mFUSION is a suite of mobile solutions that provides targeted SMS campaigns through their SMS Datalists service. This service allows companies to promote their products and services to thousands of pre-approved consumers across various demographics. txtNation ensures campaigns are targeted to those most likely to be receptive and maximize profits through their verified and highly relevant consumer data.
This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content which I posit will have broad and profound implications.
This presentation discusses the opportunity posed by the "science-ification of media" where large quantities of consumer data are utilized to target and optimize everything from advertising to content which I posit will have broad and profound implications.
press release power today (Breaking Through the Noise Best Practices in News ...topnewswireservices
In the ever-evolving landscape of digital communication, news distribution remains a powerful tool for breaking through the noise. Choosing the right newswire services, crafting compelling releases, and staying abreast of industry trends are paramount for success. As technology continues to shape the way we share information, embracing these best practices ensures that your message not only reaches but resonates with your audience.
press release power (Breaking Through the Noise Best Practices in News Distri...topnewswireservices
In the ever-evolving landscape of digital communication, news distribution remains a powerful tool for breaking through the noise. Choosing the right newswire services, crafting compelling releases, and staying abreast of industry trends are paramount for success. As technology continues to shape the way we share information, embracing these best practices ensures that your message not only reaches but resonates with your audience.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
5 Reasons Why Proximity Marketing is Better Than Traditional MarketingJuly Systems
Proximity Marketing has been consistently evolving over the past few years. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing strategies with several advantages over traditional marketing.
Nextext specializes in creating products and solutions which enable businesses to deliver and bill for mobile services and content while eliminating all the technical and commercial complexities that are usually involved.
Explore our handpicked list of the best 6sense alternatives. Discover user-friendly platforms for predictive analytics, customer insights, and targeted marketing. Stay ahead with these powerful alternatives!
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...Rebecca Lieb
Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.
mFUSION Case Study - Samaritans Purse (txtNation)mFUSION
When txtNation was asked to help in uniting people across the UK to help in the fight against a devastating worldwide epidemic there was no hesitation in txtNation agreeing.
press release power today (Breaking Through the Noise Best Practices in News ...topnewswireservices
In the ever-evolving landscape of digital communication, news distribution remains a powerful tool for breaking through the noise. Choosing the right newswire services, crafting compelling releases, and staying abreast of industry trends are paramount for success. As technology continues to shape the way we share information, embracing these best practices ensures that your message not only reaches but resonates with your audience.
press release power (Breaking Through the Noise Best Practices in News Distri...topnewswireservices
In the ever-evolving landscape of digital communication, news distribution remains a powerful tool for breaking through the noise. Choosing the right newswire services, crafting compelling releases, and staying abreast of industry trends are paramount for success. As technology continues to shape the way we share information, embracing these best practices ensures that your message not only reaches but resonates with your audience.
1. Connect your CRM data. Don’t just collect it and keep it in silos.
2. Invest more in mobile. Mobile targeting and ROI are looking better than ever.
3. Personalize. It’s the big pay-off of all that data and analysis.
4. Measure, measure, measure. Know what works and double down.
5. Be up front about privacy. Consider the other side of targeting.
5 Reasons Why Proximity Marketing is Better Than Traditional MarketingJuly Systems
Proximity Marketing has been consistently evolving over the past few years. It is a powerful way to engage and connect with people in a specific area and is emerging as one of the most compelling marketing strategies with several advantages over traditional marketing.
Nextext specializes in creating products and solutions which enable businesses to deliver and bill for mobile services and content while eliminating all the technical and commercial complexities that are usually involved.
Explore our handpicked list of the best 6sense alternatives. Discover user-friendly platforms for predictive analytics, customer insights, and targeted marketing. Stay ahead with these powerful alternatives!
