This document discusses identifying the perfect audience for Facebook ads by focusing on the 20% of efforts that yield 80% of results. It recommends using the Audience Common Tool and Client Duplicator tool to find commonalities between successful clients and target similar audiences. This allows focusing attention, influence, and reputation on people most likely to buy from influencers they know, like, and trust.

1. WHO IS MY AUDIENCE?
IDENTIFYING PERFECT
AUDIENCE

2. HEADING TOWARDS:
• The #1 thing that will help you do more with
your time and spend less on advertising
– Learning what we really are fighting for with our
Facebook ads
– Two actionable tools that will help you apply what you
learn and will serve you as a blue print for your ad
targeting strategy

3. REMEMBER THE 80/20 RULE
• 80% OF YOUR RESULTS COME FROM 20% OF YOUR
EFFORT
• Forget about the 80% and DOMINATE your 20%

4. ATTENTION IS THE COMMODITY WE ARE
FIGHTING FOR
If you try to be the solution to everyone, you will be the solution
to no one
• The Kardashian Effect
o Reality TV Star to $150M Celebrity
• ATTENTION
o Leads
• INFLUENCE
o Following
• REPUTATION
o Sales

5. IDENTIFY WHAT GOT YOU HERE
• People buy from people they know, like and trust
o People know, like and trust other people like themselves
o TOOL: Audience Common Tool
• Duplicating success
o What do your favorite clients all have in common?
o TOOL: Client Duplicator

6. TOOL

7. TOOL

8. THANK YOU
If you have any type of queries regarding any
social media platforms then feel free to
contact me directly at
virendravk756@gmail.com