This is a slide deck for a talk given at WordCamp Ann Arbor 2019, a conference based around WordPress users, designers and developers. I go through my personal experience of what UX tips I picked up through my 16+ years of experience as a designer.

1. Welcome to
WordCamp Ann Arbor 2019

3. Think Before You Design
8 Easy and Quick UX Considerations
Speaker: Cliff Nowicki

4. TIP 1
Why Am I Making This?

5. TIP 1
Why Am I Making This?
● Do I want to make this?

6. TIP 1
Why Am I Making This?
● Do I want to make this?
● Do I have to make this?

7. TIP 1
Why Am I Making This?
● Do I want to make this?
● Do I have to make this?
THEN DON’T DO IT

8. TIP 2
Do Your Research

9. TIP 2
Do Your Research
● Find out who your client is and what do they do

10. TIP 2
Do Your Research
● Find out who your client is and what do they do
● How does their current online presence look?

11. TIP 2
Do Your Research
● Find out who your client is and what do they do
● How does their current online presence look?
● Look at their potential competitors

12. TIP 3
Create A List of
Questions to Ask

13. TIP 3
Create A List of
Questions to Ask
● Write down every question you can think to ask

14. TIP 3
Create A List of
Questions to Ask
● Write down every question you can think to ask
● Don’t stop asking until you are 100% clear

15. TIP 3
Create A List of
Questions to Ask
● Write down every question you can think to ask
● Don’t stop asking until you are 100% clear
● Keep a running list of questions at all times for later

16. TIP 4
What’s the Goal?

17. TIP 4
What’s the Goal?
● What are you hoping to achieve?

18. TIP 4
What’s the Goal?
● What are you hoping to achieve?
● What defines success for this project?

19. TIP 5
What are their Pain Points?

20. TIP 5
What are their Pain Points?
● What is making your clients lives miserable?

21. TIP 5
What are their Pain Points?
● What is making your clients lives miserable?
● This is why they came to you

22. TIP 5
What are their Pain Points?
● What is making your clients lives miserable?
● This is why they came to you
● You’re here to solve their pain, anxiety and stress. Remind
them of that

23. TIP 6
Who’s Using the Website?

24. TIP 6
Who’s Using the Website?
● Who’s their target audience?

25. TIP 6
Who’s Using the Website?
● Who’s their target audience?
● Accessibility is your friend.

26. TIP 7
Put the User First

27. TIP 7
Put the User First
● The user will be using whatever you create

28. TIP 7
Put the User First
● The user will be using whatever you create
● Make it super simple and easy to use

29. TIP 8
Interview Users

30. TIP 8
Interview Users
● Go find the users

31. TIP 8
Interview Users
● Go find the users
● Sit down and talk with them about what you’re doing and
how it could benefit them

32. TIP 8
Interview Users
● Go find the users
● Sit down and talk with them about what you’re doing and
how it could benefit them
● Create based on user feedback

33. RECAP
Tip 1: Why Am I Making This?
Tip 2: Do Your Research
Tip 3: Create a List of Questions to Ask
Tip 4: What’s the Goal?
Tip 5: What are their Pain Points?
Tip 6: Who’s Using the Website?
Tip 7: Put the User First
Tip 8: Interview Users

34. Think Before You Design
8 Easy and Quick UX Considerations
Speaker: Cliff Nowicki
Twitter: cliffn
Linkedin: cliffnowicki
Website: Cliffnowicki.com