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oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
Campaign Fundraising Letter Presentationmattharney
This presentation discusses how to craft a campaign fundraising letter. It outlines how to utilize campaign resources and when to send letters, essential components of the letter, and analyzing collections.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
Campaign Fundraising Letter Presentationmattharney
This presentation discusses how to craft a campaign fundraising letter. It outlines how to utilize campaign resources and when to send letters, essential components of the letter, and analyzing collections.
Affiliate Marketing-How to Extend your Marketing Database, by Rick CalvertStephen Nold
MTO Summit is for the buyers and users of the next generation exhibition tools: show owners, association executives, corporate meeting planners, marketers, and exhibition strategists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.
MTO SUMMIT MARKETING CHALLENGES WORKSHOP
The Marketing Challenges Workshop (MCW) was created to address the hardest challenges, which marketing practitioners are facing. Given the tougher economy and difficulty in the attracting and keeping quality audiences for market leading conferences and expositions, marketing professionals have an urgent need to find timely solutions to hit market attendance goals.
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
This presentation was first given at the Marketing Profs B2B Forum in Boston on October 4th, 2012. It was updated for CARMA on November 13, 2012.
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And yet for most companies, the Pareto Principle applies: 20% of customers account for 80% of profits. The best investment to make in adverse economic conditions is to find and attract more customers that look and behave like your best customers. The right marketing channel to reach quality new customers may not be the cheapest option available, but the investment will pay off.
The presentation will offer best practice guidance and use the DMA’s own B2B marketing and sales strategies to demonstrate how to achieve 400% increase in new business during a recession.
The session will look at:
Understanding the true value of your customers and what you can afford to acquire them
An explanation of a classic approach to lifetime value
3 key improvements that helped the DMA increase membership acquisition by 400%: an overarching value proposition, a clearly defined segmentation strategy and a customer focused tone of voice
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
There are no guarantees in our current COVID-19 climate. But there are hints that there are steps you can take to help your program be recession resistant, if not recession-proof.
Join us to discuss what you should be thinking about – and acting upon – to jump-start your fundraising program AND build a stronger foundation for the new normal that awaits us post-pandemic.
VF2018 Workshop: Anatomy of a Deal (FundRazr, FrontFundr, BMW Consulting)Craig Asano
FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
FrontFundr connects investors and entrepreneurs. Investing in young companies has been limited to angel investors, venture capital firms and wealthy individuals. These investors represent only a fraction of the larger investor community who are excited and have the financial means to participate in growing new companies. FrontFundr uses today’s technology to enable entrepreneurs to raise money from a much larger investor community. This is an opportunity for seasoned investors and the wider public to come together to directly drive innovation and entrepreneurship. With FrontFundr, both experienced and regular investors can exercise positive influence on businesses they would like to see succeed. For more information, visit the company's website at www.frontfundr.com.
Bennett Milner Williams Consulting Ltd. is led by Principal, Victoria Bennett.
With over twenty years’ experience in business-to-business and business-to-consumer marketing in Europe and North America, Victoria has overseen sales, operations, finance, and HR in a spectrum of industries. Victoria has a record of strong commercial success working with major brands including Procter & Gamble, TD Bank, Mars, Tervita, BP, Gushor (a Schlumberger company), ENMAX, and Axia NetMedia.
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Managing Your Charity Watchdog Profile To Increase GivingBloomerang
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Deutsche Fundraising Kongress - SegmentationPurple Vision
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MTO Summit is for the buyers and users of the next generation exhibition tools: show owners, association executives, corporate meeting planners, marketers, and exhibition strategists, people who have experiences to share and a passion for learning - the hot new thing, lessons from failures, innovations and inspirations, and the practical applications of all of the above.
MTO SUMMIT MARKETING CHALLENGES WORKSHOP
The Marketing Challenges Workshop (MCW) was created to address the hardest challenges, which marketing practitioners are facing. Given the tougher economy and difficulty in the attracting and keeping quality audiences for market leading conferences and expositions, marketing professionals have an urgent need to find timely solutions to hit market attendance goals.
Do you need to draw some bright lines between your social media presence and business results? Have you been asked to prove the ROI of social media? It's no longer a question of if you should measure the business results of your social media interactions, but what to measure—and how. A new generation of tools based on mathematical modeling and natural language processing make it easier to draw the connections, but harder to determine which of the over 300+ tools you should use. From building marketing funnels and goals, to more complex analytics such as multi-channel media measurement and first-click attribution, the choices are getting more complicated. This presentation looks at a practical framework to build a social media measurement strategy and plan.
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Understanding the value of your customers to deliver business growth - DMAB2B Marketing
An ongoing challenge for the B2B marketer is to align their marketing efforts with complex customer needs and segment their messaging to key influencers. Many B2B marketers fail to properly identify the customer journey to generate the most compelling experience to capture customers through their marketing mix.
And yet for most companies, the Pareto Principle applies: 20% of customers account for 80% of profits. The best investment to make in adverse economic conditions is to find and attract more customers that look and behave like your best customers. The right marketing channel to reach quality new customers may not be the cheapest option available, but the investment will pay off.
The presentation will offer best practice guidance and use the DMA’s own B2B marketing and sales strategies to demonstrate how to achieve 400% increase in new business during a recession.
The session will look at:
Understanding the true value of your customers and what you can afford to acquire them
An explanation of a classic approach to lifetime value
3 key improvements that helped the DMA increase membership acquisition by 400%: an overarching value proposition, a clearly defined segmentation strategy and a customer focused tone of voice
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
There are no guarantees in our current COVID-19 climate. But there are hints that there are steps you can take to help your program be recession resistant, if not recession-proof.
Join us to discuss what you should be thinking about – and acting upon – to jump-start your fundraising program AND build a stronger foundation for the new normal that awaits us post-pandemic.
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FundRazr is an award-winning online fundraising platform that has helped thousands of people and organizations raise money for causes they care about. FundRazr offers a fundraising platform that is easy to use, inexpensive and readily accessible. FundRazr’s online fundraising platform has helped raise over $115 million for over 140,000 campaigns in dozens of countries around the world. For more information, visit the company's website at www.fundrazr.com.
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All of our latest enhancements came from client requests, so we're excited to tell you what's new from Artez.
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Go even further and create an alternative giving program to allow supporters to send eCards when purchasing funds towards goats, pigs, chickens, etc . And we haven't forgotten our Run / Walk / Ride events. Your organization's event registrants can also send "Thank you!" eCards to their sponsors.
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We apologize for the quality of the recording, we were experiencing technical difficulties.
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