu
University.
The Facebook App challenges students with decisions on
their future, presenting all the very best options that the
university allows them to experience if they were a
student. It then delivers a future timeline version of their
life 5 years post graduating at the university.
„The Game of your Life‟ reached 250,000 students (1 in 4
of the entire population) and earned over $2 million dollars
worth of media coverage.
Your future timeline in facebook
OZU University

7. To promote Tatts' Lotteries Instant Scratch-Its
ticket, which offers a top prize of one million Australian
dollars, GPY&R Brisbane has created a print campaign
that lets people scratch away a picture of their "old life"
to see what life would be like as an Instant Millionaire.
The campaign, which shows a suburban house
transformed into a home with a gold-plated roof, pool
and luxury cars, uses a similar latex printing technique
to the Instant Scratch-Its tickets. The agency also
created a scratchable banner ad that performs the same
function.
Scratchable print ad
Australian Instant Millionaire