Contextual Campaigns: Content, Context & Consumer Connections in a Post-Scree...Rebecca Lieb
Digital marketing has moved beyond the screen. Beacons, sensors, IoT, every Thing can be connected and surrounded with content. This research looks at contextual campaigns: what they are, how and why to get started, case examples from companies like Disney and Marantz; and the benefits and risks of diving in.
mFUSION Case Study - Samaritans Purse (txtNation)mFUSION
When txtNation was asked to help in uniting people across the UK to help in the fight against a devastating worldwide epidemic there was no hesitation in txtNation agreeing.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
A tale of scale & speed: How the US Navy is enabling software delivery from l...
mFUSION SMS Data Lists
1. txtNation
®
Global Reach, Personal Touch.
Targeted Campaigns.
Painlessy.
mFUSION: SMS Datalist Fact Sheet.
mFUSION is a suite of solutions geared to mobile content,
billing and messaging. Used by major brands and small start-
ups alike, mFUSION was the first port of call for thousands of
“
businesses looking to integrate smart mobile solutions.
Target your promotions to
the right people, first
”
time. One popular component of mFUSION is SMS Datalists, a
service that provides targeted information about diverse
consumers all over the world.
You gain prime access to thousands of willing end-users
across various demographics.
We can help you every step of the way in launching your
promotions to just the right community of users that will give
you the edge over your rivals. Promote your campaign to the
mobile phones of thousands. Maximise your profits by target-
ing your promotions to the right people, first-time.
With mFUSION SMS Datalists you can take advantage of
preapproved end-users who are happy to receive information
within various sectors, from computing to clothing. We use
some of the most trusted and expert Datalist providers in the
01
2. txtNation
®
Global Reach, Personal Touch.
world. We negotiate on your behalf to get the most competitive
prices in the industry.
Many other Datalist providers extract their information from census
data that they match up with a corresponding phone number. This has
a low success rate. Matching publicly-available data with pre-approved
number lists is much more an art than a science. mFUSION presents a
better way.
We work with various providers to ensure that you get accurate,
useable data based on advanced profiling technology and lifestyle
modelling. Finding relevant consumers is no longer a hit-and-miss
affair. mFUSION Datalists accumulate current, specific data from
other businesses across a range of sectors.
“ Proven methodologies
that have aided
This means that you get highly targeted data about consumers who
have a proven track record in purchasing products and services like
”
thousands of campaigns
around the world. yours, and who have shown themselves receptive to promotions like
yours. Our Datalists aim to be highly relevant, which means potentially
more focussed campaigns and higher turnover for you.
Our data covers both Business and Consumer lists. Whether you wish
to undertake a business-t0-business (B2B) or a business-toconsumer
(B2C) campaign, we can supply you with what you need to get the
attention of the most relevant audience. Millions of businesses and
consumers are waiting for your campaign.
Our lists contain over a million business numbers all over the world. We
can customise the lists on your behalf so that your promotion doesn’t
fall on deaf ears. We only want you to target the people who are likely
to be receptive to your goods and services. We save you money by
helping you to advertise only to the right businesses.
02
3. txtNation
®
Global Reach, Personal Touch.
We will work with you to plan your campaign, tailor-made to your
exacting needs. Our lists can be modified in endless ways. For instance,
you could target your campaign to particular businesses or consumers
within a certain postcode area.
Our emphasis is always in providing you with information that has
the best possible chance in getting you a sale. Let us sort out the
wheat from the chaff. So you don’t have to.
We can deliver data to you electronically, so that you don’t have to
wait around before starting your campaign. Our Datalists are checked
and verified before despatch to you, ensuring that we don’t send you
incomplete, redundant or expired data. We have the technology to
check that you won’t ever send a promotion to the deceased or to
those who have since opted-out of promotions.
You are safe in the knowledge that mFUSION uses proven
methodologies that have aided thousands of campaigns around the
world.
All our mobile SMS Datalist information covers a countless number of
mobile networks and involves millions of pay-as-you-go (PAYG) and
contract end-users.
Years of information gathering have produced a system that allows
you to target your campaigns with speed and precision. If you need
to promote your goods and services to a captive audience, you need
mFUSION Datalists.
Contact our dedicated support team at txtNation for more information
about our Datalists and other services that help you do business,
better.
03