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Identify & Unlock Your Mobile Strategy
Clearly Innovative specializes in building mobile solutions across various industries, emphasizing the importance of a mobile strategy that aligns consumer needs with business goals. The document outlines the process for identifying and unlocking effective mobile strategies through workshops and client collaboration. It highlights the growing investment in mobile technologies and offers insights on creating measurable objectives and understanding target audiences.
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Identify & Unlock Your Mobile Strategy
- 1. Identify and Unlockyour ! Mobile Strategy EXPERT SERIES April 23, 2014
- 2. 2 We Are ClearlyInnovative Overview / About Clearly Innovative Clearly Innovative builds mobile solutions for the leading mobile platforms. § User Experience Experts § End-to-End Mobile Services Provider § Cross-Platform Development Expertise § Certified Small Business (& minority-owned)
- 3. 3 We Are ClearlyInnovative Our Clients Clearly Innovative has developed over 30 mobile solutions and served clients in various industries: § Government § Commercial § Start-ups § Non-profits
- 4. 4 We Are ClearlyInnovative Why Mobile?! What’s a Mobile Strategy? ! Part I: Identifying! Workshop Agenda Part II: Unlocking! Part III: How We Can Help! Recap!
- 5. 5 We Are ClearlyInnovative Please Ask Questions? + Ground Rule
- 6. 6 We Are ClearlyInnovative Workshop Vocabulary § Cross-Platform § Mobile Solution § Operating System § User Experience § Metric § Enterprise § Javascript !
- 7. 7 We Are ClearlyInnovative Why Mobile? Why Mobile?
- 8. 8 We Are ClearlyInnovative Mobile Love Why Mobile? 2 out of 3 people Check their phone at least once every hour. 1 in 10 Check EVERY 5 MINUTES = Opportunity! *HARRIS INTERACTIVE SURVEY, AUGUST 2013
- 9. 9 We Are ClearlyInnovative Why Mobile is Important to You Why Mobile? § 90% of global organizations are planning to sustain or increase their investment in mobile technologies during the next 12 to 18 months. § 25% of online shopping occurs on mobile devices which accounts for $163 billion in sales in 2014. ! § 27% of companies across the globe plan to incorporate location-based marketing within the next year. *IBM Institute for Business Value Survey, 2014
- 10. 10 We Are ClearlyInnovative Why Mobile? What’s a Mobile Strategy? + Why Mobile?
- 11. 11 We Are ClearlyInnovative Mobile strategy is not a technology or a project, but a practice. It is the alignment of consumer needs, business goals, and mobile technologies. What’s a Mobile Strategy?
- 12. 12 We Are ClearlyInnovative Queens Public Library What’s a Mobile Strategy?
- 13. 13 We Are ClearlyInnovative Why Do I Need A Strategy? What’s a Mobile Strategy? Focus + Direction = Success
- 14. 14 We Are ClearlyInnovative Any Questions? + Pause
- 15. 15 We Are ClearlyInnovative Why Mobile? Part I: Identifying + Why Mobile? + What’s a Mobile Strategy?
- 16. 16 We Are ClearlyInnovative Who should be apart of the process: § Vision: C-suite level member (CEO, Director, etc.) § Execution Lead: Communications Director / IT Manager § Target Audience Advocate: Board member, etc. § Technology Partner: Clearly Innovative Identify Your Mobile Team Part I: Identifying
- 17. 17 We Are ClearlyInnovative The following are mobile experience categories: § Messaging! § Entertainment! § Social Networking! § Causal Games! § Technology Specific! § Brand Awareness & Marketing! Understanding the Experiences Part I: Identifying
- 18. 18 We Are ClearlyInnovative • Objectives • Target Groups • Context of Usage • Problem Identification • Measurable Metrics The Mobile Strategy Roadmap Part I: Identifying
- 19. 19 We Are ClearlyInnovative • Platform Strategy • Solutions • Life-cycle Plan • Integration with Communication & Sales The Mobile Strategy Roadmap Part I: Identifying
- 20. 20 We Are ClearlyInnovative Any Questions? + Pause
- 21. 21 We Are ClearlyInnovative Why Mobile? Part II: Unlocking + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying
- 22. 22 We Are ClearlyInnovative § What is the issue? § Most common task? § The need of our mobile consumers? Example: National Military Family Association To meet the needs of military families, we anticipate, listen, and react to their concerns. ! Exercise 1 / Problem Identification Part II: Unlocking
- 23. 23 We Are ClearlyInnovative Using the following example, develop the value statement that addresses your problem in 5 words. Example: National Military Family Association Providing military families answers now.! Exercise 2 / Creating Value Part II: Unlocking
- 24. 24 We Are ClearlyInnovative Set your objectives Each metric should be measurable § Increase donations § Reduce costs § Recruit volunteers § Increase number of social shares Exercise 3 / Measurable Metrics! Part II: Unlocking
- 25. 25 We Are ClearlyInnovative Current vs. Desired Audience Mobile profile § Devices § Activities Demographics Historical Patterns! Exercise 4 / Know Your Audience Part II: Unlocking
- 26. 26 We Are ClearlyInnovative Why Mobile? Part III: How We Can Help + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking
- 27. 27 We Are ClearlyInnovative § Our Clarity workshops help organizations brainstorm and identify a valuable mobile solution. § We challenge our clients to dive deep into their ideas through in-person workshops. § You can experience Clarity as a full-suite of packages: § Ideation & Discovery § Mobile Design § Prototyping & Validation Try Clarity Part III: How We Can Help
- 28. 28 We Are ClearlyInnovative The discovery workshop provided true insight to the first phase of developing our mobile app ensuring we targeted the right audience. Marissa Jennings, Founder of SOCIALGirlz! Clarity Testimonial Part III: How We Can Help “ “
- 29. 29 We Are ClearlyInnovative Why Mobile? Recap + Why Mobile? + What’s a Mobile Strategy? + Part I: Identifying + Part II: Unlocking + Part III: How We Can Help
- 30. 30 We Are ClearlyInnovative Let’s Talk Sign-up for a 1-on-1 consultation Learn more about us at www.clearlyinnovative.com Recognized with the "Mobile Innovator of the Year" award at Appcelerator's annual conference.