The document discusses how a blood donation center can get extra O negative blood donations each month through outsourcing some of its donor recruitment efforts to Incept, a conversational marketing firm that specializes in donor relationship development and customized recruitment strategies. Incept uses a listen first approach and pay-for-performance pricing model where the blood center only pays for testable blood units, which can provide an extra 200 O negative donations per month and help meet critical needs during seasonal spikes in demand. Incept has received various awards and recognition for its donor recruitment solutions and client results.

1. 1
If You Could
Get a Couple
Hundred
Extra O Negs
a Month…
Would You?

2. 2
You can.

3. 3
In-house
Outsource
The biggest
misconception about
outsourcing is that you
have to outsource
everything.

4. 4
You don’t.

5. 5
We want to help
you with what
you need.

6. 6
You might
need
some
extra help
this
summer.

7. 7
Or you might need some
extra help this winter.

8. **Adjustments made to this strategy for Female Donors that answer “YES” to question 52
CriticalAppealsforblood
Summer spike
Unexpected weather
related injuries cause
critical appeals
Back to school
season!
Weather related
accidents
increase
throughout the
winter!
January February March April May June July August September October November December
Whatever causes your peaks and valleys,
know that we’re here to support you.

9. Incept can get you those extra
O Negs when your community
is in need.

10. 10
Whatever your need,
we offer our
Pay-For-Performance
pricing; meaning you
only pay for testable
units.

11. 11
$160
$120
$180
$20
$40
$80
$100
$100
Current Lapsed Super Lapsed New
CostPerUnit
Pay For Performance
Based on Blood Donor Recruitment Cost
NewRevenueforUnitofBloodCostPaidToIncept

12. 12
Billie Johnson
VP Client Results
4150 Belden Village St. N.W.
Suite 205, Canton, Ohio 44718
Phone: 330-994-1324
Billie.Johnson@InceptSaves.com
w w w . I n c e p t S a v e s . c o m
Inceptresults.com/facebook
twitter.com/inceptsaves
Call us today if you need
more O Negs.

13. Incept is a conversational marketing firm that specializes in developing and
strengthening relationships with your current and potential donors, on your behalf. Our
distinction is a listen before you lead approach that puts you and your donors at the
center of everything we do. By understanding your objectives, we are able to customize
a strategy that brings donors to you. By knowing what motivates your donors, we can
ensure the right message is delivered every time. So, if you are looking for customized
solutions through donor conversations… Let’s talk results.
Why?
How?
Incept exists to help blood
centers strengthen their
relationships with their current
and potential donors with every
interaction.
By combining passionate
people that live our values with
sophisticated analytics and a
shared risk business model that
improves results.
What?
Incept delivers the most
effective donor recruitment
campaigns that maximizes the
value per interaction.
Who is ?

14. Current ClientsPublicRecognition
Contact Center World
- Best Outsourcer in the USA
- Best Industry Solution
Workplace Dynamics
- Ranked as a Top Workplace in NE Ohio 4 of the last 5 years
- Top CEO in NE Ohio in 2014
Professional Association of Customer Engagement
- Spirit of Philanthropy Award
- PACE/NobelBiz Community Impact Award
- Employee Appreciation Strategy Award
Cool Tech Awards
- One of the top 25 Coolest Tech Companies in Cleveland
Cascade Capital
- Business Growth Award Honoree
- Employee Growth for an Established Company
Technology Marketing Corporation
- 15th ranked Domestic Inbound Call Center
- 6th ranked Domestic Outbound Call Center
- 15th ranked Global Aggregate Call Center