The document outlines essential considerations for developing a mobile application, emphasizing that building an app is not equivalent to building a business. It highlights the importance of user experience, marketing strategies, and backend solutions, while also presenting various development frameworks and resources. The author encourages educating oneself on available options to protect one's vision and streamline the app development process.

1. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
So You Want Build a
Mobile App
Aaron K. Saunders
CEO Founder Clearly Innovative Inc

2. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Who Am I
● Founder of Clearly Innovative Inc
● Author of Book on Mobile App
Development published by Wiley
● Adjunct Professor at Howard University
teaching mobile development
● In software development for over 20+
years
● Undergraduate Degree CS, MBA IT &
Strategy

3. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com

4. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Conversation Starters...
● Building, writing software is hard and not
for everyone so don’t feel bad if it is not for
you.
● Hackathons are not the solution to your
development challenges.
● Use free, open source resources to get
you started, then find the best process for
you to learn.

5. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Building a mobile
application is not
building a company, it is
just an app!

6. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Does anyone care
other than you?

7. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Does
anyone
care other
than you?

8. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Just An App – Other
Concerns
● Where is the content coming from?
● What is your marketing plan?
● Where is the website?
● How will you get noticed?
● Who will support the app/website/data
storage
● What will keep people engaged?

9. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Don’t Forget About
User Experience and
User Design… Mobile
apps don’t come with a
user’s manual

10. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
http://www.uxbooth.com/articles/12207/

11. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
What’s An App -
Terminology
● Mobile Web Application/Site
● Web Based Hybrid Mobile Application
● Javascript-Hybrid Mobile Application
● Native Mobile Application

12. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Mobile Websites
● Web site modified to support web
browsers
● This is the baseline that you should look to
support
● Google has modified search to prioritize
mobile enabled sites
● Can be addressed using responsive
design or mobile specific frameworks
when building app

13. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Web Based Hybrid
Mobile Applications
● A website packaged in a native container
● Popular Framework is Apache Cordova
aka Phonegap
● Provides access to native functionality
through plugins
● User’s download application App Store &
Google Play
● The User Interface is still web based
technologies

14. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Web Based - Hybrid
Frameworks
● Ionic Framework - AngularJS
● jQuery Mobile
● Touchstone - ReactJS
● Sencha Touch
● KendoUI
● Intel XDK

15. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
http://phonegap.com/2012/05/02/phonegap-explained-visually/

16. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Javascript - Hybrid
Mobile Applications
● Programing in Javascript - compiling with
libraries to generate native code
● Provides access to native functionality
through javascript libraries/APIs
● User’s download application App Store &
Google Play
● The User Interface is NATIVE not
HTML/CSS

17. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
JavaScript is Everywhere
Where is My Data
Stored?
http://sdtimes.com/the-future-of-javascript-is-almost-now/

18. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Javascript - Hybrid
Mobile Frameworks
• Appcelerator - Javascript
• Xamarin - C#
• ReactNative - Javascript
• RubyMotion – Ruby
• Telerik – Full Suite of tools Native & HTML
• (Telerik )NativeScript - Javascript

19. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Why Does This Matter?
• This information is to educate you on options
for your mobile development solution.
• You don’t have to learn objective-c, swift,
java, C# to get your project jumpstarted.
• Educate yourself to protect yourself and your
vision.

20. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Where is My Data
Stored?

21. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Where is My Data
Stored?
• Build & Host your own backend
• Let some one else build it for you

22. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Hire a Team?
• Database Developer
• Operations Resource
• Ruby, PHP, NodeJS or Resource
• $$$$$$$$$$$$$$$$

23. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Not So Fast… Do I
have any clients yet?

24. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Integrated Backend
Platform Solutions
• Kinvey – Data, Analytics, Push, 3rd Party API
• Parse – Data, Analytics, Push
• Appcelerator - Data, Analytics, Push, 3rd
Party API
• Backand - Data, Analytics, Push
• Ionic – Analytics, Push

25. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Data Integration
• Most have JavaScript libraries
• All Support REST API
• Some are free, others have starter pricing
• IMHO, Best & least expensive way to get
Solution up and running

26. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Quick Summary –
Getting the MVP Built
• There are more cost effective ways to build
the initial MVP of your mobile solution than
build a native objective-c, java application;
know your options

27. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Quick Summary – The
WHOLE Product
• Your PRODUCT is more than an application,
factor in all aspects of a complete solution to
make sure your vision can be achieved

28. Transform Your Vision Into A Mobile Solution | build@clearlyinnovative.com
Quick Summary -
BackEnd
• You don’t necessarily need to hire a Ruby,
PHP, NodeJS resource to build your
backend database, there are more cost
efficient options for the early phase of your
solution