Mera Medicare offers healthcare services to two main customer groups: individuals and healthcare professionals. They use several strategies for customer acquisition, including search engine optimization (SEO) to improve search visibility, email marketing to existing customers, encouraging customer referrals with rewards, engaging on social media, and providing discounts/offers to increase loyalty. The goal is to manage customer prospects through an integrated approach.

1. www.meramedicare.com

2. Ideal Customer Acquisition for Mera
Medicare
• Mera Medicare offer their service to two main kind of customers:
• People (Who will buy the medicine)
• Health Care Professionals.
Customer Acquisition
• Customer acquisition management is the set of methodologies and systems to
manage customer prospects and inquiries generated by a variety of marketing techniques.
People Health Care
Professionals
Customers

3. Ideal Customer Acquisition
Following are the strategies :
SEO Email Marketing
Customer
Referrals
Social Media
Discounts/Offers

4. Search Engine Optimization
• Search engines are answer machines. When a person performs an online search.
• SEO Information from Google Guidelines:
Creating pages for users not for search engines
Every page should be reachable from at least one static text link.
Use keywords to create descriptive, human-friendly URLs.

5. SEO INFORMATION FROM BING
GUIDELINES
Make sure content is not buried inside rich media (Adobe Flash Player, JavaScript, Ajax)
Don’t put the text that you want indexed inside images.
Ensure a clean, keyword rich URL structure is in place.

6. E-mail Marketing
• Customers who have registered sending them thank you email on their registration.
• Asking for feedbacks or queries regarding the service.
• This may turn happy customers into loyal brand advocates.

7. Customer Referrals
• Encourage customer referrals by rewarding them with
discounts, virtual goods, virtual currency or free service.
• Providing both with discount can create win-win deal for both.

8. Social Media
• Broad term for social networks and micro-blogging services.
• Advantage of being highly targeted.
• Micro-blogging channels, such as Twitter, work as part of a conversation with a touch
of email marketing.
• Advantage-Conversations can be initiated based on user’s interests or questions and
can be monitored with set searches on keywords.

9. Discounts/Offers
• Discount and offers on every 5th or 10th order.
• Helps the company to have customers involvement with the service.
• Increase customer loyalty.

10. Overall a Smart Choice
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